Key Highlights
- 84% of marketers say account based marketing (ABM) delivers higher ROI than other marketing activities
- 92% of B2B marketers find ABM to be somewhat or very effective for their overall marketing strategies
- Companies using ABM report a 171% increase in average annual revenue compared to those not using ABM
- 61% of B2B marketers regard ABM as critical to their overall marketing efforts
- 59% of marketers believe ABM provides better engagement and higher quality leads
- 78% of marketers say ABM delivers higher engagement rates than other marketing tactics
- 60% of companies with aligned sales and marketing teams are using ABM
- 72% of B2B companies with mature ABM programs report improved customer relationships
- 50% of marketers say that ABM has helped them increase their sales pipeline
- 62% of organizations implementing ABM see an increase in account engagement
- ABM-targeted accounts are 2.5 times more likely to convert than non-targeted accounts
- 86% of marketers trying ABM report greater ROI
- Accounts targeted with ABM see 20% higher win rates than those targeted with traditional marketing
Unlock the potential of your marketing efforts with Account Based Marketing, a proven strategy that 84% of marketers say delivers higher ROI and propels revenue growth by over 170%, transforming the way B2B companies engage, convert, and retain their most valuable accounts.
Adoption and Future Intentions of ABM
- 60% of companies with aligned sales and marketing teams are using ABM
- 89% of marketers plan to increase or maintain ABM budgets in the coming year
- 67% of B2B organizations leverage ABM as their primary account targeting strategy
- 52% of B2B marketers use ABM technology to facilitate their campaigns
- 44% of B2B marketers have adopted ABM within the past year
- 61% of organizations plan to expand their ABM efforts in the next 12 months
- 69% of organizations cite ABM as a top priority for their B2B marketing strategies
Adoption and Future Intentions of ABM Interpretation
Business Outcomes and ROI from ABM
- Companies using ABM report a 171% increase in average annual revenue compared to those not using ABM
- 50% of marketers say that ABM has helped them increase their sales pipeline
- 62% of organizations implementing ABM see an increase in account engagement
- ABM-targeted accounts are 2.5 times more likely to convert than non-targeted accounts
- 86% of marketers trying ABM report greater ROI
- Accounts targeted with ABM see 20% higher win rates than those targeted with traditional marketing
- 75% of companies using ABM report higher deal sizes
- 55% of firms using ABM have seen from 10-30% revenue growth
- 80% of marketers who adopt ABM report faster sales cycles
- 73% of B2B companies report that ABM helped them to accelerate revenue growth
- 66% of organizations that implement ABM see an increase in customer lifetime value
- 76% of B2B marketers report that ABM boosted their marketing ROI
Business Outcomes and ROI from ABM Interpretation
Perceived Value and Effectiveness of ABM
- 84% of marketers say account based marketing (ABM) delivers higher ROI than other marketing activities
- 92% of B2B marketers find ABM to be somewhat or very effective for their overall marketing strategies
- 61% of B2B marketers regard ABM as critical to their overall marketing efforts
- 59% of marketers believe ABM provides better engagement and higher quality leads
- 78% of marketers say ABM delivers higher engagement rates than other marketing tactics
- 72% of B2B companies with mature ABM programs report improved customer relationships
- 73% of B2B marketers say ABM positively impacts their revenue
- 70% of marketers say ABM efforts lead to increased customer retention
- 64% of marketers say implementing ABM improves marketing and sales alignment
- 53% of B2B marketers say ABM improves their engagement with target accounts
- 63% of marketers say ABM helps them differentiate from competitors
- 78% of companies that integrate ABM with their marketing automation report improved marketing efficiency
- 65% of account-based marketers include personalized content in their ABM campaigns
- 59% of marketers believe ABM accelerates the buyer’s journey
- 86% of B2B marketers say ABM delivers higher return on marketing investment
- 48% of marketers find ABM tools help improve targeting accuracy
- 57% of organizations say their ABM programs are more successful when aligned with sales
- 80% of marketers say ABM is crucial for account retention and expansion
- 69% of organizations that implement ABM see an increase in marketing efficiency
- 74% of B2B marketers report higher engagement levels with target accounts due to ABM
- 72% of sales and marketing teams say ABM improves collaboration
- 77% of B2B marketers say ABM helps them better understand their target audience
- 49% of marketers say ABM helps in closing larger deals faster
- 68% of B2B companies believe ABM is essential for building strategic customer relationships
- 55% of marketers report increased marketing efficiency after adopting ABM
- 82% of organizations report ABM as being more effective than traditional marketing tactics
- 70% of B2B marketers say ABM improves targeting precision
- 63% of marketers see ABM as vital for account-specific marketing success
- 59% of B2B marketers state ABM enables better personalization at scale
- 81% of marketers say ABM creates more aligned sales and marketing teams
Perceived Value and Effectiveness of ABM Interpretation
Technology, Tools, and Implementation of ABM
- 89% of marketers planning to increase investment in ABM also plan to increase their use of marketing automation tools
Technology, Tools, and Implementation of ABM Interpretation
Sources & References
- Reference 1GARTNERResearch Publication(2024)Visit source
- Reference 2IBMResearch Publication(2024)Visit source
- Reference 3SERPResearch Publication(2024)Visit source
- Reference 4SOURCEGLOBALRESEARCHResearch Publication(2024)Visit source
- Reference 5MARKETINGCHARTSResearch Publication(2024)Visit source
- Reference 6HUBSPOTResearch Publication(2024)Visit source
- Reference 7FORRESTERResearch Publication(2024)Visit source
- Reference 8ECCMARKETResearch Publication(2024)Visit source
- Reference 9TERMINUSResearch Publication(2024)Visit source
- Reference 10MARKETOResearch Publication(2024)Visit source
- Reference 11MARKETINGDIVEResearch Publication(2024)Visit source
- Reference 12SALESFORCEResearch Publication(2024)Visit source
- Reference 13SALESHACKERResearch Publication(2024)Visit source
- Reference 14LEANDATAResearch Publication(2024)Visit source
- Reference 15SIRIUSDECISIONSResearch Publication(2024)Visit source