
GITNUXSOFTWARE ADVICE
Entertainment EventsTop 10 Best Conference Organising Software of 2026
Ranked roundup of conference organising software for event teams, comparing Cvent, Bizzabo, Stova and more for planning and attendee workflows.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Cvent is the best fit for large conference teams that need governed multi-track scheduling with API-driven attendee and check-in syncing, whereas Whova is the easier choice when you want strong app-led engagement and lead capture without custom front ends.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Cvent
Role-based event administration tied to conference content workflows and operational reporting across planning and execution.
Built for fits when conference teams need governed multi-track scheduling with API-driven attendee and check-in synchronization..
Bizzabo
Editor pickStaff check-in workflows connect directly to the attendee record used for registration and session access decisions.
Built for fits when conference teams need one system for registration, agenda, and on-site check-in..
Stova
Editor pickRoom and session planning maintains schedule consistency across room assignments, time slots, and capacity constraints.
Built for fits when conference teams need schedule consistency, capacity control, and commercial inventory tracking across multi-day events..
Related reading
Comparison Table
Conference organising software matters because it turns registrations, schedules, sponsor inventory, and attendee interactions into a governed data model with audit trails and integration points. This ranked shortlist targets operations teams, analysts, and technical evaluators who need compareable throughput for check-in, configuration, and API extensibility, using Cvent as a reference anchor for enterprise event orchestration coverage.
Cvent
enterpriseEnterprise event management platform covering registration, venue sourcing, attendee engagement, and analytics for large-scale conferences.
Role-based event administration tied to conference content workflows and operational reporting across planning and execution.
Cvent is built for conference programs that need coordinated planning and delivery, including session design, track management, and agenda publishing. The workflow depth shows up in how session scheduling grids, speaker assignments, and registration data stay linked for operational decisions. The system also supports sponsor and exhibitor inventory workflows that map to on-site execution. API access and webhook-style integration patterns make it practical to sync attendee data with event apps, check-in systems, and CRM or marketing systems.
A key tradeoff is complexity, because governance across event roles, permissions, and content ownership requires disciplined setup for each program. Cvent fits best when event teams run multi-track conferences with many sessions, a staffed check-in flow, and integrations that must keep attendee status consistent from pre-event registration to on-site attendance.
- +Strong session scheduling control with linked registration and attendance records
- +Integration surface supports attendee and event data synchronization via API
- +Multi-role admin setup supports governance across event setup workflows
- +Sponsor and exhibitor inventory management maps to execution planning
- –Complex configuration for large programs with many users and editors
- –Some conference workflows depend on additional configuration to match unique stages
- –Content lifecycle management can feel rigid for highly custom conference formats
Conference operations teams
Run multi-track scheduling and check-in
Fewer scheduling and check-in errors
Event marketing and CRM admins
Sync attendee data to CRM systems
Consistent lead lifecycle tracking
Show 2 more scenarios
Sponsorship operations teams
Manage sponsor entitlements and inventory
Lower sponsor fulfillment drift
Cvent tracks sponsor inventory and execution items so onsite delivery matches contract commitments.
Program planners with external speakers
Coordinate speaker and session publishing
On-time agenda publication
Cvent supports speaker-linked scheduling workflows so speakers and sessions stay aligned during revisions.
Best for: Fits when conference teams need governed multi-track scheduling with API-driven attendee and check-in synchronization.
More related reading
Bizzabo
enterpriseEvent management platform with registration, marketing automation, networking, and post-event analytics for professional conferences.
Staff check-in workflows connect directly to the attendee record used for registration and session access decisions.
Bizzabo is a fit for teams that need coordinated operations between marketing, speaker logistics, and on-site execution. Registration, on-site check-in, and agenda management are handled in one workflow so staff can control attendee state and session assignments without switching systems. Event pages and mobile app content generation help keep branding and agenda details consistent across channels.
A tradeoff appears in how much operational process depends on configuration discipline, since complex programs require careful setup of capacities and scheduling rules. Bizzabo fits best when event organizers run repeatable conference formats and want one system to standardize registration data, session layout, and staff workflows.
- +End-to-end registration to check-in workflow reduces operational handoffs
- +Speaker and session content can be managed without leaving the event setup
- +Event app and website content align with the same agenda data
- +Marketing-style communications templates support segmented messaging
- –Complex scheduling scenarios require careful configuration to avoid conflicts
- –Some advanced integrations depend on external systems and custom mapping
- –Admin controls can feel fragmented across setup areas for large portfolios
- –On-site staff training is needed to use check-in modes consistently
Event operations teams
Coordinate registration and check-in
Faster throughput at entry
Program owners
Run multi-session conference agendas
Fewer schedule mismatches
Show 2 more scenarios
Marketing and comms teams
Segment messaging around events
Higher attendance for sessions
Configured communications tie to attendee fields to target specific cohorts before the event.
Speakers and speaker admins
Manage speaker readiness content
Lower manual updates
Speaker profiles and session details are maintained inside the event setup so changes propagate.
Best for: Fits when conference teams need one system for registration, agenda, and on-site check-in.
Stova
enterpriseEnterprise event management platform formed from the merger of Aventri and Certain, covering registration, logistics, and analytics.
Room and session planning maintains schedule consistency across room assignments, time slots, and capacity constraints.
Stova’s core scheduling workflow centers on room layouts, time grid planning, and session capacity enforcement so organizers can reduce manual conflict checks. The system links speakers and tracks to scheduled items, which helps conference staff maintain readiness when session changes occur close to the event date. Registration and event app feeds support downstream attendee flows such as agendas and on-site materials.
A key tradeoff appears in setup time for complex multi-day events with many rooms, tracks, and capacity rules. Stova fits teams running repeatable conference formats who want schedule edits, room assignment changes, and sponsor inventory updates to stay aligned without rebuilding everything for each run.
- +Visual session scheduling reduces manual room and time conflict checking
- +Capacity rules help prevent oversubscription in session instances
- +Sponsor inventory tracking connects commercial needs to event scheduling
- +Speaker assignment updates when sessions move across rooms and times
- –Complex multi-track setups take longer to configure correctly
- –Some attendee-facing workflows rely on add-on integrations for advanced needs
- –Grid planning can be slower when daily changes are extremely frequent
- –Role separation needs careful configuration for large committees
Conference operations teams
Plan multi-room sessions with capacity limits
Fewer reschedules and conflicts
Conference program committees
Assign speakers and tracks to sessions
Cleaner program readiness
Show 2 more scenarios
Events commercial managers
Manage sponsor and exhibitor exposure inventory
More predictable sponsor deliverables
Sponsor inventory tracking supports consistent placement and coordination alongside the event plan.
Event marketing teams
Push agendas to attendee-facing channels
Lower attendee confusion
Agenda outputs derived from the schedule help keep attendee materials aligned with last-minute updates.
Best for: Fits when conference teams need schedule consistency, capacity control, and commercial inventory tracking across multi-day events.
More related reading
RainFocus
enterpriseEvent data and management platform focused on attendee insights, session scheduling, and sponsor ROI for large conferences.
Status-driven speaker and review workflow that maps editorial decisions into downstream session planning records.
RainFocus is conference organising software built around a structured event workflow for proposals, reviewers, and track planning. It centralizes abstract review processes and turnarounds with configurable review stages, then feeds downstream session planning using shared records.
Strong configuration supports speaker communications and portal-style handoffs so editorial and ops teams work from the same status signals. Integration coverage centers on event data exports and platform connectivity for comms and downstream tooling used by conference teams.
- +Configurable proposal and review stages reduce manual coordination overhead
- +Speaker and internal teams share status-driven workflows across the pipeline
- +Session planning records stay linked to upstream review decisions
- +Automation rules support repeatable reviewer routing and stage transitions
- –Requires workflow configuration discipline to keep stages aligned across tracks
- –Some conference ops like check-in and kiosk use cases need external tooling
- –Scheduling grid adjustments can feel indirect for highly ad hoc programs
- –Admin reporting needs careful setup to reflect custom workflow fields
Best for: Fits when teams run multi-track submission and review workflows and need tight handoffs into session planning.
Swapcard
mid-marketEvent platform combining registration, networking, and a mobile event app with AI-powered matchmaking for conferences.
Built-in lead retrieval workflows that connect sponsor and exhibitor interactions to attendee profiles.
Swapcard manages conference end-to-end workflows for agenda building, speaker-facing pages, and attendee networking. It supports sponsor and exhibitor content pages, on-site lead capture workflows, and event app style engagement feeds.
Swapcard also coordinates operational check-ins and schedule access, which reduces manual handoffs between organizers and staff. The system emphasizes integration-ready event delivery so event data can be pulled into downstream tools for reporting and operations.
- +Networking and lead capture flows reduce reliance on manual spreadsheets
- +Sponsor and exhibitor inventory pages keep commercial content tied to the agenda
- +Speaker and attendee portals centralize event assets and updates
- +Integration-friendly event data helps connect reporting and operations tools
- –Complex event setups require more configuration and rehearsal than grid-only schedulers
- –Advanced workflow automation depends on external integrations rather than built-in orchestration
- –Room capacity enforcement is limited compared with dedicated scheduling systems
- –On-site staff usage can need dedicated training for check-in edge cases
Best for: Fits when conference organizers need networking, sponsor content, and lead capture tied to schedules.
Whova
SMBEvent app and management platform offering attendee engagement, agenda planning, and networking tools for conferences.
On-site lead retrieval in the Whova mobile app with quick capture tied to sponsor and exhibitor contexts.
Whova fits event teams that need an attendee-facing event app plus organizer control over agendas, sessions, and on-site operations. The organizer suite supports registration workflows, check-in, lead capture via a mobile lead retrieval app, and sponsor or exhibitor visibility through booth and sponsor listings.
Event staff can manage communications and updates tied to the live schedule, and attendees get interactive content inside the app experience. Whova is usually evaluated for its end-to-end event touchpoints rather than deep third-party event CMS extensibility.
- +Built-in mobile experience for attendee networking and agenda consumption
- +Lead retrieval app supports on-site scanning workflows
- +Agenda and session publishing reduces spreadsheet-based coordination
- +Organizer tools cover core event operations like check-in and content updates
- –Call for papers and abstract review depth is weaker than dedicated CFP systems
- –Advanced session planning like conflict scheduling needs careful manual oversight
- –Extensibility depends more on integrations than a granular API-first automation model
- –Complex floor plan and booth map workflows can feel spreadsheet-heavy
Best for: Fits when organizers need an event app, check-in, and lead capture without building custom front ends.
More related reading
PheedLoop
mid-marketAll-in-one event management platform with registration, virtual event hosting, networking, and a mobile app.
Integrated exhibitor lead capture workflow that links on-site collection to post-event follow-up exports.
PheedLoop is an event operations system built around attendee registration, session content capture, and exhibitor lead workflows. The core setup centers on configurable event pages, speaker and session submission flows, and on-site check-in outputs that connect to follow-up actions.
Teams use it to coordinate schedules, manage capacity constraints, and produce shareable agenda and session details without manual reformatting. Reporting focuses on participation tracking across sessions and exhibitors, with exports designed for downstream CRM and sales tooling.
- +Registration and check-in outputs align with session participation tracking.
- +Speaker and session content capture reduces re-entry work for organizers.
- +Exhibitor lead workflows support faster post-event sales follow-up.
- +Agenda and session detail publishing stays consistent across event pages.
- –Call for papers workflows and abstract review depth are limited versus specialist systems.
- –Room-level operational controls are not as granular as grid-first schedulers.
- –Advanced automation needs require more configuration than typical event tools.
- –Extensibility for custom data exports feels constrained compared with API-first suites.
Best for: Fits when mid-size conference teams need coordinated registration, speaker content, and exhibitor lead capture.
SpotMe
enterpriseEnterprise event engagement platform with event apps, virtual environments, and analytics for corporate conferences.
Sponsor-facing lead retrieval in the SpotMe event app with structured export for post-event follow-up.
SpotMe is an event technology suite focused on sponsor and attendee engagement workflows, with emphasis on onsite networking and lead capture. The core toolkit centers on a mobile event app plus scanning and networking features that feed into follow-up data for exhibitors and partners.
Conference organizing capabilities tie registration and onsite operations into scheduling and session access logic used by staff during the event. SpotMe also supports integrations and extensibility paths for importing content and exporting captured interactions into downstream systems.
- +Lead retrieval workflows are designed for sponsor teams and onsite staff
- +Event app configuration supports multi-track content distribution to attendees
- +Networking actions translate into usable records for partner follow-up
- +Integration paths support moving event content and interaction data out
- –Agenda management depth can lag tools built for complex session scheduling
- –Call for papers workflow support may be limited for full review-to-accept cycles
- –Badge printing and check-in automation can require extra setup work
- –Advanced governance controls are less granular than enterprise workflow suites
Best for: Fits when sponsor engagement and lead capture need tight onsite workflows tied to a mobile event app.
More related reading
Splash
mid-marketEvent marketing platform with branded registration pages, email campaigns, and RSVP tracking for conferences and events.
Registration-linked onsite readiness pages that keep session and attendee status aligned during execution.
Splash manages end-to-end conference operations by tying together event webpages, attendee journeys, and session-related workflows under one system. The product emphasizes event configuration and registration-driven continuity, including structured forms, verification steps, and check-in readiness for onsite execution.
Conference teams can coordinate speakers and schedules through centralized pages and exports that support downstream agenda and proceedings needs. Splash focuses on practical event execution rather than deep abstract-centric review tooling.
- +Cohesive event configuration links registration status to onsite check-in pages
- +Speaker and session content updates propagate across event pages quickly
- +Built-in exports support agenda publishing and downstream schedule distribution
- +Workflow pages reduce manual copy-paste between organizing roles
- –Call for papers workflow depth is limited compared with abstract-led systems
- –Advanced session conflict detection depends on schedule discipline
- –Extensibility relies more on exports than a broad automation surface
- –Admin controls for granular role separation can feel coarse for large teams
Best for: Fits when mid-size conference teams need fast publishing and controlled onsite readiness without heavy abstract review.
Eventzilla
SMBEvent registration and management tool with customizable pages, ticketing, and check-in for small to mid-sized conferences.
Operational check-in support built around managing registrant lists tied to registration access.
Eventzilla fits conference teams that need one place for attendee registration, session planning, and on-site check-in. The event workflow centers on event pages, ticket types, and registration management, with tools for customizing what attendees see and how staff collect access credentials.
Admin work focuses on managing events, sorting registrants, and preparing check-in data for staff operations. It is best treated as an event management core rather than a deep conference suite with built-in abstract review and session grid conflict detection.
- +End-to-end flow from event setup to attendee registration and check-in
- +Configurable ticket types and registration forms for standard conference audiences
- +Clear staff workflow for managing registrant lists during on-site check-in
- +Usable event pages that reduce manual coordination between organizers and attendees
- –Limited conference-specific depth for call for papers and abstract review
- –Session scheduling grid features for conflict detection are not a strong focus
- –Agenda building and track management need manual handling for complex programs
- –API and automation options are not a primary differentiation for conference operations
Best for: Fits when conference organizers need solid registration and check-in without heavy CFP or session-grid governance.
Conclusion
After evaluating 10 entertainment events, Cvent stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right conference organising software
Conference organising software supports the full operational chain from registration to session planning, check-in, and sponsor interactions, and this guide focuses on tools built for conference teams that manage multi-track programs. The coverage includes Cvent, Bizzabo, Stova, RainFocus, Swapcard, Whova, PheedLoop, SpotMe, Splash, and Eventzilla, with attention to how each product connects planning workflows to execution records.
Cvent leads the shortlist for governed multi-track scheduling with role-based event administration tied to conference content workflows and operational reporting. Bizzabo and RainFocus follow distinct approaches, with Bizzabo centering end-to-end registration to check-in and RainFocus centering status-driven speaker and review pipeline handoffs into session planning.
Conference organising software for multi-track planning, review workflows, and governed event execution
Conference organising software combines conference content workflows with event operations so the same attendee, speaker, and session records stay consistent across planning and on-site execution. It typically connects registration outputs to session access decisions and check-in behavior, and it links sponsor or exhibitor inventories to agenda-linked touchpoints.
Cvent supports role-based administration tied to conference content workflows and includes session scheduling control with linked registration and attendance records via API-driven synchronization. RainFocus emphasizes status-driven speaker and review stages that map editorial decisions into downstream session planning records to reduce manual coordination across tracks.
Integration and governance features that connect conference workflows to execution records
Conference teams need a single set of attendee, session, and speaker records that stays consistent from registration through session planning and on-site check-in. Tools score highest when that consistency is enforced through role-based administration, workflow-driven status handoffs, and bidirectional integration points like API-driven synchronization.
Role-governed event administration tied to content and operations
Cvent provides role-based event administration connected to conference content workflows and operational reporting across planning and execution. This governance model is designed to keep multi-track operations aligned with session planning and attendance records.
Registration-to-check-in workflow that uses the same attendee record
Bizzabo connects end-to-end registration to on-site check-in so the same attendee record drives session access decisions. This reduces handoffs because agenda and speaker content can be managed inside the event setup.
Schedule consistency with visual room and time planning plus capacity enforcement
Stova maintains schedule consistency across room assignments, time slots, and capacity constraints through visual session scheduling. Capacity rules help prevent oversubscription in session instances during multi-day planning.
Status-driven speaker and review workflow that feeds session planning
RainFocus maps editorial decisions into downstream session planning records by running a status-driven speaker and review workflow. Configurable proposal and review stages reduce manual coordination overhead across multi-track pipelines.
On-site sponsor and exhibitor lead retrieval tied to attendee profiles
Swapcard builds sponsor and exhibitor interactions into attendee profiles using built-in lead retrieval workflows. This keeps commercial lead capture connected to schedules and agenda-linked sponsor inventory.
Speaker readiness and execution controls built around registration-linked pages
Splash uses registration-linked onsite readiness pages so session and attendee status stay aligned during execution. Speaker and session content updates propagate across event pages quickly to support on-site publishing.
Pick the workflow engine that matches the conference operating model
Conference organizing software succeeds when its planning workflow mirrors how the organization runs content, scheduling, and execution. Teams should choose based on whether they run review-to-accept pipelines, governed multi-track scheduling, or a lighter grid-first approach with supplemental tooling.
Choose Cvent or Bizzabo when one record must drive registration, access, and check-in
Cvent fits conference teams that need governed multi-track scheduling and operational reporting with API-driven attendee and check-in synchronization. Bizzabo fits teams that want one end-to-end registration to check-in workflow with session access decisions tied to the attendee record used for registration.
Choose RainFocus or Stova when schedule accuracy depends on a managed planning pipeline
RainFocus fits teams running multi-track submission and review workflows that must map proposal and review stages into session planning records. Stova fits teams that prioritize visual room and session planning consistency with capacity rules that prevent oversubscription across time slots and rooms.
Choose Swapcard, Whova, SpotMe, or PheedLoop based on who needs lead capture ownership
Swapcard fits organizer-led lead retrieval tied to sponsor and exhibitor contexts that remain linked to attendee profiles. Whova, SpotMe, and PheedLoop fit teams that need app-first or exhibitor-facing collection workflows with exports for post-event follow-up.
Choose governed configuration when large multi-user programs will be edited by many roles
Cvent emphasizes role-based administration and reporting across planning and execution, which supports complex permissions across planners and editors. Teams that cannot enforce workflow discipline should plan for more configuration overhead when many users manage large conference programs.
Choose tools that match review depth requirements before session scheduling becomes the bottleneck
RainFocus is built around configurable proposal and review stages that feed session planning, which reduces coordination overhead when review decisions must propagate downstream. Whova, PheedLoop, Splash, and Eventzilla show weaker depth for call for papers and abstract review depth compared with abstract-led systems, which can shift review responsibility to external workflows.
Validate operational coverage for check-in and kiosk needs against the product’s stated execution scope
Bizzabo and Cvent cover check-in workflows connected to attendee and session decisions, which supports on-site operational continuity. RainFocus explicitly leaves check-in and kiosk use cases to external tooling, so teams with heavy on-site hardware workflows should plan for integration or additional tools.
Which conference teams each tool fits best based on operating priorities
Different conference organizations optimize for different bottlenecks. The right tool depends on whether the critical path is content review, multi-track scheduling governance, registration-to-check-in continuity, or sponsor lead capture workflows tied to attendee and agenda data.
Large conference programs with many editors, tracks, and operational roles
Cvent fits because role-based event administration connects conference content workflows with operational reporting and session scheduling control linked to registration and attendance records.
Teams that want one platform to run registration, agenda setup, and on-site check-in
Bizzabo fits because staff check-in workflows connect directly to the attendee record used for registration and session access decisions, reducing operational handoffs.
Programs where room and capacity constraints drive schedule quality across multiple days
Stova fits because room and session planning keeps schedule consistency across room assignments, time slots, and capacity rules that prevent oversubscription.
Organizations that run structured proposal and review stages that must feed scheduling
RainFocus fits because a status-driven speaker and review workflow maps editorial decisions into downstream session planning records across tracks.
Conferences focused on sponsor or exhibitor networking where lead capture is a core onsite workflow
Swapcard fits because lead retrieval connects sponsor and exhibitor interactions to attendee profiles and keeps sponsor exposure tied to agenda-linked inventory pages.
Common failure modes when conference workflow assumptions do not match the platform
Many teams misjudge how much workflow configuration is required to keep records consistent across planning and execution. Mistakes usually show up as scheduling conflicts, weak review-to-accept propagation, or lead capture workflows that do not connect back to attendee and sponsor context the way staff expect.
Choosing a grid-first scheduler while running a heavy proposal and abstract review pipeline
RainFocus is built for configurable proposal and review stages that map editorial decisions into session planning records, while tools like Splash show limited call for papers workflow depth compared with abstract-led systems.
Underestimating configuration work for large multi-user programs with many users and editors
Cvent is strong on role-based administration tied to content workflows, but complex configuration for large programs with many users and editors can require workflow discipline to keep stages aligned.
Assuming check-in and kiosk coverage matches content workflow tooling
RainFocus explicitly positions check-in and kiosk use cases as external tooling needs, so teams expecting native on-site hardware workflows should plan for additional tooling.
Picking an app-first lead retrieval tool without mapping leads back to attendee and schedule context
Swapcard keeps lead retrieval tied to sponsor and exhibitor contexts and connects interactions to attendee profiles, while tools like Whova and SpotMe focus on mobile app lead retrieval and agenda consumption for attendees.
Using session scheduling inputs without a capacity enforcement mechanism
Stova includes capacity rules that prevent oversubscription in session instances, while tools that focus more on agenda publication can still require schedule discipline to avoid conflicts.
How We Selected and Ranked These Tools
We evaluated Cvent, Bizzabo, Stova, RainFocus, Swapcard, Whova, PheedLoop, SpotMe, Splash, and Eventzilla on features, ease of setup, and value, with features representing 40% of the score, ease representing 30%, and value representing 30%. Cvent earned the highest position because role-based event administration ties conference content workflows to operational reporting across planning and execution, and because session scheduling control links registration and attendance records via an integration surface described as API-driven synchronization.
Bizzabo followed because it connects end-to-end registration to on-site check-in using the same attendee record used for registration and session access decisions, which reduces operational handoffs. RainFocus scored highly because status-driven speaker and review workflow maps editorial decisions into downstream session planning records, which reduces manual coordination across tracks.
Frequently Asked Questions About conference organising software
How do Cvent and Bizzabo handle capacity enforcement across registration, sessions, and check-in?
Which platform is better for API-driven integration between lead capture, check-in, and downstream systems?
When conference teams need a call for papers workflow, how do RainFocus and Cvent differ?
What breaks if a conference relies on schedule changes without schedule consistency controls?
Where does Swapcard fall short when conferences need sponsor lead retrieval tied to attendee profiles?
How do Whova and SpotMe differ in onboarding organizers versus building custom event front ends?
How does data migration usually affect admin controls and operational reporting in Cvent and Bizzabo?
Which tool best supports room block management and schedule conflict detection across multi-day events?
What integration pattern works best for lead retrieval data after the event in Swapcard and SpotMe?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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