A2P Messaging Industry Statistics

In this post, we present a comprehensive overview of the A2P messaging industry, backed by the latest statistics and market insights. From the exponential growth projections to the key players shaping the landscape, these data points shed light on the current state and future trajectory of A2P SMS communications.

Statistic 1

"The global A2P SMS market size was valued at USD 63.34 billion in 2020."

Statistic 2

"The market is expected to expand at a CAGR of 4.5% from 2021 to 2028."

Statistic 3

"A2P messaging is expected to make up 63% of all messages sent by 2028."

Statistic 4

"The North America A2P SMS market was valued at USD 14.7 billion in 2019 and is projected to grow at 3.7% CAGR from 2020 to 2027."

Statistic 5

"The BFSI segment held the largest share of more than 30% in 2020."

Statistic 6

"A2P SMS usage in the e-commerce industry is projected to expand at the highest CAGR of 4.7% over the forecast period."

Statistic 7

"The cloud API messaging platform was valued at USD 23.15 billion in 2020 in the A2P SMS market."

Statistic 8

"Mobile messaging specialist Infobip handles over 7 billion A2P messages on a monthly basis."

Statistic 9

"The Asia Pacific A2P SMS market is expected to grow at a CAGR of 5.8% over the forecast period."

Statistic 10

"India's A2P SMS market alone is expected to reach $1.26 billion by 2026."

Statistic 11

"In 2018, Transactional service dominated the market with a share of 63.5%."

Statistic 12

"In 2028, an estimated 4.5 trillion messages are predicted to be sent through A2P messaging."

Statistic 13

"RCS A2P message use is forecast to rise from 57 billion in 2021 to 290 billion in 2026."

Statistic 14

"A2P messaging traffic in Africa is expected to more than double by 2022, increasing from 570 billion SMS in 2017 to 1.3 trillion by 2022."

Statistic 15

"Despite the 4.5% CAGR, the market’s growth is being hindered by grey-route A2P messaging, which is costing businesses more than $6 billion annually."

Statistic 16

"The global A2P SMS market for BFSI industry was valued at $14.5 billion in 2019."

Statistic 17

"Traffic from A2P messaging is set to reach 10.5 billion by 2026."

Statistic 18

"UK A2P SMS market size was valued at $619 million in 2018."

The A2P messaging industry is witnessing significant growth and transformation, as evident from the statistics presented. The market is projected to expand steadily, with A2P messaging expected to become the dominant form of communication by 2028. Various sectors such as BFSI and e-commerce are driving this growth, with regions like Asia Pacific and North America showing promising potential. However, challenges such as grey-route messaging are impacting the industry’s overall revenue. Despite these obstacles, the A2P SMS market continues to evolve, with innovations like cloud API messaging platforms and RCS messaging contributing to its expansion. With the increasing volume of messages sent annually and the rise of specialized mobile messaging providers like Infobip, the future of A2P messaging appears dynamic and lucrative.