GITNUXREPORT 2025

Account Based Marketing Statistics

Account Based Marketing significantly boosts ROI, revenue, engagement, and customer relationships.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

60% of companies with aligned sales and marketing teams are using ABM

Statistic 2

89% of marketers plan to increase or maintain ABM budgets in the coming year

Statistic 3

67% of B2B organizations leverage ABM as their primary account targeting strategy

Statistic 4

52% of B2B marketers use ABM technology to facilitate their campaigns

Statistic 5

44% of B2B marketers have adopted ABM within the past year

Statistic 6

61% of organizations plan to expand their ABM efforts in the next 12 months

Statistic 7

69% of organizations cite ABM as a top priority for their B2B marketing strategies

Statistic 8

Companies using ABM report a 171% increase in average annual revenue compared to those not using ABM

Statistic 9

50% of marketers say that ABM has helped them increase their sales pipeline

Statistic 10

62% of organizations implementing ABM see an increase in account engagement

Statistic 11

ABM-targeted accounts are 2.5 times more likely to convert than non-targeted accounts

Statistic 12

86% of marketers trying ABM report greater ROI

Statistic 13

Accounts targeted with ABM see 20% higher win rates than those targeted with traditional marketing

Statistic 14

75% of companies using ABM report higher deal sizes

Statistic 15

55% of firms using ABM have seen from 10-30% revenue growth

Statistic 16

80% of marketers who adopt ABM report faster sales cycles

Statistic 17

73% of B2B companies report that ABM helped them to accelerate revenue growth

Statistic 18

66% of organizations that implement ABM see an increase in customer lifetime value

Statistic 19

76% of B2B marketers report that ABM boosted their marketing ROI

Statistic 20

84% of marketers say account based marketing (ABM) delivers higher ROI than other marketing activities

Statistic 21

92% of B2B marketers find ABM to be somewhat or very effective for their overall marketing strategies

Statistic 22

61% of B2B marketers regard ABM as critical to their overall marketing efforts

Statistic 23

59% of marketers believe ABM provides better engagement and higher quality leads

Statistic 24

78% of marketers say ABM delivers higher engagement rates than other marketing tactics

Statistic 25

72% of B2B companies with mature ABM programs report improved customer relationships

Statistic 26

73% of B2B marketers say ABM positively impacts their revenue

Statistic 27

70% of marketers say ABM efforts lead to increased customer retention

Statistic 28

64% of marketers say implementing ABM improves marketing and sales alignment

Statistic 29

53% of B2B marketers say ABM improves their engagement with target accounts

Statistic 30

63% of marketers say ABM helps them differentiate from competitors

Statistic 31

78% of companies that integrate ABM with their marketing automation report improved marketing efficiency

Statistic 32

65% of account-based marketers include personalized content in their ABM campaigns

Statistic 33

59% of marketers believe ABM accelerates the buyer’s journey

Statistic 34

86% of B2B marketers say ABM delivers higher return on marketing investment

Statistic 35

48% of marketers find ABM tools help improve targeting accuracy

Statistic 36

57% of organizations say their ABM programs are more successful when aligned with sales

Statistic 37

80% of marketers say ABM is crucial for account retention and expansion

Statistic 38

69% of organizations that implement ABM see an increase in marketing efficiency

Statistic 39

74% of B2B marketers report higher engagement levels with target accounts due to ABM

Statistic 40

72% of sales and marketing teams say ABM improves collaboration

Statistic 41

77% of B2B marketers say ABM helps them better understand their target audience

Statistic 42

49% of marketers say ABM helps in closing larger deals faster

Statistic 43

68% of B2B companies believe ABM is essential for building strategic customer relationships

Statistic 44

55% of marketers report increased marketing efficiency after adopting ABM

Statistic 45

82% of organizations report ABM as being more effective than traditional marketing tactics

Statistic 46

70% of B2B marketers say ABM improves targeting precision

Statistic 47

63% of marketers see ABM as vital for account-specific marketing success

Statistic 48

59% of B2B marketers state ABM enables better personalization at scale

Statistic 49

81% of marketers say ABM creates more aligned sales and marketing teams

Statistic 50

89% of marketers planning to increase investment in ABM also plan to increase their use of marketing automation tools

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Key Highlights

  • 84% of marketers say account based marketing (ABM) delivers higher ROI than other marketing activities
  • 92% of B2B marketers find ABM to be somewhat or very effective for their overall marketing strategies
  • Companies using ABM report a 171% increase in average annual revenue compared to those not using ABM
  • 61% of B2B marketers regard ABM as critical to their overall marketing efforts
  • 59% of marketers believe ABM provides better engagement and higher quality leads
  • 78% of marketers say ABM delivers higher engagement rates than other marketing tactics
  • 60% of companies with aligned sales and marketing teams are using ABM
  • 72% of B2B companies with mature ABM programs report improved customer relationships
  • 50% of marketers say that ABM has helped them increase their sales pipeline
  • 62% of organizations implementing ABM see an increase in account engagement
  • ABM-targeted accounts are 2.5 times more likely to convert than non-targeted accounts
  • 86% of marketers trying ABM report greater ROI
  • Accounts targeted with ABM see 20% higher win rates than those targeted with traditional marketing

Unlock the potential of your marketing efforts with Account Based Marketing, a proven strategy that 84% of marketers say delivers higher ROI and propels revenue growth by over 170%, transforming the way B2B companies engage, convert, and retain their most valuable accounts.

Adoption and Future Intentions of ABM

  • 60% of companies with aligned sales and marketing teams are using ABM
  • 89% of marketers plan to increase or maintain ABM budgets in the coming year
  • 67% of B2B organizations leverage ABM as their primary account targeting strategy
  • 52% of B2B marketers use ABM technology to facilitate their campaigns
  • 44% of B2B marketers have adopted ABM within the past year
  • 61% of organizations plan to expand their ABM efforts in the next 12 months
  • 69% of organizations cite ABM as a top priority for their B2B marketing strategies

Adoption and Future Intentions of ABM Interpretation

With nearly 70% of organizations labeling ABM a top priority and more than half actively expanding their efforts, it's clear that in the high-stakes world of B2B marketing, Account Based Marketing isn't just a strategy—it's the seat at the table from which the future growth is being orchestrated.

Business Outcomes and ROI from ABM

  • Companies using ABM report a 171% increase in average annual revenue compared to those not using ABM
  • 50% of marketers say that ABM has helped them increase their sales pipeline
  • 62% of organizations implementing ABM see an increase in account engagement
  • ABM-targeted accounts are 2.5 times more likely to convert than non-targeted accounts
  • 86% of marketers trying ABM report greater ROI
  • Accounts targeted with ABM see 20% higher win rates than those targeted with traditional marketing
  • 75% of companies using ABM report higher deal sizes
  • 55% of firms using ABM have seen from 10-30% revenue growth
  • 80% of marketers who adopt ABM report faster sales cycles
  • 73% of B2B companies report that ABM helped them to accelerate revenue growth
  • 66% of organizations that implement ABM see an increase in customer lifetime value
  • 76% of B2B marketers report that ABM boosted their marketing ROI

Business Outcomes and ROI from ABM Interpretation

In an era where targeted precision outperforms broad strokes, ABM's staggering stats—ranging from a 171% revenue boost to substantially faster sales cycles—underscore that investing in personalized account strategies isn't just clever marketing but a lucrative necessity for accelerating growth and maximizing ROI.

Perceived Value and Effectiveness of ABM

  • 84% of marketers say account based marketing (ABM) delivers higher ROI than other marketing activities
  • 92% of B2B marketers find ABM to be somewhat or very effective for their overall marketing strategies
  • 61% of B2B marketers regard ABM as critical to their overall marketing efforts
  • 59% of marketers believe ABM provides better engagement and higher quality leads
  • 78% of marketers say ABM delivers higher engagement rates than other marketing tactics
  • 72% of B2B companies with mature ABM programs report improved customer relationships
  • 73% of B2B marketers say ABM positively impacts their revenue
  • 70% of marketers say ABM efforts lead to increased customer retention
  • 64% of marketers say implementing ABM improves marketing and sales alignment
  • 53% of B2B marketers say ABM improves their engagement with target accounts
  • 63% of marketers say ABM helps them differentiate from competitors
  • 78% of companies that integrate ABM with their marketing automation report improved marketing efficiency
  • 65% of account-based marketers include personalized content in their ABM campaigns
  • 59% of marketers believe ABM accelerates the buyer’s journey
  • 86% of B2B marketers say ABM delivers higher return on marketing investment
  • 48% of marketers find ABM tools help improve targeting accuracy
  • 57% of organizations say their ABM programs are more successful when aligned with sales
  • 80% of marketers say ABM is crucial for account retention and expansion
  • 69% of organizations that implement ABM see an increase in marketing efficiency
  • 74% of B2B marketers report higher engagement levels with target accounts due to ABM
  • 72% of sales and marketing teams say ABM improves collaboration
  • 77% of B2B marketers say ABM helps them better understand their target audience
  • 49% of marketers say ABM helps in closing larger deals faster
  • 68% of B2B companies believe ABM is essential for building strategic customer relationships
  • 55% of marketers report increased marketing efficiency after adopting ABM
  • 82% of organizations report ABM as being more effective than traditional marketing tactics
  • 70% of B2B marketers say ABM improves targeting precision
  • 63% of marketers see ABM as vital for account-specific marketing success
  • 59% of B2B marketers state ABM enables better personalization at scale
  • 81% of marketers say ABM creates more aligned sales and marketing teams

Perceived Value and Effectiveness of ABM Interpretation

With over 80% of marketers confirming that account-based marketing (ABM) outperforms traditional tactics in ROI, engagement, and alignment, it's clear that in the race for targeted success, ABM isn't just a strategy—it's the marketing equivalent of bringing a laser to a jackhammer competition.

Technology, Tools, and Implementation of ABM

  • 89% of marketers planning to increase investment in ABM also plan to increase their use of marketing automation tools

Technology, Tools, and Implementation of ABM Interpretation

With 89% of marketers eyeing a boost in both ABM and automation, it’s clear that successful account-based strategies now demand not just personal touches, but a finely-tuned, tech-powered dance of precision that no manual effort can match.