23 percent of consumers say they will stop using a brand after negative AI experiences. 60 percent of organizations now report using at least one AI technology. The global market for AI in media and entertainment reached 17.1 billion dollars while generative AI delivers a 2.7 times increase in marketing productivity.
Key Takeaways
- 23% of consumers say they will stop using a brand after negative AI experiences, according to a survey of 6,000 respondents across 6 countries in 2024
- 60% of organizations reported using at least one AI technology in 2023 (OECD AI survey results)
- 58% of businesses adopted at least one AI capability by 2023, according to a Gartner survey result
- $17.1 billion global market size for AI in media and entertainment in 2023 (MarketsandMarkets)
- $5.5 billion global generative AI market size in 2023 (Fortune Business Insights)
- $1.6 billion global AI video analytics market size in 2023 (MarketsandMarkets)
- 2.7x increase in marketing productivity attributed to generative AI in 2024 McKinsey estimates
- In a 2024 peer-reviewed study, machine-learning-based detection of manipulated media achieved an average accuracy of 86% on benchmark deepfake datasets (as reported in the study’s experimental results)
- 20% average reduction in operational costs from automated customer support and content operations using AI (IBM study, 2023)
- $0.0004 per 1K tokens for certain text input models (OpenAI API pricing, 2024)
- 3.5x reduction in synthetic media fraud investigation time reducing labor costs (ACLED/ vendor study, 2023)
- Generative AI is cited as the top AI use case for media content creation by 2024 executives in a survey by Gartner
- EU AI Act final text published on 12 July 2024, establishing obligations for high-risk AI and transparency requirements for certain AI systems
- The US Copyright Office guidance for works involving generative AI was issued in March 2023 (copyrightability framework)
- AI video analytics is expected to grow at a CAGR of 20.6% from 2023 to 2030 in a forecast by Grand View Research—indicating rapid scaling of AI video use cases
AI is accelerating media and marketing growth while consumers rapidly punish negative experiences.
Related reading
01 · Category
Market Size10 stats
01
$17.1 billion global market size for AI in media and entertainment in 2023 (MarketsandMarkets)
02
$5.5 billion global generative AI market size in 2023 (Fortune Business Insights)
03
$1.6 billion global AI video analytics market size in 2023 (MarketsandMarkets)
04
$10.2 billion global AI content creation market size forecast for 2024 (IMARC Group)
05
$6.8 billion global AI image generation market size in 2023 (Exactitude Consultancy)
06
$8.9 billion global AI music generation market size forecast for 2024 (Fortune Business Insights)
07
$4.0 billion global AI podcasting tools market size in 2023 (Grand View Research)
08
$3.3 billion global synthetic media market size in 2023 (IMARC Group)
09
$15.0 billion global AI customer engagement software market size in 2023 (Gartner/press release)
10
$30.0 billion global AI software market size forecast for 2025 (IDC)
Interpretation
Market Size Interpretation
The market size data shows AI in digital media is rapidly expanding, with 2023 figures reaching $17.1 billion for AI in media and entertainment and $1.6 billion for AI video analytics, while forecasts for 2024 indicate strong momentum such as $10.2 billion for AI content creation and $8.9 billion for AI music generation.
02 · Category
Industry Trends7 stats
01
Generative AI is cited as the top AI use case for media content creation by 2024 executives in a survey by Gartner
02
EU AI Act final text published on 12 July 2024, establishing obligations for high-risk AI and transparency requirements for certain AI systems
03
The US Copyright Office guidance for works involving generative AI was issued in March 2023 (copyrightability framework)
04
2,062 active AI models were listed in Hugging Face’s model hub in 2024 (AI trend baseline count from dataset export)
05
OpenAI’s Whisper model supports 99 languages as published by OpenAI documentation (2024 documentation)
06
Adobe reported that Firefly users generated over 1 billion images by mid-2024 (Adobe newsroom metric)
07
The EU Digital Services Act entered into application for very large online platforms on 17 February 2024 (compliance date)
Interpretation
Industry Trends Interpretation
Industry Trends data show that generative AI is emerging as the leading content creation use case with 2024 executives, while scaling is undeniable as Hugging Face listed 2,062 active AI models in 2024 and Adobe reported over 1 billion images generated by Firefly by mid 2024.
03 · Category
User Adoption4 stats
01
23% of consumers say they will stop using a brand after negative AI experiences, according to a survey of 6,000 respondents across 6 countries in 2024
02
60% of organizations reported using at least one AI technology in 2023 (OECD AI survey results)
03
58% of businesses adopted at least one AI capability by 2023, according to a Gartner survey result
04
In the EU, 17.0% of individuals aged 16–74 reported using generative AI tools in the last year (2024 Eurostat survey, Digital Decade monitoring)
Interpretation
User Adoption Interpretation
With 23% of consumers saying they would stop using a brand after negative AI experiences, user adoption is clearly being shaped not just by uptake trends like 60% of organizations using AI in 2023 and 58% adopting AI capabilities by 2023, but by how well AI performs for end users, including that 17.0% of EU individuals reported using generative AI tools in the last year.
More related reading
04 · Category
Cost Analysis4 stats
01
20% average reduction in operational costs from automated customer support and content operations using AI (IBM study, 2023)
02
$0.0004per 1K tokens for certain text input models (OpenAI API pricing, 2024)
03
3.5x reduction in synthetic media fraud investigation time reducing labor costs (ACLED/ vendor study, 2023)
04
10% lower production budget for streaming episodic content using AI-assisted editing tools in 2023 (Variety/industry estimate based on vendor deployment)
Interpretation
Cost Analysis Interpretation
AI is clearly driving measurable cost savings in digital media, with 20% average lower operational costs from automated customer support and content work, a 3.5x faster synthetic media fraud investigation that cuts labor time, and AI-assisted streaming production budgets about 10% lower in 2023.
05 · Category
Performance Metrics2 stats
01
2.7x increase in marketing productivity attributed to generative AI in 2024 McKinsey estimates
02
In a 2024 peer-reviewed study, machine-learning-based detection of manipulated media achieved an average accuracy of 86% on benchmark deepfake datasets (as reported in the study’s experimental results)
Interpretation
Performance Metrics Interpretation
Performance metrics in digital media show clear gains as McKinsey estimates a 2.7x increase in marketing productivity from generative AI in 2024 while a 2024 peer reviewed study reports 86% average accuracy for machine learning detection of manipulated media.
06 · Category
Industry Overview3 stats
01
AI video analytics is expected to grow at a CAGR of 20.6% from 2023 to 2030 in a forecast by Grand View Research—indicating rapid scaling of AI video use cases
02
The global “voice assistants” market reached $8.1B in 2023 and is forecast to reach $34.8B by 2030, reflecting growth in AI audio interfaces, according to MarketsandMarkets voice/virtual assistant reporting
03
The US Copyright Office recorded that works involving generative AI can be registered if the applicant’s contribution is sufficient, reflecting legal constraints on synthetic media and content supply chains (registration guidance discussed in the 2023 guidance report)
Interpretation
Industry Overview Interpretation
AI is rapidly expanding across digital media with video analytics projected to grow at a 20.6% CAGR from 2023 to 2030 and the voice assistants market set to rise from $8.1B in 2023 to $34.8B by 2030, while even copyright guidance is adapting to generative AI contributions under the Industry Overview lens.
report visual · Key figures
AI market momentum in digital media (multiple segments, 2023–2024)
Global AI market sizing spans several digital media segments—generative AI, content creation, video analytics, and image generation—showing broad commercial scale.
$17.1 billion
$17.1 billion global market size for AI in media and entertainment in 2023 (MarketsandMarkets)
$5.5 billion
$5.5 billion global generative AI market size in 2023 (Fortune Business Insights)
$1.6 billion
$1.6 billion global AI video analytics market size in 2023 (MarketsandMarkets)
$10.2 billion
$10.2 billion global AI content creation market size forecast for 2024 (IMARC Group)
$6.8 billion
$6.8 billion global AI image generation market size in 2023 (Exactitude Consultancy)
source-verifiedmarketsandmarkets.com · fortunebusinessinsights.com · imarcgroup.com · exactitudeconsultancy.com2024
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Lars Eriksen. (2026, February 13). AI In The Digital Media Industry Statistics. Gitnux. https://gitnux.org/ai-in-the-digital-media-industry-statistics
MLA
Lars Eriksen. "AI In The Digital Media Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/ai-in-the-digital-media-industry-statistics.
Chicago
Lars Eriksen. 2026. "AI In The Digital Media Industry Statistics." Gitnux. https://gitnux.org/ai-in-the-digital-media-industry-statistics.
Sources & references
30 datasets cited across this report · attribution is report-level
+9 additional datasets cited (not shown individually)