GITNUX MARKETDATA REPORT 2024

Statistics About The Average Survey Response Rate

Highlights: Average Survey Response Rate Statistics

  • The average survey response rate across industries is 33%.
  • Deloitte's survey in 2019 found a response rate of 46.5% for internal surveys.
  • On average, customer satisfaction surveys receive a typical response rate of about 15-30%.
  • Best practices can increase the average survey response rate to around 85%.
  • Surveys sent on Monday have the highest average response rate of approximately 20%.
  • Surveys with subject lines between 6-10 words yield a 21% open rate.
  • More than 25% of survey respondents said they were most likely to take a survey based on a personal interest in the topic.
  • The email survey response rates are around 24.8%.
  • The average completion rate for surveys is 52% based on a 2019 Formstack report.
  • According to a study, phone surveys have an average response rate of 9%.
  • SMS survey response rates are around 31%.
  • The average response rate for external surveys is approximately 10-15%.
  • According to a study by FinancesOnline, In-app surveys achieve a high response rate typically, with a 13% average.
  • Internal surveys that promise confidentiality get a response rate of up to 55%, according to a study.
  • The average completion rate for long surveys (20+ minutes) is 52%, according to a report by Researchscape.
  • The external B2B surveys have, on average, a response rate of 11%, according to the Tips For Surveyors report.

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In today’s digital age, organizations are increasingly turning to surveys as a valuable tool for gathering feedback and insights from their target audience. Whether it is measuring customer satisfaction, gauging employee engagement, or researching market trends, surveys play a critical role in decision-making processes. However, the success of a survey campaign depends largely on the participation and response rates it receives. In this blog post, we will delve into the fascinating world of survey response rates, exploring average response rate statistics across various industries and uncovering strategies to maximize survey engagement. Join us as we explore the numbers behind survey response rates and learn how to obtain meaningful and accurate data through effective survey administration practices.

The Latest Average Survey Response Rate Statistics Explained

The average survey response rate across industries is 33%.

The statistic “The average survey response rate across industries is 33%” indicates that, on average, when surveys are conducted across various industries, only about 33% of the surveyed individuals respond to those surveys. This metric provides insight into the overall participation and engagement levels in surveys among different sectors. A response rate of 33% suggests that a significant portion of the target population may not be actively participating in surveys, potentially impacting the representativeness and reliability of the data collected.

Deloitte’s survey in 2019 found a response rate of 46.5% for internal surveys.

This statistic refers to a survey conducted by Deloitte in 2019, which aimed to gather information from individuals within an organization through an internal survey. The response rate of 46.5% indicates the percentage of people who participated in the survey out of the total number of individuals who were invited or eligible to respond. This response rate helps understand the level of engagement and willingness of employees or members of the organization to provide their feedback or opinions on the survey topics. A response rate of 46.5% suggests that almost half of the invited participants actively took part in the survey, allowing for a reasonable representation of their perspectives and experiences within the organization.

On average, customer satisfaction surveys receive a typical response rate of about 15-30%.

The statistic implies that, on average, customer satisfaction surveys tend to receive a response from approximately 15 to 30 percent of the total customer population. This means that for every 100 surveys distributed, only around 15 to 30 customers provide their feedback. This response rate suggests that a significant portion of customers either choose not to participate or may be unaware of the survey. It is important to consider this response rate when interpreting the results of customer satisfaction surveys, as the responses received may not be fully representative of the entire customer base.

Best practices can increase the average survey response rate to around 85%.

The statistic “Best practices can increase the average survey response rate to around 85%” suggests that by implementing established and effective methods, one can significantly improve the rate at which individuals respond to surveys. These best practices, which could include strategies such as personalized invitations, concise and engaging survey design, and proper timing of reminders, have the potential to elevate the average response rate to approximately 85%. This statistic emphasizes the importance of employing proven techniques to encourage higher survey participation, resulting in more reliable and comprehensive data collection.

Surveys sent on Monday have the highest average response rate of approximately 20%.

This statistic suggests that when surveys are sent on a Monday, they tend to receive the highest average response rate, reaching around 20%. This means that, on average, when individuals receive surveys on Mondays, they are more likely to respond compared to surveys sent on other days of the week. This information can be valuable for researchers or organizations that rely on survey responses to gather data, as they might consider scheduling their survey distributions on Mondays to maximize the likelihood of obtaining a higher response rate.

Surveys with subject lines between 6-10 words yield a 21% open rate.

This statistic suggests that when conducting surveys via email, those with subject lines containing between 6 and 10 words tend to have a higher open rate of 21%. In other words, when the subject line of an email survey is within this word range, recipients are more likely to open and engage with the survey. This finding may be useful for individuals or organizations looking to maximize the response rate of their surveys, as it highlights the potential impact of subject line length on email open rates.

More than 25% of survey respondents said they were most likely to take a survey based on a personal interest in the topic.

The statistic states that a significant proportion, more than 25%, of the individuals surveyed expressed their likelihood of participating in a survey primarily due to their personal interest in the subject matter. This indicates that a considerable segment of the population sees personal relevance and value in taking surveys that align with their specific interests. This finding highlights the potential importance of targeting surveys towards specific topics of interest to capture the attention and engagement of survey respondents.

The email survey response rates are around 24.8%.

The email survey response rates of approximately 24.8% indicate the percentage of individuals who have participated in the survey by responding to emails. This statistic suggests that out of the total number of recipients of the survey, roughly one-quarter have actively engaged and provided their feedback through email. It is important to note that a response rate of 24.8% is neither exceptionally high nor exceedingly low, and further analysis may be required to determine factors that influence the participation levels.

The average completion rate for surveys is 52% based on a 2019 Formstack report.

The statistic indicates that, according to a 2019 Formstack report, the average completion rate for surveys is 52%. This means that, on average, approximately 52 out of every 100 survey recipients complete and submit the surveys. This percentage is a measure of the effectiveness of survey response rates, providing insights into the level of engagement and willingness of individuals to participate in surveys.

According to a study, phone surveys have an average response rate of 9%.

The given statistic indicates that based on a specific study, phone surveys typically receive a 9% response rate. This means that out of all the individuals contacted for the survey via phone, only around 9% of them actually participate and provide their responses. The response rate is an important metric as it reflects the level of engagement and willingness of individuals to participate in phone surveys, which in turn can impact the accuracy and representativeness of the collected data.

SMS survey response rates are around 31%.

The statistic “SMS survey response rates are around 31%” indicates that, on average, about 31% of people who receive SMS surveys participate and respond to them. This response rate suggests that SMS surveys are relatively effective in generating feedback and capturing the attention of recipients, as nearly one-third of the recipients engage with the survey by providing their responses. The statistic highlights the potential usefulness of SMS as a method for collecting information and gathering insights from survey respondents.

The average response rate for external surveys is approximately 10-15%.

The statistic stating that the average response rate for external surveys is approximately 10-15% implies that, on average, only a small portion of individuals or organizations to whom these surveys are distributed actually provide a response. This means that for every 100 or 150 surveys sent out, only around 10 to 15 of them are completed and returned. This low response rate suggests that survey administrators face challenges in engaging respondents and obtaining the desired information, potentially leading to bias in the results obtained from these surveys. It is important to consider and address this low response rate when interpreting and generalizing findings from external surveys.

According to a study by FinancesOnline, In-app surveys achieve a high response rate typically, with a 13% average.

According to a study conducted by FinancesOnline, it was found that in-app surveys tend to yield a high response rate, with an average of 13%. This statistic indicates that users are more likely to engage and participate in surveys when they are presented within mobile applications. The high response rate suggests that in-app surveys effectively capture the attention and interest of users, potentially leading to more accurate and reliable data collection. This information can be valuable for businesses and organizations looking to gather feedback and insights from their target audience.

Internal surveys that promise confidentiality get a response rate of up to 55%, according to a study.

According to a study, internal surveys that assure participants of confidentiality have a response rate of up to 55%. This means that when employees or individuals are given the assurance that their responses will be kept confidential, they are more likely to actively participate in the survey. The statistic indicates that people are more willing to provide honest and candid feedback when they trust that their identity and responses will remain anonymous. It suggests that confidentiality plays a significant role in encouraging higher response rates and promoting more accurate and reliable survey results within an internal organizational context.

The average completion rate for long surveys (20+ minutes) is 52%, according to a report by Researchscape.

According to a report by Researchscape, the statistic of an average completion rate for long surveys (20+ minutes) being 52% means that, on average, slightly over half of the individuals who are asked to participate in surveys that take 20 minutes or longer to complete actually finish them. This completion rate reflects the percentage of respondents who answer all the survey questions and submit their responses. This information can be valuable for survey researchers and organizations seeking to understand and improve survey participation rates and respondent engagement.

The external B2B surveys have, on average, a response rate of 11%, according to the Tips For Surveyors report.

The statistic states that, based on the Tips For Surveyors report, external surveys conducted between businesses (B2B) have an average response rate of 11%. This means that, on average, only 11% of the businesses contacted actually provide a response to the survey. This information can be useful for understanding the level of engagement or willingness of businesses to participate in external surveys, and it highlights that there may be challenges in obtaining a high response rate for B2B surveys.

References

0. – https://www.surveyanyplace.com

1. – https://www.blog.smileback.com

2. – https://www.www.afas.nl

3. – https://www.www.smartsurvey.co.uk

4. – https://www.www.formstack.com

5. – https://www.www.researchscape.com

6. – https://www.www2.deloitte.com

7. – https://www.www.smartinsights.com

8. – https://www.www.pewresearch.org

9. – https://www.www.softwareadvice.com

10. – https://www.www.surveymonkey.com

11. – https://www.www.superoffice.com

12. – https://www.financesonline.com

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

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