GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Small Business Loyalty Program Software of 2026
Ranked small business loyalty program software for store teams, with feature tradeoffs across FiveStars, Marsello, Smile.io, and others.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Stamp Me is the best fit when small teams want stamp-based loyalty that’s quick to scan and redeem without turning marketing into a project, whereas Voucherify suits developer-friendly setups that need configurable rewards and API-driven loyalty events.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Stamp Me
Counter-first stamp issuance with QR code check-in and redemption state captured per customer.
Built for fits when small teams need stamp-based loyalty with scan-and-redeem speed, minimal marketing complexity..
TapMango
Editor pickStaff check-in and redemption workflows designed for counter speed using QR-based customer verification.
Built for fits when small teams need staff-first loyalty check-in and reward redemption without heavy engineering..
Yotpo Loyalty
Editor pickYotpo Loyalty event and API surface to trigger campaigns based on loyalty enrollment, points changes, and redemptions.
Built for fits when retention teams want loyalty and campaign automation connected via API and events..
Comparison Table
Stamp Me
SMBDigital loyalty stamp card platform for hospitality and retail.
Counter-first stamp issuance with QR code check-in and redemption state captured per customer.
Stamp Me is built around operational loyalty mechanics such as stamp issuance, rule-based reward thresholds, and redemption logging against an individual customer record. The workflow supports QR code check-in and staff verification, which fits store counters and in-person sessions where customers need to scan and redeem immediately. Program configuration is designed for single-store operations with straightforward rollout for additional locations that share similar stamp and reward rules.
A key tradeoff is that advanced omnichannel behaviors and fine-grained customer data platform sync depend on the integration options available in the specific setup rather than a native schema-first approach. Stamp Me fits a retailer that wants tablet or counter-based check-in and fast reward processing, while keeping loyalty rules and redemption states easy for front staff to follow.
- +QR code check-in supports fast staff workflows at the counter
- +Visit-based stamp logic keeps rewards easy to explain and audit
- +Redemption records stay tied to the customer profile
- +Admin tools support day-to-day rule changes without heavy tooling
- –Franchise-grade governance and multi-location control are limited
- –Complex multi-tier programs can require extra operational discipline
Store managers
Set visit rewards for walk-in customers
Lower friction at checkout
Front-of-house staff
Scan QR codes during visits
Faster service times
Show 1 more scenario
Operations teams
Track stamp progress and redemption history
More reliable customer outcomes
Operations reviews loyalty activity per customer to handle exceptions and repeat visits.
Best for: Fits when small teams need stamp-based loyalty with scan-and-redeem speed, minimal marketing complexity.
TapMango
SMBLoyalty and marketing platform for local businesses.
Staff check-in and redemption workflows designed for counter speed using QR-based customer verification.
TapMango centers on store execution by pairing a staff check-in workflow with reward redemption rules that can be configured per program. Loyalty enrollment and point tracking are designed around customer identifiers that make lookup and redemption practical at the counter. The system also supports reward redemption workflows that can reduce manual tallying during high-traffic periods.
A tradeoff is that deeper omnichannel use requires deliberate integration work rather than relying on a wide native ecosystem. TapMango fits best when a single store or a small rollout needs consistent staff procedures, with governance handled through admin configuration rather than complex role models.
- +QR check-in supports fast in-store enrollment verification
- +Configurable points accrual and redemption rules reduce manual operations
- +Staff-facing redemption workflows fit counter use
- +Customer lookup supports quick redemption during peak traffic
- –Omnichannel sync depth depends on specific third-party integration needs
- –Multi-location governance tooling is less sophisticated than enterprise loyalty suites
- –Custom program logic can feel constrained without developer support
Store managers
Track points and redeem rewards daily
Fewer manual point disputes
Frontline retail staff
Fast loyalty check-in with QR verification
Shorter checkout time
Show 2 more scenarios
Marketing coordinators
Run visit-based incentive campaigns
Higher repeat participation
Coordinators set up program triggers and manage reward redemption behavior for visits.
Operations leaders
Standardize rewards across locations
Consistent customer experience
Operations standardize loyalty configuration so teams follow the same rules.
Best for: Fits when small teams need staff-first loyalty check-in and reward redemption without heavy engineering.
Yotpo Loyalty
SMBLoyalty and referrals module within the Yotpo ecommerce marketing suite.
Yotpo Loyalty event and API surface to trigger campaigns based on loyalty enrollment, points changes, and redemptions.
Yotpo Loyalty supports rule-based points accrual and reward redemption workflows, with configuration for spend-based and other eligibility conditions tied to store activity. Admin controls include program configuration, reward setup, and channel messaging hooks that help keep loyalty participation consistent across campaigns. For governance, the platform’s main operational control surface is centered on program settings and access to Yotpo’s broader marketing tooling.
A key tradeoff is that deep customization usually depends on Yotpo configuration plus integration effort when checkout or customer data needs to flow in real time. Store teams often use Yotpo Loyalty when they already run Yotpo marketing features or need tighter linkage between loyalty actions and campaign triggers for retention metrics.
- +Event-driven automations connect loyalty actions to lifecycle messaging
- +Flexible earn and redeem rules support tier eligibility behavior
- +API access supports custom accrual sources and redemption workflows
- +Admin configuration ties program logic to Yotpo customer records
- –Real-time omnichannel behavior can require integration work
- –Complex programs take longer to model in configuration UI
- –Governance is split across loyalty and broader Yotpo settings
- –Kiosk-style staff check-in workflows are not the primary focus
Marketing operations teams
Trigger win-back emails from redemptions
Higher redemption follow-up conversion
Ecommerce operations managers
Apply spend-based points on orders
Consistent points awarding
Show 2 more scenarios
CRM and retention leads
Gate tiers on qualifying activity
Reduced ineligible redemptions
Tier configuration controls reward eligibility based on customer history and performance signals.
Systems integration engineers
Sync loyalty state to external data
Unified customer record updates
APIs support custom synchronization for loyalty status, points balances, and reward events.
Best for: Fits when retention teams want loyalty and campaign automation connected via API and events.
LoyaltyLion
SMBData-driven loyalty platform for Shopify and Shopify Plus merchants.
VIP tier gating tied to configurable customer activity rules, managed through the same configuration workflow as earnings and redemptions.
LoyaltyLion focuses on loyalty program configuration for store teams that need controlled launches and detailed campaign logic. The system supports points accrual, rule-based earning and redemption, and tiered program structure for customers who repeat purchases.
LoyaltyLion also supports customer synchronization so loyalty status can be reflected across other systems, and it offers integration work via API surfaces for automation and data exchange. Admin tooling supports governance around program rules, staff experiences, and change tracking.
- +Rule-based points accrual and redemption workflows with granular triggers
- +Tiered program structure supports VIP tier gating based on customer activity
- +Automation and data exchange via API endpoints for loyalty events
- +Program configuration supports multi-step customer journeys and reward logic
- –Deeper configuration requires process discipline to avoid unintended rule overlap
- –Some storefront workflows depend on integration work for enrollment and check-in
Best for: Fits when store teams need tier logic, rule governance, and API-driven automation without custom coding.
Loyalzoo
SMBDigital loyalty and rewards program for independent retailers.
Staff-first redemption flow that pairs QR check-in with immediate reward fulfillment screens.
Loyalzoo is a loyalty program system designed for small retailers that want customer check-in and rewards tied to real purchases. It supports QR code check-in and loyalty wallet style redemption flows for points accrual and reward redemption workflow.
The admin side focuses on configuring program rules, reward catalogs, and staff-facing enrollment and redemption experiences for store execution. Loyalzoo also includes referral tracking and SMS opt-in compliance tooling to support acquisition and communications without manual spreadsheet handling.
- +QR code check-in workflow fits store frontline operations
- +Reward redemption workflow supports points-to-reward transitions without custom tooling
- +Referral tracking connects customer sharing to enrollments
- +SMS opt-in compliance controls reduce list hygiene work
- –Omnichannel loyalty coverage is limited for multi-channel edge cases
- –Advanced customer data platform sync and audience reuse require careful integration planning
- –Tiered program structure depth is weaker than more complex loyalty engines
- –Staff-facing check-in screens need consistent training for edge situations
Best for: Fits when a single-store team needs fast check-in and rewards without heavy integration work.
Marsello
SMBLoyalty and marketing automation unified with retail POS and ecommerce.
Staff-facing check-in and verification workflows designed for real in-store use during customer service moments.
Marsello fits store teams that need more than point earning rules and want a controlled loyalty rollout across locations. It centers on an omnichannel points program with reward redemption workflows, customer enrollment and profile sync, and mobile wallet pass support for enrolled customers.
Marsello also adds referral tracking, tiered and gated experiences, and staff-facing check-in patterns that support day to day service operations. Admin controls focus on configuration and governance for program behavior rather than ad hoc scripting.
- +Mobile wallet pass support for customer loyalty access
- +Referral tracking links acquisition to loyalty enrollment
- +Staff check-in flows support in-store verification
- +Tier gating works with clear rules for VIP experiences
- –Some program changes require coordination with implementation settings
- –Redemption logic complexity can slow down rule revisions
Best for: Fits when multi-location operations need consistent loyalty rules with strong staff check-in workflows.
Voucherify
API-firstAPI-first loyalty, coupon, and referral engine for developers.
Redemption workflow controls that coordinate reward availability, redemption rules, and fulfillment logic in one operational flow.
Voucherify focuses on campaign-driven loyalty mechanics like points accrual rules, reward catalogs, and redemption workflows rather than only basic punch-card style stamping. The product pairs a loyalty wallet experience with reward fulfillment controls that support both points and discount-style rewards.
Voucherify’s admin area centers on program configuration, customer enrollment, and operational handling for redemptions across online and in-store touchpoints. API-based integrations and automation hooks let store teams connect loyalty events and customer identifiers to commerce systems.
- +Configurable points accrual rules with flexible redemption workflows
- +Reward catalogs support multiple reward types within the same program
- +API-oriented event and loyalty actions for commerce system integration
- +Operational tooling for managing enrollments and reward redemptions
- –Advanced setup requires careful alignment between customer identifiers
- –Governance controls can feel light for large multi-store org structures
Best for: Fits when a small retail or hospitality team needs configurable rewards and API-driven integration for loyalty events.
Thanx
vertical specialistRestaurant CRM and loyalty platform with automated guest engagement.
Mobile wallet pass support for loyalty identity tied to enrollment, enabling QR-style check-in experiences.
Thanx is a small business loyalty program system that ties rewards to customer actions and offers, rather than only points accumulation. Core capabilities include enrollment capture, reward rules, and redemption workflows designed for retail check-ins and return visits.
Thanx also supports staff-facing program use and program configuration for operators who need control over offers without building custom logic. Integration depth centers on linking loyalty activity to the rest of store systems through a published API and automation hooks.
- +Automation-friendly loyalty events that can be routed via API for store workflows
- +Configurable reward and redemption rules without requiring custom application code
- +Staff-facing enrollment and check-in flows reduce friction at the counter
- +Support for mobile wallet passes for loyalty cards tied to customer enrollment
- –Deep POS and CRM sync may require additional integration work beyond a basic setup
- –Governance controls like RBAC and audit logs are not as detailed as in enterprise loyalty suites
Best for: Fits when a store team needs a loyalty workflow with API-driven automation and wallet-style customer access.
Belly
SMBCustomer loyalty platform offering customizable rewards for small to mid-sized businesses.
QR code check-in tied to staff lookup and reward actions for in-store capture of loyalty enrollment and accrual.
Belly runs a store loyalty program from enrollment through QR code check-in and points or rewards earning. It supports reward setup that can combine visit-based rules with redemption options, then keeps customer profiles synchronized for store operations.
Belly is also built for store teams that need day-to-day staff workflows such as check-in and lookup tied to a loyalty identifier. Integration depth and automation hinge on Belly’s loyalty API endpoint and partner connections for loyalty wallet style experiences.
- +QR code check-in workflow works for quick on-floor loyalty enrollment
- +Flexible rewards configuration supports multiple earning and redemption paths
- +Staff-facing check-in flow reduces friction during repeat visits
- +Loyalty API endpoint enables custom integrations around enrollment and accrual
- –Advanced automation depends on API work and partner setup
- –Franchise location management can add operational overhead for multi-location rollouts
- –Tiered program structure requires careful rule design to avoid edge cases
- –Omnichannel consistency depends on how rewards assets are published and synced
Best for: Fits when a single-store or small team needs QR-based check-in with an API option for custom workflows.
Spendgo
SMBPoint-of-sale integrated loyalty program software for retail and restaurant chains.
Staff-facing check-in and enrollment designed for tablet and counter workflows, not just self-serve points collection.
Spendgo targets small merchants that want loyalty tied to store activity without building a custom rewards backend. The solution centers on QR code check-in and staff-facing enrollment and accrual flows, with reward redemption workflows designed for in-store use.
Spendgo also supports loyalty wallet pass delivery and repeat-customer tracking signals that help measure redemption behavior. Integration support is geared toward connecting loyalty enrollment and points activity to existing customer records and communication channels rather than replacing core commerce systems.
- +QR code check-in reduces friction for staff and customers
- +Staff-facing enrollment flow supports quick, in-store points accrual
- +Loyalty wallet pass delivery keeps rewards accessible at checkout
- +Reward redemption workflow supports straightforward point-to-reward exchange
- –Multi-location governance controls are limited for franchise-wide rollouts
- –Deeper loyalty API automation requires more engineering than no-code setups
Best for: Fits when a single-store team needs quick QR-based enrollment and in-store redemption workflows.
Conclusion
After evaluating 10 marketing advertising, Stamp Me stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right small business loyalty program software
Small business loyalty program software helps store teams issue loyalty rewards, validate customer identity at check-in, and control how points and rewards convert into redemption outcomes. This guide covers Stamp Me, TapMango, Yotpo Loyalty, LoyaltyLion, Loyalzoo, Marsello, Voucherify, Thanx, Belly, and Spendgo for store-focused loyalty workflows.
The practical differences show up in in-store execution. Stamp Me and TapMango emphasize QR-based staff counter speed with redemption state tied to the customer record. Yotpo Loyalty and Thanx place more weight on API-driven event automation for connecting loyalty actions to broader lifecycle messaging and store tooling.
Small business loyalty program software for store teams that need QR check-in, rewards, and staff workflows
Small business loyalty program software connects customer enrollment to a points accrual engine and a reward redemption workflow that staff can complete at the counter. Core capabilities typically include QR code check-in, configurable earn and redeem rules, and loyalty identity that can live as a loyalty wallet pass for customer access. Marsello is built around staff-facing check-in and wallet pass support for customer loyalty identity.
Tool differences concentrate around automation depth and operational control during day-to-day changes. Yotpo Loyalty supports event and API-driven automations that trigger campaigns based on loyalty enrollment, points changes, and redemptions. Stamp Me focuses on counter-first stamp issuance with QR check-in and captured redemption state per customer, which reduces the need for staff to manage complex program steps.
Store-run loyalty capabilities: check-in speed, rule control, wallet access, and API automation
Small business loyalty program software succeeds when store staff can enroll customers and complete reward redemption without switching tools mid-transaction. These capabilities determine whether points accrual and reward redemption feel instant at the counter or become an operational bottleneck.
This guide tracks how each platform handles in-store workflows, including QR check-in, staff-facing redemption screens, and identity delivery through a loyalty wallet pass. It also evaluates where the automation and API surface connect loyalty events to campaign triggers and other store systems.
QR check-in and staff redemption workflow design
Stamp Me pairs counter-first stamp issuance with QR code check-in and redemption state captured per customer, which reduces staff decision-making during checkout. TapMango also uses QR-based customer verification for counter speed, but its staff flow focus is more centered on check-in and redemption rules than on stamp-style programs.
Event-driven automation and loyalty action triggers via API
Yotpo Loyalty provides an event and API surface that can trigger campaigns from loyalty enrollment, points changes, and redemptions. Thanx routes automation-friendly loyalty events via API for store workflows and pairs the loyalty workflow with mobile wallet pass identity.
VIP tier gating and rule governance in configuration
LoyaltyLion ties VIP tier gating to configurable customer activity rules using the same workflow used for earnings and redemptions. LoyaltyLion supports tiered eligibility behavior, while Stamp Me keeps governance lighter and relies on visit-based stamp logic for audit-friendly simplicity.
Reward redemption orchestration and fulfillment workflow control
Voucherify coordinates reward availability, redemption rules, and fulfillment logic in one operational redemption workflow. Belly supports flexible rewards configuration with QR code check-in and staff lookup, but its deeper automation depends on API work.
Customer loyalty identity in mobile wallet passes
Marsello includes mobile wallet pass support for loyalty access and pairs that identity with staff-facing check-in workflows for in-store service moments. Thanx also supports mobile wallet pass identity tied to enrollment and enables QR-style check-in experiences.
Referral tracking and enrollment linkage
Marsello connects referral tracking to loyalty enrollment so referral acquisition maps into the same loyalty record used for points and redemption. Voucherify emphasizes reward catalogs and redemption workflow controls, so referral-to-enrollment behavior is not a core standout in the provided tool cards.
Pick by execution model: counter-first stamping, staff-first check-in, or API-driven retention automation
Start by selecting the execution model that matches the store’s daily rhythm. Tools like Stamp Me and TapMango center on QR check-in and fast in-store redemption, which reduces staff training time and prevents dropped redemptions.
Then map the automation depth to the operational change process. Yotpo Loyalty and Thanx target API-driven event handling, while LoyaltyLion adds VIP tier governance in the configuration workflow, which requires consistent rule management across earnings and redemptions.
Choose counter speed patterns: stamp issuance versus staff verification at the counter
If the store needs stamp-style rewards that stay easy to explain and audit, Stamp Me uses counter-first stamp issuance with QR check-in and captured redemption state per customer. If the store wants staff-first check-in and redemption with QR-based customer verification and configurable rules to reduce manual operations, TapMango fits the staff workflow emphasis.
Choose automation philosophy: event-driven campaigns versus store workflow events
If retention teams need loyalty enrollment, points changes, and redemptions to trigger campaigns through an event and API surface, Yotpo Loyalty is built for event-driven automations. If store workflows need API-routed loyalty events tied to wallet identity and QR-style check-in, Thanx focuses on that automation-to-store routing model.
Choose tier governance depth: VIP rule gating versus simpler stamp or reward flows
If tier eligibility depends on configurable customer activity rules and must align with earnings and redemption configuration, LoyaltyLion provides VIP tier gating using the same configuration workflow. If the program can stay explainable through visit-based logic and a captured redemption state, Stamp Me avoids complex tier modeling in the configuration UI.
Choose redemption orchestration: unified redemption workflow versus partner-dependent automation
If the program needs redemption workflow controls that coordinate reward availability, redemption rules, and fulfillment logic in one flow, Voucherify fits that operational orchestration. If the team needs QR check-in plus immediate in-store redemption screens and can accept that advanced automation depends on API work and partner setup, Loyalzoo matches the staff-first fulfillment orientation.
Choose identity delivery: staff services with wallet passes versus QR-first enrollment
If staff service moments require loyalty identity in a mobile wallet pass with staff-facing check-in workflows, Marsello is centered on wallet pass support for loyalty access. If the core need is QR-based enrollment and check-in with tablet and counter workflows, Spendgo targets tablet-oriented staff check-in and quick in-store points accrual.
Who each buyer profile should match to in-store loyalty execution
Different tools align to different store operating models. Some focus on stamp and QR speed that works for single-store teams with minimal marketing complexity, while others target API-first automation for retention teams.
The strongest matches also differ by whether loyalty identity must live in a mobile wallet pass and whether multi-location governance is needed for franchise location management or consistent rule application across stores.
Single-store teams that need fast QR enrollment and stamp-style rewards
Stamp Me supports counter-first stamp issuance and QR check-in with redemption state captured per customer, which keeps staff workflows quick without complex program modeling.
Teams building retention automations tied to loyalty actions
Yotpo Loyalty exposes an event and API surface for automations based on loyalty enrollment, points changes, and redemptions, which supports campaign triggers without relying on manual staff actions.
Multi-location operators who need consistent wallet identity and staff check-in during service moments
Marsello provides mobile wallet pass support for loyalty access and pairs that with staff-facing check-in workflows designed for real in-store customer service moments.
Program owners who require VIP tier eligibility based on customer activity rules
LoyaltyLion ties VIP tier gating to configurable customer activity rules within the same configuration workflow used for earnings and redemption, which reduces drift between tier logic and reward logic.
Stores that want QR-style check-in with API automation routed into store tooling
Thanx supports mobile wallet pass identity tied to enrollment and focuses on automation-friendly loyalty events routed via API for store workflows.
Common loyalty program software pitfalls that derail store rollout
Loyalty rollout fails when configuration complexity outpaces staff training and when governance and identity workflows do not match the store operating cadence. Another failure mode is assuming that omnichannel and real-time behavior works out of the box when integration work is required.
These pitfalls map directly to the differences between counter-first stamp programs, staff-first QR workflows, and API-driven event automation platforms.
Modeling a complex multi-tier program without confirming how configuration overlap is governed
LoyaltyLion supports VIP tier gating tied to configurable customer activity rules, but deeper configuration requires process discipline to avoid unintended rule overlap. Stamp Me keeps governance lighter with visit-based stamp logic and captured redemption state per customer.
Assuming omnichannel behavior and real-time coordination work without integration work
Yotpo Loyalty can trigger campaigns from loyalty actions through events and API surface, but real-time omnichannel behavior can require integration work for the needed workflows. Stamp Me and TapMango stay more tightly aligned to staff counter speed, which reduces integration dependency for in-store execution.
Underestimating franchise-grade governance and multi-location controls for store networks
Stamp Me notes limited franchise-grade governance and multi-location control, which increases operational overhead for multi-location rollout. Marsello is built for multi-location operations with consistent staff check-in workflows, while Marsello still requires coordination for some program changes.
Building staff workflows around redemption screens without checking fulfillment workflow coordination needs
Voucherify emphasizes redemption workflow controls that coordinate reward availability, redemption rules, and fulfillment logic in one operational flow. Loyalzoo provides an immediate reward fulfillment screen after QR check-in, but advanced automation depends on API work and partner setup.
How We Selected and Ranked These Tools
We evaluated Stamp Me, TapMango, Yotpo Loyalty, LoyaltyLion, Loyalzoo, Marsello, Voucherify, Thanx, Belly, and Spendgo using feature depth, ease of in-store execution, and value. Features accounted for 40% of the score and ease and value each accounted for 30% of the score.
Stamp Me separated itself with counter-first stamp issuance paired to QR code check-in and redemption state captured per customer, which directly supports fast staff workflows at the counter. The ranking also rewarded tools that clearly connect store actions to the automation or orchestration model, including Yotpo Loyalty event and API surface and Voucherify unified redemption workflow controls.
Frequently Asked Questions About small business loyalty program software
Which tool handles the fastest QR-based staff check-in and redemption at the counter?
How does Yotpo Loyalty drive loyalty changes into marketing automation using API events?
When do tiered program rules and VIP tier gating matter more than simple visit stamping?
What breaks if a multi-location rollout needs consistent loyalty behavior across stores?
How do Marsello and Thanx differ in loyalty identity handling for mobile wallet passes?
Which tool provides a redemption workflow that coordinates reward availability and fulfillment rules in one operation?
How does data migration work when switching from a punch-card app or spreadsheet to points and customer profiles?
When does SMS opt-in compliance become a separate operational requirement rather than a default setting?
How do admin controls differ between LoyaltyLion and Marsello for ongoing rule governance?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Marketing AdvertisingTop 10 Best Loyalty Program Software of 2026
- Business FinanceTop 10 Best Small Business Software of 2026
- Customer Experience In IndustryTop 10 Best Loyalty Points Program Software of 2026
- Marketing AdvertisingTop 10 Best Loyalty Card Program Services of 2026
- Digital MarketingTop 10 Best Small Business Social Media Marketing Services of 2026
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