GITNUXREPORT 2025

AI In The Digital Advertising Industry Statistics

AI revolutionizes digital advertising, boosting engagement, targeting, and efficiency markedly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

76% of digital advertisers are using AI to optimize their campaigns

Statistic 2

52% of agencies use AI to automate creative processes

Statistic 3

45% of adtech companies have integrated AI into their platforms

Statistic 4

80% of digital ad buyers believe AI will be essential to their future success

Statistic 5

AI-powered chatbots are used in digital advertising to enhance customer engagement, with 55% of brands employing them in 2023

Statistic 6

90% of digital advertising executives believe AI will fundamentally change ad campaign management

Statistic 7

The adoption of AI in digital advertising increased by 40% between 2021 and 2023

Statistic 8

34% of advertising budget is allocated to AI-powered tools and platforms

Statistic 9

50% of the top 100 global brands use AI for audience segmentation

Statistic 10

69% of digital ad agencies plan to increase their AI budgets by at least 25% in 2024

Statistic 11

62% of digital marketers use AI to detect and prevent ad fraud in real-time

Statistic 12

The use of machine learning in digital advertising has increased by 60% since 2020

Statistic 13

42% of digital campaigns are now utilizing AI for sentiment analysis to optimize messaging

Statistic 14

70% of digital ad spend will be managed through AI technologies by 2026

Statistic 15

AI-driven predictive analytics are used by 55% of marketers to forecast campaign outcomes

Statistic 16

77% of brands plan to increase their investment in AI-powered digital advertising tools within the next two years

Statistic 17

65% of digital marketers believe that AI will help reduce the overall cost of digital campaigns in the next 3 years

Statistic 18

80% of ad creatives are now tested using AI to identify the best performing variants

Statistic 19

68% of consumers are more likely to purchase from brands that use AI to personalize ads

Statistic 20

43% of consumers prefer ads tailored specifically to their interests, which AI helps deliver

Statistic 21

58% of consumers have abandoned an ad because it was irrelevant, a problem AI aims to solve with better targeting

Statistic 22

49% of consumers find personalized ads generated by AI more relevant than traditional ads

Statistic 23

68% of consumers are more likely to engage with ads personalized via AI

Statistic 24

The integration of AI chatbots in digital advertising platform has increased consumer engagement by 25% in 2023

Statistic 25

AI-driven programmatic ad spend accounted for 65% of all programmatic advertising in 2023

Statistic 26

The global AI in digital advertising market is projected to reach $30 billion by 2027

Statistic 27

38% of digital ad revenue in 2023 is generated from AI-driven programmatic ads

Statistic 28

The global market for AI in digital advertising is expected to grow at a CAGR of 34% from 2023 to 2028

Statistic 29

70% of marketers report that AI has improved their ad targeting accuracy

Statistic 30

AI personalization can increase conversion rates by up to 30%

Statistic 31

60% of advertisers who use AI report higher ROIs compared to those who do not

Statistic 32

48% of digital ads are now optimized using AI algorithms

Statistic 33

AI can reduce ad fraud by up to 30%

Statistic 34

65% of companies saw an increase in ad engagement after implementing AI-driven dynamic creatives

Statistic 35

78% of digital marketers say AI helps in real-time ad bidding

Statistic 36

82% of digital ads using AI saw a measurable lift in click-through rates

Statistic 37

The average lifespan of a programmatic ad campaign using AI is 20% longer than traditional campaigns

Statistic 38

AI-generated insights have reduced media planning time by 45%

Statistic 39

83% of digital advertising campaigns with AI meet or exceed their KPIs

Statistic 40

AI-enabled creative optimization has improved ad performance metrics by up to 50%

Statistic 41

85% of digital advertising executives believe AI will assist in creating more innovative and diverse ad content

Statistic 42

AI can automate up to 60% of media buying tasks, reducing operational costs significantly

Statistic 43

85% of digital advertising campaigns employing AI saw increased engagement rates

Statistic 44

44% of ad impressions are optimized using AI to determine the most effective placement

Slide 1 of 44

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

76% of digital advertisers are using AI to optimize their campaigns
AI-driven programmatic ad spend accounted for 65% of all programmatic advertising in 2023
70% of marketers report that AI has improved their ad targeting accuracy
AI personalization can increase conversion rates by up to 30%
52% of agencies use AI to automate creative processes
The global AI in digital advertising market is projected to reach $30 billion by 2027
45% of adtech companies have integrated AI into their platforms
68% of consumers are more likely to purchase from brands that use AI to personalize ads
80% of digital ad buyers believe AI will be essential to their future success
60% of advertisers who use AI report higher ROIs compared to those who do not
AI-powered chatbots are used in digital advertising to enhance customer engagement, with 55% of brands employing them in 2023
90% of digital advertising executives believe AI will fundamentally change ad campaign management
48% of digital ads are now optimized using AI algorithms

Imagine a digital advertising revolution where 76% of marketers harness the power of AI—driving campaign success, increasing engagement, and reshaping how brands connect with consumers—making artificial intelligence the backbone of the future advertising landscape.

Adoption and Investment in AI

76% of digital advertisers are using AI to optimize their campaigns
52% of agencies use AI to automate creative processes
45% of adtech companies have integrated AI into their platforms
80% of digital ad buyers believe AI will be essential to their future success
AI-powered chatbots are used in digital advertising to enhance customer engagement, with 55% of brands employing them in 2023
90% of digital advertising executives believe AI will fundamentally change ad campaign management
The adoption of AI in digital advertising increased by 40% between 2021 and 2023
34% of advertising budget is allocated to AI-powered tools and platforms
50% of the top 100 global brands use AI for audience segmentation
69% of digital ad agencies plan to increase their AI budgets by at least 25% in 2024
62% of digital marketers use AI to detect and prevent ad fraud in real-time
The use of machine learning in digital advertising has increased by 60% since 2020
42% of digital campaigns are now utilizing AI for sentiment analysis to optimize messaging
70% of digital ad spend will be managed through AI technologies by 2026
AI-driven predictive analytics are used by 55% of marketers to forecast campaign outcomes
77% of brands plan to increase their investment in AI-powered digital advertising tools within the next two years
65% of digital marketers believe that AI will help reduce the overall cost of digital campaigns in the next 3 years
80% of ad creatives are now tested using AI to identify the best performing variants

Adoption and Investment in AI Interpretation

With over three-quarters of digital advertisers harnessing AI for campaign optimization, the industry is racing toward a future where machine learning not only personalizes and predicts outcomes but also redefines cost-efficiency and creative ingenuity.

Consumer Engagement and Behavior

68% of consumers are more likely to purchase from brands that use AI to personalize ads
43% of consumers prefer ads tailored specifically to their interests, which AI helps deliver
58% of consumers have abandoned an ad because it was irrelevant, a problem AI aims to solve with better targeting
49% of consumers find personalized ads generated by AI more relevant than traditional ads
68% of consumers are more likely to engage with ads personalized via AI
The integration of AI chatbots in digital advertising platform has increased consumer engagement by 25% in 2023

Consumer Engagement and Behavior Interpretation

With nearly seven out of ten consumers more likely to buy and engage with AI-personalized ads—while traditional irrelevant ones drive abandonment—it's clear that AI's role in tailoring digital advertising isn't just a trend but a necessity for brands aiming to stay relevant in the attention economy.

Market Trends and Market Size

AI-driven programmatic ad spend accounted for 65% of all programmatic advertising in 2023
The global AI in digital advertising market is projected to reach $30 billion by 2027
38% of digital ad revenue in 2023 is generated from AI-driven programmatic ads
The global market for AI in digital advertising is expected to grow at a CAGR of 34% from 2023 to 2028

Market Trends and Market Size Interpretation

With AI now commanding 65% of programmatic ad spend and fueling a booming market projected to hit $30 billion by 2027, it's clear that digital advertising is no longer a virtual playground — it's a robot-run battleground where innovation accelerates faster than human oversight.

Performance and Effectiveness of AI in Digital Advertising

70% of marketers report that AI has improved their ad targeting accuracy
AI personalization can increase conversion rates by up to 30%
60% of advertisers who use AI report higher ROIs compared to those who do not
48% of digital ads are now optimized using AI algorithms
AI can reduce ad fraud by up to 30%
65% of companies saw an increase in ad engagement after implementing AI-driven dynamic creatives
78% of digital marketers say AI helps in real-time ad bidding
82% of digital ads using AI saw a measurable lift in click-through rates
The average lifespan of a programmatic ad campaign using AI is 20% longer than traditional campaigns
AI-generated insights have reduced media planning time by 45%
83% of digital advertising campaigns with AI meet or exceed their KPIs
AI-enabled creative optimization has improved ad performance metrics by up to 50%
85% of digital advertising executives believe AI will assist in creating more innovative and diverse ad content
AI can automate up to 60% of media buying tasks, reducing operational costs significantly
85% of digital advertising campaigns employing AI saw increased engagement rates
44% of ad impressions are optimized using AI to determine the most effective placement

Performance and Effectiveness of AI in Digital Advertising Interpretation

With AI revolutionizing digital advertising—boosting targeting accuracy, engagement, and ROI while slashing costs and fraud—it’s clear that in the race for consumer attention, algorithms are not just assisting but leading the charge toward smarter, more dynamic, and efficient ad campaigns.