GITNUXREPORT 2025

Advertisement Using Statistics

Global digital advertising spending reaches $645 billion in 2024, emphasizing personalization.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The click-through rate (CTR) for display ads averages around 0.05%

Statistic 2

73% of advertisers find programmatic advertising more efficient than direct buying

Statistic 3

91% of marketers believe that personalized advertising increases customer engagement

Statistic 4

85% of consumers are more likely to trust a brand with engaging and personalized ads

Statistic 5

LinkedIn advertising has grown over 50% in effectiveness since 2021

Statistic 6

68% of marketers consider influencer marketing a highly effective advertising strategy

Statistic 7

The average click-to-open rate for email marketing is approximately 1.8%

Statistic 8

Over 50% of PPC advertisers say that automation has significantly improved campaign performance

Statistic 9

62% of marketers report that retargeting ads lead to higher conversion rates

Statistic 10

44% of marketers say that mobile-specific ads outperform desktop ads in engagement

Statistic 11

Over 87% of marketers use data analytics to optimize their digital advertising strategies

Statistic 12

The click-to-conversion rate for Google Shopping Ads is around 1.24%

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The average lifespan of an online ad campaign in 2023 is approximately 15 days

Statistic 14

90% of marketers believe that data-driven targeting improves campaign success

Statistic 15

59% of brands say that influencer marketing provides the highest ROI among digital channels

Statistic 16

81% of consumers research a product or service online before making a purchase

Statistic 17

54% of viewers say they want to see more video content from marketers they support

Statistic 18

48% of consumers want to see new products on social media platforms

Statistic 19

44% of customers say they are more likely to buy from a brand that offers personalized experiences

Statistic 20

The average person is exposed to over 4,000 to 10,000 ads daily

Statistic 21

88% of Facebook business pages are inactive or rarely updated

Statistic 22

49% of consumers say they like seeing ads that are relevant to their interests

Statistic 23

YouTube reaches more 18- to 49-year-olds than any cable network in the U.S.

Statistic 24

About 78% of mobile local searches result in an in-store purchase

Statistic 25

33% of online shoppers say they bought a product after seeing it in an Instagram ad

Statistic 26

Banner blindness occurs with approximately 86% of internet users ignoring display ads

Statistic 27

58% of consumers have purchased from a brand they follow on social media

Statistic 28

47% of Gen Z internet users rely on TikTok for product recommendations

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76% of consumers favor brands that can offer seamless ad experiences across devices

Statistic 30

64% of consumers have clicked on an ad they saw on social media

Statistic 31

25% of consumers say they trust influencer recommendations more than brand advertising

Statistic 32

The average time spent on digital ads per day is around 4 hours

Statistic 33

35% of online shoppers abandoned their shopping cart due to high shipping costs

Statistic 34

The average progression rate from ad click to purchase is approximately 2.5%

Statistic 35

72% of consumers prefer brands that deliver personalized ads across multiple platforms

Statistic 36

68% of consumers report that social media ads influence their purchase decisions

Statistic 37

83% of marketers believe that user-generated content is a valuable tool for advertising

Statistic 38

58% of mobile ads are viewed on smartphones

Statistic 39

38% of consumers prefer to see ads that tell a story rather than sell a product directly

Statistic 40

41% of consumers would share a personalized ad with friends

Statistic 41

35% of consumers click on ads out of curiosity, not necessarily intent to buy

Statistic 42

52% of mobile users are influenced by ads when considering a purchase

Statistic 43

The average smartphone user watches more than 4 hours of video content daily, much of which includes digital advertising

Statistic 44

40% of consumers have made a purchase after engaging with a chatbot or virtual assistant

Statistic 45

80% of audiences find personalized ads more engaging than generic ones

Statistic 46

Global digital advertising spending is expected to reach $645 billion in 2024

Statistic 47

Video ads account for 62% of all mobile data traffic

Statistic 48

70% of small businesses invest in Facebook advertising

Statistic 49

Facebook advertising revenue in 2023 amounted to approximately $113 billion

Statistic 50

Mobile ads account for over 70% of digital ad spending worldwide

Statistic 51

In 2023, retail advertising accounted for approximately 20% of all digital ad spending

Statistic 52

Instagram advertising revenue is projected to reach $15 billion in 2024

Statistic 53

About 70% of digital ad budgets are spent on search engine marketing

Statistic 54

The average cost-per-click (CPC) for Google Ads in 2024 is around $2.69

Statistic 55

Digital ad fraud costs advertisers approximately $42 billion annually

Statistic 56

AI-driven advertising is predicted to account for 80% of digital ad spend by 2025

Statistic 57

49% of advertisers plan to increase their investment in social media advertising in 2024

Statistic 58

Programmatic advertising allows for real-time bidding, increasing efficiency by up to 50%

Statistic 59

The use of augmented reality ads has increased by 30% in 2023

Statistic 60

The global digital advertising market is projected to reach $1.2 trillion by 2027

Statistic 61

The average cost per thousand impressions (CPM) for digital ads in 2024 is around $4.50

Statistic 62

Over 60% of ad impressions are now viewable according to industry standards, up from 50% in 2021

Statistic 63

The use of native advertising has increased by 45% over the past two years

Statistic 64

56% of digital ad spend in 2024 is allocated to social media platforms

Statistic 65

64% of marketers see increasing brand awareness as their primary goal for advertising campaigns

Statistic 66

59% of marketers say that video produces the best ROI for digital marketing efforts

Statistic 67

85% of video ads are watched till the end in social media campaigns

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Sources

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Key Highlights

Global digital advertising spending is expected to reach $645 billion in 2024
81% of consumers research a product or service online before making a purchase
Video ads account for 62% of all mobile data traffic
70% of small businesses invest in Facebook advertising
54% of viewers say they want to see more video content from marketers they support
Facebook advertising revenue in 2023 amounted to approximately $113 billion
The click-through rate (CTR) for display ads averages around 0.05%
48% of consumers want to see new products on social media platforms
73% of advertisers find programmatic advertising more efficient than direct buying
91% of marketers believe that personalized advertising increases customer engagement
44% of customers say they are more likely to buy from a brand that offers personalized experiences
Mobile ads account for over 70% of digital ad spending worldwide
The average person is exposed to over 4,000 to 10,000 ads daily

With global digital advertising spending expected to soar to $645 billion in 2024 and over 70% of ad budgets flowing into social media and mobile platforms, the landscape of marketing is rapidly evolving—driven by powerful trends like video dominance, personalization, programmatic efficiency, and the rising influence of influencer marketing.

Ad Effectiveness and Personalization

The click-through rate (CTR) for display ads averages around 0.05%
73% of advertisers find programmatic advertising more efficient than direct buying
91% of marketers believe that personalized advertising increases customer engagement
85% of consumers are more likely to trust a brand with engaging and personalized ads
LinkedIn advertising has grown over 50% in effectiveness since 2021
68% of marketers consider influencer marketing a highly effective advertising strategy
The average click-to-open rate for email marketing is approximately 1.8%
Over 50% of PPC advertisers say that automation has significantly improved campaign performance
62% of marketers report that retargeting ads lead to higher conversion rates
44% of marketers say that mobile-specific ads outperform desktop ads in engagement
Over 87% of marketers use data analytics to optimize their digital advertising strategies
The click-to-conversion rate for Google Shopping Ads is around 1.24%
The average lifespan of an online ad campaign in 2023 is approximately 15 days
90% of marketers believe that data-driven targeting improves campaign success
59% of brands say that influencer marketing provides the highest ROI among digital channels

Ad Effectiveness and Personalization Interpretation

With an average ad engagement rate of just 0.05% but a resounding 90% of marketers relying on data-driven targeting and personalized content—knowing that consumers trust and engage more with tailored ads—it's clear that in digital advertising, quality and precision outshine quantity in the race for conversion.

Consumer Behavior and Engagement

81% of consumers research a product or service online before making a purchase
54% of viewers say they want to see more video content from marketers they support
48% of consumers want to see new products on social media platforms
44% of customers say they are more likely to buy from a brand that offers personalized experiences
The average person is exposed to over 4,000 to 10,000 ads daily
88% of Facebook business pages are inactive or rarely updated
49% of consumers say they like seeing ads that are relevant to their interests
YouTube reaches more 18- to 49-year-olds than any cable network in the U.S.
About 78% of mobile local searches result in an in-store purchase
33% of online shoppers say they bought a product after seeing it in an Instagram ad
Banner blindness occurs with approximately 86% of internet users ignoring display ads
58% of consumers have purchased from a brand they follow on social media
47% of Gen Z internet users rely on TikTok for product recommendations
76% of consumers favor brands that can offer seamless ad experiences across devices
64% of consumers have clicked on an ad they saw on social media
25% of consumers say they trust influencer recommendations more than brand advertising
The average time spent on digital ads per day is around 4 hours
35% of online shoppers abandoned their shopping cart due to high shipping costs
The average progression rate from ad click to purchase is approximately 2.5%
72% of consumers prefer brands that deliver personalized ads across multiple platforms
68% of consumers report that social media ads influence their purchase decisions
83% of marketers believe that user-generated content is a valuable tool for advertising
58% of mobile ads are viewed on smartphones
38% of consumers prefer to see ads that tell a story rather than sell a product directly
41% of consumers would share a personalized ad with friends
35% of consumers click on ads out of curiosity, not necessarily intent to buy
52% of mobile users are influenced by ads when considering a purchase
The average smartphone user watches more than 4 hours of video content daily, much of which includes digital advertising
40% of consumers have made a purchase after engaging with a chatbot or virtual assistant
80% of audiences find personalized ads more engaging than generic ones

Consumer Behavior and Engagement Interpretation

With consumers bombarded by up to 10,000 daily ads yet 88% ignoring inactive business pages, marketers must leverage personalized, story-driven, multi-platform content—especially videos—to cut through digital clutter, as 78% of local searches lead to in-store purchases and nearly half of buyers rely on social media recommendations—highlighting that engaging, relevant, and seamless advertising remains the key to unlocking consumer trust and loyalty in the crowded digital marketplace.

Digital Advertising Spending and Market Trends

Global digital advertising spending is expected to reach $645 billion in 2024
Video ads account for 62% of all mobile data traffic
70% of small businesses invest in Facebook advertising
Facebook advertising revenue in 2023 amounted to approximately $113 billion
Mobile ads account for over 70% of digital ad spending worldwide
In 2023, retail advertising accounted for approximately 20% of all digital ad spending
Instagram advertising revenue is projected to reach $15 billion in 2024
About 70% of digital ad budgets are spent on search engine marketing
The average cost-per-click (CPC) for Google Ads in 2024 is around $2.69
Digital ad fraud costs advertisers approximately $42 billion annually
AI-driven advertising is predicted to account for 80% of digital ad spend by 2025
49% of advertisers plan to increase their investment in social media advertising in 2024
Programmatic advertising allows for real-time bidding, increasing efficiency by up to 50%
The use of augmented reality ads has increased by 30% in 2023
The global digital advertising market is projected to reach $1.2 trillion by 2027
The average cost per thousand impressions (CPM) for digital ads in 2024 is around $4.50
Over 60% of ad impressions are now viewable according to industry standards, up from 50% in 2021
The use of native advertising has increased by 45% over the past two years
56% of digital ad spend in 2024 is allocated to social media platforms

Digital Advertising Spending and Market Trends Interpretation

With digital ad spending soaring toward $1.2 trillion by 2027 and over half of budgets pouring into social media, it's clear that in the digital advertising jungle, if you're not tracking AI-driven, mobile-optimized, and viewable impressions, you're essentially shouting into a void—and paying for the privilege.

Market Trends

64% of marketers see increasing brand awareness as their primary goal for advertising campaigns

Market Trends Interpretation

With 64% of marketers citing brand awareness as their top goal, it's clear that even in a data-driven world, making your mark remains a numbers game—chiefly, the one where visibility translates into victory.

Video Advertising and Content Preferences

59% of marketers say that video produces the best ROI for digital marketing efforts
85% of video ads are watched till the end in social media campaigns

Video Advertising and Content Preferences Interpretation

With 59% of marketers citing video as the top ROI driver and 85% of social media video ads watched to completion, investing in compelling video content is not just a trend but a statistically sound strategy for sustained digital success.