GITNUXSOFTWARE ADVICE
Consumer RetailTop 10 Best B2B Catalog Software of 2026
Ranked roundup of top b2b catalog software for B2B teams, with side-by-side notes on Plytix, Sales Layer, and Virto Commerce.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Plytix is the best fit for B2B teams publishing many governed, account-specific catalogs with controlled change, while Sales Layer makes the cheapest entry if you’re feeding recurring upstream updates into buyer catalogs and Virto Commerce works best when you need account-scoped catalogs via integrations.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Plytix
Account-specific catalog experiences built from configurable rules that map products and content into buyer views with managed releases.
Built for fits when B2B teams publish many account-specific catalogs with governed change control..
Sales Layer
Editor pickRule-driven buyer tailoring that controls what each buyer can view within shared catalog structures.
Built for fits when B2B teams need governed, buyer-specific catalogs fed by recurring upstream updates..
Virto Commerce
Editor pickAccount-scoped catalog configuration drives buyer-specific assortments through rule management.
Built for fits when B2B teams need account-scoped catalogs and integrations with external product sources..
Comparison Table
Plytix
SMBPIM software helps teams organize, enrich, and distribute product catalog content.
Account-specific catalog experiences built from configurable rules that map products and content into buyer views with managed releases.
Plytix targets teams that need many buyer-specific catalog views while keeping product data consistent across channels. Catalog configuration is driven by rules that map products, categories, and content into distinct buyer experiences with controlled approval and release steps. Integration depth is shown through feed ingestion and API surfaces that connect catalog data to ordering, pricing, and product lifecycle systems.
A key tradeoff is that buyer-specific configuration requires careful upfront model decisions for attributes, mapping logic, and naming consistency. Plytix fits situations where multiple accounts need different assortments or commercial terms, and where changes must be routed through approval and publishing controls rather than pushed ad hoc.
- +Buyer-specific assortments driven by repeatable configuration rules
- +Controlled publishing workflow with review and release stages
- +Integration-first catalog updates via import pipelines and APIs
- +Role-based controls for editors, reviewers, and catalog managers
- –Account-specific mappings need strong data standards and naming consistency
- –Advanced catalog behavior depends on configuration depth rather than guided setup
- –Complex taxonomy changes can require coordinated updates across mappings
- –Some automation patterns need external orchestration for full end-to-end flows
B2B e-commerce teams
Publish account assortments and product content
Fewer manual catalog edits
Commercial operations teams
Manage customer-specific commercial terms
Consistent product and pricing logic
Show 2 more scenarios
IT and integration teams
Sync catalogs with ERP and order systems
Lower integration friction
API connectivity and ingestion pipelines support continuous updates from upstream systems and marketplaces.
Catalog managers and editors
Route content changes through approvals
Reduced risk of bad releases
Role controls and workflow steps limit who can submit, review, and publish catalog updates.
Best for: Fits when B2B teams publish many account-specific catalogs with governed change control.
Sales Layer
SMBPIM software centralizes product information and publishes catalog content to sales and commerce channels.
Rule-driven buyer tailoring that controls what each buyer can view within shared catalog structures.
Sales Layer is a catalog management product built for account-specific assortments and buyer tailoring, where rules control what each buyer sees. Catalog content can be updated through structured imports and integration paths, which reduces manual merchandising work when product or pricing inputs change. Publishing is designed around repeatable workflows instead of one-off exports, which helps when multiple catalogs must stay consistent.
A tradeoff appears in the implementation effort required to map attributes, variants, and buyer rules into an internal configuration model before high-volume onboarding starts. Sales Layer works best when catalogs need frequent updates and consistent governance, such as distributor networks that maintain many customer catalogs with shared product master data.
- +Buyer-specific catalog rules support account-tailored assortments without separate catalogs per buyer
- +Workflow-driven publishing reduces errors from manual export and reimport cycles
- +Integration and import paths support ongoing catalog refresh from upstream systems
- +Variant-aware configuration helps keep configurable product content consistent
- –Governance mapping work increases setup time for large attribute libraries
- –Deep configuration can require tighter admin processes than spreadsheet-based catalog updates
B2B catalog managers
Publish account-specific assortments
Fewer merchandising exceptions
Product data operations
Maintain variant-heavy catalog content
Reduced attribute drift
Show 2 more scenarios
ERP integration teams
Automate product data updates
Lower manual rework
Sync product and availability inputs from upstream systems into catalog publishing workflows.
Digital commerce managers
Drive channel-consistent catalogs
More accurate storefront data
Ensure published catalog outputs reflect controlled updates across buyer segments.
Best for: Fits when B2B teams need governed, buyer-specific catalogs fed by recurring upstream updates.
Virto Commerce
API-firstComposable B2B commerce software supports multi-store catalogs, pricing, promotions, and customer accounts.
Account-scoped catalog configuration drives buyer-specific assortments through rule management.
Virto Commerce targets B2B catalog management with account-aware merchandising patterns, including buyer-specific assortments and catalog presentation rules tied to business relationships. Product data operations cover bulk ingestion, repeatable updates, and enrichment workflows, which reduces the need to manually reconcile spreadsheets across channels. Integration depth is built around API-driven extensibility and connector-friendly architecture for ERP and ecommerce platform synchronization.
A tradeoff shows up in deployment effort and governance discipline because catalog rules, permissions, and integration schedules need coordinated configuration across admin and integration components. Virto Commerce fits teams that already operate a commerce stack with external product sources and need account-specific catalogs and variant control handled centrally, not in the storefront alone.
- +Account-aware catalog rules reduce storefront-specific merchandising logic
- +API and integration hooks support continuous product data synchronization
- +Workflow-based management fits approval and enrichment steps
- +Extensibility model supports custom catalog behaviors without forking
- –Admin configuration and permissions require careful upfront governance
- –Bulk import workflows can demand data mapping work for complex variants
- –Some catalog UI behaviors depend on storefront integration choices
- –Sandboxing catalog rule changes can take more effort than expected
B2B merchandising teams
Create buyer-specific assortment catalogs
Fewer catalog copies to maintain
Integration engineering teams
Sync ERP product updates
Reduced manual reconciliation
Show 2 more scenarios
Product data governance teams
Run enrichment and approval workflows
More consistent product information
Server-side workflows help structure attribute enrichment and controlled publication across teams.
Solution architects
Support variant-heavy catalogs
Lower storefront complexity
Catalog logic handles configurable products and SKU-level merchandising needs in a centralized layer.
Best for: Fits when B2B teams need account-scoped catalogs and integrations with external product sources.
Sana Commerce
enterpriseB2B ecommerce software connects product catalogs, pricing, inventory, and orders with ERP systems.
Account-scoped catalog experiences with configurable purchasing behavior tied to the same underlying catalog data model.
Sana Commerce is a B2B catalog software suite built to support buyer-specific assortments, pricing, and purchasing workflows from a single catalog foundation. It combines catalog publishing with ERP and ecommerce integration patterns, including product and inventory synchronization used by order and procurement flows.
Admin governance centers on role-based access controls and catalog configuration needed to run multiple storefront experiences without duplicating catalog logic. Extensibility is delivered through connector interfaces and API options that support catalog data ingestion and workflow automation for large product sets.
- +Buyer-specific catalogs and pricing rules work off shared catalog data
- +Integration-first catalog lifecycle supports ERP and storefront synchronization patterns
- +Role-based access controls help separate merchanding and operator responsibilities
- +Extensibility supports custom catalog ingestion and workflow automation
- –Multi-catalog governance can require disciplined configuration to avoid rule collisions
- –Advanced catalog workflows depend on integration work for full end-to-end automation
Best for: Fits when B2B teams need account-scoped assortments and pricing with integration-led catalog operations.
Znode
enterpriseB2B ecommerce software manages product catalogs, multiple storefronts, pricing, and customer-specific purchasing.
Per-account catalog content control that drives buyer-specific product visibility and merchandising without separate storefronts.
Znode publishes and manages B2B storefront product catalogs with account and buyer-specific content controls. Core modules cover product data ingestion, buyer-specific assortments, and configurable catalog navigation with search and merchandising rules.
The automation surface includes bulk import workflows plus APIs for catalog data access and commerce-connected integrations. Governance is handled through role-based administration and audit-oriented operations around catalog and pricing changes.
- +Buyer-specific assortments support per-account merchandising and inventory alignment
- +Catalog data can be updated in bulk with repeatable import workflows
- +APIs support headless-style catalog consumption and integration with commerce stacks
- +Administration supports role-based access for catalog and merchandising operations
- –Catalog governance increases operational overhead across environments and buyers
- –Some complex merchandising scenarios require configuration depth beyond basic setups
Best for: Fits when B2B teams need account-specific assortments plus API access for catalog publishing.
Bluestone PIM
API-firstCloud PIM software manages structured product information for digital commerce and B2B distribution.
Buyer-specific assortment support built around configurable catalog rules and publish controls.
Bluestone PIM targets B2B catalog teams that need structured product data, buyer-specific assortments, and repeatable onboarding from supplier sources. It supports catalog management workflows around attributes, variants, and taxonomy so teams can publish consistent product information across channels.
Bluestone PIM also provides integration and automation hooks for synchronizing catalog updates with ecommerce, marketplaces, and ERP-adjacent systems. Governance features like role-based access help control who can edit, publish, and export catalog content.
- +Role-based permissions support controlled editing and publishing of catalog content
- +Attribute and variant modeling helps keep product data consistent across assortments
- +Integration options support keeping catalogs synchronized with downstream commerce systems
- +Bulk import workflows reduce manual cleanup when onboarding supplier catalogs
- –Governance requires ongoing data stewardship to keep taxonomy and attributes aligned
- –Advanced buyer-specific catalog rules can require more configuration than teams expect
- –Some publishing workflows depend on careful mapping from import feeds to item data
- –Complex catalog structures may need extra iteration to reach clean search filters
Best for: Fits when B2B teams need controlled buyer catalogs from supplier imports without custom catalog code.
Catsy
vertical specialistPIM and digital catalog software organizes product data, sales materials, and distributor content.
Buyer-catalog workflow links product data to per-account assortment rules for controlled catalog publishing.
Catsy targets B2B catalog management with a buyer-catalog workflow that pairs product data with account-specific assortment rules.
Catalog data is built from bulk imports and feed-based updates, then mapped to fields for classification and merchandising.
The admin side focuses on catalog publishing controls and repeatable configuration so teams can refresh catalogs without rebuilding from scratch.
Integration capability centers on data ingestion patterns that support ecommerce and marketplace style product synchronization.
- +Buyer-catalog configuration supports account-specific assortments and visibility rules
- +Bulk and feed imports support frequent catalog refresh without manual spreadsheets
- +Field mapping supports attribute enrichment for classification-driven browsing
- +Publishing controls reduce risk during catalog update cycles
- –Complex buyer rules can require careful configuration to avoid gaps
- –Advanced ERP or ecommerce integration depth depends on external wiring
Best for: Fits when B2B teams need buyer-specific assortments and frequent catalog refresh using import-driven workflows.
B2B Wave
SMBWholesale ecommerce software provides online catalogs, customer-specific pricing, ordering, and account management.
Buyer-focused catalog assembly rules that generate published assortments from a shared product and variant foundation.
B2B Wave provides a B2B catalog software experience that centers on buyer-specific catalog assembly and published product content for commercial teams. It focuses on bulk catalog ingestion, attribute enrichment, and catalog configuration workflows that support variant-level merchandising.
Catalog outputs can be tailored for different customer assortments and pricing contexts while keeping a single source of product truth. Administrative controls are designed around catalog management permissions and operational auditability for ongoing publishing cycles.
- +Buyer-specific catalog configuration supports different assortments without duplicating the product base
- +Bulk import workflows speed SKU onboarding and attribute enrichment for large catalogs
- +Variant-aware merchandising supports configurable products and structured attribute sets
- +Admin workflows separate catalog publishing tasks from content preparation work
- –API surface can require custom mapping effort for ERP and ecommerce integrations
- –Complex catalogs need governance discipline to avoid inconsistent enrichment across feeds
- –Some advanced merchandising patterns depend on careful configuration rather than templates
- –Support for highly specialized punchout style flows may need integration work outside the core catalog layer
Best for: Fits when teams need buyer-specific assortments and variant-aware catalogs with ongoing bulk content updates.
Flipsnack
vertical specialistDigital catalog software converts product files into interactive catalogs with sharing and analytics.
Flipbook-style catalog publishing with interactive page flow and embedded links that keep browsing inside the publication.
Flipsnack lets B2B teams publish interactive, shareable catalogs by authoring pages and exporting a media-ready flipbook experience. It supports catalog builds from uploaded assets and templates, with navigation features like page turning and embedded links for product-level context.
Catalog updates can be repeated by versioning the publication and swapping content sources, which suits periodic refresh cycles. For B2B catalog programs, it functions more as a publishing and distribution layer than a SKU-level data management system.
- +Interactive flipbook layout with page navigation and link placement
- +Template-driven authoring for consistent catalog styling across editions
- +Fast publication sharing workflow for internal review and external viewing
- +Content refresh is practical by re-publishing with swapped assets
- –Limited catalog operations for SKU normalization and variant-level governance
- –Catalog structure and attributes are managed by layout work, not a product data model
- –Automation depth is thinner than tools with API-based catalog workflows
- –Buyer-specific assortment logic and contract pricing logic require manual handling
Best for: Fits when teams need interactive, designer-led catalogs and frequent visual updates without deep SKU automation.
inriver
enterpriseProduct information management software manages product content, relationships, and distribution across commercial channels.
Buyer-context publishing controls that keep enriched attributes and media consistent across account-specific assortments.
inriver targets B2B teams that need governed product data, supplier onboarding, and consistent buyer-specific catalog experiences. It provides enrichment workflows for attributes and media, plus structured publish flows into ecommerce and channel endpoints.
The system supports connector-style integrations for synchronizing catalog content, and it also exposes an API surface for custom mapping and automation. For organizations that run variant-heavy assortments and multiple buyer contexts, inriver’s configuration and data ownership controls reduce catalog drift across channels.
- +Governed enrichment and publish workflows for buyer-specific catalog consistency
- +API support for custom catalog mapping and automated catalog updates
- +Variant and attribute handling built for configurable, complex assortments
- +Supplier onboarding processes that fit structured product data intake
- –Workflow configuration requires disciplined governance to prevent publishing errors
- –Out-of-the-box channel coverage still needs integration work for edge endpoints
Best for: Fits when B2B teams need controlled product enrichment and API-driven publishing across multiple buyer catalogs.
Conclusion
After evaluating 10 consumer retail, Plytix stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right b2b catalog software
B2B catalog software manages buyer-specific product assortments, governed content changes, and publishing workflows across many accounts. This guide covers Plytix, Sales Layer, and Virto Commerce, alongside Sana Commerce, Znode, Bluestone PIM, Catsy, B2B Wave, Flipsnack, and inriver.
The evaluation focuses on integration depth, automation and API surface, and admin control for rule-driven catalog publishing. Each tool review emphasizes how catalog rules, permissions, and bulk update workflows translate into repeatable buyer experiences instead of one-off exports.
B2B catalog software for governed buyer-specific assortments and controlled publishing
B2B catalog software powers buyer-context catalogs that show different assortments, attributes, and sometimes purchasing behavior per account using shared product data. Tools like Plytix and Sales Layer build buyer-tailored views from configurable rules and then control how changes move from review into managed releases.
These platforms connect catalog operations to upstream product feeds through import and API workflows, then translate enrichment and variant handling into buyer-ready listings. Plytix emphasizes account-specific mappings with controlled publishing stages, while Virto Commerce centers account-scoped catalog configuration that drives buyer-specific assortments through rule management and integration hooks.
B2B catalog software capabilities that determine governed buyer outcomes
Buyer-specific assortments only stay correct when rules, permissions, and publishing stages are governed end to end. Tools in this guide translate account-scoped catalog behavior into repeatable updates rather than manual exports.
The evaluation also targets integration depth and automation so catalog refreshes do not break attribution, variants, or buyer eligibility. The strongest options provide a documented automation surface and predictable administration for large attribute libraries.
Account-scoped buyer tailoring with governed publishing stages
Plytix builds account-specific catalog experiences from configurable rules and controlled release workflows. Sales Layer also uses rule-driven buyer tailoring with workflow-driven publishing to reduce manual reimport error.
Rule depth for account catalog configuration without duplicating product data
Virto Commerce uses account-aware catalog rules that reduce storefront-specific merchandising logic while staying tied to shared product structures. B2B Wave supports different buyer assortments from a shared product and variant foundation, which reduces duplication but increases configuration governance needs.
Permissioning and edit governance for catalog authors and approvers
Bluestone PIM includes role-based permissions for controlled editing and publishing of catalog content across buyer experiences. Flipsnack provides template-driven authoring control for consistent visual editions, but it does not target variant-level governance in a product data model.
Bulk import and feed refresh workflows for recurring upstream updates
Catsy links buyer-catalog workflow to import-driven refresh so account assortments update frequently without spreadsheet-only operations. Znode supports bulk catalog data updates with repeatable import workflows that can align per-account visibility and merchandising.
API and integration hooks for continuous synchronization
inriver pairs buyer-context publishing controls with API support for custom catalog mapping and automated updates across multiple buyer catalogs. Virto Commerce also includes API and integration hooks that support continuous product data synchronization from external sources.
Shared data model consistency for variants, attributes, and enriched media
Sana Commerce connects buyer-specific catalogs and pricing rules to the same underlying catalog data model for account-scoped purchasing behavior. inriver keeps enriched attributes and media consistent across account-specific assortments during governed publish workflows.
How to choose b2b catalog software for governed buyer catalogs
Start by mapping buyer differentiation to the model the tool uses for tailoring. Some platforms build buyer-specific assortments through managed rule configuration and controlled releases, while others rely on external imports and repeatable mapping workflows.
Then validate how updates move from upstream sources into buyer-ready catalogs. The decision depends on whether the platform offers automation and an API surface for sustained throughput, or whether integration work and configuration discipline must carry the load.
Choose the tailoring philosophy: managed rules versus per-edition publishing
Select Plytix or Sales Layer when buyer differentiation must be expressed as repeatable rule configuration with review and release stages. Select Flipsnack when buyer output must be designer-led interactive editions where catalog operations like variant-level normalization are not the primary workflow.
Decide whether buyer-specific catalogs can share a single product base
Pick Virto Commerce or Sana Commerce when buyer-scoped assortments and purchasing logic must derive from shared catalog data model structures. Choose B2B Wave or Znode when buyer experiences must be built from account-scoped catalog configuration that avoids duplicating product foundations.
Set governance expectations for mappings and configuration depth
Choose Bluestone PIM when role-based permissions and disciplined attribute modeling are required to keep product data consistent across assortments. Choose Plytix when advanced catalog behavior depends on configuration depth and teams can maintain data standards for account-specific mappings.
Validate automation and API coverage for continuous refresh throughput
Select inriver when buyer-context publishing and enriched attribute consistency must run with API-driven mapping and automated updates across multiple buyer catalogs. Select Virto Commerce when continuous synchronization depends on API and integration hooks tied to external product sources.
Confirm import workflows match how frequently upstream catalogs change
Choose Catsy when frequent catalog refresh depends on import-driven buyer-catalog workflows. Choose Znode when bulk import workflows are central to keeping per-account visibility and merchandising aligned during recurring updates.
Who should adopt b2b catalog software
B2B catalog software fits teams that publish buyer-specific assortments and need changes to move through controlled workflows. The tools in this list are built for catalog operations where account logic, attribute consistency, and update cadence are recurring rather than one-off tasks.
The audience split also depends on whether catalog authorship is product-data driven or design-driven. Rule-governed account tailoring suits operational catalog teams, while interactive flipbook publishing suits marketing-led catalog output with limited SKU governance needs.
B2B merchandisers and catalog operations teams publishing many buyer catalogs with change control
Plytix supports account-specific assortments with managed releases and repeatable configuration rules that reduce manual publishing steps during frequent updates.
Platform integration teams connecting ERP and storefront systems for continuous product synchronization
Virto Commerce provides API and integration hooks for continuous product data synchronization, while inriver adds API-driven custom catalog mapping for governed publishing across buyer catalogs.
Teams running governed enrichment and media consistency across buyer-specific views
inriver keeps enriched attributes and media consistent across account-specific assortments with governed enrichment and publish workflows that integrate through API mapping.
Supplier onboarding and import-driven catalog refresh operations
Catsy connects buyer-catalog configuration to bulk and feed imports for frequent catalog refresh, while Znode emphasizes bulk import workflows for repeatable per-account catalog updates.
Marketing teams producing interactive catalog editions with visual authoring workflows
Flipsnack is suited to interactive flipbook-style catalog publishing where template-driven authoring controls layout and link placement, and SKU-level governance is not the core requirement.
Common pitfalls in b2b catalog software projects
Mis-scoped governance is a frequent failure mode when rule mappings and permissions are not treated as operational systems. Several tools in this guide can support complex buyer behavior, but they require data standards and admin discipline to keep configurations from drifting.
Another common mistake is choosing catalog output tooling based on appearance and ignoring catalog data operations. Visual publishing features can work for interactive catalogs, but they do not replace governed variant-level and account-level catalog behaviors that drive correct buyer assortments.
Buying for interactivity when the project requires variant-level governance
Flipsnack excels at interactive flipbook publishing, but it limits catalog operations for SKU normalization and variant-level governance compared with rule-driven platforms like Plytix.
Underestimating configuration discipline for account-specific mappings
Plytix account-specific mappings depend on naming consistency and data standards, and Sales Layer governance mapping work increases setup time for large attribute libraries.
Assuming bulk imports remove integration and mapping complexity
Catsy import-driven workflows support frequent refresh, but complex buyer rules can require careful configuration to avoid gaps, while B2B Wave API surface can require custom mapping effort for ERP and ecommerce integrations.
Treating permissions as optional when multiple teams edit and publish
Bluestone PIM uses role-based permissions for controlled editing and publishing, and Virto Commerce admin configuration and permissions require careful governance upfront to avoid rule collisions.
Skipping end-to-end validation of automated publishing outcomes
inriver workflow configuration demands disciplined governance to prevent publishing errors, and Sales Layer workflow-driven publishing still requires correct buyer-specific catalog rules to avoid incorrect buyer views.
How We Selected and Ranked These Tools
We evaluated Plytix, Sales Layer, Virto Commerce, Sana Commerce, Znode, Bluestone PIM, Catsy, B2B Wave, Flipsnack, and inriver on how account-scoped catalog behavior is governed from rules into managed publish outcomes. Features accounted for 40% of the score by weighting buyer-specific tailoring mechanics, workflow-driven publishing stages, and consistency controls for attributes and media.
Ease and value each accounted for 30% by assessing how setup burden aligns with ongoing operations like bulk import refresh and configuration depth. Plytix ranked highest because its account-specific catalog experiences combine configurable rules with controlled publishing stages that reduce change risk when many buyer assortments update repeatedly.
Frequently Asked Questions About b2b catalog software
How do Plytix and Sales Layer build account-specific catalogs from the same product base?
Which tools support API-first catalog operations for publishing and data access?
When does Virto Commerce require server-side workflow support instead of storefront-only logic?
What breaks if catalog attributes and variants are not normalized before bulk import?
How do Znode and Sana Commerce handle integrations between catalog data and commerce or ERP workflows?
Which solutions provide RBAC-style admin controls and audit logging for catalog changes?
How does migration typically work when switching from spreadsheet catalog management to a governed system?
Where does extensibility matter most: data ingestion, workflow hooks, or buyer experience customization?
What tradeoff appears when teams need interactive visual catalogs instead of SKU-level catalog governance?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Consumer RetailTop 10 Best Catalog Software of 2026
- Business FinanceTop 10 Best B2B Ecommerce Software of 2026
- Consumer RetailTop 10 Best B2B Marketplace Software of 2026
- Technology Digital MediaTop 10 Best B2B Custom Software of 2026
- Marketing AdvertisingTop 10 Best B2B Website Visitor Tracking Software of 2026
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