GITNUX REPORT 2024

Demographic Snapshot: Average Reddit User Trends and Preferences Revealed

Unlocking the Enigma: Understanding the Demographics and Habits of the Average Reddit User

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

67% of Reddit users say they learn about science on the platform

Statistic 2

41% of Reddit users say they learn about technology on the platform

Statistic 3

87% of Reddit users say the site helps them learn new things

Statistic 4

52% of Reddit users say they have discovered a new hobby or interest through the platform

Statistic 5

73% of Reddit users say they value the platform's community-driven content

Statistic 6

44% of Reddit users say they have learned a new skill through the platform

Statistic 7

67% of Reddit users say they use the platform to discover new content

Statistic 8

71% of Reddit users say they value the platform's niche communities

Statistic 9

73% of Reddit users say they value the platform's ability to surface niche or obscure content

Statistic 10

51% of Reddit users say they have used the platform to learn about different cultures or perspectives

Statistic 11

58% of Reddit users say they have used the platform to learn about personal finance or investing

Statistic 12

49% of Reddit users say they have used the platform to improve their cooking or recipe knowledge

Statistic 13

64% of Reddit users are between 18 and 29 years old

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69% of Reddit users are male

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54% of Reddit users are from the United States

Statistic 16

45% of Reddit users have a college degree

Statistic 17

58% of Reddit users are white

Statistic 18

42% of Reddit users have an annual household income of $75,000 or more

Statistic 19

25% of Reddit users are from Europe

Statistic 20

7% of Reddit users are from Canada

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39% of Reddit users are between 30 and 49 years old

Statistic 22

14% of Reddit users have a postgraduate degree

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22% of Reddit users are Hispanic

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13% of Reddit users are Black

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59% of Reddit users get their news from Reddit

Statistic 26

78% of Reddit users prefer to get news online

Statistic 27

47% of Reddit users are active in news-related subreddits

Statistic 28

69% of Reddit users say they use the platform to follow news and current events

Statistic 29

51% of Reddit users say they use the platform to follow political news

Statistic 30

63% of Reddit users say they use the platform to follow technology news

Statistic 31

55% of Reddit users say they use the platform to follow science news

Statistic 32

47% of Reddit users say they use the platform to follow entertainment news

Statistic 33

70% of Reddit users are liberal-leaning

Statistic 34

30% of Reddit users identify as conservative

Statistic 35

15% of U.S. adults use Reddit

Statistic 36

Reddit users spend an average of 10 minutes and 23 seconds per visit

Statistic 37

Reddit users visit the site an average of 6.6 times per month

Statistic 38

52% of Reddit users access the platform via mobile devices

Statistic 39

64% of Reddit users say they use the platform to relax

Statistic 40

57% of Reddit users say they use the platform to stay informed

Statistic 41

45% of Reddit users say they use the platform to connect with others

Statistic 42

38% of Reddit users say they use the platform for entertainment

Statistic 43

68% of Reddit users say they use the platform daily

Statistic 44

47% of Reddit users say they use the platform multiple times a day

Statistic 45

71% of Reddit users say they value the anonymity the platform provides

Statistic 46

62% of Reddit users say they have learned about a new product or brand on the platform

Statistic 47

57% of Reddit users say they trust the information they find on the platform

Statistic 48

43% of Reddit users say they have made a purchase based on a recommendation from the platform

Statistic 49

79% of Reddit users say they value the diverse perspectives found on the platform

Statistic 50

54% of Reddit users say they have participated in a discussion or debate on the platform

Statistic 51

33% of Reddit users say they have experienced online harassment on the platform

Statistic 52

61% of Reddit users say they have participated in an AMA (Ask Me Anything) session

Statistic 53

58% of Reddit users say they have given or received advice on the platform

Statistic 54

42% of Reddit users say they have made a friend through the platform

Statistic 55

41% of Reddit users say they have participated in a charity or fundraising event through the platform

Statistic 56

76% of Reddit users say they value the platform's upvote/downvote system

Statistic 57

59% of Reddit users say they have used the platform to seek advice or support

Statistic 58

53% of Reddit users say they have participated in a Reddit gift exchange

Statistic 59

48% of Reddit users say they have used the platform to find job opportunities or career advice

Statistic 60

62% of Reddit users say they have used the platform to research products before making a purchase

Statistic 61

57% of Reddit users say they have participated in a Reddit-specific meme or inside joke

Statistic 62

39% of Reddit users say they have used the platform to organize or participate in real-world meetups

Statistic 63

66% of Reddit users say they have used the platform to find solutions to technical problems

Statistic 64

43% of Reddit users say they have used the platform to improve their mental health or well-being

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Summary

  • 64% of Reddit users are between 18 and 29 years old
  • 69% of Reddit users are male
  • 54% of Reddit users are from the United States
  • 45% of Reddit users have a college degree
  • 58% of Reddit users are white
  • 70% of Reddit users are liberal-leaning
  • 59% of Reddit users get their news from Reddit
  • 78% of Reddit users prefer to get news online
  • 47% of Reddit users are active in news-related subreddits
  • 42% of Reddit users have an annual household income of $75,000 or more
  • 15% of U.S. adults use Reddit
  • Reddit users spend an average of 10 minutes and 23 seconds per visit
  • Reddit users visit the site an average of 6.6 times per month
  • 52% of Reddit users access the platform via mobile devices
  • 25% of Reddit users are from Europe

Step onto the digital stage of the internets melting pot, where the witty, wise, and whimsical gather – welcome to the world of the Average Reddit User! With a quick scroll through this digital wonderland, youre likely to encounter a 20-something American male, armed with a college degree, a liberal mindset, and a penchant for online news consumption. Armed with a smartphone, they bask in anonymity, seek diverse perspectives, rally for community-driven content, and maybe, just maybe, discover a new hobby or two along the way. From science to meme-spiration, Reddit users are a unique breed, where the upvote/downvote system reigns supreme, and the quest for knowledge never ceases. So, join the conversation, grab your keyboard, and prepare to dive into a whirlwind of discussions, debates, and delightful discoveries – because on Reddit, anything is possible.

Content Preferences

  • 67% of Reddit users say they learn about science on the platform
  • 41% of Reddit users say they learn about technology on the platform
  • 87% of Reddit users say the site helps them learn new things
  • 52% of Reddit users say they have discovered a new hobby or interest through the platform
  • 73% of Reddit users say they value the platform's community-driven content
  • 44% of Reddit users say they have learned a new skill through the platform
  • 67% of Reddit users say they use the platform to discover new content
  • 71% of Reddit users say they value the platform's niche communities
  • 73% of Reddit users say they value the platform's ability to surface niche or obscure content
  • 51% of Reddit users say they have used the platform to learn about different cultures or perspectives
  • 58% of Reddit users say they have used the platform to learn about personal finance or investing
  • 49% of Reddit users say they have used the platform to improve their cooking or recipe knowledge

Interpretation

With an insatiable appetite for knowledge and a penchant for diving deep into niche communities, the Average Reddit User emerges as a modern-day Renaissance learner. From exploring the latest scientific breakthroughs to honing their skills in the kitchen, Reddit serves as a treasure trove of information and inspiration. Armed with a combination of curiosity and community spirit, these users not only expand their intellectual horizons but also form connections with like-minded individuals across the globe. In a world where information overload is the norm, Reddit emerges as a beacon of light, guiding its users through the labyrinth of online content with a blend of expertise, diversity, and a sprinkle of humor.

Demographics

  • 64% of Reddit users are between 18 and 29 years old
  • 69% of Reddit users are male
  • 54% of Reddit users are from the United States
  • 45% of Reddit users have a college degree
  • 58% of Reddit users are white
  • 42% of Reddit users have an annual household income of $75,000 or more
  • 25% of Reddit users are from Europe
  • 7% of Reddit users are from Canada
  • 39% of Reddit users are between 30 and 49 years old
  • 14% of Reddit users have a postgraduate degree
  • 22% of Reddit users are Hispanic
  • 13% of Reddit users are Black

Interpretation

In the vast and diverse landscape of Reddit, a dominant demographic emerges - young, educated, and affluent males from the United States. With a majority falling between the ages of 18 and 29, armed with college degrees and high household incomes, these Redditors hold the reins of the online community. However, as the platform expands globally, a colorful tapestry begins to form, with pockets of diversity emerging, challenging the status quo. The Reddit hive mind may be a reflection of societal norms, but its ever-evolving nature promises a future where different voices and experiences can thrive and be heard.

News Consumption

  • 59% of Reddit users get their news from Reddit
  • 78% of Reddit users prefer to get news online
  • 47% of Reddit users are active in news-related subreddits
  • 69% of Reddit users say they use the platform to follow news and current events
  • 51% of Reddit users say they use the platform to follow political news
  • 63% of Reddit users say they use the platform to follow technology news
  • 55% of Reddit users say they use the platform to follow science news
  • 47% of Reddit users say they use the platform to follow entertainment news

Interpretation

In a world where news is just a thumb-scroll away, Reddit users are emerging as the informed, tech-savvy, politically-engaged scientists of the digital age. With a healthy dose of skepticism and a keen eye for updates, these online enthusiasts are not just following the news, they are shaping the conversation one upvote at a time. So, buckle up, fellow Redditors, for the wild ride of information superhighway where memes meet headlines, and where being in the know is just a click away.

Political Views

  • 70% of Reddit users are liberal-leaning
  • 30% of Reddit users identify as conservative

Interpretation

It seems like the Reddit universe is a playground for the left-brained majority, with a liberal-leaning ethos dominating the digital discourse. The ratio of 70% liberal to 30% conservative suggests that while diversity may be valued in upvotes and downvotes, the ideological landscape tilts in one direction. In this virtual town square, the upvotes may be blue, but the comments section certainly isn't red all over.

Usage

  • 15% of U.S. adults use Reddit
  • Reddit users spend an average of 10 minutes and 23 seconds per visit
  • Reddit users visit the site an average of 6.6 times per month
  • 52% of Reddit users access the platform via mobile devices
  • 64% of Reddit users say they use the platform to relax
  • 57% of Reddit users say they use the platform to stay informed
  • 45% of Reddit users say they use the platform to connect with others
  • 38% of Reddit users say they use the platform for entertainment
  • 68% of Reddit users say they use the platform daily
  • 47% of Reddit users say they use the platform multiple times a day

Interpretation

In a world where 15% of U.S. adults are proud card-carrying members of the Reddit realm, it seems the average user is a master of efficiency, spending a cool 10 minutes and 23 seconds per visit to indulge in the pixelated pleasures. With a devotion akin to a loyal pet, these Redditors make the pilgrimage to their digital sanctuary 6.6 times each month, perhaps seeking solace from the chaos of the outside world. Armed with their trusty mobile devices, these modern-day sages navigate the virtual maze, with 64% using Reddit as a tranquil oasis and 57% as a beacon of knowledge. For these denizens of the digital domain, Reddit is not just a platform, it's a way of life—a hub for relaxation, connection, and a touch of entertainment sprinkled in between. With 68% of users making daily pilgrimages and 47% making multiple visits, one thing is certain: Reddit is not just a community, it's a daily ritual for the digital age.

User Behavior

  • 71% of Reddit users say they value the anonymity the platform provides
  • 62% of Reddit users say they have learned about a new product or brand on the platform
  • 57% of Reddit users say they trust the information they find on the platform
  • 43% of Reddit users say they have made a purchase based on a recommendation from the platform
  • 79% of Reddit users say they value the diverse perspectives found on the platform
  • 54% of Reddit users say they have participated in a discussion or debate on the platform
  • 33% of Reddit users say they have experienced online harassment on the platform
  • 61% of Reddit users say they have participated in an AMA (Ask Me Anything) session
  • 58% of Reddit users say they have given or received advice on the platform
  • 42% of Reddit users say they have made a friend through the platform
  • 41% of Reddit users say they have participated in a charity or fundraising event through the platform
  • 76% of Reddit users say they value the platform's upvote/downvote system
  • 59% of Reddit users say they have used the platform to seek advice or support
  • 53% of Reddit users say they have participated in a Reddit gift exchange
  • 48% of Reddit users say they have used the platform to find job opportunities or career advice
  • 62% of Reddit users say they have used the platform to research products before making a purchase
  • 57% of Reddit users say they have participated in a Reddit-specific meme or inside joke
  • 39% of Reddit users say they have used the platform to organize or participate in real-world meetups
  • 66% of Reddit users say they have used the platform to find solutions to technical problems
  • 43% of Reddit users say they have used the platform to improve their mental health or well-being

Interpretation

In a world where anonymity is both a blessing and a curse, Reddit emerges as the digital sanctuary for the opinionated masses, where diverse perspectives clash and camaraderie blossoms. From discovering the latest must-have gadget to seeking solace in shared struggles, Reddit is a virtual bazaar of ideas and connections. With a dose of humor in the form of memes and inside jokes, garnished with the occasional online scuffle and sprinkling of heartfelt advice, Reddit truly is the digital melting pot where friendships bloom, minds are expanded, and credit cards are swiped in the name of solidarity and good ol' internet fun. So, whether you're delving into a heated debate or browsing for the perfect job opportunity while solving a technical glitch, remember, on Reddit, anonymity is your shield, but the community is your sword.

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