GITNUX MARKETDATA REPORT 2024

Youtube Short Duration Statistics

Youtube Short Duration Statistics provide insights into viewership trends and engagement metrics for videos with shorter duration.

Last Updated: June 22, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the significant impact of short-duration videos on YouTube, a platform where users consume over 1 billion hours of video content daily. From the success of YouTube Shorts to the preferences of marketers and viewers, these statistics highlight the growing popularity and effectiveness of short-form videos in today’s digital landscape.

Statistic 1

"Users watch more than 1 billion hours of YouTube videos per day, many of which are short duration."

Statistic 2

"YouTube Shorts, the platform's short-form video feature, racked up 3.5 billion daily views during a limited beta test."

Statistic 3

"The average length of each viewed YouTube Shorts video is less than a minute."

Statistic 4

"Shorter videos (around 60 seconds) seem to perform better, as YouTube's algorithm favors higher 'Watch Time'."

Statistic 5

"77% of marketers plan on increasing their use of short-form content like YouTube Shorts."

Statistic 6

"YouTube reaches more 18-34-year-olds with their short videos service than any TV network."

Statistic 7

"More than 70% of YouTube's watch time comes from mobile devices, where short duration videos are popular."

Statistic 8

"Videos that are under 2 minutes long get the most engagement on Youtube."

Statistic 9

"In the first year of its launch, YouTube Shorts reached 6.5 billion daily views."

Statistic 10

"Around 500 hours of video are uploaded to YouTube every minute, including a significant amount of short duration content."

Statistic 11

"Splice found that videos under 45 seconds maintained an 80% viewer retention rate to the end."

Statistic 12

"20% of YouTube videos are 2 minutes in length or less."

Statistic 13

"70% of marketers say short-duration videos outperform longer content on YouTube."

Statistic 14

"300 hours of short videos are uploaded to YouTube every minute."

Statistic 15

"YouTube Shorts creators can now receive up to $10,000 per month for their content."

Statistic 16

"Almost 40% of YouTube's billion plus users are using the service to watch short videos."

Statistic 17

"By 2025, half of the viewers under 32 will not subscribe to a pay-TV service, indicating a rise in short video consumption."

Statistic 18

"85% of the US internet user base watches online video content monthly. A significant portion of which is accounted to short duration videos."

Statistic 19

"In 2020, 73% of adults in the U.S. used YouTube for video content, with short duration videos a popular choice."

Statistic 20

"85% of businesses now use video as a marketing tool, with a growing preference for short duration content on YouTube."

In conclusion, the data clearly illustrates the significant impact and popularity of short-duration videos on YouTube. With billions of daily views, high user engagement, and strong marketing potential, it is evident that short-form content is thriving on the platform. The preference for shorter videos is driven by viewers’ behavior and algorithmic preferences, as well as the changing landscape of video consumption, with a shift towards mobile devices and away from traditional TV subscriptions. As businesses and creators increasingly focus on creating and promoting short videos, it is likely that this trend will continue to grow and shape the future of online video content consumption.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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