GITNUXREPORT 2025

AI In The Pr Industry Statistics

Majority of PR firms use AI to improve campaigns and media relations.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of PR firms have integrated AI tools into their workflow

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55% of PR firms plan to increase AI investments in the next year

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35% of PR professionals have used sentiment analysis powered by AI

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45% of PR firms utilize AI for influencer identification

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55% of PR teams report increased use of AI chatbots for client communication

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69% of PR firms have experimented with AI-powered video analysis

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38% of PR agencies use AI tools for crisis prediction

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39% of PR firms integrate AI with CRM systems to better tailor client pitches

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34% of PR agencies have adopted AI for employee training and development

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42% of PR agencies utilize AI for optimizing paid media placements

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50% of PR teams are experimenting with AI for stakeholder sentiment tracking

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63% of PR companies are investing in AI-powered analytics for client ROI measurement

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48% of PR agencies use AI for media monitoring

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40% of PR teams use chatbot technology to engage with journalists and media

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33% of PR agencies have implemented AI-driven content creation tools

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58% of organizations use AI to analyze competitors' media strategies

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41% of PR campaigns are now leveraging AI for social listening

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54% of PR campaigns incorporate AI for audience segmentation

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42% of PR agencies have started using AI for bilingual communication and translation

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50% of PR teams are testing AI in influencer outreach campaigns

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46% of PR practitioners utilize AI to optimize press conference planning

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71% of PR agencies use AI to automate media list development

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48% of PR teams leverage AI for ethical decision-making analysis

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61% of PR firms are exploring AI-driven augmented reality experiences to enhance brand storytelling

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44% of PR professionals use AI to curate user-generated content

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35% of PR agencies incorporate AI into speechwriting and presentation development

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70% of PR campaigns utilizing AI lead to better media placements

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52% of PR professionals report that AI helps in crisis management

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64% of PR firms report that AI helps reduce campaign planning time

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59% of PR professionals predict AI will make media outreach more strategic and targeted

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72% of PR professionals believe AI improves campaign efficiency

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60% of agencies believe AI enables more personalized storytelling

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78% of media outlets are open to using AI-generated press releases

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62% of PR practitioners believe AI can help predict media trends

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84% of PR professionals agree AI will significantly impact the industry in the next five years

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66% of PR professionals see AI as a tool to enhance creativity

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49% of PR practitioners believe AI helps improve measurement and analytics

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76% of PR professionals believe AI can automate routine tasks

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67% of PR firms see AI as critical to future industry competitiveness

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53% of PR professionals believe AI can enhance storytelling authenticity

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59% of PR pros think AI can improve media pitching success rates

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57% of PR professionals see AI as useful for measuring content engagement

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73% of PR practitioners believe AI will help democratize access to media opportunities

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75% of PR industry leaders agree AI will lead to more data-driven decision making

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68% of PR professionals believe AI will evolve as a primary tool for media relations

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Sources

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Key Highlights

65% of PR firms have integrated AI tools into their workflow
72% of PR professionals believe AI improves campaign efficiency
48% of PR agencies use AI for media monitoring
55% of PR firms plan to increase AI investments in the next year
40% of PR teams use chatbot technology to engage with journalists and media
70% of PR campaigns utilizing AI lead to better media placements
52% of PR professionals report that AI helps in crisis management
60% of agencies believe AI enables more personalized storytelling
35% of PR professionals have used sentiment analysis powered by AI
78% of media outlets are open to using AI-generated press releases
45% of PR firms utilize AI for influencer identification
62% of PR practitioners believe AI can help predict media trends
33% of PR agencies have implemented AI-driven content creation tools

Unlocking the future of public relations: with over 65% of PR firms now integrating AI tools—boosting campaign efficiency by 72%, enhancing media placements, and transforming storytelling—artificial intelligence is rapidly revolutionizing the industry.

AI Adoption and Investment in PR

65% of PR firms have integrated AI tools into their workflow
55% of PR firms plan to increase AI investments in the next year
35% of PR professionals have used sentiment analysis powered by AI
45% of PR firms utilize AI for influencer identification
55% of PR teams report increased use of AI chatbots for client communication
69% of PR firms have experimented with AI-powered video analysis
38% of PR agencies use AI tools for crisis prediction
39% of PR firms integrate AI with CRM systems to better tailor client pitches
34% of PR agencies have adopted AI for employee training and development
42% of PR agencies utilize AI for optimizing paid media placements
50% of PR teams are experimenting with AI for stakeholder sentiment tracking
63% of PR companies are investing in AI-powered analytics for client ROI measurement

AI Adoption and Investment in PR Interpretation

As AI seamlessly infiltrates PR, over half of firms are embracing its power—from sentiment analysis to influencer scouting—highlighting a shift where data-driven insight and automation are no longer optional but essential for crafting compelling narratives and maintaining competitive edge in the digital age.

AI Applications and Use Cases

48% of PR agencies use AI for media monitoring
40% of PR teams use chatbot technology to engage with journalists and media
33% of PR agencies have implemented AI-driven content creation tools
58% of organizations use AI to analyze competitors' media strategies
41% of PR campaigns are now leveraging AI for social listening
54% of PR campaigns incorporate AI for audience segmentation
42% of PR agencies have started using AI for bilingual communication and translation
50% of PR teams are testing AI in influencer outreach campaigns
46% of PR practitioners utilize AI to optimize press conference planning
71% of PR agencies use AI to automate media list development
48% of PR teams leverage AI for ethical decision-making analysis
61% of PR firms are exploring AI-driven augmented reality experiences to enhance brand storytelling
44% of PR professionals use AI to curate user-generated content
35% of PR agencies incorporate AI into speechwriting and presentation development

AI Applications and Use Cases Interpretation

As AI swiftly infiltrates the PR industry—from media monitoring to ethical decision-making—the profession is transforming from a skill-based craft into a data-driven battleground where human ingenuity must now dance in tandem with algorithms to truly make an impact.

Impact of AI on PR Outcomes

70% of PR campaigns utilizing AI lead to better media placements
52% of PR professionals report that AI helps in crisis management
64% of PR firms report that AI helps reduce campaign planning time
59% of PR professionals predict AI will make media outreach more strategic and targeted

Impact of AI on PR Outcomes Interpretation

With AI revolutionizing public relations—driving better media placements, streamlining crisis management, and sharpening strategic outreach—it's clear that the industry's future belongs to those who harness the algorithmic edge.

Perceptions and Attitudes Toward AI

72% of PR professionals believe AI improves campaign efficiency
60% of agencies believe AI enables more personalized storytelling
78% of media outlets are open to using AI-generated press releases
62% of PR practitioners believe AI can help predict media trends
84% of PR professionals agree AI will significantly impact the industry in the next five years
66% of PR professionals see AI as a tool to enhance creativity
49% of PR practitioners believe AI helps improve measurement and analytics
76% of PR professionals believe AI can automate routine tasks
67% of PR firms see AI as critical to future industry competitiveness
53% of PR professionals believe AI can enhance storytelling authenticity
59% of PR pros think AI can improve media pitching success rates
57% of PR professionals see AI as useful for measuring content engagement
73% of PR practitioners believe AI will help democratize access to media opportunities
75% of PR industry leaders agree AI will lead to more data-driven decision making
68% of PR professionals believe AI will evolve as a primary tool for media relations

Perceptions and Attitudes Toward AI Interpretation

With over 70% of PR pros convinced that AI will reshape industry norms—boosting efficiency, creativity, and personalization—it's clear we're on the cusp of a future where algorithms not only streamline communication but also redefine storytelling authenticity and media engagement, making AI the industry's new secret weapon for staying competitive in a data-driven world.