GITNUX MARKETDATA REPORT 2024

Statistics About The Average Boob Size America

The average bra size in America is around 34DD, according to a study by the American Society of Plastic Surgeons.

Last Updated: June 23, 2024

How we write

In this post, we explore the intriguing statistics surrounding the average boob size in America. From the increase in bust size over the past decade to the prevalence of ill-fitting bras, these data points offer a fascinating glimpse into the evolving landscape of women’s undergarments in the United States.

Statistic 1

"The average American woman's bust size has increased by more than 1 inch over the past 15 years."

Statistic 2

"The average bra size in the United States is 34DD."

Statistic 3

"In America, the average underbust measurement is around 34 inches."

Statistic 4

"Approximately 65% of women report experiencing discomfort from wearing a poorly fitted bra."

Statistic 5

"The increase in average bust size is attributed partly to increased body weight, as the average American woman’s body weight has risen over the decades."

Statistic 6

"According to a study by the Journal of Female Health, the median cup size over the last decade has increased from B to C-D."

Statistic 7

"According to a survey by bra retailer Bare Necessities, more than half of their customers are fitted for D-DD sizes."

Statistic 8

"A survey revealed that American women spend significantly on bras yearly, with an average of $100 to $150."

Statistic 9

"A survey conducted by lingerie brand ThirdLove showed that 75% of women were wearing the wrong bra size, with 80% of them in too small a cup size or too large a band size."

Statistic 10

"70% of women say their bra shopping experience has improved with online services offering home try-ons and better return policies."

Statistic 11

"The lingerie market in the U.S. is projected to grow by 3.5% annually, driven by demand for custom sizing."

Statistic 12

"More than 50% of American women wear a D cup or larger."

Statistic 13

"Factors such as cosmetic breast surgery also influence the average bust size statistics in America."

Statistic 14

"Over 25% of women wear a different bra size during pregnancy and breastfeeding, commonly moving up at least one cup size."

Statistic 15

"A study in the International Journal of Anthropology estimated an average American bra size at around 34DD, showing the larger trend of bust sizes."

Statistic 16

"Another factor in the increase of average bust size is advancements in bra technology that provide better support and more accurate fittings."

Statistic 17

"In a survey conducted by lingerie retailer Intimacy, the most common bra size in America has increased from 34B to 34DD in the last 20 years."

Statistic 18

"The average American woman's bust measurement is approximately 40 inches."

Statistic 19

"Fit is cited as the number one priority for American women when choosing a bra, over style or color."

The statistics reveal a significant increase in the average bust size of American women over the past few decades, with factors such as increased body weight, improved bra technology, and a growing demand for custom sizing contributing to this trend. Many women struggle with finding the right fit, as evidenced by the high percentage of discomfort reported due to poorly fitted bras and the prevalence of wearing incorrect sizes. The data point towards a shifting landscape in the lingerie market, with more emphasis on fit and support rather than just aesthetics. As the industry continues to evolve to meet the diverse needs of American women, there is a clear demand for better sizing options and a more personalized shopping experience.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.