GITNUX MARKETDATA REPORT 2024

Statistics About The Average Youtube Cpm

Highlights: Average Youtube Cpm Statistics

  • The average YouTube CPM (Cost per Mile), also known as cost per 1,000 views, is approximately $6.
  • CPMs on YouTube averages around $9.35 for channels that have over 1 million subscribers.
  • On average, YouTube monetized playbacks are only about 40-80% of the total views because many factors influence this like the viewer's region, device, and ad inventory.
  • The average CPM that an advertiser will have to spend ranges from $0.25 to $4.00 depending on targeting settings and types of ads.
  • The USA has the highest CPM rates, averaging around $5-$10.
  • The lowest CPM rates are in African and Asian countries, averaging around $1.
  • CPM for 1,000 ad impressions is also largely influenced by the audience's demographics; younger audiences usually have lower CPMs.
  • In India, the average YouTube RPM (Revenue per Mile), an indicator related to CPM, is around $0.30-$0.60.
  • In-stream ads have an average CPM of $9.35 for channels having over 1,000,000 subscribers.
  • A YouTube channel may earn $18 per 1,000 ad views by having a $3 to $5 CPM.
  • PewDiePie’s monthly YouTube earning (which significantly involves CPM) is about $800,000.
  • In 2020, YouTube mobile CPM in the U.S. decreased to $3.44, a slight drop compared to the previous year due to the COVID-19 pandemic.
  • The ads with the highest CPM are typically 30-second ads.
  • In Germany, the average YouTube CPM in 2021 is expected to be $1.38.
  • During Q1 2020, the global average CPM on YouTube was $8.11.
  • For desktop platforms, the average CPM on YouTube is $9.68.
  • Advertisers can expect to pay an average CPM of $0.10 - $0.30 for YouTube ads in display format.
  • The average CPM for YouTube skippable video ads worldwide is $3.68.

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The Latest Average Youtube Cpm Statistics Explained

The average YouTube CPM (Cost per Mile), also known as cost per 1,000 views, is approximately $6.

The given statistic implies that the average cost per 1,000 views or CPM on YouTube is around $6. CPM is a commonly used metric in the advertising industry to measure the cost of reaching a thousand people or viewers. In this case, it represents the amount an advertiser would need to pay for their ad to be viewed by 1,000 users on YouTube. With an average CPM of $6, it suggests that advertisers on YouTube can expect to spend around $6 for every 1,000 views their content receives. This statistic provides insight into the cost effectiveness and potential investment required for advertisers seeking to promote their products or services through YouTube’s platform.

CPMs on YouTube averages around $9.35 for channels that have over 1 million subscribers.

This statistic states that the average cost per thousand views (CPM) on YouTube for channels with over 1 million subscribers is around $9.35. CPM is a measure of how much advertisers are willing to pay for their ads to be seen a thousand times on a particular channel. In this context, it means that on average, advertisers pay approximately $9.35 for every thousand views their ads receive on YouTube channels with a large subscriber base of over 1 million. This statistic provides insights into the advertising revenue potential and market value of popular YouTube channels.

On average, YouTube monetized playbacks are only about 40-80% of the total views because many factors influence this like the viewer’s region, device, and ad inventory.

This statistic states that, on average, YouTube monetized playbacks, which refers to the number of views on videos with ads that generate revenue, account for only 40-80% of the total views on YouTube. This discrepancy arises due to several influencing factors such as the viewer’s geographic location, the device they are using to access YouTube, and the availability of advertisements to be displayed. These factors contribute to variations in the number of monetized playbacks compared to the total views observed on the platform.

The average CPM that an advertiser will have to spend ranges from $0.25 to $4.00 depending on targeting settings and types of ads.

The average CPM (Cost Per Thousand Impressions) that an advertiser will need to allocate varies between $0.25 and $4.00, contingent upon the specific targeting settings chosen and the types of advertisements used. CPM refers to the cost an advertiser incurs for every thousand impressions their ad receives. This suggests that advertisers may have to spend different amounts depending on factors such as the demographics, interests, or behavior of the target audience they wish to reach, as well as the format or placement of their ads.

The USA has the highest CPM rates, averaging around $5-$10.

The statistic suggests that the United States has the highest CPM (Cost per Thousand Impressions) rates among different countries, with an average range of $5-$10. CPM is a measure used in advertising to represent the cost that advertisers must pay for every one thousand impressions or views of their advertisement. The higher CPM rates in the United States indicate that advertisers targeting the US market generally need to invest more compared to other countries to reach a thousand potential customers. This information assists marketers in understanding the advertising landscape and budgeting appropriately when planning campaigns specifically targeting the US audience.

The lowest CPM rates are in African and Asian countries, averaging around $1.

This statistic indicates that the cost per 1,000 impressions (CPM) rates in African and Asian countries are the lowest compared to other regions. On average, advertisers in these countries pay around $1 to reach a thousand viewers with their ads. This suggests that advertising costs are relatively affordable in these regions, making them potentially attractive markets for advertisers looking to reach a wider audience at a lower expense.

CPM for 1,000 ad impressions is also largely influenced by the audience’s demographics; younger audiences usually have lower CPMs.

The statistic states that the cost per thousand (CPM) for 1,000 ad impressions is greatly affected by the demographic characteristics of the audience. In particular, it highlights that younger audiences generally tend to have lower CPMs. CPM is a measurement used in advertising to determine the price advertisers pay for every thousand times their ad is shown to viewers. The connection between audience demographics and CPM suggests that advertisers may have to pay less to reach younger audiences compared to older ones. This variation in CPM can be attributed to various factors such as the specific interests, behaviors, and purchasing power associated with different age groups.

In India, the average YouTube RPM (Revenue per Mile), an indicator related to CPM, is around $0.30-$0.60.

The statistic suggests that in India, on average, content creators on YouTube earn revenue ranging from $0.30 to $0.60 per 1,000 views of advertisements (Revenue per Mile or RPM). RPM is an indicator that measures the amount of revenue generated by advertisements for every 1,000 views. This statistic indicates that content creators in India typically earn between $0.30 and $0.60 for every 1,000 views of ads on their YouTube videos, which provides an insight into the monetization potential of YouTube in the Indian market.

In-stream ads have an average CPM of $9.35 for channels having over 1,000,000 subscribers.

The statistic suggests that for channels on a streaming platform with over 1,000,000 subscribers, the average cost per thousand impressions (CPM) for in-stream ads is $9.35. This means that advertisers are typically paying this amount for every 1,000 impressions their ad receives on these high-subscriber channels. The CPM is a measure of how much an advertiser is willing to spend to reach a thousand viewers, and the average of $9.35 indicates the typical cost for ads shown within the content of these popular channels.

A YouTube channel may earn $18 per 1,000 ad views by having a $3 to $5 CPM.

The statistic ‘A YouTube channel may earn $18 per 1,000 ad views by having a $3 to $5 CPM’ implies that for every 1,000 views on their videos, a YouTube channel has the potential to earn $18. This earning potential is determined by the CPM (Cost Per Mille), which represents the amount of money advertisers are willing to pay for every 1,000 ad impressions. In this case, the CPM ranges from $3 to $5, meaning that for every 1,000 ad views, the channel can earn between $3 and $5, with an average of $18.

PewDiePie’s monthly YouTube earning (which significantly involves CPM) is about $800,000.

This statistic refers to the monthly earnings of PewDiePie, a popular YouTuber. It mentions that his earnings primarily depend on CPM (cost per thousand views), which is a common metric used in advertising on YouTube. It states that PewDiePie earns around $800,000 per month, indicating the substantial financial success he achieves through his YouTube channel.

In 2020, YouTube mobile CPM in the U.S. decreased to $3.44, a slight drop compared to the previous year due to the COVID-19 pandemic.

This statistic indicates that in the year 2020, the cost per thousand ad impressions (CPM) on YouTube mobile in the United States was $3.44. This figure represents a small decline when compared to the previous year. The decrease in CPM can be attributed to the impact of the COVID-19 pandemic, which likely caused advertisers to reduce their spending on YouTube mobile ads.

The ads with the highest CPM are typically 30-second ads.

This statistic refers to the Cost Per Thousand (CPM) metric used in advertising. It states that advertisements that have the highest CPM, meaning they generate the most revenue per 1,000 impressions, are typically 30-second ads. CPM is a measure of how much advertisers are willing to pay for their ads to be shown to a thousand viewers. In this case, the statistic suggests that 30-second ads tend to be more expensive and lucrative for advertisers, possibly due to their ability to convey a more comprehensive message or capture and retain viewers’ attention for a longer period of time.

In Germany, the average YouTube CPM in 2021 is expected to be $1.38.

The statistic refers to the average cost per thousand ad impressions (CPM) on YouTube in Germany in the year 2021. CPM is a common metric used to measure the cost of advertising on online platforms. In this case, it is expected that, on average, advertisers in Germany will pay $1.38 for every 1,000 ad impressions on YouTube. This statistic provides insights into the advertising market on YouTube in Germany and can be used by marketers and advertisers to estimate their ad spending and ROI on the platform.

During Q1 2020, the global average CPM on YouTube was $8.11.

The statistic states that in the first quarter of 2020, the average CPM (cost per thousand impressions) on YouTube worldwide was $8.11. CPM is a measurement used in advertising that represents the cost an advertiser pays for every thousand views or impressions of their ad. This figure provides insight into the cost efficiency of advertising on YouTube during that time period. A higher CPM implies higher demand and competition for ad space on the platform, while a lower CPM may indicate less demand or saturation. Therefore, advertisers and marketers can use this statistic to determine the potential costs associated with running ads on YouTube and make informed decisions about their advertising strategies.

For desktop platforms, the average CPM on YouTube is $9.68.

The statistic “For desktop platforms, the average CPM on YouTube is $9.68” implies that, on average, advertisers pay $9.68 for every 1,000 ad impressions on YouTube when viewed on desktop devices. CPM stands for Cost Per Mille (Mille being Latin for one thousand), and it is a commonly used metric in advertising to determine the cost of reaching a thousand views or impressions. In this case, the data is specific to YouTube ads viewed on desktop platforms, suggesting that advertisers are typically willing to pay around $9.68 for every 1,000 times their ad is shown to desktop users on YouTube.

Advertisers can expect to pay an average CPM of $0.10 – $0.30 for YouTube ads in display format.

The statistic states that advertisers, when running their ads on YouTube in display format, can anticipate paying an average cost per thousand views (CPM) ranging from $0.10 to $0.30. This means that for every thousand times the ad is displayed to viewers on YouTube, advertisers can expect to incur a cost in the specified price range. The CPM metric allows advertisers to gauge the efficiency and cost-effectiveness of their advertising campaigns, helping them make informed decisions on budget allocation and potential outcomes on YouTube.

The average CPM for YouTube skippable video ads worldwide is $3.68.

The average CPM for YouTube skippable video ads worldwide is $3.68. CPM stands for cost per thousand impressions, which is the amount of money advertisers pay for one thousand views of their ad. YouTube skippable video ads are the ones that viewers can skip after watching for a few seconds. This statistic tells us that on average, advertisers are paying $3.68 for every one thousand times their skippable video ads are shown to users on YouTube globally. This metric is commonly used to understand the effectiveness and efficiency of advertising campaigns on the platform.

Conclusion

In conclusion, understanding YouTube CPM statistics is crucial for content creators and marketers looking to monetize their videos on this popular platform. The average CPM can vary significantly based on factors such as niche, audience demographics, and video engagement. It is important to keep in mind that CPM is just one metric to consider, and creators should also focus on generating quality content and growing their subscriber base to maximize their earnings potential.

Furthermore, trends and fluctuations in CPM rates suggest that creators need to stay adaptable and informed about market changes. Analyzing and comparing CPM data across different periods can help creators identify patterns and make informed decisions regarding their content strategy and monetization efforts.

By staying proactive and using CPM statistics as a guide, content creators can optimize revenue generation on YouTube while keeping their target audience engaged. Whether it’s navigating seasonality, implementing targeted ads, or exploring alternative revenue streams, understanding the nuances of YouTube CPM statistics can provide valuable insights and result in increased success for creators on this ever-evolving platform.

Ultimately, the key takeaway is that being informed and leveraging data-driven strategies can make a significant difference in a creator’s ability to monetize their YouTube channel effectively. So, if you are a content creator or marketer, take advantage of the insights offered by YouTube CPM statistics to maximize your earning potential and achieve long-term success on the platform.

References

0. – https://www.www.disruptiveadvertising.com

1. – https://www.blog.hubspot.com

2. – https://www.www.monsterinsights.com

3. – https://www.vidooly.com

4. – https://www.markletic.com

5. – https://www.www.vlogtribe.com

6. – https://www.influencermarketinghub.com

7. – https://www.support.google.com

8. – https://www.www.businessofapps.com

9. – https://www.creatoracademy.youtube.com

10. – https://www.www.statista.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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