GITNUXREPORT 2025

AI In The Merchant Industry Statistics

AI transforms merchant industry with personalized marketing, fraud prevention, and efficiency.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

73% of merchants believe AI has improved customer experience

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AI-driven chatbots handle 85% of customer interactions in retail sectors

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60% of merchants plan to increase AI investments by 20% in the next year

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AI applications in merchant industry are projected to grow at a compound annual growth rate (CAGR) of 30% through 2028

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80% of retail merchants are exploring AI-powered visual search to enhance customer experience

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66% of merchants report higher customer retention rates due to AI personalization

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Chatbots powered by AI have achieved a 90% customer satisfaction rate in retail settings

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77% of merchants plan to integrate AI into their mobile shopping experiences

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25% of merchants use AI to analyze product reviews for insights

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94% of retail merchants agree AI improves personalization across channels

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50% of merchants are using AI for customer sentiment analysis to improve service

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72% of merchants believe AI will significantly reshape customer service models in the next 5 years

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36% of merchants have reported increased customer engagement with AI-powered loyalty programs

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70% of merchants plan to implement AI-powered video marketing tools in the next year

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77% of merchant firms using AI report enhanced customer insights and segmentation

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35% of merchants utilize AI to optimize checkout experiences

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45% of merchants use AI for inventory management

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AI reduces supply chain costs for merchants by an average of 20%

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52% of merchants say AI has improved their demand forecasting accuracy

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35% of merchants leverage AI to enhance supply chain transparency

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AI-powered inventory forecasting accuracy improvements have led to an average 12% decrease in stockouts

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54% of merchants believe AI will help reduce supply chain disruptions

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50% of merchants believe AI will significantly reduce inventory holding costs

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82% of merchants see improved operational efficiency after adopting AI solutions

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AI-enabled checkout systems reduce wait times by up to 30%

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55% of merchants that adopted AI report faster onboarding processes for new products

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AI-driven warehouse automation has reduced order fulfillment times by 25%

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67% of merchants report that AI improves decision-making speed

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55% of merchants see AI as critical for competitive advantage

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AI-enabled customer service chatbots reduced operational costs by an average of 30%

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58% of merchants see AI as vital for managing seasonal demand fluctuations

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40% of merchants train staff specifically on AI tools for better deployment

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63% of merchants see AI as a key factor in achieving operational agility

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68% of merchants report increased sales due to AI-driven personalized marketing

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40% of merchants use AI for price optimization

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58% of merchants believe AI will be a key differentiator in future retail success

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70% of online merchants report higher conversion rates after implementing AI-driven recommendations

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AI in merchant analytics tools increased revenue insights accuracy by 78%

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AI-driven voice assistants increased online merchant sales by 15% on average

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44% of merchants use AI for marketing campaign optimization

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59% of merchants see AI as essential for omnichannel retail strategies

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46% of merchants utilize AI for dynamic pricing based on real-time market data

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49% of merchants have increased their cross-selling and upselling through AI recommendations

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38% of merchants use AI to personalize email marketing campaigns

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49% of merchants utilize AI for product recommendation engines

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62% of merchants believe AI can significantly improve sales forecasting accuracy

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AI-powered fraud detection reduces transaction fraud by up to 50%

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65% of merchants use AI to detect counterfeit products

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43% of merchants have integrated AI into fraud prevention and transaction security

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64% of merchants are developing AI-driven solutions for fraud detection

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48% of merchants reported a reduction in return rates thanks to AI off-site verification

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Sources

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Key Highlights

73% of merchants believe AI has improved customer experience
AI-driven chatbots handle 85% of customer interactions in retail sectors
60% of merchants plan to increase AI investments by 20% in the next year
AI-powered fraud detection reduces transaction fraud by up to 50%
45% of merchants use AI for inventory management
AI applications in merchant industry are projected to grow at a compound annual growth rate (CAGR) of 30% through 2028
68% of merchants report increased sales due to AI-driven personalized marketing
AI reduces supply chain costs for merchants by an average of 20%
52% of merchants say AI has improved their demand forecasting accuracy
80% of retail merchants are exploring AI-powered visual search to enhance customer experience
66% of merchants report higher customer retention rates due to AI personalization
40% of merchants use AI for price optimization
58% of merchants believe AI will be a key differentiator in future retail success

Imagine a retail revolution powered by artificial intelligence—where 73% of merchants believe AI has elevated customer experience, chatbot interactions handle 85% of retail inquiries with a 90% satisfaction rate, and AI-driven strategies forecast demand with 52% accuracy, transforming the merchant industry at an average growth rate of 30% through 2028.

Customer Service and Engagement

73% of merchants believe AI has improved customer experience
AI-driven chatbots handle 85% of customer interactions in retail sectors
60% of merchants plan to increase AI investments by 20% in the next year
AI applications in merchant industry are projected to grow at a compound annual growth rate (CAGR) of 30% through 2028
80% of retail merchants are exploring AI-powered visual search to enhance customer experience
66% of merchants report higher customer retention rates due to AI personalization
Chatbots powered by AI have achieved a 90% customer satisfaction rate in retail settings
77% of merchants plan to integrate AI into their mobile shopping experiences
25% of merchants use AI to analyze product reviews for insights
94% of retail merchants agree AI improves personalization across channels
50% of merchants are using AI for customer sentiment analysis to improve service
72% of merchants believe AI will significantly reshape customer service models in the next 5 years
36% of merchants have reported increased customer engagement with AI-powered loyalty programs
70% of merchants plan to implement AI-powered video marketing tools in the next year
77% of merchant firms using AI report enhanced customer insights and segmentation
35% of merchants utilize AI to optimize checkout experiences

Customer Service and Engagement Interpretation

With 73% of merchants touting AI’s boost to customer experience and 90% satisfaction from AI chatbots, it's clear that in retail, embracing AI isn't just a strategic move—it's quickly becoming the heartbeat of personalized, engaging, and data-driven shopping, transforming customer service from a routine into a revolution.

Inventory and Supply Chain Management

45% of merchants use AI for inventory management
AI reduces supply chain costs for merchants by an average of 20%
52% of merchants say AI has improved their demand forecasting accuracy
35% of merchants leverage AI to enhance supply chain transparency
AI-powered inventory forecasting accuracy improvements have led to an average 12% decrease in stockouts
54% of merchants believe AI will help reduce supply chain disruptions
50% of merchants believe AI will significantly reduce inventory holding costs

Inventory and Supply Chain Management Interpretation

With over half of merchants harnessing AI to sharpen demand forecasts and streamline supply chains—cutting costs and stockouts while boosting transparency—it's clear that in the world of commerce, artificial intelligence isn't just a futuristic fancy but a strategic necessity for navigating the complexities of modern retail.

Operational Efficiency and Automation

82% of merchants see improved operational efficiency after adopting AI solutions
AI-enabled checkout systems reduce wait times by up to 30%
55% of merchants that adopted AI report faster onboarding processes for new products
AI-driven warehouse automation has reduced order fulfillment times by 25%
67% of merchants report that AI improves decision-making speed
55% of merchants see AI as critical for competitive advantage
AI-enabled customer service chatbots reduced operational costs by an average of 30%
58% of merchants see AI as vital for managing seasonal demand fluctuations
40% of merchants train staff specifically on AI tools for better deployment
63% of merchants see AI as a key factor in achieving operational agility

Operational Efficiency and Automation Interpretation

With over 80% of merchants experiencing efficiency gains and nearly two-thirds viewing AI as essential for agility and competitiveness, it's clear that in the retail arena, artificial intelligence isn't just a high-tech perk—it's becoming the business backbone for surviving and thriving in a fast-paced, data-driven marketplace.

Sales and Revenue Growth

68% of merchants report increased sales due to AI-driven personalized marketing
40% of merchants use AI for price optimization
58% of merchants believe AI will be a key differentiator in future retail success
70% of online merchants report higher conversion rates after implementing AI-driven recommendations
AI in merchant analytics tools increased revenue insights accuracy by 78%
AI-driven voice assistants increased online merchant sales by 15% on average
44% of merchants use AI for marketing campaign optimization
59% of merchants see AI as essential for omnichannel retail strategies
46% of merchants utilize AI for dynamic pricing based on real-time market data
49% of merchants have increased their cross-selling and upselling through AI recommendations
38% of merchants use AI to personalize email marketing campaigns
49% of merchants utilize AI for product recommendation engines
62% of merchants believe AI can significantly improve sales forecasting accuracy

Sales and Revenue Growth Interpretation

With nearly two-thirds of merchants heralding AI as the future sales engine—from personalized marketing and dynamic pricing to smarter analytics—it's clear that embracing artificial intelligence isn't just a competitive edge anymore—it's the very blueprint for retail success in the digital age.

Security and Fraud Prevention

AI-powered fraud detection reduces transaction fraud by up to 50%
65% of merchants use AI to detect counterfeit products
43% of merchants have integrated AI into fraud prevention and transaction security
64% of merchants are developing AI-driven solutions for fraud detection
48% of merchants reported a reduction in return rates thanks to AI off-site verification

Security and Fraud Prevention Interpretation

With nearly half of merchants experiencing lower returns thanks to AI-driven off-site verification and a significant majority leveraging or developing AI for fraud detection, it's clear that artificial intelligence isn't just a futuristic concept—it's the new gatekeeper safeguarding the integrity and profitability of the retail industry.