Barbie Doll Market Share Statistics

In this post, we will explore the dominance of Barbie in the dolls market by examining a series of statistics related to Mattel’s iconic brand. From market shares in various countries to net sales figures and global brand value, these statistics provide insight into Barbie’s significant presence in the toy industry. Let’s dive into the numbers that underline Barbie’s enduring popularity and commercial success.

Statistic 1

"Barbie dominated 19.7% of dolls market share in the U.S in 2020."

Statistic 2

"In 2020, Mattel's brand value was USD 4.6 billion."

Statistic 3

"The Barbie brand's revenue was around USD 1.35 billion in 2019."

Statistic 4

"The U.S. consumers accounted for approximately 60% of Mattel's net sales in 2020."

Statistic 5

"In 2020, 15.2% of Mattel's global gross sales appeared from Barbie dolls."

Statistic 6

"In 2018, 550 thousand Barbie dolls were sold in Italy."

Statistic 7

"Mattel's net sales from Barbie dolls amounted to around USD 1.29 billion in 2020."

Statistic 8

"In 2020, Mattel's revenue from Barbie dolls in North America was around USD 690 million."

Statistic 9

"In 2017, the market share of Barbie in French toy industry was 2%."

Statistic 10

"Mattel's sales in 2019 included approximately 10.45 million Barbie dolls sold in Western Europe alone."

Statistic 11

"As of Q4 2020, sales for the Barbie brand increased by 15% compared to the same period in 2019."

Statistic 12

"In Q1 2021, Barbie net sales grew 87%."

Statistic 13

"In 2013, one Barbie doll was sold every three seconds worldwide."

Statistic 14

"By 2020, Barbie had 3% market share in China's fashion doll market."

Statistic 15

"As of 2017, Barbie held about 20% of the market share in Australia."

Statistic 16

"In 2014, Barbie sales dropped 16% worldwide."

Statistic 17

"Barbie dolls represent 3 out of 4 dolls belonging to Mattel."

Statistic 18

"As of 2018, Barbie was the top-selling property in the doll segment of US toy industry with approximate sales of 163.9 million U.S. dollars."

Statistic 19

"In 2019, Barbie was most popular among girls aged between 7 and 9 in Great Britain, followed by ages 10-12 and 13-15."

Barbie continues to hold a significant presence in the global doll market, with strong market shares in key regions such as the U.S., Europe, and Australia. Mattel’s strategic focus on the Barbie brand is evident from the substantial revenues generated, with consistent growth seen in recent years. The brand’s resilience is highlighted by the impressive sales figures, especially in North America and Western Europe. Despite fluctuations in sales in certain years, overall, Barbie remains a dominant player in the toy industry, catering to a wide age range of young girls across different countries. This steady performance indicates Barbie’s enduring popularity and market relevance.