GITNUX MARKETDATA REPORT 2024

Baby Wipes Quantities Statistics

Baby wipes are typically sold in packages containing 80 to 100 wipes, with larger containers sometimes holding up to 800 wipes.

Last Updated: June 23, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we delve into the fascinating world of baby wipes quantities and market statistics. From the staggering number of wipes used by parents in the first year of a baby’s life to the billions of dollars worth of the global baby wipes market, we explore key insights and trends shaping this essential product segment. Join us as we analyze market values, consumption patterns, and consumer preferences in the dynamic realm of baby wipes.

Statistic 1

"On average, parents use approximately 3200 disposable baby wipes in the first year of a baby's life."

Statistic 2

"A 2019 Nielsen report found that baby wipes make up 30% of the global wipes market."

Statistic 3

"In the US, the baby wipes market is estimated to be worth $3.5 billion in 2021."

Statistic 4

"The global baby wipes market is projected to reach $6.6 billion by 2028."

Statistic 5

"It's estimated that the average baby goes through 6-8 diapers a day, equal to as many baby wipes for cleanups."

Statistic 6

"The top three baby wipe brands by online sales in the US in 2020 were Pampers, Huggies, and Amazon Elements."

Statistic 7

"As of 2015, flushable wet wipes, including baby wipes, accounted for 14% of nonwoven wipe sales."

Statistic 8

"The Asia-Pacific region is expected to witness the highest growth rate in the baby wipes market between 2021-2028."

Statistic 9

"In 2020, the global baby wipes market was valued at approximately $4.56 billion."

Statistic 10

"In 2019, Sweden had the highest per capita consumption of baby wipes in Europe."

Statistic 11

"The baby wipes segment in Germany is expected to reach $45 million in 2023."

Statistic 12

"The estimated CAGR for the baby wipes market from 2021-2026 is 5.2%."

Statistic 13

"Supermarkets and hypermarkets account for the largest share of sales in the baby wipes market."

Statistic 14

"An average family spends about $70-80 per month on diapers, wipes, and related supplies."

Statistic 15

"An estimated 30% of consumers tend to stick to a single brand for baby wipes."

Statistic 16

"Approximately 3.25 billion units of baby wipes were sold in the US in 2020."

Statistic 17

"In a survey, 62% respondents considered 'sensitive skin' as the most important reason to buy a particular brand of baby wipes."

Statistic 18

"Approximately 33% of parents reported purchasing organic baby wipes in 2019."

The statistics presented reveal the significant role that baby wipes play in the global and US markets, with high consumption rates and market values. The projected growth and market trends underscore the importance of baby wipes in everyday parenting. The data also highlight consumer preferences, such as the emphasis on sensitive skin and the popularity of certain brands. Overall, these insights provide valuable information for both consumers and businesses in the baby wipes industry to understand market dynamics and meet evolving needs and demands.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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