GITNUXREPORT 2025

AI In The Email Marketing Industry Statistics

AI boosts email marketing success through personalization, automation, and analytics advancements.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

73% of marketers rate AI-driven automation as crucial for scaling email campaigns

Statistic 2

49% of email marketers use AI analytics to identify high-value customers

Statistic 3

70% of marketers have integrated AI tools within their email marketing platforms by 2023

Statistic 4

52% of brands plan to increase investment in AI-driven email marketing tools in 2024

Statistic 5

78% of marketers see AI as a key technology for future email marketing success

Statistic 6

44% of marketers plan to adopt more AI solutions in their email marketing strategies within the next year

Statistic 7

33% of businesses have dedicated AI teams focusing on email marketing innovations

Statistic 8

87% of email marketers agree that AI tools are essential for data analysis

Statistic 9

49% of marketers believe AI can help detect fraudulent email activities

Statistic 10

AI-based predictive analytics forecast customer behaviors with 82% accuracy

Statistic 11

68% of marketers believe AI has improved the quality of their email marketing campaigns

Statistic 12

AI-driven segmentation increases email engagement by 29%

Statistic 13

72% of marketers report that AI helps optimize email send times for higher open rates

Statistic 14

45% of email marketers predict AI will significantly shape future strategies

Statistic 15

AI-powered content generation tools increased email click-through rates by 21% in 2023

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54% of marketers find AI helps reduce email campaign creation time

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55% of marketers report that AI has improved list segmentation

Statistic 18

66% of marketing professionals believe AI will eventually replace certain manual email marketing tasks

Statistic 19

AI tools help reduce unsubscribe rates by 15% through better targeting

Statistic 20

80% of email marketers see ROI improvements after implementing AI-driven strategies

Statistic 21

64% of marketers believe AI can help prevent spam filters from blocking legitimate emails

Statistic 22

47% of email campaigns scheduled with AI results in higher open rates

Statistic 23

AI-generated subject lines have a 44% higher open rate compared to traditional subject lines

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84% of marketers using AI report increased customer engagement

Statistic 25

Chatbots powered by AI in email campaigns improved customer support response time by 35%

Statistic 26

AI-powered send time optimization resulted in a 25% increase in email click-through rates

Statistic 27

71% of email marketers acknowledge that AI helps in identifying emerging trends faster

Statistic 28

AI-based A/B testing tools improved email campaign performance by 30%

Statistic 29

46% of marketers report that AI has reduced the manual workload of designing email campaigns

Statistic 30

60% of email campaigns utilizing AI have higher conversion rates

Statistic 31

62% of marketers agree AI improves the relevancy of email marketing content

Statistic 32

50% of email marketing campaigns with AI achieve higher engagement metrics

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55% of AI-enhanced email campaigns have seen an increase in customer retention rates

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79% of companies using AI for email marketing report better targeting accuracy

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36% of marketers see AI as a key driver for optimizing email frequency and cadence

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67% of marketers utilizing AI report increased campaign personalization effectiveness

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81% of email campaigns with AI achieve higher deliverability rates

Statistic 38

39% of marketers incorporate AI chatbots to assist with email responses

Statistic 39

35% of email marketers are experimenting with AI to write email copy

Statistic 40

61% of marketers use AI to personalize email subject lines

Statistic 41

42% of email campaigns use AI to dynamically personalize content based on recipient behavior

Statistic 42

58% of email personalization efforts are now driven by AI

Statistic 43

65% of marketers believe AI can enhance personalization beyond human capabilities

Statistic 44

37% of marketers use AI to create personalized product recommendations within emails

Statistic 45

69% of marketers believe AI will facilitate hyper-personalization at scale in the near future

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Key Highlights

68% of marketers believe AI has improved the quality of their email marketing campaigns
61% of marketers use AI to personalize email subject lines
AI-driven segmentation increases email engagement by 29%
72% of marketers report that AI helps optimize email send times for higher open rates
45% of email marketers predict AI will significantly shape future strategies
AI-powered content generation tools increased email click-through rates by 21% in 2023
54% of marketers find AI helps reduce email campaign creation time
39% of marketers incorporate AI chatbots to assist with email responses
AI-based predictive analytics forecast customer behaviors with 82% accuracy
42% of email campaigns use AI to dynamically personalize content based on recipient behavior
55% of marketers report that AI has improved list segmentation
66% of marketing professionals believe AI will eventually replace certain manual email marketing tasks
73% of marketers rate AI-driven automation as crucial for scaling email campaigns

Imagine a future where your inbox is smarter, more personalized, and more effective—thanks to the transformative power of AI, which 68% of marketers now believe has revolutionized email marketing campaigns with significantly improved engagement and ROI.

AI Adoption and Investment

73% of marketers rate AI-driven automation as crucial for scaling email campaigns
49% of email marketers use AI analytics to identify high-value customers
70% of marketers have integrated AI tools within their email marketing platforms by 2023
52% of brands plan to increase investment in AI-driven email marketing tools in 2024
78% of marketers see AI as a key technology for future email marketing success
44% of marketers plan to adopt more AI solutions in their email marketing strategies within the next year
33% of businesses have dedicated AI teams focusing on email marketing innovations
87% of email marketers agree that AI tools are essential for data analysis
49% of marketers believe AI can help detect fraudulent email activities

AI Adoption and Investment Interpretation

As AI becomes the backbone of email marketing—driving campaign scale, customer insights, and security—marketers who embrace this digital revolution are charting a course for success, while those hesitant risk falling behind in the inbox race of the future.

AI Effectiveness and Future Outlook

AI-based predictive analytics forecast customer behaviors with 82% accuracy

AI Effectiveness and Future Outlook Interpretation

With an 82% accuracy rate, AI-powered predictive analytics are quickly transforming email marketing from a shot in the dark to a calculated art, enabling brands to anticipate customer actions with almost psychic precision.

AI Impact on Campaign Performance

68% of marketers believe AI has improved the quality of their email marketing campaigns
AI-driven segmentation increases email engagement by 29%
72% of marketers report that AI helps optimize email send times for higher open rates
45% of email marketers predict AI will significantly shape future strategies
AI-powered content generation tools increased email click-through rates by 21% in 2023
54% of marketers find AI helps reduce email campaign creation time
55% of marketers report that AI has improved list segmentation
66% of marketing professionals believe AI will eventually replace certain manual email marketing tasks
AI tools help reduce unsubscribe rates by 15% through better targeting
80% of email marketers see ROI improvements after implementing AI-driven strategies
64% of marketers believe AI can help prevent spam filters from blocking legitimate emails
47% of email campaigns scheduled with AI results in higher open rates
AI-generated subject lines have a 44% higher open rate compared to traditional subject lines
84% of marketers using AI report increased customer engagement
Chatbots powered by AI in email campaigns improved customer support response time by 35%
AI-powered send time optimization resulted in a 25% increase in email click-through rates
71% of email marketers acknowledge that AI helps in identifying emerging trends faster
AI-based A/B testing tools improved email campaign performance by 30%
46% of marketers report that AI has reduced the manual workload of designing email campaigns
60% of email campaigns utilizing AI have higher conversion rates
62% of marketers agree AI improves the relevancy of email marketing content
50% of email marketing campaigns with AI achieve higher engagement metrics
55% of AI-enhanced email campaigns have seen an increase in customer retention rates
79% of companies using AI for email marketing report better targeting accuracy
36% of marketers see AI as a key driver for optimizing email frequency and cadence
67% of marketers utilizing AI report increased campaign personalization effectiveness
81% of email campaigns with AI achieve higher deliverability rates

AI Impact on Campaign Performance Interpretation

With AI revolutionizing email marketing—boosting engagement, personalization, and efficiency—marketers are increasingly betting that in the near future, robots might just be the best clients we've ever had, provided they keep our inboxes from becoming spammy…

AI Tools and Technologies in Marketing

39% of marketers incorporate AI chatbots to assist with email responses
35% of email marketers are experimenting with AI to write email copy

AI Tools and Technologies in Marketing Interpretation

With 39% of marketers deploying AI chatbots for email responses and 35% experimenting with AI-crafted copy, the email marketing industry is clearly embracing the digital multitasker—where artificial intelligence is both the helpful assistant and the ambitious copywriter of tomorrow.

AI-Driven Personalization and Engagement

61% of marketers use AI to personalize email subject lines
42% of email campaigns use AI to dynamically personalize content based on recipient behavior
58% of email personalization efforts are now driven by AI
65% of marketers believe AI can enhance personalization beyond human capabilities
37% of marketers use AI to create personalized product recommendations within emails
69% of marketers believe AI will facilitate hyper-personalization at scale in the near future

AI-Driven Personalization and Engagement Interpretation

With over half of marketers turning to AI for email personalization, it's clear that the future of inbox engagement isn't just about smarter algorithms—it's about redefining what we consider human touch in marketing.