
GITNUXSOFTWARE ADVICE
Marketing AdvertisingTop 10 Best Digital Assets Management Software of 2026
Ranking roundup of top digital assets management software tools, with evaluations and tradeoffs for teams using systems like Aprimo, Acquia DAM, WoodWing.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Aprimo is the best fit for marketing ops teams that need governed DAM workflows with integration automation and audit-ready change tracking, whereas WoodWing suits publishing and media groups when approvals and delivery outputs must stay tightly connected to assets.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Aprimo
Governed approval workflow that enforces metadata and version states before assets can be published to channels.
Built for fits when marketing ops needs governed DAM workflows, integration automation, and audit-ready change tracking..
Acquia DAM
Editor pickWorkflow-driven asset review with governed states and permissions tied to publishing readiness.
Built for fits when marketing and content teams need governed asset workflows with programmatic integration..
WoodWing
Editor pickPublishing workflow orchestration that links managed assets to review and release steps with controlled access.
Built for fits when publishing teams need governed asset workflows tied to approvals and delivery outputs..
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Comparison Table
Digital assets management software matters because it standardizes asset metadata, controls access with RBAC, and preserves audit trails across creative and marketing workflows. This ranked list helps evidence-minded teams compare DAM platforms on automation depth, extensibility via API and data models, and operational fit across enterprise and media production use cases.
Aprimo
enterpriseUnified marketing operations platform with integrated DAM capabilities.
Governed approval workflow that enforces metadata and version states before assets can be published to channels.
Aprimo’s core coverage centers on an asset repository with controlled access, review workflows, and metadata-driven organization across the asset lifecycle. It supports rendition handling for distribution use cases and links asset changes to workflow states so teams can track who approved which updates. The metadata model is used for both search behavior and downstream publishing decisions, which makes it easier to keep creative and marketing execution aligned.
A key tradeoff is that strong results depend on configuration quality, including taxonomy setup and workflow definitions that reflect real creative processes. Aprimo fits teams that run recurring campaigns with repeated asset iteration and require approvals, metadata completeness checks, and repeatable publishing steps.
- +Workflow-driven governance ties approval states to asset metadata updates
- +API and automation support bulk operations and integration with external systems
- +Faceted search behavior uses metadata fields for precise library navigation
- +RBAC and audit trails support regulated review and controlled publishing
- –Taxonomy and workflow setup require disciplined configuration work
- –Complex approval paths can slow end-user throughput without clear routing
- –Advanced search tuning depends on metadata completeness across the library
- –Some publishing edge cases require custom integration logic
Brand marketing teams
Campaign asset approvals and publishing
Fewer incorrect or unapproved assets
Marketing operations teams
Bulk metadata correction and enrichment
Consistent taxonomy at scale
Show 2 more scenarios
Content operations teams
Rendition delivery for channels
Reduced format mismatch risk
Renditions track distribution-ready formats so publishing consumers receive the correct files.
Creative agencies
Controlled collaboration on shared libraries
Clear responsibility for changes
RBAC limits editing rights while approvals and audit trails document each revision cycle.
Best for: Fits when marketing ops needs governed DAM workflows, integration automation, and audit-ready change tracking.
More related reading
Acquia DAM
enterpriseEnterprise DAM formerly known as Widen Collective, integrated into Acquia's digital experience platform.
Workflow-driven asset review with governed states and permissions tied to publishing readiness.
Acquia DAM organizes assets for reuse with metadata capture and facet-style discovery, while renditions reduce load for image and media delivery. Governance features include role-based access and workflow states for review and approval, which helps teams keep marketing claims aligned with internal guidelines. Integration is a core competency through connectors that align DAM assets with content workflows and through APIs for custom ingestion and remote operations.
A tradeoff appears in admin overhead for taxonomy and governance rules, because metadata strategy must be maintained to keep search and workflow routing accurate. Acquia DAM fits teams that run multi-brand or multi-country campaigns, where asset state, permissions, and approval history must remain consistent across regions.
- +Workflow states support review and approval before publication
- +RBAC controls asset access by team and environment
- +APIs enable automated ingestion and programmatic asset operations
- +Rendition handling improves delivery performance for media
- –Metadata taxonomy requires ongoing governance to keep discovery accurate
- –Some advanced automation patterns depend on custom configuration
- –Admin setup takes time when onboarding multiple brands
Global marketing operations teams
Coordinate approvals across regions
Faster compliant campaign launch
Enterprise content teams
Ingest assets from multiple systems
Lower manual handling
Show 2 more scenarios
Brand governance leads
Enforce controlled usage of assets
Reduced brand guideline drift
RBAC restricts access while metadata standards keep asset selection consistent.
Creative production teams
Manage versions during review
Fewer publishing rework cycles
Workflow states and rendition outputs support iteration without breaking delivery.
Best for: Fits when marketing and content teams need governed asset workflows with programmatic integration.
WoodWing
vertical specialistAsset and content management for publishing and media production.
Publishing workflow orchestration that links managed assets to review and release steps with controlled access.
WoodWing centers on structured creative workflows that connect asset retrieval to editorial review and publishing-ready outputs. The system treats assets as reusable components with metadata for discovery and version context, which reduces duplicate work in campaign production. Administration supports permissions and workflow configuration so different teams can operate on shared libraries with bounded access.
A key tradeoff is that workflow design takes upfront configuration effort, especially when multiple business units need different approval paths and asset rules. WoodWing fits best when creative teams must move from asset selection to reviewed, publication-ready deliverables while enforcing consistent metadata and access controls.
- +Workflow-driven asset use supports editorial review through delivery
- +Metadata-based retrieval supports consistent asset discovery in shared libraries
- +Permissions and workflow roles limit who can edit, approve, or distribute
- +Rendition handling keeps publishing outputs aligned with originals
- –Workflow configuration requires governance discipline and internal ownership
- –Deep customization can increase implementation and maintenance overhead
- –Complex taxonomy changes can ripple through search and automation
- –Headless-style integrations may require more build effort than basic DAM tools
Brand and marketing teams
Campaign asset review and release
Fewer rework cycles and consistent releases
Editorial operations teams
Versioned media handoff for publishing
Stable outputs across channels
Show 2 more scenarios
Creative governance leads
Role-based access and audit visibility
Controlled asset lifecycle
Admin teams enforce edit and approval boundaries across shared media libraries.
Asset operations teams
Metadata and rendition management at scale
Faster search and delivery
Operations teams maintain metadata quality and publishing-ready renditions for reuse.
Best for: Fits when publishing teams need governed asset workflows tied to approvals and delivery outputs.
Bynder
enterpriseCloud-based digital asset management platform for brand portals and creative workflows.
Brand asset workflows and approvals tied to publishing-ready outputs inside a governed brand experience.
Bynder centers on brand and marketing asset lifecycle management with structured metadata, governed workflows, and consistent publishing outputs. It offers a media library with versioning, rendition handling, and reusable asset templates for campaigns that need stable look and feel.
Integration coverage includes creative workflow and content systems plus an API surface for programmatic search, asset retrieval, and updates. Administrative controls focus on roles, permissions, and audit visibility for asset governance across teams.
- +Strong governed workflow controls for approvals and scheduled asset use
- +High-quality media handling with renditions and consistent delivery behavior
- +Granular role-based access that supports marketing and regional team separation
- +Usable API for automating asset ingestion and metadata updates
- –Metadata and taxonomy design takes planning to avoid retrieval friction
- –Some asset transformations depend on specific processing configurations
- –Advanced search and filters require consistent metadata coverage to work well
- –Complex permission setups can slow rollout across many teams
Best for: Fits when brand teams need governed workflows, consistent renditions, and automation via API across regions.
Frontify
enterpriseBrand management platform combining DAM with style guides and brand guidelines.
Brand guideline enforcement tied to approval-controlled distribution, so approved assets map directly to usage rules.
Frontify manages brand assets and structured brand content workflows from a centralized asset repository. It combines controlled publishing rules, review and approval steps, and configurable brand guidelines so teams can apply consistent assets across channels.
The system emphasizes governance through role-based access and auditability across asset creation, editing, and usage-ready distribution. Integrations and an API support wiring the DAM into existing marketing, design, and content operations.
- +Granular approval workflows for brand content with clear states and assignments.
- +Role-based access controls that limit editing and distribution by function.
- +API and webhooks support automation for asset lifecycle events and synchronization.
- +Brand guideline enforcement tools reduce off-brand asset usage.
- –Complex governance settings take time to model for large teams.
- –Advanced taxonomy and search tuning can require admin-led configuration.
- –Deep creative pipeline automation depends on external system integration.
- –Bulk editing and metadata operations feel slower on very large libraries.
Best for: Fits when marketing and design teams need governed brand content workflows with automation and integration hooks.
Frame.io
vertical specialistVideo review and collaboration platform with asset management features.
Review threads with timestamped annotations attach to specific uploads and versions, enabling traceable approval decisions.
Frame.io is built around review, annotation, and versioned media collaboration rather than a traditional asset repository. Teams upload video and stills to get timecoded comments, structured review threads, and approvals tied to specific file versions.
Media libraries support renditions and playback directly in the browser. Frame.io adds workflow automation through integrations and an API surface for managing uploads, permissions, and review activity.
- +Timecoded review comments stay attached to the exact media version
- +Review links support granular permissions for external reviewers
- +Browser playback keeps review loops off separate tools
- +Extensibility via documented API supports provisioning and automation workflows
- –Media library management is lighter than full DAM taxonomy and tagging
- –Advanced metadata extraction and auto-tagging require careful workflow design
- –Complex multi-workspace governance can add setup overhead
- –Custom automation often depends on API-driven integration work
Best for: Fits when creative teams need review and approvals tightly bound to media versions.
Cloudinary
API-firstMedia management platform with DAM, transformation, and CDN delivery.
On-the-fly media transformations tied to delivery requests, with versioned renditions generated from stored assets.
Cloudinary differentiates from typical DAM systems with image and video transformation that runs in front of asset storage. It manages an asset repository with rendition generation, media delivery controls, and metadata handling designed for high-throughput creative workflows.
Automation comes through an API-first surface that supports tagging, transformations, and delivery parameters without building a separate media pipeline. Governance relies on account configuration, API access controls, and audit-friendly administrative tooling for managing who can create and transform assets.
- +Rendition management built into delivery requests with transformation parameters
- +Media-centric metadata handling supports common EXIF and IPTC use cases
- +API-first automation covers upload, tagging, and transformation orchestration
- +Strong CDN delivery controls for predictable performance at scale
- –DAM features like check-in and review workflows are limited versus workflow-first suites
- –Granular asset taxonomy controls require extra conventions and discipline
- –Approval, annotations, and feedback loops need external tooling
- –Complex setups can require careful mapping between transformation rules and governance
Best for: Fits when teams need media transformations plus a controlled asset repository for web and app delivery.
Air
SMBCreative collaboration platform with DAM for visual assets.
Review workflow states with version-aware publishing controls tied to the same asset library.
Air from air.inc is a digital asset management system for teams that need review-ready media collections with controlled publishing. It centers on an asset library that keeps renditions and versions linked to metadata, then surfaces assets through search and gallery-style browsing.
Automation and integrations are handled through an API-first surface and configurable workflows for ingest, organization, and approvals. Governance is focused on role-based access controls, audit trails, and admin configuration to keep asset lifecycle changes trackable.
- +API-first integration supports custom ingest, sync, and library tooling
- +Renditions and version links keep media history connected to metadata
- +Workflow approvals provide repeatable review steps for publishing
- +RBAC and audit trails make lifecycle changes observable
- –Metadata schema flexibility requires upfront configuration and conventions
- –Complex faceted search depends on consistent tagging during ingest
- –Large-scale transcription or deep extraction workflows require external services
- –Media pipeline features like transcoding are limited versus media-focused DAMs
Best for: Fits when teams need API-led DAM workflows with approval controls and trackable asset lifecycle changes.
IntelligenceBank
enterpriseDAM and brand compliance platform for marketing governance.
Review and approval workflows tied to asset states, so teams can route feedback without exporting files.
IntelligenceBank runs a centralized media library for brands and agencies, with governance around asset lifecycle from ingest to delivery. It supports metadata-driven organization with controlled tagging and review-oriented creative workflows.
The product also provides integration points for creative and marketing systems so assets and metadata can be synchronized across tools. Automation features handle repetitive steps such as applying metadata rules and routing review tasks through configured stages.
- +Workflow routing for reviews maps assets to approval stages
- +Metadata rules automate tagging and reduce manual enrichment effort
- +Rendition handling supports consistent delivery across channels
- +Admin controls support RBAC-style access separation across libraries
- –Complex taxonomy design requires disciplined setup to avoid search fragmentation
- –Advanced automation depends on clear metadata coverage before rules run
- –Some deep integrations require specialist configuration effort
- –Large multi-team libraries can need ongoing governance tuning
Best for: Fits when marketing teams need metadata-driven workflows across shared creative libraries.
Pimcore
enterpriseOpen-source platform combining DAM, PIM, and CMS capabilities.
Pimcore’s unified asset, data modeling, and workflow capabilities support headless delivery without splitting governance.
Pimcore is a digital assets management system built for teams that need DAM plus deeper content and commerce data in one governed environment. Media storage, rendition management, metadata extraction, and workflow states support a complete digital asset lifecycle.
Pimcore adds extensibility through a documented REST API and admin tooling for RBAC and audit visibility. It fits organizations that need headless delivery and integration-first asset access rather than DAM-only storage.
- +REST API supports headless asset delivery and external DAM integrations
- +Rendition management handles derived media variants for different channels
- +Metadata extraction reduces manual tagging load for common media types
- +RBAC and audit log features support governed admin operations
- –DAM setup and governance require more configuration than lighter DAM tools
- –Workflow and metadata modeling can become complex as domains expand
- –Custom integrations often require Pimcore-specific implementation work
- –UI workflows can feel heavy for small teams managing few asset types
Best for: Fits when enterprises need DAM plus governed content delivery, strong APIs, and cross-system integrations.
Conclusion
After evaluating 10 marketing advertising, Aprimo stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right digital assets management software
This buyer's guide covers digital assets management tools built around governed workflows, metadata-led discovery, and automation via API. It walks through Aprimo, Acquia DAM, WoodWing, Bynder, Frontify, Frame.io, Cloudinary, Air, IntelligenceBank, and Pimcore.
The sections map each tool to the real selection criteria teams use. The guide also highlights integration depth, API and automation surface, and admin governance controls that show up in concrete workflow behaviors.
Digital asset platforms that manage lifecycle, metadata, and governed publishing across teams
Digital assets management software is an asset repository plus the workflow controls that manage how creative files move from ingest to review to publishing. It coordinates metadata and permissions so the same asset versions and governance states stay aligned across delivery outputs.
Teams use these platforms to reduce inconsistent tagging, prevent unauthorized edits, and keep audit visibility for regulated review chains. Aprimo and Acquia DAM show this model by tying governed approval states to publishing readiness, while Bynder adds brand-focused workflows tied to publishing-ready outputs across regions.
What to evaluate in a DAM platform: governance, automation, metadata-led search, and lifecycle state
The strongest DAM implementations treat the approval state and the asset metadata as one unit. Aprimo, Acquia DAM, and WoodWing connect workflow states to publishing steps so assets cannot advance without the expected metadata updates.
The next set of differentiators comes from how integration and automation work. Frame.io, Air, and Pimcore emphasize API-first surfaces for orchestration, while Cloudinary shifts value toward transformation and rendition generation tied to delivery requests.
Governed approval workflows tied to publishing readiness
Aprimo and Acquia DAM enforce approval states that must align with asset metadata and version states before assets can be published. WoodWing and Bynder extend the same idea with publishing workflow orchestration tied to controlled release steps.
RBAC-style permissions with audit trails across the asset lifecycle
Aprimo and Acquia DAM provide RBAC controls plus audit trails so teams can track governed review and controlled publishing events. Frontify and Air apply role-based access controls to editing and distribution and keep lifecycle changes observable.
Metadata-driven faceted search behavior for library navigation
Aprimo uses faceted search behavior driven by metadata fields so navigation stays precise when metadata is complete. Bynder and IntelligenceBank rely on consistent tagging to keep discovery reliable across shared libraries.
API and automation surface for ingestion, bulk operations, and event-driven sync
Aprimo exposes an API and automation surface for search, bulk operations, and event-driven integrations. Air and Frame.io also emphasize API-first integration for ingest, sync, and managing review activity, while Pimcore’s documented REST API supports headless integration without splitting governance.
Rendition and delivery management that keeps outputs aligned to originals
Bynder and Acquia DAM include rendition handling so delivery outputs stay consistent with the source asset. WoodWing and Air link renditions and versions to metadata and workflow states so publishing outputs align with originals.
Review threads and version-attached annotations for media-specific approvals
Frame.io attaches timestamped review comments to exact uploads and file versions so approval decisions stay traceable at the media level. IntelligenceBank and Air route feedback through asset state changes so teams can handle review without file exports.
Decision framework for selecting DAM software for governed lifecycles and integrations
Start with the workflow unit that must stay consistent during review and publishing. For teams that require approval controls linked directly to metadata and publishing readiness, Aprimo and Acquia DAM reduce governance gaps by enforcing workflow states before publishing.
Then decide whether the platform should lead the media transformation pipeline or mainly govern asset lifecycle and distribution. Cloudinary puts transformation and rendition generation on the delivery request path, while Pimcore and Frame.io focus more on API-driven orchestration and workflow integration.
Pick the workflow model that matches the approval boundary
Choose Aprimo or Acquia DAM when the approval boundary must block publishing until workflow states and metadata updates align. Choose Frame.io when approvals must attach to timecoded review threads that land on exact uploads and versions.
Align governance controls with how teams access and edit assets
If cross-team editing requires strict RBAC and auditable lifecycle changes, use Aprimo, Acquia DAM, Bynder, or Air for role-based access controls and audit trails. If brand teams need distribution rules tied to approved usage, Frontify and Bynder connect approval-controlled distribution to brand guideline enforcement.
Validate metadata quality requirements before committing to metadata-led search
If faceted search and filters depend on metadata completeness, Aprimo and Bynder perform best when metadata governance is disciplined across the library. If metadata rules and tagging automation must reduce manual enrichment, IntelligenceBank and Air support metadata-driven workflows that route reviews after metadata rules run.
Choose the integration style: API-first DAM orchestration versus transformation-first delivery
Pick Air, Frame.io, or Pimcore when custom ingest, sync, and headless delivery orchestration need an API-first surface. Pick Cloudinary when media transformations and rendition generation must happen on the delivery request path with transformation parameters tied to output.
Check whether the product leads publishing or supports downstream release steps
For publishing teams managing release steps with controlled access, WoodWing links managed assets to review and release steps with workflow roles. For brand experience outputs, Bynder and Frontify emphasize publishing-ready outputs inside governed brand portals and usage rules.
Plan for governance setup effort tied to taxonomy and workflow depth
If taxonomy changes must be safe, pick tools like Aprimo and Acquia DAM but reserve time for disciplined setup of taxonomy and complex approval routing. If workflow and metadata modeling must expand across multiple domains, Pimcore can handle it via unified data modeling, but it also increases configuration complexity as domains grow.
Which DAM platform fits which operational reality
DAM tooling fits best when teams need repeatable asset lifecycle handling across review, governance, and publishing outputs. The right product depends on whether approvals attach to asset metadata and workflow states or attach to specific media versions with review threads.
Another key differentiator is whether the main value comes from workflow-first DAM governance or transformation-first media delivery. Aprimo, Acquia DAM, and WoodWing lead with governed workflows, while Cloudinary leads with on-the-fly transformations tied to delivery requests.
Marketing operations teams that need audit-ready governed DAM workflows
Aprimo fits teams that need workflow-driven governance that enforces metadata and version states before assets can be published. It also pairs RBAC and audit trails with faceted search behavior driven by metadata fields.
Enterprise marketing and content teams that need governed asset workflows with programmatic integration
Acquia DAM fits organizations that must connect workflow review and permission states to publishing readiness across multiple teams and properties. It also includes rendition handling plus an API surface designed for custom ingestion and automated asset operations.
Publishing and editorial teams that require controlled release steps and delivery orchestration
WoodWing fits teams managing publishing workflow orchestration that links managed assets to review and release steps with controlled access. It pairs permissions and workflow roles with rendition handling to keep publishing outputs aligned to originals.
Creative teams that need media-specific reviews with version-attached annotations
Frame.io fits teams that require timestamped review threads attached to specific uploads and versions. It keeps approvals tied to exact media files while providing API-driven extensibility for provisioning and automation workflows.
Enterprises that need headless delivery plus unified asset, data modeling, and workflow governance
Pimcore fits organizations that need DAM plus governed content delivery with strong APIs and cross-system integration. Its unified asset, data modeling, and workflow capabilities support headless delivery without splitting governance.
DAM buying pitfalls that create governance gaps or unusable discovery
The most common failures come from treating taxonomy and workflow setup as optional configuration rather than a lifecycle control. Aprimo, Acquia DAM, Bynder, WoodWing, and Air all require disciplined configuration work so search and approvals reflect real metadata and states.
Another pattern is choosing a platform for transformation while still expecting full DAM workflow depth, or choosing workflow governance while still expecting version-aware review threads without additional setup. Cloudinary limits check-in and review workflows compared with workflow-first suites, while Frame.io and Pimcore shift more responsibility to integrations and modeling decisions.
Underestimating governance work for taxonomy and approval routing
Aprimo and Acquia DAM require disciplined configuration of taxonomy and workflow routing, or metadata-driven discovery and publishing controls slow down. WoodWing and Bynder show similar setup sensitivity when complex approval paths or taxonomy changes affect search and automation.
Assuming asset search will work without consistent metadata coverage
Bynder and Aprimo rely on metadata completeness for advanced search behavior and filters, so inconsistent tagging creates retrieval friction. IntelligenceBank and Air also depend on clear metadata coverage before automation rules route reviews and tagging.
Selecting a transformation-led platform while expecting full review workflow orchestration
Cloudinary emphasizes on-the-fly transformations and rendition generation for delivery requests, but DAM features like check-in and review workflows are limited versus workflow-first suites. Teams needing review and publishing workflow orchestration should evaluate Aprimo or WoodWing instead.
Treating API automation as plug-and-play instead of integration build effort
Pimcore’s REST API and workflow modeling support headless delivery, but complex governance and modeling can increase implementation effort as domains expand. Frame.io and Air also require API-driven integration work for custom automation beyond the core review loop.
How We Selected and Ranked These Tools
We evaluated Aprimo, Acquia DAM, WoodWing, Bynder, Frontify, Frame.io, Cloudinary, Air, IntelligenceBank, and Pimcore on features, ease of use, and value, then produced an overall rating as a weighted average where features carry the most weight and ease of use and value share the rest. Features include governed workflow behavior, metadata-led discovery behavior, rendition handling, review and annotation attachment to versions, and the API and automation surface used for ingestion and sync.
The ranking favors tools that connect governance to operational publishing steps with concrete workflow behaviors such as Aprimo’s governed approval workflow that enforces metadata and version states before assets can be published. Aprimo’s standout strength also lifts its features score through RBAC and audit trails paired with faceted search behavior that depends on metadata fields, which supports regulated review and controlled publishing.
Frequently Asked Questions About digital assets management software
How do DAM systems integrate with existing content and marketing workflows via API?
Which tools tie approvals and metadata state changes to publishing readiness?
How does SSO and access control typically work across DAM deployments?
What breaks when a DAM implementation lacks a migration plan for metadata schema and existing taxonomies?
How do DAM systems handle version control and review feedback on specific media files?
When does rendition management become the deciding capability instead of a simple media library?
Which tool design fits high-throughput media operations with transformations running before delivery?
What tradeoff appears when a DAM product focuses on review collaboration instead of full asset repository governance?
Which systems support extensibility for custom ingest, automation, or integration logic beyond native workflows?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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