GITNUXREPORT 2025

Advertisements That Use Statistics

Video, personalization, and social ads dominate digital marketing effectiveness.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Programmatic advertising is expected to reach $147 billion by 2024, representing over 86% of all digital display ad spend

Statistic 2

Native advertising revenue is projected to reach $88 billion by 2024, representing 74% of all digital display ad revenue

Statistic 3

The average cost per mille (CPM) for Facebook ads is $11.20, varying by industry

Statistic 4

The use of AI in ad targeting is anticipated to grow at a CAGR of 28% through 2027

Statistic 5

The average CPM for display ads on YouTube is approximately $9.68, varying by audience and niche

Statistic 6

The global digital ad spend is projected to reach $616 billion in 2024, driven largely by increased investments in digital channels

Statistic 7

Retargeting ads account for approximately 43% of digital ad revenue, with an ROI five times higher than standard display ads

Statistic 8

The average cost-per-click (CPC) for Google Ads varies by industry but typically ranges from $1 to $2

Statistic 9

Around 45% of marketing budgets are expected to be spent on digital advertising by 2024, reflecting ongoing digital transformation efforts

Statistic 10

The global programmatic advertising market is expected to reach $392 billion by 2025, growing at a CAGR of 22%, showcasing rapid growth in automated ad buying

Statistic 11

70% of consumers prefer to learn about products through content rather than traditional ads

Statistic 12

91% of consumers check their phones daily during TV commercials

Statistic 13

80% of marketers report that live video content has increased traffic to their websites

Statistic 14

Consumers are 4 times more likely to watch a video about a product than to read about it

Statistic 15

85% of consumers say they watch online videos monthly, and 69% watch videos weekly, illustrating the dominance of video content

Statistic 16

In 2023, 48% of marketers increased their ad budget allocation toward native advertising, considering it more effective and less intrusive

Statistic 17

68% of marketing professionals believe that native advertising will be their most effective form of digital advertising in the next two years

Statistic 18

Video ads on social media generate 1200% more shares than text and image content combined

Statistic 19

Personalized ads are 2.7 times more effective than non-personalized ads

Statistic 20

The average click-through rate (CTR) for display ads is 0.05%

Statistic 21

60% of consumers say they have made a purchase after watching a video ad

Statistic 22

Users are 65% more likely to remember a message if it is delivered via video compared to static images

Statistic 23

Instagram ads have a 1.08% average engagement rate, higher than Facebook’s 0.90%

Statistic 24

Ad blockers are used by approximately 27% of internet users worldwide, leading to a shift towards more native advertising

Statistic 25

81% of consumers have clicked on a banner ad because it was relevant to their interests

Statistic 26

Interactive ads boost engagement rates by 30% over static ads

Statistic 27

Over 50% of consumers say they have purchased a product after seeing a social media story ad

Statistic 28

The average retention rate for ads within mobile apps is 7.8 seconds, emphasizing the need for quick, engaging content

Statistic 29

59% of consumers say they would prefer to watch short-form videos over traditional TV ads

Statistic 30

Google ads generate an average conversion rate of 3.75% on the search network

Statistic 31

65% of marketers plan to increase their investment in video advertising in the next year, citing higher ROI

Statistic 32

Nearly 50% of consumers say watching a product video has helped them decide on a purchase

Statistic 33

45% of marketers report that user-generated content (UGC) ads are more effective than branded content

Statistic 34

The average duration of a video ad that converts is 15 seconds, emphasizing short, impactful content

Statistic 35

In 2023, 54% of consumers said they would share a video ad with friends, highlighting the viral potential of video content

Statistic 36

82% of marketers agree that personalizing ads improves their performance, leading to better engagement and conversion rates

Statistic 37

Email marketing ads open rates average around 18%, but targeted, personalized emails can see open rates of up to 45%

Statistic 38

The ROI on social media advertising is approximately $5.78 for every dollar spent, indicating a strong return on investment

Statistic 39

Approximately 56% of consumers have discovered a new brand through social media ads, demonstrating their influence on brand discovery

Statistic 40

The effectiveness of retargeting ads increases when combined with personalized messaging, boosting conversion rates by up to 70%

Statistic 41

78% of consumers say that seeing a product in an ad helps them feel confident in their purchase decision

Statistic 42

Social media ads influence 50% of consumers’ brand decisions, proving their significant impact

Statistic 43

Short-form video ads (less than 15 seconds) have a 43% higher recall rate than longer ads, emphasizing the importance of brevity

Statistic 44

The average engagement rate for LinkedIn ads is around 0.39%, higher than Twitter’s 0.045%, making it effective for B2B marketing

Statistic 45

63% of consumers say they are more likely to purchase after seeing a personalized video ad, confirming the power of personalized video content

Statistic 46

Almost 90% of consumers find influencer ads less intrusive than traditional ads, leading to higher engagement rates

Statistic 47

58% of social media users have purchased a product after seeing a social media ad, demonstrating direct ad impact

Statistic 48

Voice search optimization ads are seeing a 30% increase year over year

Statistic 49

The use of augmented reality (AR) ads increased by 160% between 2020 and 2023, showcasing emerging tech trends

Statistic 50

The effectiveness of ads increased by 22% when integrated with augmented reality features, showing the potential of AR in marketing

Statistic 51

Mobile advertising spend accounts for over 68% of total digital ad spend globally

Statistic 52

Social media ad revenue is predicted to account for 46% of total digital ad revenue by 2025

Statistic 53

Over 65% of digital ads are served via mobile devices, emphasizing the importance of mobile-friendly ad design

Statistic 54

35% of consumers find influencer ads trustworthy, versus 8% for traditional ads

Statistic 55

42% of Millennials say they have made a purchase based on an influencer’s recommendation

Statistic 56

45% of viewers say they have bought a product after seeing an influencer’s video on TikTok

Slide 1 of 56

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

70% of consumers prefer to learn about products through content rather than traditional ads
Video ads on social media generate 1200% more shares than text and image content combined
91% of consumers check their phones daily during TV commercials
Personalized ads are 2.7 times more effective than non-personalized ads
Mobile advertising spend accounts for over 68% of total digital ad spend globally
The average click-through rate (CTR) for display ads is 0.05%
Programmatic advertising is expected to reach $147 billion by 2024, representing over 86% of all digital display ad spend
60% of consumers say they have made a purchase after watching a video ad
80% of marketers report that live video content has increased traffic to their websites
Voice search optimization ads are seeing a 30% increase year over year
Users are 65% more likely to remember a message if it is delivered via video compared to static images
Instagram ads have a 1.08% average engagement rate, higher than Facebook’s 0.90%
35% of consumers find influencer ads trustworthy, versus 8% for traditional ads

In today’s rapidly evolving digital landscape, compelling advertising techniques—ranging from personalized videos and influencer marketing to immersive AR experiences—are driving unprecedented engagement, conversion rates, and ad spend, signaling a seismic shift in how brands connect with consumers online.

Advertising Economics and Market Growth

Programmatic advertising is expected to reach $147 billion by 2024, representing over 86% of all digital display ad spend
Native advertising revenue is projected to reach $88 billion by 2024, representing 74% of all digital display ad revenue
The average cost per mille (CPM) for Facebook ads is $11.20, varying by industry
The use of AI in ad targeting is anticipated to grow at a CAGR of 28% through 2027
The average CPM for display ads on YouTube is approximately $9.68, varying by audience and niche
The global digital ad spend is projected to reach $616 billion in 2024, driven largely by increased investments in digital channels
Retargeting ads account for approximately 43% of digital ad revenue, with an ROI five times higher than standard display ads
The average cost-per-click (CPC) for Google Ads varies by industry but typically ranges from $1 to $2
Around 45% of marketing budgets are expected to be spent on digital advertising by 2024, reflecting ongoing digital transformation efforts
The global programmatic advertising market is expected to reach $392 billion by 2025, growing at a CAGR of 22%, showcasing rapid growth in automated ad buying

Advertising Economics and Market Growth Interpretation

As digital advertising surges toward a $616 billion global footprint—with programmatic and native ads dominating over 86%, AI-driven targeting growing at 28%, and retargeting delivering ROI that’s five times higher—marketers are caught in a high-stakes game where data-driven precision and massive investments are fueling both opportunity and competition in the ever-evolving digital landscape.

Consumer Engagement

70% of consumers prefer to learn about products through content rather than traditional ads
91% of consumers check their phones daily during TV commercials
80% of marketers report that live video content has increased traffic to their websites
Consumers are 4 times more likely to watch a video about a product than to read about it
85% of consumers say they watch online videos monthly, and 69% watch videos weekly, illustrating the dominance of video content

Consumer Engagement Interpretation

These statistics collectively underscore that in an age where 70% of consumers favor content over ads and nearly 70% watch videos weekly, businesses must pivot from traditional marketing to engaging, video-driven storytelling or risk becoming digital wallflowers.

Digital Advertising Effectiveness

In 2023, 48% of marketers increased their ad budget allocation toward native advertising, considering it more effective and less intrusive
68% of marketing professionals believe that native advertising will be their most effective form of digital advertising in the next two years

Digital Advertising Effectiveness Interpretation

With nearly half of marketers ramping up native ad spend and a commanding majority foreseeing it as their top digital strategy, it's clear that in 2023, native advertising is not just a trend but the most convincing argument that subtlety sells.

Digital Advertising Effectiveness and Consumer Engagement

Video ads on social media generate 1200% more shares than text and image content combined
Personalized ads are 2.7 times more effective than non-personalized ads
The average click-through rate (CTR) for display ads is 0.05%
60% of consumers say they have made a purchase after watching a video ad
Users are 65% more likely to remember a message if it is delivered via video compared to static images
Instagram ads have a 1.08% average engagement rate, higher than Facebook’s 0.90%
Ad blockers are used by approximately 27% of internet users worldwide, leading to a shift towards more native advertising
81% of consumers have clicked on a banner ad because it was relevant to their interests
Interactive ads boost engagement rates by 30% over static ads
Over 50% of consumers say they have purchased a product after seeing a social media story ad
The average retention rate for ads within mobile apps is 7.8 seconds, emphasizing the need for quick, engaging content
59% of consumers say they would prefer to watch short-form videos over traditional TV ads
Google ads generate an average conversion rate of 3.75% on the search network
65% of marketers plan to increase their investment in video advertising in the next year, citing higher ROI
Nearly 50% of consumers say watching a product video has helped them decide on a purchase
45% of marketers report that user-generated content (UGC) ads are more effective than branded content
The average duration of a video ad that converts is 15 seconds, emphasizing short, impactful content
In 2023, 54% of consumers said they would share a video ad with friends, highlighting the viral potential of video content
82% of marketers agree that personalizing ads improves their performance, leading to better engagement and conversion rates
Email marketing ads open rates average around 18%, but targeted, personalized emails can see open rates of up to 45%
The ROI on social media advertising is approximately $5.78 for every dollar spent, indicating a strong return on investment
Approximately 56% of consumers have discovered a new brand through social media ads, demonstrating their influence on brand discovery
The effectiveness of retargeting ads increases when combined with personalized messaging, boosting conversion rates by up to 70%
78% of consumers say that seeing a product in an ad helps them feel confident in their purchase decision
Social media ads influence 50% of consumers’ brand decisions, proving their significant impact
Short-form video ads (less than 15 seconds) have a 43% higher recall rate than longer ads, emphasizing the importance of brevity
The average engagement rate for LinkedIn ads is around 0.39%, higher than Twitter’s 0.045%, making it effective for B2B marketing
63% of consumers say they are more likely to purchase after seeing a personalized video ad, confirming the power of personalized video content
Almost 90% of consumers find influencer ads less intrusive than traditional ads, leading to higher engagement rates
58% of social media users have purchased a product after seeing a social media ad, demonstrating direct ad impact

Digital Advertising Effectiveness and Consumer Engagement Interpretation

In a digital landscape where short, personalized, and video-driven content reigns supreme, advertisers who embrace these statistics not only boost engagement and brand recall but often turn passive viewers into active buyers—proving that in the age of social media, targeted storytelling is the most powerful currency.

Emerging Technologies in Advertising (AR, AI, Voice Search)

Voice search optimization ads are seeing a 30% increase year over year
The use of augmented reality (AR) ads increased by 160% between 2020 and 2023, showcasing emerging tech trends
The effectiveness of ads increased by 22% when integrated with augmented reality features, showing the potential of AR in marketing

Emerging Technologies in Advertising (AR, AI, Voice Search) Interpretation

These statistics reveal that voice searches are booming, AR ads are skyrocketing, and integrating AR into marketing campaigns can boost effectiveness by over a fifth—proof that embracing emerging tech trends isn’t just trendy, but essential in capturing today’s digital audience.

Mobile and Social Media Advertising Trends

Mobile advertising spend accounts for over 68% of total digital ad spend globally
Social media ad revenue is predicted to account for 46% of total digital ad revenue by 2025
Over 65% of digital ads are served via mobile devices, emphasizing the importance of mobile-friendly ad design

Mobile and Social Media Advertising Trends Interpretation

With mobile advertising commanding over two-thirds of digital ad spend and nearly half of social media revenues, it's clear that if your ads aren't mobile-friendly, you're missing out on the biggest slice of the digital marketing pie.

Personalization and Influencer Impact

35% of consumers find influencer ads trustworthy, versus 8% for traditional ads
42% of Millennials say they have made a purchase based on an influencer’s recommendation
45% of viewers say they have bought a product after seeing an influencer’s video on TikTok

Personalization and Influencer Impact Interpretation

These statistics highlight a shifting consumer trust landscape, where influencers are transforming advertising from mere persuasion to credible recommendations, with nearly half of viewers influenced to purchase after engaging with their content.