GITNUXREPORT 2025

Ads Using Statistics

Digital ads boost engagement, reach billions, and influence consumer purchase decisions.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Video ads are 12 times more likely to be viewed than static ads

Statistic 2

Over 80% of social media users follow at least one brand

Statistic 3

The average consumer is exposed to over 4,000 ads per day

Statistic 4

72% of consumers say they prefer to learn about products through content rather than traditional advertising

Statistic 5

Instagram ads generate an engagement rate of approximately 1.22% in the fashion industry

Statistic 6

75% of video ad viewers watch at least 10 seconds of a video ad

Statistic 7

Consumers are 53% more likely to purchase from brands they follow on social media

Statistic 8

Over 80% of users say they look at their smartphones within 15 minutes of waking up, increasing mobile ad exposure

Statistic 9

The effectiveness of influencer marketing can generate ROI of up to 11 times the investment

Statistic 10

Consumers are 64% more likely to trust brand ads if they see user-generated content

Statistic 11

Over 65% of viewers on streaming platforms skip ads whenever possible, prompting the need for more engaging ad formats

Statistic 12

86% of digital video ads are viewed with sound turned on, highlighting engagement levels

Statistic 13

Consumers report being most annoyed by irrelevant ads, with 64% citing this as a primary reason for ad blindness

Statistic 14

Nearly 50% of consumers report that watching video ads on social media influences their purchase decisions

Statistic 15

The use of chatbots in advertising can increase customer engagement by up to 80%

Statistic 16

Programs leveraging augmented reality in advertising have 4 times higher engagement rates than traditional ads

Statistic 17

The average lifespan of a digital ad is approximately 6 seconds before consumers lose interest

Statistic 18

Over 60% of Gen Z prefer to discover brands via social media ads rather than traditional media

Statistic 19

Personalization in digital advertising leads to a 70% increase in customer satisfaction

Statistic 20

Consumers are 2 times more likely to click on search ads than display ads, indicating the effectiveness of intent-based advertising

Statistic 21

Over 45% of internet users find online ads helpful in discovering new products or services

Statistic 22

Mobile devices account for nearly 70% of all digital ad impressions

Statistic 23

Facebook ads reach over 2.89 billion monthly active users worldwide

Statistic 24

Over 55% of ads are now viewed on mobile devices

Statistic 25

About 67% of Snapchat users are between 13-24 years old, making it a prime platform for youth-centric marketing

Statistic 26

Over 50% of online video ads are now mobile-based, reflecting a shift in consumer viewing habits

Statistic 27

Over 60% of internet users say they have purchased a product after seeing an advertisement online

Statistic 28

78% of consumers say they have become more aware of brands through seeing ads online

Statistic 29

65% of consumers say their purchase decision is influenced by seeing a branded ad on social media

Statistic 30

The use of AR in advertising can increase brand recall by 70%

Statistic 31

Facebook's advertising revenue was over $118 billion in 2022, making it the largest social media ad platform

Statistic 32

The average length of a successful digital ad is around 15 seconds

Statistic 33

In 2023, ad fraud losses are estimated to reach $42 billion worldwide, underscoring the need for better ad security

Statistic 34

Nearly 75% of marketers believe that programmatic advertising is more effective than traditional methods

Statistic 35

The average ROI for digital ads is approximately $2 for every $1 spent, indicating strong profitability potential

Statistic 36

The customer lifetime value (CLV) for consumers acquired via digital ads is, on average, 30% higher than traditional advertising channels

Statistic 37

91% of marketers report that integrating AI in ad campaigns has improved targeting and performance

Statistic 38

78% of marketers worldwide say that social media advertising has increased their brand awareness

Statistic 39

The global digital advertising spend is projected to reach $616 billion in 2024

Statistic 40

Native advertising accounts for 53% of digital ad spend

Statistic 41

Programmatic advertising is expected to account for 88% of all digital display ad spend in 2024

Statistic 42

Digital video advertising spending is expected to reach $216 billion globally in 2024

Statistic 43

Nearly 50% of internet users have used ad-blockers, but companies are still reaching audiences through native advertising

Statistic 44

Voice-activated ad spend is expected to reach $19 billion globally in 2024

Statistic 45

Over 40% of YouTube ads are skippable, impacting ad viewership strategies

Statistic 46

The global programmatic digital display ad spend is projected to reach $107 billion in 2024

Statistic 47

About 25% of digital ad spend is dedicated to social media advertising

Statistic 48

Digital ad revenues in Asia-Pacific are expected to grow by 10% annually through 2024, driven by increased digital consumption

Statistic 49

AI-powered advertising platforms are predicted to control over 80% of digital ad spend by 2025, due to efficiency and targeting improvements

Statistic 50

The most effective digital ad formats in 2024 include video, native, and interstitial ads, according to industry reports

Statistic 51

The global digital advertising market is expected to reach $1 trillion by 2026, illustrating rapid growth

Statistic 52

The majority of digital ad impressions (about 85%) are now served programmatically, reflecting automation growth

Statistic 53

In 2024, voice search advertising is predicted to increase by over 30%, driven by smart device adoption

Statistic 54

The average click-through rate (CTR) for display ads across all industries is approximately 0.05%

Statistic 55

Personalization in ads can increase conversion rates by up to 202%

Statistic 56

YouTube ads have an average click-through rate of 0.33%

Statistic 57

Retargeting ads can boost conversion rates by up to 147%

Statistic 58

The average cost-per-click (CPC) for Google Ads across all industries is around $2.69

Statistic 59

The average conversion rate for Google Ads across industries is approximately 4.4%

Statistic 60

The average CTR for LinkedIn ads across industries is 0.39%

Statistic 61

The average cost per thousand impressions (CPM) for display ads is approximately $2.80

Statistic 62

The conversion rate for email marketing campaigns can reach up to 4.3%

Statistic 63

Banner ads have an average click-through rate of 0.05%, similar across industries

Statistic 64

The average bounce rate for landing pages linked from ads is around 47%, indicating the importance of optimized landing pages

Statistic 65

The use of personalization in email marketing can improve open rates by up to 50%

Statistic 66

The average cost per action (CPA) for digital ads varies but can be as high as $125 for certain industries like finance

Statistic 67

Native ads generate 53% higher engagement than traditional banner ads

Statistic 68

The median conversion rate across all display advertising campaigns is approximately 0.35%

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

Over 60% of internet users say they have purchased a product after seeing an advertisement online
The average click-through rate (CTR) for display ads across all industries is approximately 0.05%
Video ads are 12 times more likely to be viewed than static ads
Mobile devices account for nearly 70% of all digital ad impressions
Facebook ads reach over 2.89 billion monthly active users worldwide
The global digital advertising spend is projected to reach $616 billion in 2024
Personalization in ads can increase conversion rates by up to 202%
Over 80% of social media users follow at least one brand
The average consumer is exposed to over 4,000 ads per day
YouTube ads have an average click-through rate of 0.33%
Native advertising accounts for 53% of digital ad spend
72% of consumers say they prefer to learn about products through content rather than traditional advertising
Retargeting ads can boost conversion rates by up to 147%

Digital advertising is not just evolving—it’s revolutionizing the way brands connect with consumers, with statistics revealing that over 60% of internet users have purchased a product after seeing an ad online and that ad spend worldwide is projected to reach a staggering $616 billion in 2024.

Consumer Engagement and Behavior

Video ads are 12 times more likely to be viewed than static ads
Over 80% of social media users follow at least one brand
The average consumer is exposed to over 4,000 ads per day
72% of consumers say they prefer to learn about products through content rather than traditional advertising
Instagram ads generate an engagement rate of approximately 1.22% in the fashion industry
75% of video ad viewers watch at least 10 seconds of a video ad
Consumers are 53% more likely to purchase from brands they follow on social media
Over 80% of users say they look at their smartphones within 15 minutes of waking up, increasing mobile ad exposure
The effectiveness of influencer marketing can generate ROI of up to 11 times the investment
Consumers are 64% more likely to trust brand ads if they see user-generated content
Over 65% of viewers on streaming platforms skip ads whenever possible, prompting the need for more engaging ad formats
86% of digital video ads are viewed with sound turned on, highlighting engagement levels
Consumers report being most annoyed by irrelevant ads, with 64% citing this as a primary reason for ad blindness
Nearly 50% of consumers report that watching video ads on social media influences their purchase decisions
The use of chatbots in advertising can increase customer engagement by up to 80%
Programs leveraging augmented reality in advertising have 4 times higher engagement rates than traditional ads
The average lifespan of a digital ad is approximately 6 seconds before consumers lose interest
Over 60% of Gen Z prefer to discover brands via social media ads rather than traditional media
Personalization in digital advertising leads to a 70% increase in customer satisfaction
Consumers are 2 times more likely to click on search ads than display ads, indicating the effectiveness of intent-based advertising
Over 45% of internet users find online ads helpful in discovering new products or services

Consumer Engagement and Behavior Interpretation

With consumers bombarded by over 4,000 daily ads yet preferring content-rich, personalized, and engaging formats—including videos, influencer collaborations, and AR—marketers must craft dynamic experiences that cut through the digital noise, or risk becoming just another swipe or skip in the endless scroll.

Device and Platform Usage

Mobile devices account for nearly 70% of all digital ad impressions
Facebook ads reach over 2.89 billion monthly active users worldwide
Over 55% of ads are now viewed on mobile devices
About 67% of Snapchat users are between 13-24 years old, making it a prime platform for youth-centric marketing
Over 50% of online video ads are now mobile-based, reflecting a shift in consumer viewing habits

Device and Platform Usage Interpretation

As mobile devices dominate the digital advertising landscape—delivering nearly 70% of impressions, engaging over 2.89 billion Facebook users, and capturing the attention of youth on Snapchat—marketers must prioritize mobile-centric strategies to effectively reach and influence today's interconnected audience.

Digital Advertising Effectiveness

Over 60% of internet users say they have purchased a product after seeing an advertisement online
78% of consumers say they have become more aware of brands through seeing ads online
65% of consumers say their purchase decision is influenced by seeing a branded ad on social media
The use of AR in advertising can increase brand recall by 70%
Facebook's advertising revenue was over $118 billion in 2022, making it the largest social media ad platform
The average length of a successful digital ad is around 15 seconds
In 2023, ad fraud losses are estimated to reach $42 billion worldwide, underscoring the need for better ad security
Nearly 75% of marketers believe that programmatic advertising is more effective than traditional methods
The average ROI for digital ads is approximately $2 for every $1 spent, indicating strong profitability potential
The customer lifetime value (CLV) for consumers acquired via digital ads is, on average, 30% higher than traditional advertising channels
91% of marketers report that integrating AI in ad campaigns has improved targeting and performance
78% of marketers worldwide say that social media advertising has increased their brand awareness

Digital Advertising Effectiveness Interpretation

With over 60% of internet users swayed by online ads and an average ROI of $2 for every dollar spent, digital advertising's power is undeniable—yet with $42 billion lost annually to ad fraud, smarter strategies including AI and AR, which boost brand recall by up to 70%, are essential for turning clicks into long-term customer value in a billion-dollar social media landscape.

Emerging Advertising Trends

The global digital advertising spend is projected to reach $616 billion in 2024
Native advertising accounts for 53% of digital ad spend
Programmatic advertising is expected to account for 88% of all digital display ad spend in 2024
Digital video advertising spending is expected to reach $216 billion globally in 2024
Nearly 50% of internet users have used ad-blockers, but companies are still reaching audiences through native advertising
Voice-activated ad spend is expected to reach $19 billion globally in 2024
Over 40% of YouTube ads are skippable, impacting ad viewership strategies
The global programmatic digital display ad spend is projected to reach $107 billion in 2024
About 25% of digital ad spend is dedicated to social media advertising
Digital ad revenues in Asia-Pacific are expected to grow by 10% annually through 2024, driven by increased digital consumption
AI-powered advertising platforms are predicted to control over 80% of digital ad spend by 2025, due to efficiency and targeting improvements
The most effective digital ad formats in 2024 include video, native, and interstitial ads, according to industry reports
The global digital advertising market is expected to reach $1 trillion by 2026, illustrating rapid growth
The majority of digital ad impressions (about 85%) are now served programmatically, reflecting automation growth
In 2024, voice search advertising is predicted to increase by over 30%, driven by smart device adoption

Emerging Advertising Trends Interpretation

As digital advertising soars toward a projected $1 trillion by 2026—with 88% of display spending going programmatic, nearly half of consumers blocking ads despite native ads comprising over half of ad budgets, and AI set to dominate 80% of spend—marketers must navigate an increasingly complex landscape where video, voice, and native formats are king, and automation, efficiency, and audience targeting reign supreme.

Performance Metrics and Conversion Rates

The average click-through rate (CTR) for display ads across all industries is approximately 0.05%
Personalization in ads can increase conversion rates by up to 202%
YouTube ads have an average click-through rate of 0.33%
Retargeting ads can boost conversion rates by up to 147%
The average cost-per-click (CPC) for Google Ads across all industries is around $2.69
The average conversion rate for Google Ads across industries is approximately 4.4%
The average CTR for LinkedIn ads across industries is 0.39%
The average cost per thousand impressions (CPM) for display ads is approximately $2.80
The conversion rate for email marketing campaigns can reach up to 4.3%
Banner ads have an average click-through rate of 0.05%, similar across industries
The average bounce rate for landing pages linked from ads is around 47%, indicating the importance of optimized landing pages
The use of personalization in email marketing can improve open rates by up to 50%
The average cost per action (CPA) for digital ads varies but can be as high as $125 for certain industries like finance
Native ads generate 53% higher engagement than traditional banner ads
The median conversion rate across all display advertising campaigns is approximately 0.35%

Performance Metrics and Conversion Rates Interpretation

While the median conversion rate of 0.35% and a click-through rate of just 0.05% broadly reflect the industry's smirk at ad effectiveness, deploying personalization tactics that boost conversions by 202% and retargeting strategies surging up to 147% underscore that targeted precision might just turn those dismal stats into digital success stories.