GITNUXREPORT 2025

Ads That Use Statistics

Content and personalized ads outperform traditional advertising in consumer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

By 2025, digital ad spend is projected to reach $586 billion globally

Statistic 2

70% of consumers prefer to learn about a company through articles rather than advertisements

Statistic 3

72% of consumers say they would rather learn about a product or service through content rather than ads

Statistic 4

81% of consumers research online before making a purchase decision

Statistic 5

Nearly 60% of consumers say they pay more attention to content from brands they follow on social media

Statistic 6

65% of consumers say they trust recommendations from influencers over traditional ads

Statistic 7

54% of consumers say they want to see more video content from brands they support

Statistic 8

70% of consumers prefer visual content to textual content

Statistic 9

55% of consumers prefer video ads over other content formats

Statistic 10

77% of consumers prefer brands that offer personalized experiences

Statistic 11

64% of consumers say they trust online reviews more than ads

Statistic 12

35% of internet users use ad blockers on their devices, reducing ad impressions

Statistic 13

83% of consumers say they trust recommendations from friends and family over ads

Statistic 14

63% of users say they are annoyed by irrelevant display ads

Statistic 15

Personalized ads are 2.7 times more effective than generic ones

Statistic 16

80% of users find customized ads more appealing

Statistic 17

Video ads have a 29% higher click-through rate than static image ads

Statistic 18

Native advertising accounts for approximately 70% of all digital ad revenue

Statistic 19

The average click-through rate for Google search ads is 3.17%

Statistic 20

Instagram ads have a higher engagement rate (0.83%) compared to Facebook (0.34%)

Statistic 21

Ads that use storytelling generate 55% higher brand awareness

Statistic 22

80% of marketers use native advertising, and 70% report it helps generate leads

Statistic 23

75% of consumers say they have purchased a product after watching a video about it online

Statistic 24

60% of consumers admit to clicking on mobile ads by mistake, leading to a rise in ad quality checks

Statistic 25

89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels

Statistic 26

58% of marketers believe that rich media ads improve engagement

Statistic 27

16% of users say they click on a native ad by mistake, prompting improved targeting practices

Statistic 28

In 2022, brands using AI in their ad campaigns saw a 70% increase in engagement

Statistic 29

65% of consumers say they find personalized ads helpful

Statistic 30

47% of digital ad viewers use ad blockers, which impacts ad reach and revenue

Statistic 31

59% of social media users say they’ve discovered new products through ads on social platforms

Statistic 32

81% of marketers report that targeted advertising leads to higher conversion rates

Statistic 33

Augmented reality ads have a higher engagement rate (1.73%) than standard digital ads

Statistic 34

Content ads receive 3 times more engagement than traditional banner ads

Statistic 35

Retargeting ads increase conversion rates by 70%

Statistic 36

83% of social media buyers report purchasing products they saw in ads

Statistic 37

The average cost-per-click for Facebook ads is $0.97

Statistic 38

Over 50% of digital display ads are viewed on mobile devices

Statistic 39

The average time spent viewing an ad online is approximately 10 seconds, leading to shorter ad formats

Statistic 40

68% of marketers believe that data-driven advertising improves ROI

Statistic 41

89% of digital marketers use video content as part of their advertising strategy

Statistic 42

80% of brands report that customer engagement increased after implementing native advertising

Statistic 43

62% of social media users made a purchase after seeing an advertisement

Statistic 44

Video ads increase brand recall by up to 54%

Statistic 45

60% of consumers are more likely to consider a brand if they see personalized ads

Statistic 46

55% of marketers allocate budget to retargeting campaigns, with 48% citing higher ROI as the main reason

Statistic 47

Mobile ads account for over 70% of digital ad spending worldwide

Statistic 48

42% of digital marketers said they plan to increase their content marketing budget in 2024

Statistic 49

54% of ad spend is allocated for social media advertising, making it the dominant digital ad channel

Statistic 50

52% of brands plan to increase their digital ad budgets in 2024

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

70% of consumers prefer to learn about a company through articles rather than advertisements
72% of consumers say they would rather learn about a product or service through content rather than ads
81% of consumers research online before making a purchase decision
63% of users say they are annoyed by irrelevant display ads
Personalized ads are 2.7 times more effective than generic ones
80% of users find customized ads more appealing
Video ads have a 29% higher click-through rate than static image ads
Mobile ads account for over 70% of digital ad spending worldwide
By 2025, digital ad spend is projected to reach $586 billion globally
Nearly 60% of consumers say they pay more attention to content from brands they follow on social media
65% of consumers say they trust recommendations from influencers over traditional ads
Native advertising accounts for approximately 70% of all digital ad revenue
The average click-through rate for Google search ads is 3.17%

In a digital landscape where 70% of consumers prefer learning about brands through compelling content rather than traditional ads, personalized, video, and native advertising are transforming marketing strategies and driving unprecedented engagement.

Ad Technologies and Innovations

By 2025, digital ad spend is projected to reach $586 billion globally

Ad Technologies and Innovations Interpretation

With digital ad spend projected to hit $586 billion by 2025, it's clear that even in advertising, money talks—and everyone’s eager to listen.

Consumer Preferences and Trust

70% of consumers prefer to learn about a company through articles rather than advertisements
72% of consumers say they would rather learn about a product or service through content rather than ads
81% of consumers research online before making a purchase decision
Nearly 60% of consumers say they pay more attention to content from brands they follow on social media
65% of consumers say they trust recommendations from influencers over traditional ads
54% of consumers say they want to see more video content from brands they support
70% of consumers prefer visual content to textual content
55% of consumers prefer video ads over other content formats
77% of consumers prefer brands that offer personalized experiences
64% of consumers say they trust online reviews more than ads
35% of internet users use ad blockers on their devices, reducing ad impressions
83% of consumers say they trust recommendations from friends and family over ads

Consumer Preferences and Trust Interpretation

In a digital landscape where nearly two-thirds of consumers distrust traditional ads and favor peer advice and personalized content, brands must pivot towards authentic storytelling and influencer partnerships to truly earn trust and attention.

Digital Advertising Effectiveness and Engagement

63% of users say they are annoyed by irrelevant display ads
Personalized ads are 2.7 times more effective than generic ones
80% of users find customized ads more appealing
Video ads have a 29% higher click-through rate than static image ads
Native advertising accounts for approximately 70% of all digital ad revenue
The average click-through rate for Google search ads is 3.17%
Instagram ads have a higher engagement rate (0.83%) compared to Facebook (0.34%)
Ads that use storytelling generate 55% higher brand awareness
80% of marketers use native advertising, and 70% report it helps generate leads
75% of consumers say they have purchased a product after watching a video about it online
60% of consumers admit to clicking on mobile ads by mistake, leading to a rise in ad quality checks
89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels
58% of marketers believe that rich media ads improve engagement
16% of users say they click on a native ad by mistake, prompting improved targeting practices
In 2022, brands using AI in their ad campaigns saw a 70% increase in engagement
65% of consumers say they find personalized ads helpful
47% of digital ad viewers use ad blockers, which impacts ad reach and revenue
59% of social media users say they’ve discovered new products through ads on social platforms
81% of marketers report that targeted advertising leads to higher conversion rates
Augmented reality ads have a higher engagement rate (1.73%) than standard digital ads
Content ads receive 3 times more engagement than traditional banner ads
Retargeting ads increase conversion rates by 70%
83% of social media buyers report purchasing products they saw in ads
The average cost-per-click for Facebook ads is $0.97
Over 50% of digital display ads are viewed on mobile devices
The average time spent viewing an ad online is approximately 10 seconds, leading to shorter ad formats
68% of marketers believe that data-driven advertising improves ROI
89% of digital marketers use video content as part of their advertising strategy
80% of brands report that customer engagement increased after implementing native advertising
62% of social media users made a purchase after seeing an advertisement
Video ads increase brand recall by up to 54%
60% of consumers are more likely to consider a brand if they see personalized ads
55% of marketers allocate budget to retargeting campaigns, with 48% citing higher ROI as the main reason

Digital Advertising Effectiveness and Engagement Interpretation

While 63% of users frown upon irrelevant display ads, leveraging personalized and storytelling content—especially through native, video, and AI-enhanced strategies—has proven to boost engagement and conversions, underscoring that delivering the right message to the right audience remains the most effective advertising antidote in a cluttered digital landscape.

Marketing Strategies and Investment Trends

Mobile ads account for over 70% of digital ad spending worldwide
42% of digital marketers said they plan to increase their content marketing budget in 2024
54% of ad spend is allocated for social media advertising, making it the dominant digital ad channel
52% of brands plan to increase their digital ad budgets in 2024

Marketing Strategies and Investment Trends Interpretation

With over 70% of digital ad spend going to mobile and more than half of brands planning to tighten their digital purse strings in 2024, it's clear that in the ever-evolving landscape of marketing, if you're not investing in social and mobile ads, you're probably missing the bus—or at least the trending bus.