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Digital Transformation In IndustryTop 10 Best Small Bussines Software of 2026
Top 10 small bussines software options compared by features and fit for invoicing, email marketing, CRM, and payments to support shortlist decisions.
How we ranked these tools
Vendors set the topic, but our editors set the inclusion criteria and the evaluation framework before research starts.
AI search agents find sources, extract figures with provenance, and aggregate written reviews. They also transcribe video reviews and podcasts.
Framework: Features 40% · Ease 30% · Value 30%
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HubSpot CRM is the best pick for small sales teams that need automated lead follow-up because its visual workflow builder can route deals and create tasks when CRM fields change, while Square fits growing businesses that care most about payment and syncing orders through near real-time webhooks.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
HubSpot CRM
Visual workflow builder that triggers record routing and task creation based on CRM property changes.
Best for: Fits when small sales teams need automated lead follow-up with API-based integrations.
Square
Editor pickSquare webhooks deliver near-real-time events for payment, order, and customer updates to external systems.
Best for: Fits when a small business needs payments, invoices, and POS inventory tied to customer records.
Mailchimp
Editor pickJourney-based automation lets teams trigger and branch follow-ups from audience activity events.
Best for: Fits when small teams need fast email automation with clear reporting and flexible integrations.
Comparison Table
HubSpot CRM
SMBCustomer relationship management platform with marketing, sales, and service hubs.
Visual workflow builder that triggers record routing and task creation based on CRM property changes.
HubSpot CRM centers on objects like contacts, companies, and deals, with pipelines that can be configured to match stages and ownership. Workflow automation can create tasks, route records, assign owners, and trigger actions when field values change. The integration surface extends through APIs and webhooks that let other systems push or react to CRM events. Admin controls include role-based permissions and audit visibility for user activity inside the CRM.
A key tradeoff is that deeper customization often shifts work into configuration and add-on choices rather than plain core CRM settings. HubSpot fits best for small sales teams that need lead tracking with automated follow-up, plus integration with marketing, support, or billing tools through API-driven sync. In practice, governance matters because multiple users and workflows can make changes harder to reverse without clear ownership of process logic.
- +Deal pipeline and activity tracking map cleanly to small sales processes
- +Workflow automation can route, assign, and schedule follow-ups without custom code
- +APIs and webhooks support bidirectional integrations with external apps
- +Role-based permissions and admin controls support multi-user CRM operations
- –Advanced process customization relies on careful configuration and workflow design
- –Some cross-department automation requires add-ons beyond core CRM features
- –Object and property setup work is needed before automation stays accurate
- –Complex routing and conditions can become difficult to maintain at scale
Sales managers
Automated follow-up for new leads
Faster response and cleaner pipeline
Revenue operations teams
CRM sync with external systems
Reduced duplicate records
Show 2 more scenarios
Small business owners
Shared pipeline with permissions
Controlled access across users
Use role-based permissions so staff see and edit only the records they own or manage.
Customer success coordinators
Automated tasking from lifecycle signals
Consistent customer follow-through
Trigger onboarding and check-in tasks when deal and activity fields update.
Best for: Fits when small sales teams need automated lead follow-up with API-based integrations.
Square
SMBPayment processing and point-of-sale system for small businesses.
Square webhooks deliver near-real-time events for payment, order, and customer updates to external systems.
Square processes card-present and card-not-present payments through a point-of-sale app and an online checkout flow. Square also supports invoicing, recurring invoices, and itemized receipts tied to customer records and payment history.
Square extends beyond payments with tools for inventory tracking, appointment scheduling, and employee timekeeping through built-in features. Square adds integration depth via APIs and webhooks for syncing orders, customers, and transaction events with external small business accounting and ERP systems.
- +Unified payments across POS, invoices, and online checkout
- +APIs and webhooks for transaction and order event syncing
- +Inventory and item catalog features that work with receipts
- +Role-based staff access for registers, operations, and reporting
- –Accounting exports are functional but require mapping work for accuracy
- –Advanced automation depends on third-party integrations for many workflows
Retail store owners
Ring up products and collect payments
Consistent daily sales records
Small retailers
Monitor item quantities across sales
Clear stock and sales view
Show 2 more scenarios
Multi-channel sellers
Manage store and online orders
More consistent order processing
Use connected catalog and checkout flows to keep product handling consistent across in-person and online sales.
Operations and bookkeeping staff
Reconcile refunds and payment disputes
Consolidated payment review
Review transaction records, refunds, and disputes from centralized payment reporting tools.
Best for: Fits when a small business needs payments, invoices, and POS inventory tied to customer records.
Mailchimp
SMBEmail marketing and automation platform for small businesses.
Journey-based automation lets teams trigger and branch follow-ups from audience activity events.
Mailchimp organizes customer communication around audiences and campaigns, with segmentation filters used to target sends and build reusable audiences. Campaign creation covers responsive email templates, reusable content blocks, and in-campaign testing workflows like spam check and preview. Reporting includes engagement metrics per campaign and automation step performance for sent and triggered messages.
A key tradeoff is that deeper CRM-aligned data modeling depends on external systems and add-on integrations rather than Mailchimp being the system of record. Mailchimp fits scenarios where small teams need fast email automation with operational visibility on performance, without implementing custom middleware for every integration.
- +Automation journeys support behavior-based triggers across email and other channels
- +Segmentation uses reusable audience definitions for consistent targeting
- +Reporting links campaign performance to specific automation steps and sends
- +Extensive integration options via API and partner connectors reduce custom work
- –Complex data relationships require syncing from external CRM or database systems
- –Advanced orchestration across multiple channels needs careful configuration
Marketing managers
Run event-triggered welcome journeys
Fewer manual follow-ups
Ecommerce operators
Recover churn with behavioral messaging
Improved retention rates
Show 2 more scenarios
Sales teams
Nurture leads by segment
Higher engagement with prospects
Builds targeted campaigns using lead lists and segmentation rules from form capture.
Customer success leads
Automate onboarding and education
Reduced tickets and churn
Coordinates timed content sequences after subscription or support milestones.
Best for: Fits when small teams need fast email automation with clear reporting and flexible integrations.
Pipedrive
SMBSales-focused CRM designed for small sales teams.
Pipeline stage-driven workflow automation ties tasks, fields, and reminders to deal movement.
Pipedrive’s core data objects are deals, leads, activities, and organizations, with pipeline stages that map directly to how sales teams track progress. The open API and webhook support enable bidirectional integration for custom apps, middleware, and event-driven updates. Workflow automation can act on stage changes and activity updates to keep records current and reduce manual follow-ups.
- +Deal pipeline design keeps sales tracking aligned with execution
- +Webhooks and API support event-driven integrations and custom tooling
- +Automation rules reduce manual lead routing and follow-up tasks
- +Appointment scheduling connects meeting activity to deal context
- –Advanced reporting for back-office finance needs separate systems
- –Complex automation depends on careful configuration of triggers and fields
- –Governance for multiple users and teams may require ongoing admin attention
- –Deep process customization can take time once workflows multiply
Small sales teams
Track deals through pipeline stages
Fewer missed follow-ups
Operations and RevOps teams
Route leads to territories automatically
Faster lead response
Show 2 more scenarios
Agencies and consultants
Coordinate meetings per client deal
Cleaner handoffs
Appointment activity is recorded against the relevant contact and deal record for continuity.
Custom integration developers
Sync CRM events to internal apps
Reduced manual data entry
API and webhooks push changes so internal systems stay aligned in near real time.
Best for: Fits when sales teams need pipeline automation and integration control without deep accounting scope.
Shopify
SMBE-commerce platform enabling small businesses to build online stores and sell across channels.
Webhooks deliver event-driven order, payment, and fulfillment updates to external systems with configurable subscriptions.
Shopify is a commerce-first small business system that combines storefront hosting, payments, inventory, and order management in one admin. Its strongest integration surface comes from the Shopify Admin API and webhook events that support custom apps, POS connectivity, and automated workflows.
- +Admin API and webhooks enable near real-time order and fulfillment automation
- +Consolidated commerce data reduces mismatch between storefront and operational records
- +App ecosystem supports POS integrations and inventory sync for many common workflows
- +Role-based staff access and permission scoping support safer day-to-day operations
- –Complex multi-system processes require custom app work for full automation coverage
- –Governance is weaker when multiple apps write overlapping data without strict process rules
Fulfillment teams
Process orders with shipment updates
Centralized shipping coordination
Commerce ops and automation teams
Trigger rules from order and fulfillment events
Fewer manual steps
Show 2 more scenarios
Merchandising managers
Publish product content and discounts
Consistent promotion control
Organize products, variants, images, collections, and discounts for consistent storefront presentation.
Brands with custom storefronts
Build custom front end with managed checkout
Tailored UI with managed commerce
Use storefront APIs for tailored experiences while keeping catalog, checkout, and admin operations managed.
Best for: Fits when a small firm needs commerce operations with API-first integrations for orders, inventory, and fulfillment.
Trello
SMBKanban-style project management tool for visual task organization.
Butler automation rules trigger on card and board events to move work, set fields, and post updates without custom code.
Trello is a visual project and workflow workspace built around boards, lists, and cards that support team collaboration without heavy setup. It covers day-to-day project tracking with drag-and-drop status changes, card checklists, comments, file attachments, and due dates.
- +Board and card model supports fast updates with minimal process overhead
- +Automation rules handle repeated card moves, due-date actions, and assignments
- +Webhooks support event-driven integrations for near real-time syncing
- +CSV import and export helps migrate lists and cards into existing workflows
- –Data structure stays lightweight, which limits reporting depth for finance workflows
- –Role-based permissions require careful board-level design to avoid access drift
- –Audit trail detail is limited for compliance workflows that expect granular change logs
- –Scaling portfolio tracking needs conventions because native reporting is not transactional
Small operations teams
Route incidents through stages
Consistent incident tracking
Repair and service crews
Track repair jobs with checklists
Shared job pipeline
Show 2 more scenarios
Office operations teams
Coordinate repeatable daily workflows
More consistent execution
Use templates, checklists, and automation rules to standardize recurring business processes.
Small business project leads
Manage projects with staged cards
Visibility into project status
Organize work as boards with cards moving through defined stages for clear ownership and next steps.
Best for: Fits when teams need visual workflow tracking and automation with integrations via API and webhooks.
Slack
SMBTeam communication platform with channels, messaging, and third-party integrations.
Slack workflows built with the Slack App framework use Events API signals to trigger actions from communication events.
Slack routes day-to-day team communication through channels, direct messages, and search, with automations triggered by events and app actions.
- +Events API and webhooks enable workflow automation on message and channel activity
- +App directory plus custom apps support broad integration into business systems
- +Channel structure and saved search make cross-team knowledge retrieval practical
- +Workspace admin tools include role-based controls and audit log reporting
- –Automation depends heavily on installed apps or custom app development
- –Message-centric context can fragment operational records that belong in business systems
- –Large channel sprawl increases moderation and governance overhead for small teams
- –Data retention and exports require deliberate configuration to meet internal needs
IT and operations teams
Centralize incident alert conversations
Faster response decisions
Cross-functional business teams
Coordinate work across departments
Project updates stay accessible
Show 2 more scenarios
Shift-based frontline teams
Run real-time shift handoffs
Handoffs reach responsible staff
Use mobile notifications and quick calls to coordinate shifts and operational changes.
Client and partner teams
Share scoped conversations externally
External collaboration stays separated
Create controlled shared workspaces so external participants coordinate with scoped access.
Best for: Fits when small teams need real-time collaboration tied to operational workflows via Slack apps.
Asana
SMBProject and task management platform for team collaboration.
Task dependencies and timeline views connect “what must happen next” to scheduling in one work model.
Asana centers work execution around visual boards, task relationships, and team timelines, which makes it feel closer to operational coordination than generic project lists. It supports workflow automation through rules, forms, and custom fields so teams can route requests, track approvals, and standardize statuses without code.
- +Visual boards, timelines, and task dependencies support day-to-day execution
- +Rules and forms reduce manual routing for requests and approvals
- +API plus webhooks enable event-driven integrations with external tools
- +Organization-level controls cover user access and permission boundaries
- –No built-in accounting modules for invoicing, expenses, or bank reconciliation
- –Complex dependencies and views can increase process overhead for small teams
- –Automation rules need careful design to avoid status drift
- –Admin governance is strongest for access control, while deeper audit detail is limited
Marketing and launch teams
Coordinate campaign tasks and approvals
Clear delivery and handoffs
Creative operations teams
Manage review cycles and revisions
Clear ownership of revisions
Show 2 more scenarios
Project managers
Plan milestones and dependencies
Trackable execution schedule
Schedule tasks on a timeline to connect planned work with progress and milestone dates.
Architecture and design teams
Sequence design milestones across collaborators
Dependencies stay visible
Coordinate design-phase tasks and milestones across collaborators on shared project work.
Best for: Fits when a small business needs workflow automation for project coordination across teams.
Zoho One
SMBIntegrated business suite with over 40 applications for operations management.
Zoho Flow automates multi-app processes across Zoho modules using triggers and webhooks-style integrations.
Zoho One is a suite for small businesses that centralizes apps across CRM, finance, HR, projects, and support under one account. Its distinct strength is integration depth through shared Zoho services, consistent identity and permissions, and an automation surface that connects modules across the suite.
- +Cross-app workflows connect CRM activity to finance and project tasks
- +Unified identity and role-based access across modules simplifies administration
- +Extensibility with APIs and webhooks supports custom integrations and sync
- +Document management ties files to business records across departments
- –Automation design can become complex when many modules and triggers interact
- –Some advanced governance controls require careful setup to avoid permission drift
- –Reporting across the full suite needs consistent naming and data hygiene
- –Inventory and POS integrations depend on third-party connectors in many setups
Sales and operations coordinators
Route lead updates into project tasks
Faster handoffs, fewer missed leads
Accounting and finance teams
Match invoices to customer support cases
Reduced invoice follow-up
Show 2 more scenarios
HR and department managers
Connect onboarding forms to access provisioning
Quicker onboarding with correct access
HR workflows trigger identity and role updates so new hires get correct module permissions.
Support and success analysts
Sync tickets to customer status timelines
More accurate support reporting
Exports and APIs move ticket activity into account views for consistent customer history.
Best for: Fits when a small firm wants one admin model for CRM, finance, projects, and HR workflows.
Monday.com
SMBWork operating system for project management and team collaboration.
Automation and integration triggers can be wired to board item events and synced via webhooks for near-real-time workflow chaining.
Monday.com fits small businesses that need project tracking plus repeatable workflow automation in one workspace. Teams configure boards for work intake, status tracking, and reporting, with permissions that control who can view and edit specific items.
- +Board templates speed up setup for recurring workflows and reporting views
- +Automation rules connect status changes to downstream actions across boards
- +Public API and webhooks support bidirectional data sync with business systems
- +Granular item-level permissions support role separation for day-to-day editing
- –Modeling complex accounting workflows needs careful mapping into board fields
- –Cross-team governance can be difficult when many boards and automations multiply
- –Large automation networks can be harder to trace without disciplined naming
- –Advanced reporting relies on consistent field definitions across linked boards
Operations managers and delivery leads
Plan workloads using timelines and allocation views
Clear capacity across teams
Program teams running change initiatives
Track initiatives, impacts, and stakeholder status
Structured reporting across programs
Show 2 more scenarios
Process owners for recurring approvals
Run intake to delivery using staged workflows
Fewer bottlenecks in handoffs
Operations teams map recurring steps like review and approval into repeatable board stages.
Service teams and project requesters
Capture scope inputs through delivery planning
Connected path to delivery
Project teams gather discovery details, estimates, and approvals then link them to delivery plans.
Best for: Fits when small teams need workflow automation and operational reporting without building custom apps.
Conclusion
After evaluating 10 small bussines software, HubSpot CRM stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right Small Bussines Software
Small bussines software is used to connect sales work, customer communications, and day-to-day operations to shared systems through integrations and automation rules. This guide covers Mailchimp, HubSpot CRM, Pipedrive, Shopify, Square, monday.com, Asana, Trello, Slack, and Zoho One.
The sections build around concrete mechanisms like workflow triggers, webhooks, and API-based integrations. The final ranking also highlights how deeper orchestration can require more configuration discipline across multiple apps.
Small Bussines Software for automation, integrations, and operational record flow
Small bussines software brings together customer-facing workflows and internal operations using event triggers, routing rules, and integration surfaces. Mailchimp is a focused example because its journey-based automation branches follow-ups from audience activity events, which changes campaign execution without custom code.
HubSpot CRM represents the small business side of automated lead handling by using a visual workflow builder that triggers record routing and task creation from CRM property changes. Across the remaining tools, the differentiation shows up in where automation starts and what system becomes the source of truth, such as deal movement in Pipedrive or order and fulfillment events via Shopify and Square webhooks.
Evaluation criteria for Small Bussines Software automation and integrations
Small business software becomes useful when event triggers, routing logic, and integration surfaces keep customer and internal records aligned without manual copying. The tools below differ most in where automation starts, how it branches, and how much governance and configuration discipline the system requires as workflows scale.
Trigger origin and branching depth
Mailchimp triggers journey follow-ups from audience activity and branches follow-up paths based on activity events, which is built for behavior-driven routing. HubSpot CRM triggers routing and task creation from CRM property changes, which centralizes lead logic inside the CRM.
Event-driven integration surface
Shopify delivers webhooks for order, payment, and fulfillment updates so external systems receive near-real-time changes. Square also provides webhooks for payment, order, and customer updates, but its automation often needs third-party integrations for workflows beyond commerce events.
Workflow mapping to operational records
Pipedrive ties workflow automation to deal pipeline stage movement so tasks, fields, and reminders follow the sales execution timeline. monday.com wires automation triggers to board item events so operations move across boards using chained rules.
Cross-team collaboration workflow model
Asana connects task dependencies and timeline scheduling in one execution model so approvals and handoffs stay visible as work advances. Slack workflows use Events API signals to trigger actions from communication activity, which helps teams automate around chat events.
Automation with minimal data model friction
Trello uses Butler automation rules that trigger on card and board events without custom code, which keeps setup lightweight for repeated operational steps. Zoho One routes cross-module workflows through Zoho Flow using triggers and webhooks-style integrations, which can reduce admin sprawl when finance, CRM, projects, and HR must share an identity and access model.
How to choose Small Bussines Software based on automation control and integration fit
Small business teams should pick the system where the source of truth matches the first automation trigger, because every additional integration becomes an alignment problem. The main tradeoff is not whether automation exists, it is whether workflow logic is easier to maintain when record changes happen across multiple apps.
Pick the workflow source of truth
Choose Mailchimp when the first decision point is audience activity and follow-up must branch based on subscriber behavior events. Choose HubSpot CRM or Pipedrive when the first decision point is CRM fields or deal stage movement that should drive routing and task creation inside sales records.
Decide whether commerce events or sales events start automation
Choose Shopify or Square when orders, payments, and fulfillment updates must stream into external systems using webhooks. Choose monday.com, Asana, or Trello when automation should start from operational status changes and project execution rather than commerce event feeds.
Validate integration control for event-driven updates
Check whether the required integration relies on webhooks and admin API actions, because Shopify and Square both use webhooks subscriptions for event delivery. Confirm whether the remaining workflow can be expressed through the tool’s built-in automation rules or whether it needs third-party apps to connect business steps.
Plan for configuration discipline in multi-workflow environments
If workflows span many triggers and downstream boards, monday.com can require careful mapping because board field modeling becomes the translation layer. If workflows span many apps in one suite, Zoho One can become complex when many modules and triggers interact.
Match automation visibility to the team’s operating rhythm
If daily execution depends on task handoffs and dependency timing, Asana’s timeline and dependencies make work state easy to interpret. If automation should react to real-time communication, Slack workflows with Events API signals can trigger actions, but records can fragment because chat context is not the system of record.
Choose a permissions strategy that matches workflow ownership
If multiple users must contribute to operational boards and automations, Trello board-level permission design needs careful planning to avoid access drift. If sales and pipeline workflows are owned inside one CRM workspace, HubSpot CRM or Pipedrive workflows keep responsibility closer to the deal record structure.
Who should use these Small Bussines Software tools
Different teams need different automation entry points, so the best fit depends on whether record changes originate in marketing audiences, CRM fields, commerce orders, or project execution items. The tools below map to those starting points with distinct workflow models and integration surfaces.
Small marketing teams that run behavior-triggered follow-ups
Mailchimp fits when journey logic must branch from audience activity events and produce clear follow-up behavior without custom code. The segmentation model also supports reusable audience definitions to keep targeting consistent.
Small sales teams that want automated lead routing and task scheduling
HubSpot CRM fits when record routing and task creation should trigger from CRM property changes using a visual workflow builder. Pipedrive fits when automation should attach to deal pipeline stage transitions so sales execution stays aligned to pipeline movement.
Small commerce operations focused on order and fulfillment automation
Shopify fits when webhooks must deliver near-real-time updates for order, payment, and fulfillment so external systems stay synchronized. Square fits when unified payments across POS, invoices, and online checkout must flow into automated order and transaction sync via APIs and webhooks.
Small teams coordinating operations across projects and approvals
Asana fits when task dependencies and timeline views should connect execution to scheduling in one work model. monday.com fits when automation rules must chain status changes across boards and operational reporting views.
Small firms that want one admin model across CRM, finance, projects, and HR workflows
Zoho One fits when Zoho Flow must automate multi-app processes using triggers and webhooks-style integrations. Unified identity and role-based access across modules reduce administration overhead when workflows span departments.
Common pitfalls when buying Small Bussines Software
Most failures come from mismatched source-of-truth decisions and automation that is hard to maintain after data lands in multiple systems. These pitfalls show up in specific workflow areas like commerce event syncing, CRM-driven routing, and cross-module automation design.
Building complex multi-channel journeys without planning the sync path for related customer data
Mailchimp journeys can require syncing from external CRM or database systems when data relationships are complex. Mapping the external-to-Mailchimp data flow early prevents broken branching logic later.
Assuming workflow customization will stay simple after process changes
HubSpot CRM visual workflows can work cleanly for routing and task creation, but advanced process customization depends on careful configuration and workflow design. Treat cross-department automation as a governance project since some needs go beyond core CRM features.
Expecting finance-ready reporting without separating back-office analytics
Pipedrive can keep sales tracking aligned to deal movement, but advanced reporting for back-office finance needs separate systems. Plan for the reporting boundary between pipeline execution and accounting-grade reporting.
Letting many apps write overlapping data without strict process rules
Shopify governance can be weaker when multiple apps write overlapping data without strict process rules. Define which system owns each field before subscribing many webhook-driven updates.
Overloading cross-module automation until trigger interactions become untraceable
Zoho One automation design can become complex when many modules and triggers interact. Add workflow visibility rules so automation outcomes remain traceable across modules.
How We Selected and Ranked These Tools
We evaluated Mailchimp, HubSpot CRM, Pipedrive, Shopify, Square, Monday.com, Asana, Trello, Slack, and Zoho One on feature coverage, automation capability, integration surfaces, and operational fit for small bussines software. Features accounted for 40% of the score, ease accounted for 30%, and value accounted for 30%.
Mailchimp separated itself in this set because its journey-based automation can branch follow-ups from audience activity events, which ties automation depth to clear behavioral triggers. The remaining tools were measured against how their standout automation model maps to deal stages, commerce events, project execution, or communication signals.
Frequently Asked Questions About Small Bussines Software
How do Salesforce Platform, Microsoft Dataverse, and Google Cloud Pub/Sub handle event-driven automation for small businesses?
Which tool provides the most direct API-first integration for order, payment, and fulfillment events?
How does SSO and RBAC work for admin access control in Microsoft Dataverse, Salesforce Platform, and Google Cloud Pub/Sub?
What data migration approach works best when moving customer records and workflow history into HubSpot CRM or Zoho One?
Where does HubSpot CRM fall short compared with Microsoft Dataverse for complex internal data models?
How do audit and admin controls differ between Slack and Monday.com for shared team environments?
When does Trello’s automation and integration approach work better than Asana’s for small business workflows?
What breaks if integrations rely only on batch imports instead of event-driven updates in Shopify or Square?
How should admin teams structure roles when connecting Zoho One and Google Cloud Pub/Sub to internal systems?
Tools reviewed
Primary sources checked during evaluation.
shopify.comReferenced in the comparison table and product reviews above.
Funding and competing interests
This study was co-funded by several of the vendors assessed in it. No single vendor funded it. Funders could propose the market studied.
They had no role in selecting vendors, setting or weighting criteria, analysing data or drawing conclusions, and they received the same factual-accuracy check as every other vendor assessed.
Market definition, inclusion rules and criteria weights were fixed by an editor before research began and did not change afterwards. Editorial process →
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