GITNUX MARKETDATA REPORT 2024
Womens Sneakers Popularity Statistics
Women's sneakers are currently one of the most popular footwear choices, with a significant increase in sales and demand over the past few years.
In this post, we explore the rising trend of women’s sneakers, backed by a wealth of compelling statistics. From preferences in style and color to sales figures and market forecasts, the data paints a vivid picture of the enduring popularity and evolving landscape of women’s athletic footwear. Join us as we delve into the numbers that shape the women’s sneaker market today.
Statistic 1
"An estimated 41% of women prefer athletic sneakers over other styles"
Statistic 2
"23% of women admit to having more than 5 pairs of sneakers"
Statistic 3
"More than 50% of women use sneakers for casual occasions and workouts"
Statistic 4
"In 2019, Women's sports footwear sales reached 7.64 billion U.S. dollars"
Statistic 5
"Women's sneakers segment reached a growth rate of 7% in 2020"
Statistic 6
"20% of women prefer performance sneakers, while 80% opt for a comfortable ride"
Statistic 7
"30% of women prefer to buy sneakers online"
Statistic 8
"The average American woman will spend over $20,000 on shoes in her lifetime, with a considerable portion going to sneakers"
Statistic 9
"White is the most popular color for women's sneakers, with 35% of all sales"
Statistic 10
"In 2018, athletic footwear represented 34.2% of total women's footwear purchased in the U.S"
Statistic 11
"In 2019, about 213.6 million pairs of women's athletic shoes were sold in the U.S."
Statistic 12
"The U.S women's athletic footwear market is expected to reach $6.4 Billion in sales by 2027"
Statistic 13
"Fitness/running is the most popular activity for women who buy athletic shoes, at 67%"
Statistic 14
"33% of women who purchase athletic shoes use them for casual/everyday use"
Statistic 15
"About 23% of women use their athletic shoes for specific workout classes"
Statistic 16
"76% of women in the U.S buy athletic shoes in-store"
Statistic 17
"Women aged 18-24 constituted the highest share of athletic shoe buyers in 2019, with nearly 24%."
Statistic 18
"Women's sneakers market is set to grow at a CAGR of 5.3% during the forecast period of 2020 to 2027"
Statistic 19
"The three most popular brands for women's sneakers are Nike, Adidas, and New Balance"
Jannik Lindner
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