GITNUX MARKETDATA REPORT 2024

Must-Know A B Testing Statistics [Recent Analysis]

Statistic 1

"A/B testing can reduce the cost per acquisition by 50%."

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Statistic 2

"Approximately 30% of all opt-in forms are A/B tested."

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Statistic 3

"Proper A/B testing methods can lead to a 10x reduction in churn rates."

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Statistic 4

"Companies that implemented A/B testing saw an average conversion rate increase of 49%."

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Statistic 5

"Companies that A/B test spend an average of $5 on testing for every $100 on acquisition."

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Statistic 6

"A/B testing on mobile apps can increase user retention by up to 60%."

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Statistic 7

"E-commerce sites using A/B testing see an average conversion rate increase of 2-3%."

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Statistic 8

"Websites that do A/B testing see 27% higher revenue from marketing than those that don’t."

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Statistic 9

"Only 1 out of 8 A/B tests add significant value to the bottom line."

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Statistic 10

"71% of companies run at least two A/B tests per month."

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Statistic 11

"A/B tests improve user engagement metrics by 20%-60%."

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Statistic 12

"More than 75% of the top 500 online retailers use A/B testing as part of their optimization strategy."

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Statistic 13

"Retail companies that A/B test see an average increase of 25% in customer engagement."

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Statistic 14

"Over 90% of tests run by professional optimizers do not achieve a significant result."

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Statistic 15

"44% of companies use A/B testing to improve website performance."

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Statistic 16

"Pages with high bounce rates see a 15-20% improvement after successful A/B testing."

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Statistic 17

"On average, companies see an ROI of 223% from A/B testing."

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Statistic 18

"In 2019, it was reported that 59% of companies were using A/B testing."

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Statistic 19

"Email marketers that A/B test their subject lines get 37% higher open rates."

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Statistic 20

"A/B testing can increase conversion rates by up to 300%."

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