GITNUX MARKETDATA REPORT 2024

Appetizer Consumption Statistics

Appetizer consumption statistics show that the majority of people enjoy appetizers when dining out, with popular choices including items such as sliders, wings, and spinach dip.

In this post, we explore the fascinating world of appetizer consumption, backed by a plethora of insightful statistics. From consumer preferences and motivations to emerging trends and menu dynamics, these data points shed light on the significant role appetizers play in shaping dining experiences and driving restaurant choices. So, let’s dive into the numbers and uncover the nuances of this essential aspect of the culinary landscape.

Statistic 1

"95% of consumers eat appetizers at sit-down restaurants."

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Statistic 2

"33% of consumers look for shareable appetizers."

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Statistic 3

"45% of millennials order appetizers when dining out."

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Statistic 4

"Nearly 60% of consumers are motivated to purchase appetizers when they are presented as a value deal."

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Statistic 5

"Around 37% of consumers say they'd like to see more plant-based appetizers."

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Statistic 6

"50% of consumers say appetizers are a great way to sample something new without feeling committed to a full meal."

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Statistic 7

"1 out of 4 consumers say that discovering a new favorite appetizer encourages them to visit a restaurant more often."

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Statistic 8

"22% of consumers indicate that flavor novelty is a driver when choosing an appetizer."

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Statistic 9

"30% of restaurant diners order appetizers as their main dish."

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Statistic 10

"40% of under 35s are drawn to restaurants offering 'apps and zerts' (appetizers and desserts) on their menu."

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Statistic 11

"31% of consumers indicate they are more likely to visit a restaurant that offers ethnic appetizers."

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Statistic 12

"More than 60% of Generation Z consumers consider appetizers as an important factor when choosing a restaurant."

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Statistic 13

"Sales of nachos, a popular appetizer, rose by 5% in a year."

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Statistic 14

"In full-service restaurants, appetizers accounted for 11% of lunch orders and 14% of dinner orders."

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Statistic 15

"63% of consumers indicate they'd like to see more appetizers with bold flavors."

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Statistic 16

"In 2021, 89 out of 100 restaurants had appetizers or small plates on their menu."

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Statistic 17

"Of the top 500 restaurant brands in the US, 56% highlight appetizers."

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Statistic 18

"Chicken wings, a popular appetizer, had an order increase by 7% in restaurants in 2020."

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Consumers’ appetizer consumption habits reflect a strong preference for shared, value-driven, and innovative options, particularly among younger demographics like millennials and Generation Z. Plant-based alternatives, bold flavors, and ethnic offerings are increasingly desired, influencing restaurant selection and fostering repeat visits. Notably, the popularity of nachos and chicken wings continues to rise, highlighting the enduring appeal of classic choices. The prevalence of appetizers on menus across a wide spectrum of restaurants underscores their importance in attracting patrons and enhancing dining experiences.

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