AI is reshaping digital media fast enough that a single poor experience can tip consumers away, with 23% saying they would stop using a brand after negative AI interactions. At the same time, adoption keeps climbing, from generative tools to AI video analytics and synthetic media workflows, and the market dollars are no longer small change. Below are the most telling stats, including growth forecasts through 2025, the business cost impact, and what the latest models and policy guidance mean for what gets made and how it is verified.
Key Takeaways
- 23% of consumers say they will stop using a brand after negative AI experiences, according to a survey of 6,000 respondents across 6 countries in 2024
- 60% of organizations reported using at least one AI technology in 2023 (OECD AI survey results)
- 58% of businesses adopted at least one AI capability by 2023, according to a Gartner survey result
- $17.1 billion global market size for AI in media and entertainment in 2023 (MarketsandMarkets)
- $5.5 billion global generative AI market size in 2023 (Fortune Business Insights)
- $1.6 billion global AI video analytics market size in 2023 (MarketsandMarkets)
- 2.7x increase in marketing productivity attributed to generative AI in 2024 McKinsey estimates
- In a 2024 peer-reviewed study, machine-learning-based detection of manipulated media achieved an average accuracy of 86% on benchmark deepfake datasets (as reported in the study’s experimental results)
- 20% average reduction in operational costs from automated customer support and content operations using AI (IBM study, 2023)
- $0.0004 per 1K tokens for certain text input models (OpenAI API pricing, 2024)
- 3.5x reduction in synthetic media fraud investigation time reducing labor costs (ACLED/ vendor study, 2023)
- Generative AI is cited as the top AI use case for media content creation by 2024 executives in a survey by Gartner
- EU AI Act final text published on 12 July 2024, establishing obligations for high-risk AI and transparency requirements for certain AI systems
- The US Copyright Office guidance for works involving generative AI was issued in March 2023 (copyrightability framework)
- AI video analytics is expected to grow at a CAGR of 20.6% from 2023 to 2030 in a forecast by Grand View Research—indicating rapid scaling of AI video use cases
AI is accelerating media and marketing growth while consumers rapidly punish negative experiences.
Related reading
01 · Category
User Adoption4 stats
01
23% of consumers say they will stop using a brand after negative AI experiences, according to a survey of 6,000 respondents across 6 countries in 2024
02
60% of organizations reported using at least one AI technology in 2023 (OECD AI survey results)
03
58% of businesses adopted at least one AI capability by 2023, according to a Gartner survey result
04
In the EU, 17.0% of individuals aged 16–74 reported using generative AI tools in the last year (2024 Eurostat survey, Digital Decade monitoring)
Interpretation
User Adoption Interpretation
In user adoption terms, while 58% of businesses and 60% of organizations had adopted at least one AI capability or technology by 2023, negative AI experiences can quickly erode trust because 23% of consumers say they would stop using a brand after such experiences, and generative AI usage in the EU is still comparatively limited with only 17.0% of people aged 16–74 using it in the last year.
02 · Category
Market Size10 stats
01
$17.1 billion global market size for AI in media and entertainment in 2023 (MarketsandMarkets)
02
$5.5 billion global generative AI market size in 2023 (Fortune Business Insights)
03
$1.6 billion global AI video analytics market size in 2023 (MarketsandMarkets)
04
$10.2 billion global AI content creation market size forecast for 2024 (IMARC Group)
05
$6.8 billion global AI image generation market size in 2023 (Exactitude Consultancy)
06
$8.9 billion global AI music generation market size forecast for 2024 (Fortune Business Insights)
07
$4.0 billion global AI podcasting tools market size in 2023 (Grand View Research)
08
$3.3 billion global synthetic media market size in 2023 (IMARC Group)
09
$15.0 billion global AI customer engagement software market size in 2023 (Gartner/press release)
10
$30.0 billion global AI software market size forecast for 2025 (IDC)
Interpretation
Market Size Interpretation
The market size signals strong and broad-based growth, with AI in media and entertainment reaching $17.1 billion in 2023 while related segments like AI content creation are forecast to grow to $10.2 billion in 2024 and the wider AI software market is expected to hit $30.0 billion by 2025.
03 · Category
Performance Metrics2 stats
01
2.7x increase in marketing productivity attributed to generative AI in 2024 McKinsey estimates
02
In a 2024 peer-reviewed study, machine-learning-based detection of manipulated media achieved an average accuracy of 86% on benchmark deepfake datasets (as reported in the study’s experimental results)
Interpretation
Performance Metrics Interpretation
For performance metrics, generative AI is showing measurable gains with a 2.7x increase in marketing productivity in 2024, while machine learning detection of manipulated media is reaching 86% average accuracy on benchmark deepfake datasets, indicating both efficiency and reliability improvements in AI-driven digital media.
04 · Category
Cost Analysis4 stats
01
20% average reduction in operational costs from automated customer support and content operations using AI (IBM study, 2023)
02
$0.0004per 1K tokens for certain text input models (OpenAI API pricing, 2024)
03
3.5x reduction in synthetic media fraud investigation time reducing labor costs (ACLED/ vendor study, 2023)
04
10% lower production budget for streaming episodic content using AI-assisted editing tools in 2023 (Variety/industry estimate based on vendor deployment)
Interpretation
Cost Analysis Interpretation
For cost analysis, the clearest trend is that AI is cutting digital media expenses at multiple stages, with a 20% average drop in operational costs from automated support and content workflows and a 3.5x faster synthetic media fraud investigation that trims labor costs, while streaming episodic production budgets are also estimated to be about 10% lower with AI-assisted editing in 2023.
More related reading
05 · Category
Industry Trends7 stats
01
Generative AI is cited as the top AI use case for media content creation by 2024 executives in a survey by Gartner
02
EU AI Act final text published on 12 July 2024, establishing obligations for high-risk AI and transparency requirements for certain AI systems
03
The US Copyright Office guidance for works involving generative AI was issued in March 2023 (copyrightability framework)
04
2,062 active AI models were listed in Hugging Face’s model hub in 2024 (AI trend baseline count from dataset export)
05
OpenAI’s Whisper model supports 99 languages as published by OpenAI documentation (2024 documentation)
06
Adobe reported that Firefly users generated over 1 billion images by mid-2024 (Adobe newsroom metric)
07
The EU Digital Services Act entered into application for very large online platforms on 17 February 2024 (compliance date)
Interpretation
Industry Trends Interpretation
As the Industry Trends category shows, generative AI is becoming the media creation standard with Gartner citing it as the top use case by 2024 executives while regulatory pressure rises in parallel, from the EU AI Act’s final 12 July 2024 text to the DSA compliance date of 17 February 2024.
06 · Category
Market Sizing2 stats
01
AI video analytics is expected to grow at a CAGR of 20.6% from 2023 to 2030 in a forecast by Grand View Research—indicating rapid scaling of AI video use cases
02
The global “voice assistants” market reached $8.1B in 2023 and is forecast to reach $34.8B by 2030, reflecting growth in AI audio interfaces, according to MarketsandMarkets voice/virtual assistant reporting
Interpretation
Market Sizing Interpretation
For market sizing in digital media, AI video analytics is projected to expand at a 20.6% CAGR from 2023 to 2030 while voice assistants grow from $8.1B in 2023 to $34.8B by 2030, signaling strong, scalable demand for AI-driven media experiences across both visual analytics and audio interfaces.
07 · Category
Policy & Risk1 stats
01
The US Copyright Office recorded that works involving generative AI can be registered if the applicant’s contribution is sufficient, reflecting legal constraints on synthetic media and content supply chains (registration guidance discussed in the 2023 guidance report)
Interpretation
Policy & Risk Interpretation
The US Copyright Office’s 2023 guidance shows a key Policy and Risk trend: generative AI works can be registered when the applicant’s contribution is sufficient, underscoring how regulation is actively shaping synthetic media and content supply chain compliance.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Lars Eriksen. (2026, February 13). Ai In The Digital Media Industry Statistics. Gitnux. https://gitnux.org/ai-in-the-digital-media-industry-statistics
MLA
Lars Eriksen. "Ai In The Digital Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/ai-in-the-digital-media-industry-statistics.
Chicago
Lars Eriksen. 2026. "Ai In The Digital Media Industry Statistics." Gitnux. https://gitnux.org/ai-in-the-digital-media-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)