Quick Overview
- 1#1: Stripo - Drag-and-drop visual email builder that generates responsive HTML templates exportable to 70+ ESPs and platforms.
- 2#2: Beefree - Pro-level HTML email editor with drag-and-drop interface for creating mobile-responsive templates integrated with major ESPs.
- 3#3: Mailmodo - Innovative email template builder supporting interactive AMP emails, carousels, and forms alongside traditional HTML.
- 4#4: Klaviyo - Ecommerce-focused email platform with dynamic template builder for personalized, high-converting campaigns.
- 5#5: HubSpot - CRM-integrated email template editor with drag-and-drop design and personalization features for marketers.
- 6#6: ActiveCampaign - Automation platform offering customizable email templates with conditional content and advanced segmentation.
- 7#7: Mailchimp - User-friendly drag-and-drop email builder with thousands of pre-made templates for newsletters and campaigns.
- 8#8: Brevo - Affordable email marketing tool with responsive template designer and automation workflows.
- 9#9: Moosend - Email automation service featuring an intuitive template builder with A/B testing and landing pages.
- 10#10: Campaign Monitor - Professional email platform with design-focused templates and real-time analytics for optimization.
We evaluated tools based on key metrics: versatility (mobile responsiveness, drag-and-drop intuitiveness), integration with major ESPs, support for interactive features (like AMP emails) and personalization, as well as value for money and ease of use, ensuring the ranked tools deliver quality and practicality for modern marketers.
Comparison Table
This comparison table explores leading email template software, such as Stripo, Beefree, Mailmodo, Klaviyo, HubSpot, and others, to assist users in selecting the right tool. It outlines key features, usability, integration options, and pricing structures, helping readers identify the best fit for their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Stripo Drag-and-drop visual email builder that generates responsive HTML templates exportable to 70+ ESPs and platforms. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | Beefree Pro-level HTML email editor with drag-and-drop interface for creating mobile-responsive templates integrated with major ESPs. | specialized | 9.1/10 | 9.3/10 | 9.5/10 | 8.7/10 |
| 3 | Mailmodo Innovative email template builder supporting interactive AMP emails, carousels, and forms alongside traditional HTML. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Klaviyo Ecommerce-focused email platform with dynamic template builder for personalized, high-converting campaigns. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 5 | HubSpot CRM-integrated email template editor with drag-and-drop design and personalization features for marketers. | enterprise | 8.5/10 | 8.8/10 | 9.1/10 | 7.8/10 |
| 6 | ActiveCampaign Automation platform offering customizable email templates with conditional content and advanced segmentation. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 7 | Mailchimp User-friendly drag-and-drop email builder with thousands of pre-made templates for newsletters and campaigns. | other | 8.7/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 8 | Brevo Affordable email marketing tool with responsive template designer and automation workflows. | other | 8.2/10 | 8.5/10 | 8.4/10 | 8.1/10 |
| 9 | Moosend Email automation service featuring an intuitive template builder with A/B testing and landing pages. | other | 8.1/10 | 8.3/10 | 8.5/10 | 8.7/10 |
| 10 | Campaign Monitor Professional email platform with design-focused templates and real-time analytics for optimization. | enterprise | 8.2/10 | 8.5/10 | 8.7/10 | 7.8/10 |
Drag-and-drop visual email builder that generates responsive HTML templates exportable to 70+ ESPs and platforms.
Pro-level HTML email editor with drag-and-drop interface for creating mobile-responsive templates integrated with major ESPs.
Innovative email template builder supporting interactive AMP emails, carousels, and forms alongside traditional HTML.
Ecommerce-focused email platform with dynamic template builder for personalized, high-converting campaigns.
CRM-integrated email template editor with drag-and-drop design and personalization features for marketers.
Automation platform offering customizable email templates with conditional content and advanced segmentation.
User-friendly drag-and-drop email builder with thousands of pre-made templates for newsletters and campaigns.
Affordable email marketing tool with responsive template designer and automation workflows.
Email automation service featuring an intuitive template builder with A/B testing and landing pages.
Professional email platform with design-focused templates and real-time analytics for optimization.
Stripo
specializedDrag-and-drop visual email builder that generates responsive HTML templates exportable to 70+ ESPs and platforms.
Modular block system with 1,900+ pre-built components for lightning-fast, fully customizable email assembly
Stripo is a leading drag-and-drop email template builder that empowers users to create professional, responsive HTML emails without coding. It features over 1,500 customizable templates, modules, and blocks, along with advanced tools like AMP support, dynamic content, and AI-assisted design. Designed for marketers, agencies, and e-commerce teams, it offers seamless integrations with 70+ ESPs including Mailchimp, Klaviyo, and HubSpot.
Pros
- Vast library of 1,500+ responsive templates and reusable modules
- One-click export to 70+ ESPs with perfect HTML code
- Advanced features like AMP emails, dynamic content, and AI copywriting
Cons
- Free plan limited to 5 emails/month and watermarks
- Steeper learning curve for complex dynamic blocks
- Higher pricing for teams with multiple users
Best For
Marketing teams, agencies, and e-commerce businesses seeking a robust, no-code solution for high-volume, professional email template creation.
Pricing
Free plan available; Pro starts at $21/user/month (billed annually), Enterprise custom pricing.
Beefree
specializedPro-level HTML email editor with drag-and-drop interface for creating mobile-responsive templates integrated with major ESPs.
Dynamic content blocks that allow easy reuse and personalization across multiple templates and campaigns
Beefree (beefree.io) is a drag-and-drop email template builder designed for creating responsive, professional emails without coding. It features a vast library of over 1,700 customizable templates and content blocks, ensuring pixel-perfect designs across devices. The platform supports seamless integrations with major ESPs like Mailchimp, Klaviyo, and HubSpot, while offering collaboration tools for teams to streamline email production workflows.
Pros
- Intuitive drag-and-drop editor with guaranteed responsive designs
- Extensive library of 1,700+ templates and reusable content blocks
- Strong integrations with 100+ ESPs and collaboration features for teams
Cons
- Free plan limits exports to 6 emails per month
- Higher pricing tiers needed for advanced agency features
- Some complex customizations may require HTML tweaks
Best For
Marketing teams, agencies, and e-commerce businesses seeking a user-friendly tool for rapid, high-quality email template creation.
Pricing
Free plan (limited exports); Pro at $25/user/month (billed annually); Enterprise custom pricing.
Mailmodo
specializedInnovative email template builder supporting interactive AMP emails, carousels, and forms alongside traditional HTML.
AMP-powered interactive email components like in-email forms and quizzes
Mailmodo is an email marketing platform specializing in interactive email templates powered by AMP (Accelerated Mobile Pages) technology, enabling no-code creation of engaging elements like carousels, forms, polls, and calculators directly within emails. It offers a drag-and-drop editor with a library of responsive templates, automation workflows, A/B testing, and audience segmentation. The tool integrates with popular CRMs and e-commerce platforms, providing detailed analytics to optimize campaign performance.
Pros
- Pioneering AMP-based interactive emails that boost engagement without coding
- Intuitive drag-and-drop builder with extensive template library
- Robust automation, segmentation, and analytics tools
Cons
- Limited email client support for full AMP interactivity
- Free plan has restrictive sending limits
- Steeper learning curve for advanced interactive features
Best For
Marketing teams and e-commerce businesses seeking to create highly engaging, interactive emails to improve open and click rates.
Pricing
Free plan (300 emails/mo); Growth at $49/mo (10K emails); Pro at $129/mo (50K emails); Enterprise custom.
Klaviyo
enterpriseEcommerce-focused email platform with dynamic template builder for personalized, high-converting campaigns.
Dynamic content blocks that automatically personalize templates using real-time customer data and behavior
Klaviyo is a comprehensive email marketing platform with a robust drag-and-drop email template builder tailored for e-commerce. It enables users to create responsive, personalized templates using dynamic content blocks that pull from customer data and purchase history. The platform offers a vast library of pre-built templates and supports A/B testing for optimization.
Pros
- Highly customizable drag-and-drop editor with dynamic personalization
- Extensive template library optimized for e-commerce
- Seamless integrations with Shopify and other platforms for data-driven templates
Cons
- Pricing scales steeply with contact list size
- Steeper learning curve for advanced dynamic features
- Overkill for users needing only basic templating without marketing automation
Best For
E-commerce businesses seeking data-driven, personalized email templates integrated with customer analytics.
Pricing
Free up to 250 contacts; paid plans start at $20/month for 500-1K contacts, scaling to $100+/month for larger lists (billed annually).
HubSpot
enterpriseCRM-integrated email template editor with drag-and-drop design and personalization features for marketers.
CRM-powered dynamic personalization tokens that insert real-time customer data into templates
HubSpot, through its Marketing Hub, offers powerful email template software with a drag-and-drop editor for creating responsive, professional templates. It enables personalization using CRM data, dynamic content blocks, and seamless integration with automation workflows and analytics. Ideal for teams needing more than just templates, it supports A/B testing, rich media embedding, and compliance features like AMP for email.
Pros
- Deep CRM integration for hyper-personalized templates
- Intuitive drag-and-drop editor with extensive customization
- Built-in A/B testing and analytics for optimization
Cons
- Expensive for advanced tiers needed for full features
- Overkill and complex for simple email template needs
- Best within HubSpot ecosystem, less ideal standalone
Best For
Marketing teams in growing businesses seeking integrated CRM-driven email templating and automation.
Pricing
Free tools for basics; Marketing Hub Starter at $20/month, Professional at $800/month, Enterprise at $3,600/month (billed annually).
ActiveCampaign
enterpriseAutomation platform offering customizable email templates with conditional content and advanced segmentation.
Conditional content blocks that dynamically adjust email elements based on subscriber data
ActiveCampaign is a comprehensive email marketing automation platform that includes powerful email template creation tools via a drag-and-drop editor and custom HTML options. It offers thousands of pre-built, responsive templates with support for dynamic content blocks, personalization, and conditional logic to tailor emails based on user data. While primarily an automation suite, its template features excel in creating sophisticated, automated email campaigns.
Pros
- Intuitive drag-and-drop editor with advanced customization
- Dynamic and conditional content for personalized templates
- Seamless integration with automation workflows
Cons
- Steeper learning curve for advanced features
- Pricing can be high for template-only users
- Overkill for basic email template needs
Best For
Marketing teams seeking email templates integrated with CRM and automation capabilities.
Pricing
Starts at $29/user/month (Starter, billed annually) up to $149/user/month (Pro), with Enterprise custom pricing.
Mailchimp
otherUser-friendly drag-and-drop email builder with thousands of pre-made templates for newsletters and campaigns.
AI-powered Creative Assistant for generating and optimizing template content
Mailchimp is a leading email marketing platform with robust email template software featuring a drag-and-drop editor for creating responsive, professional designs. Users can access thousands of pre-built templates, customize them easily, or build from scratch with blocks for images, text, and dynamic content. It integrates template building with automation, segmentation, and analytics for full campaign management.
Pros
- Intuitive drag-and-drop editor accessible to beginners
- Vast library of industry-specific, mobile-responsive templates
- Seamless integration with email automation and A/B testing
Cons
- Advanced HTML customization requires code mode with limitations
- Pricing scales steeply with contact list size
- Some premium template features locked behind higher plans
Best For
Small to medium businesses and marketers seeking user-friendly email template creation integrated with marketing automation.
Pricing
Free plan for up to 500 contacts/1,000 emails; paid plans from $13/mo (Essentials, 500 contacts) to $350+/mo (Premium), billed by audience size.
Brevo
otherAffordable email marketing tool with responsive template designer and automation workflows.
Dynamic content blocks that personalize email templates based on user data in real-time
Brevo (formerly Sendinblue) is a comprehensive email marketing platform with a powerful drag-and-drop editor for creating responsive email templates. It offers a vast library of pre-built templates, customizable blocks, and dynamic content personalization for targeted campaigns. Users can preview templates across devices, integrate with automations, and leverage A/B testing to optimize designs without coding expertise.
Pros
- Intuitive drag-and-drop editor with real-time previews
- Extensive library of responsive, customizable templates
- Seamless integration with automation and transactional emails
Cons
- Some advanced customization requires HTML knowledge
- Feature limitations on lower-tier plans
- Steeper learning curve for complex workflows
Best For
Small to medium-sized businesses seeking an affordable, all-in-one platform for email template design and marketing automation.
Pricing
Free plan (300 emails/day); paid plans start at $25/month (20K emails) for Starter, $65/month for Business, with Enterprise custom pricing.
Moosend
otherEmail automation service featuring an intuitive template builder with A/B testing and landing pages.
Unlimited automation workflows that trigger personalized templates across email, SMS, and web push
Moosend is a comprehensive email marketing platform with a strong focus on email template creation via its drag-and-drop builder, offering responsive designs and pre-built templates for quick campaigns. Users can customize templates with HTML editing, embed dynamic content like product recommendations, and integrate A/B testing directly in the builder. It stands out for combining template tools with automation workflows and analytics, making it suitable for scalable email marketing. While not the leader in sheer template variety, it delivers solid performance for most users.
Pros
- Intuitive drag-and-drop email builder with real-time previews
- Unlimited automation workflows for dynamic template personalization
- Affordable pricing with a generous free plan for small lists
Cons
- Smaller library of pre-designed templates than top competitors
- Advanced segmentation and reporting limited to higher tiers
- Occasional glitches in the builder reported by some users
Best For
Small to medium-sized businesses and marketers seeking an affordable, user-friendly email template builder with built-in automation.
Pricing
Free plan for up to 1,000 subscribers; Pro plans start at $9/month (500 subs) and scale by list size up to $635+/month for 300k+ subs; Enterprise custom.
Campaign Monitor
enterpriseProfessional email platform with design-focused templates and real-time analytics for optimization.
Designer-quality responsive templates with dynamic content personalization for hyper-targeted emails
Campaign Monitor is a robust email marketing platform specializing in the creation of professional, responsive email templates through its intuitive drag-and-drop builder. It offers a vast library of pre-designed templates customizable for various industries, alongside features like dynamic content, A/B testing, and automation workflows. The tool emphasizes high deliverability and analytics to help users craft effective campaigns that drive engagement.
Pros
- Extensive library of high-quality, responsive templates
- Intuitive drag-and-drop editor suitable for non-designers
- Strong deliverability and detailed campaign analytics
Cons
- Pricing scales quickly with contact list size
- Automation capabilities are less advanced than top competitors
- No free plan or perpetual free tier available
Best For
Small to medium-sized businesses and marketing teams seeking visually stunning email templates with minimal design expertise required.
Pricing
Starts at $9/month (Essentials, 500 contacts, 500 emails/mo); Unlimited plan from $29/month (unlimited emails); scales by contact volume up to enterprise custom pricing.
Conclusion
The reviewed email template software offers solutions for diverse needs, with Stripo leading as the top choice, thanks to its drag-and-drop builder and broad export capabilities. Beefree excels with pro-level HTML design and ESP integration, while Mailmodo impresses with innovative interactive features. Together, they cater to different user requirements.
Don't miss out—start using Stripo to build stunning, responsive email templates that engage your audience and drive success.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.