GITNUXREPORT 2025

Applet Statistics

Applet boasts over 1 billion users and generates substantial global revenue.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Applet introduced privacy labels for all apps in 2023, increasing transparency for users

Statistic 2

The average developer on Applet earns about $50,000 annually

Statistic 3

90% of new iOS apps launched in 2023 were updates of existing apps

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Apple’s Applet ecosystem supports over 1.8 million jobs worldwide

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The average age of an Applet developer is 34 years old

Statistic 6

Applet's global developer community grew by 15% in 2023

Statistic 7

Apple has increased Applet developer support funding by 25% in 2023 to promote innovation

Statistic 8

The total number of Applet developers globally surpassed 2.5 million in 2023

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Applet's App Store features over 2.5 million apps globally

Statistic 10

Applet's global app economy is estimated to grow at a CAGR of 12.5% through 2028

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The number of paid apps on Applet decreased by 15% in 2023 compared to 2022

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The Applet app store’s global market share is approximately 27%

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The most popular app category on Applet is Games, accounting for 35% of total downloads

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Applet's search engine accounts for 65% of app discoverability, making it the dominant discovery method

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60% of all new app submissions in 2023 were aimed at the health and fitness category

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The number of apps with over 10 million downloads increased by 12% in 2023

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The Applet App Store had a global revenue share of approximately 30% in the app marketplace in 2023

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In 2023, 48% of users said they discover new apps via social media

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Applet's download growth rate in emerging markets increased by 18% in 2023

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85% of Applet revenue comes from in-app purchases

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Developers have earned over $320 billion through Applet since its launch

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The top 10 grossing apps in Applet account for more than 50% of total revenue

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65% of Applet users prefer subscription-based apps

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Applet's App Store revenue in Q3 2023 reached $22.3 billion

Statistic 25

Applet users spend an average of $130 annually on apps and in-app purchases

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55% of all Applet app revenue comes from the United States

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80% of Applet’s revenue is generated through the top 25 apps

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The top earning paid app in 2023 generated over $1.2 billion in revenue

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78% of developers say the Applet platform offers the best monetization features

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Applet's in-app advertising revenue reached $5.8 billion in 2023, representing a 20% increase from the previous year

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Approximately 50% of developers pursuing monetization opted for subscription models in 2023

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Applet in-app subscription revenue accounts for over 60% of total app revenue in 2023

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In 2023, 90% of all submitted apps passed the review process on their first attempt

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65% of apps on Applet offer free versions with optional paid upgrades

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74% of top-grossing apps on Applet use either subscriptions or in-app purchases

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Applet has over 1 billion active users worldwide

Statistic 37

Over 70% of iOS users download at least one app per month

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The average iOS app session lasts approximately 4 minutes

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Over 400 million weekly Applet users access the App Store

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The average number of apps downloaded per iOS device is 75 in 2023

Statistic 41

In 2023, the Applet app review process takes an average of 2.5 days

Statistic 42

65% of Applet users have used a third-party payment alternative instead of Apple Pay

Statistic 43

42% of Applet users have paid for an app or in-app purchase in the last month

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73% of iPhone users access the Applet app store via mobile devices

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The average number of ratings per app on Applet is 1000

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54% of users prefer to download apps during the evening hours

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The Applet search engine processed over 3 billion searches per month in 2023

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The average retention rate for apps on Applet after 30 days is 42%

Statistic 49

25% of users in Applet's ecosystem are students or academics

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Sources

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Key Highlights

Applet has over 1 billion active users worldwide
Over 70% of iOS users download at least one app per month
The average iOS app session lasts approximately 4 minutes
85% of Applet revenue comes from in-app purchases
Applet's App Store features over 2.5 million apps globally
Developers have earned over $320 billion through Applet since its launch
The top 10 grossing apps in Applet account for more than 50% of total revenue
Applet's global app economy is estimated to grow at a CAGR of 12.5% through 2028
65% of Applet users prefer subscription-based apps
The number of paid apps on Applet decreased by 15% in 2023 compared to 2022
Applet's App Store revenue in Q3 2023 reached $22.3 billion
Over 400 million weekly Applet users access the App Store
The average developer on Applet earns about $50,000 annually

With over a billion active users worldwide and a booming app economy projected to grow by 12.5% annually through 2028, Applet has firmly established itself as the giant driving profits, innovation, and consumer engagement in the digital marketplace.

App Store Features and Regulatory Environment

Applet introduced privacy labels for all apps in 2023, increasing transparency for users

App Store Features and Regulatory Environment Interpretation

By unveiling privacy labels across the board in 2023, Applet has not only boosted transparency but also turned app permissions into an open book, reminding us that in the digital age, honesty is the best (privacy) policy.

Developer Ecosystem and Support

The average developer on Applet earns about $50,000 annually
90% of new iOS apps launched in 2023 were updates of existing apps
Apple’s Applet ecosystem supports over 1.8 million jobs worldwide
The average age of an Applet developer is 34 years old
Applet's global developer community grew by 15% in 2023
Apple has increased Applet developer support funding by 25% in 2023 to promote innovation
The total number of Applet developers globally surpassed 2.5 million in 2023

Developer Ecosystem and Support Interpretation

With over 2.5 million developers worldwide—most around 34 years old—earning a modest $50,000 annually and increasingly refining existing apps, the Applet ecosystem is both a lucrative and evolving frontier that Apple is fueling with a 25% uptick in support funding to keep innovation alive.

Market Share and Industry Trends

Applet's App Store features over 2.5 million apps globally
Applet's global app economy is estimated to grow at a CAGR of 12.5% through 2028
The number of paid apps on Applet decreased by 15% in 2023 compared to 2022
The Applet app store’s global market share is approximately 27%
The most popular app category on Applet is Games, accounting for 35% of total downloads
Applet's search engine accounts for 65% of app discoverability, making it the dominant discovery method
60% of all new app submissions in 2023 were aimed at the health and fitness category
The number of apps with over 10 million downloads increased by 12% in 2023
The Applet App Store had a global revenue share of approximately 30% in the app marketplace in 2023
In 2023, 48% of users said they discover new apps via social media
Applet's download growth rate in emerging markets increased by 18% in 2023

Market Share and Industry Trends Interpretation

While Applet's app universe sprawls over 2.5 million titles and commands a commanding 27% market share driven by its dominant search engine, a 15% drop in paid apps and a hefty 35% of downloads fueled by games suggest that even in a booming, health-conscious, and socially connected ecosystem, consumers prioritize free entertainment and social influence over paid premium offerings.

Revenue and Monetization Insights

85% of Applet revenue comes from in-app purchases
Developers have earned over $320 billion through Applet since its launch
The top 10 grossing apps in Applet account for more than 50% of total revenue
65% of Applet users prefer subscription-based apps
Applet's App Store revenue in Q3 2023 reached $22.3 billion
Applet users spend an average of $130 annually on apps and in-app purchases
55% of all Applet app revenue comes from the United States
80% of Applet’s revenue is generated through the top 25 apps
The top earning paid app in 2023 generated over $1.2 billion in revenue
78% of developers say the Applet platform offers the best monetization features
Applet's in-app advertising revenue reached $5.8 billion in 2023, representing a 20% increase from the previous year
Approximately 50% of developers pursuing monetization opted for subscription models in 2023
Applet in-app subscription revenue accounts for over 60% of total app revenue in 2023
In 2023, 90% of all submitted apps passed the review process on their first attempt
65% of apps on Applet offer free versions with optional paid upgrades
74% of top-grossing apps on Applet use either subscriptions or in-app purchases

Revenue and Monetization Insights Interpretation

With over $320 billion earned by developers since launch—primarily from the top 10 apps capturing over half the revenue—it's clear that on Applet, the real money lies in a handful of subscription-driven giants, where 85% of income from in-app purchases, 60% of total revenue, and a 78% developer preference for monetization features underscore a platform thriving on elite apps, in-app subscriptions, and American appetite, all contributing to a $22.3 billion Q3 2023 revenue surge fueled by users spending an average of $130 annually—proving that in the world of Applet, success is increasingly exclusive, subscription-based, and US-anchored.

User Engagement and Usage Metrics

Applet has over 1 billion active users worldwide
Over 70% of iOS users download at least one app per month
The average iOS app session lasts approximately 4 minutes
Over 400 million weekly Applet users access the App Store
The average number of apps downloaded per iOS device is 75 in 2023
In 2023, the Applet app review process takes an average of 2.5 days
65% of Applet users have used a third-party payment alternative instead of Apple Pay
42% of Applet users have paid for an app or in-app purchase in the last month
73% of iPhone users access the Applet app store via mobile devices
The average number of ratings per app on Applet is 1000
54% of users prefer to download apps during the evening hours
The Applet search engine processed over 3 billion searches per month in 2023
The average retention rate for apps on Applet after 30 days is 42%
25% of users in Applet's ecosystem are students or academics

User Engagement and Usage Metrics Interpretation

With over a billion active users and an average of 75 apps per device, Applet’s ecosystem proves that in the digital age, even a 4-minute app session can unlock billions of searches, billions in transactions, and a vibrant, ever-evolving universe where user habits sway from evening downloads to third-party payments—making the app store not just a marketplace, but a bustling digital metropolis with a 30-day retention rate that’s quietly setting the pace for future engagement.