Gitnux/Report 2026

Winery Industry Statistics

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12Sections
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Winery Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

An editor sets the topic, the inclusion criteria, and the evaluation framework before research starts.

02Source Research

AI search agents locate sources and extract each figure together with the document it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The winery industry at a glance

The global wine market was valued at $549.6 billion in 2025, but the industry is adjusting to declining consumption, climate-related production volatility and softer international trade.

$549.6B[89]
Global market size, 2025
227Mhl[84]
Global production, 2025
208Mhl[84]
Global consumption, 2025
44.5%[89]
Europe market share, 2025
Market size
The global wine market was valued at $549.6 billion in 2025, according to Grand View Research. The OIV reported 227 million hectolitres of global wine production and 208 million hectolitres of consumption in 2025.[89][84]
Forecast & CAGR
Grand View Research forecasts the global wine market to reach $1.082 trillion by 2033, implying a 9.1% CAGR from 2026 to 2033. Its estimated market size for 2026 is $589.8 billion.[89]
Market share & regions
Europe accounted for 44.5% of global wine-market revenue in 2025. Separately, the European Union represented 45% of global vineyard area, with 3.2 million hectares in 2025.[89][84]
Segmentation
Table wine was the largest product segment in 2025, with an 81.9% revenue share, while off-trade sales accounted for 77.5% of the market by distribution channel. Sparkling wine was identified as the fastest-growing product segment.[89]
Key players & concentration
Named major players include E. & J. Gallo Winery, Constellation Brands, The Wine Group, Treasury Wine Estates, Viña Concha y Toro, Castel Frères, Accolade Wines and Pernod Ricard. In the United States, WineBusiness Analytics counted 11,450 wineries in 2024, indicating a fragmented producer base despite large multinational leaders.[89][3]
Pricing
Global wine exports were worth €33.8 billion in 2025, down 6.7% year over year, while export volume fell 4.7% to 94.8 million hectolitres. The decline indicates pressure on traded value and prices as tariffs, weaker demand and excess supply affected international markets.[84]
Trends, drivers & challenges
The OIV recorded a 0.8% contraction in global vineyard area to 7.0 million hectares in 2025, the sixth consecutive annual decline. Climate volatility, softer demand, economic pressure on consumers and tariff uncertainty were the main forces shaping production and trade.[84]
Consumer behavior & competition
Global wine consumption fell 2.7% to 208 million hectolitres in 2025, with nine of the ten largest wine markets recording lower volumes. In the United States, 2025 wine volume was reported at approximately 329 million cases, down from 335.9 million cases in 2024, while premium and higher-priced segments remained more resilient.[84][62]
M&A
The beverage-alcohol sector recorded 35 notable M&A transactions in the first half of 2026, including seven in wine. Activity was concentrated in portfolio reshaping and distribution consolidation, including RNDC market transfers to Reyes Beverage Group, Martignetti Companies and Columbia Distributing.[90]
Regulation
In the United States, wine labels generally require compliance with TTB rules under 27 CFR Parts 4 and 16, and alcohol beverages containing at least 0.5% alcohol by volume must carry the federal government health warning. Wines at 7% alcohol by volume or more generally require a TTB Certificate of Label Approval before commercial sale.[91]
Latest news
The OIV’s May 2026 sector review reported that 2025 production remained near a historic low while tariffs reduced global wine trade to €33.8 billion. In the United States, 2026 reporting highlighted continued pressure from falling wine volumes, excess grape supply and changing consumer preferences.[84][18]
report visual · Projection

Global wine production, excluding juices and musts

Global wine production, excluding juices and musts fell from 259.1 mhl in 2019 to 237.3 mhl in 2023.

259 mhl
Start
-2.17%
CAGR · 4y
237 mhl
Projected
20192023
source-verifiedoiv.int2024

02 Ranking

Top 10 Companies in the Winery Industry

The leading companies in the winery industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Gallo leads Gitnux's 2026 winery ranking with an Overall score of 9.2, with 90 million cases annually, it supplies the U.S. market by volume. Castel Group is the runner-up at 9.1, with 13 vineyards and 11 blending and packaging sites in France, it covers production steps.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in wine production and branding

    Gallo

    US

    Ranked #1 · 9.2 · Wine production and branding

    Why we picked it: Its scale as a U.S. volume supplier anchors demand in a market facing declining consumption.

    See in ranking ↓Visit gallo.com ↗

  2. #2 overall

    Castel Group

    FR

    Ranked #2 · 9.1 · Wine production and branding

    Why we picked it: Its footprint spans vineyards plus blending and packaging, linking supply volatility to process control.

    See in ranking ↓Visit vins-castel.wine ↗

  3. #3 overall

    Viña Concha y Toro

    CL

    Ranked #3 · 8.8 · Wine production and branding

    Why we picked it: Its global case volume connects to export pressure from tariffs and softer trade.

    See in ranking ↓Visit vinacyt.com ↗

Pick 1 is the #1 company overall. No other segment places in the top 5, so picks 2 and 3 follow rank.

Full ranking

Sort by
Top 10 companies in the winery industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Gallo

Wine production and branding · US

9.2
2

Castel Group

Wine production and branding · FR

9.1
3

Viña Concha y Toro

Wine production and branding · CL

8.8
4

Familia Torres

Wine production and branding · ES

8.7
5

Delicato Family Wines

Wine production and branding · US

8.6
6

Sogrape

Multinational family-owned wine producer · PT

8.5
7

Henkell Freixenet

Sparkling wine, wine and spirits producer · DE

8.1
8

Caviro

Wine production and brands, Italy · IT

8.1
9

The Wine Group

U.S. wine producer and brand owner · US

8.1
10

Treasury Wine Estates

Global branded wine producer · AU

7.8

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the winery industry. In Winery Industry Statistics. Gitnux. https://gitnux.org/winery-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Adoption remains partial: 11.40% of surveyed wineries employed enterprise AI, while 72.4% selected none of the listed automation options in 2026.

AI in the winery industry

  • 8.79% of surveyed wineries employed both enterprise and generative AI solutions in the global winery study.[1]
  • 44% of verified wine-industry respondents were gathering information about AI but had not yet acted in 2026.[2]
  • 11.40% of surveyed wineries employed enterprise AI solutions in the global winery study.[1]
  • 7% of 209 winery-operations respondents used AI products to analyze wine components in the U.S. wine-industry survey.[3]
  • 1% of 209 winery-operations respondents reported currently using robots for winery operations.[3]
  • 48% of winery respondents using AI in cellar operations reported moderate or great operational-efficiency improvements.[3]

Automation in the winery industry

  • 2.1% of vineyard-survey respondents identified pruning as an automated function in 2026.[3]
  • 18.4% of vineyard-survey respondents identified harvesting as an automated function in 2026.[3]
  • 18% of surveyed San Diego wineries added sales or marketing data analytics by 2024.[4]
  • 3% of surveyed San Diego wineries added QR codes on wine bottles or in tasting rooms by 2024.[4]
  • 72.4% of vineyard-survey respondents selected none of the listed automation options in 2026.[3]
  • 1.2% of vineyard-survey respondents identified shoot thinning as an automated function in 2026.[3]

Digital Transformation in the food and beverage sector (sector benchmark)

  • 40% of 423 food and beverage professionals worldwide identified disconnected systems and data as their organization’s biggest operational barrier in 2026.[5]
  • 34% of food, beverage, and ingredient professionals said manufacturing process or assembly had been positively affected by digital transformation technologies in 2024.[6]
  • 28% of food, beverage, and ingredient professionals reported positive effects from digital transformation technologies on food-safety preventive controls in 2024.[6]
  • 82% of food and beverage leaders said technology adoption was a strategic priority, while 6% reported fully integrated digital systems, in a 2025 survey.[5]

Technology Adoption in the food and beverage sector (sector benchmark)

  • 31% of food, beverage, and ingredient companies anticipated investing in robotics or robotic process automation in 2025.[6]
  • 22% of food, beverage, and ingredient companies anticipated investing in machine-learning software in 2025.[6]
  • 50% of food, beverage, and ingredient companies anticipated investing in artificial intelligence as part of their 2025 digital-transformation strategies.[6]
  • 23% of food, beverage, and ingredient companies anticipated investing in mobile-app technologies in 2025.[6]

Cloud Computing in the food and beverage sector (sector benchmark)

  • 30% of food, beverage, and ingredient companies anticipated investing in cloud computing or enterprise resource-planning software and systems in 2025.[6]
  • 39.5% of EU enterprises in accommodation and food-service activities used paid cloud-computing services in 2025.[7]
  • 18% of food manufacturers were already using cloud-based manufacturing-execution systems, while 51% planned implementation, according to a 2025 industry survey.[8]
  • 52% of food processors and manufacturers were considering cloud technology, while 45% reported no cloud use, in a 2023 industry survey.[9]

Big Data in the food and beverage sector (sector benchmark)

  • 35% of food, beverage, and ingredient companies anticipated investing in big data and real-time analytics in 2025.[6]
  • 47% of food, beverage, and ingredient professionals identified gathering, analyzing, and leveraging data for data-driven decisions as a digital-transformation investment driver in 2024.[6]
  • 24% of food-manufacturing respondents were very familiar with advanced analytics, while 34% were moderately familiar, in CRB’s 2025 survey.[10]
  • 13% of food manufacturers were already using advanced-analytics or big-data platforms, while 44% planned implementation, in a 2025 industry survey.[8]

Blockchain in the winery industry

  • 67.9% of surveyed respondents identified increased consumer trust as a major blockchain benefit for wine.[11]
  • 72.0% of surveyed wine consumers agreed that blockchain can enhance confidence in the wine journey.[11]

05 Statistics

Data & Analytics

Data governance and accuracy drive near-term work: 90% of supply-management organizations agreed or strongly agreed data governance was necessary in 2024.

Business intelligence in the winery industry

  • 91% of wineries used point-of-sale software in their tasting rooms in the 2017 Wine Business Monthly technology survey.[3]
  • 3% of small wineries employed a full-time information-technology professional in 2017, according to Wine Business Monthly.[3]
  • 32% of wineries used depletion-analysis tools in the 2017 Wine Business Monthly technology survey.[3]
  • 40% of large wineries employed at least one full-time information-technology specialist in 2017, according to Wine Business Monthly.[3]
  • 54% of large wineries had information-technology budgets of at least $1 million in 2017, according to Wine Business Monthly.[3]
  • More than 50% of wine businesses use CRM systems to improve direct-to-consumer sales, according to a 2024 wine-sector survey.[12]

Data analytics in the winery industry

  • 7% of winery respondents used AI products to analyze wine components in the 2024 WineBusiness Analytics survey.[3]
  • 19.56% of surveyed wineries were beginning to discuss adopting analytics in 2024.[13]
  • 50% of wine businesses used digital data management for marketing activities in the 2024 ProWein Business Survey.[12]
  • 49% of wineries using AI in cellar applications reported moderate or great improvement in wine quality in 2024.[3]
  • 9% of winery respondents used AI-enhanced optical sorters in winery operations in the 2024 WineBusiness Analytics survey.[3]
  • 21% of surveyed wineries were interested in advanced analytics and artificial intelligence but felt lost in 2024.[13]

Data Quality in the food and beverage sector (sector benchmark)

  • 22% of consumer-products companies reported that businesses lacked trust in data quality and validity in 2024.[14]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data accuracy as important in 2018.[15]
  • 77% of retail and consumer-products companies identified improving data quality as a priority in 2023.[16]
  • 6.4 out of 10: Food, beverage and agriculture respondents rated data timeliness as important in 2018.[15]
  • 7.0 out of 10: Food, beverage and agriculture respondents rated data completeness as important in 2018.[15]
  • 6.6 out of 10: Food, beverage and agriculture respondents rated data consistency as important in 2018.[15]

Data Governance in the food and beverage sector (sector benchmark)

  • 90% of supply-management organizations agreed or strongly agreed that data governance was necessary in 2024.[17]
  • 61% of supply-management organizations had a dedicated data-governance function in 2024.[17]
  • 47% of supply-management data-governance functions were housed in a center of excellence in 2024.[17]
  • 22% of consumer-products companies planned to increase investment in data infrastructure and governance over the following 12 months in 2024.[14]
  • 43% of consumer-products companies reported struggling to establish the right level of data governance in 2024.[14]
  • 81% of supply-management organizations found their data-governance program useful in 2024.[17]

KPIs in the winery industry

  • 96% of wineries surveyed in 2023 did not use smart-bung or similar barrel-monitoring systems.[3]
  • 39% of wineries planned to upgrade e-commerce capabilities in the year following the 2021 technology survey.[3]
  • 57% of Napa County wineries surveyed in 2023 were considering smart-bung technology.[3]
  • 24% of Pacific Northwest wineries surveyed in 2023 were considering smart-bung technology.[3]
  • 36% of wineries surveyed in 2023 were considering buying a smart-bung or similar barrel-monitoring system.[3]
  • $165 was the average value of a winery website sale in 2021, down from $192 in 2020.[3]

06 Statistics

Strategy & Growth

Demand is contracting but selective sales approaches persist: global wine consumption fell 2.7% to 208 million hectolitres in 2025.

Growth in the winery industry

  • 71% of wineries forecast increased year-over-year revenue growth in the inaugural 2024 BMO Wine Market Report.[3]
  • 2.7% was the decline in global wine consumption in 2025 compared with 2024.[18]
  • 329 million cases of wine were sold in the United States in 2025, down from 335.9 million cases in 2024.[19]
  • $74.3 billion was the estimated value of U.S. wine sales in 2025, down from $75.5 billion in 2024.[19]
  • 919,000 hectares was Spain’s vineyard area reported for 2025, the largest national vineyard area cited.[20]
  • 36% of U.S. wineries reported sales growth in 2024, compared with 41% in 2023.[21]

Differentiation in the winery industry

  • 22 wines were included in Bernard Magrez’s limited-edition range of non-traditional Bordeaux blends launched in 2026.[22]
  • 5% was the decline in low-alcohol wine sales in 2024.[23]
  • 2 acres of Pinot Blanc were planted by Anthony Road Wine Company in 2018 to differentiate its vineyard portfolio.[22]
  • 8% was the increase in no-alcohol wine sales in 2024.[23]
  • 3 Napa Valley estates held Silver-level Regenerative Organic Certified status in the cited 2025 report.[22]
  • 3 million bottles of non-alcoholic wine were sold by one leading producer in 2024, representing about 10% of its total sales.[24]

Mergers and acquisitions in the winery industry

  • 496 vineyard acres were included in International Wine Associates’ 2024 Sierra Madre Vineyard sale.[25]
  • 350 acres comprised the Artesa Estate property acquired by Jean-Charles Boisset in 2026.[22]
  • 750 vineyard acres were owned by The Duckhorn Portfolio according to the company profile.[26]
  • 9.3 million dollars was the reported purchase price for Laetitia Vineyard & Winery and Owen Roe Winery in 2024 proceedings.[3]
  • 29 acres of vines were included when Marchesi Antinori acquired sole ownership of Col Solare in 2024.[27]
  • 256 planted acres were included in Constellation Brands’ 2024 acquisition of Sea Smoke.[28]

Strategic partnerships in the winery industry

  • 11 key U.S. markets were covered by Oliver Winery’s 2026 distribution partnership with Reyes Beverage Group.[29]
  • 7 states were covered by Hope Family Wines’ 2026 strategic distribution partnership with Reyes Beverage Group.[3]
  • 11 Wilson Artisan Wineries became accessible to Truett Hurst and VML wine-club members through the 2024 partnership acquisition.[30]
  • 10 acres comprised the parcel producing Château Clarke’s Cuvée Baron Edmond in the 2024 partnership announcement.[30]
  • 51% was the gain in Pedroncelli’s Core 4 range before its 2025 exclusive agency partnership.[30]
  • 26 acres comprised Tamaya Vineyard in the 2026 cultivation partnership between Santa Ana Pueblo and Lescombes Family Vineyards.[31]

07 Statistics

People & Workforce

Workforce levels in U.S. wineries continue to be tracked closely: 64,401 employees worked in U.S. wineries in 2024.

Hiring in the winery industry

  • 52,758 employees worked in U.S. wineries in 2020.[32]
  • 63,475 employees worked in U.S. wineries in 2022.[32]
  • 66,875 employees worked in U.S. wineries in 2023.[32]
  • 13,000 people held seasonal temporary positions in England and Wales’ wine industry in 2024.[33]
  • 64,401 employees worked in U.S. wineries in 2024.[32]

Employee retention in the winery industry

  • More than half of applicants for two Napa tasting-room-manager postings were fully qualified in 2023.[34]
  • More than 900 wine-industry jobs were listed on Winejobs within one month in 2023.[34]
  • 301 wine-industry executives responded to the Sonoma State Wine Business Institute survey in July 2023.[34]
  • 85 resumes were submitted within one week for two Napa tasting-room-manager postings in 2023.[34]

Remote Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 36% were fully site-based during their first two years of work, according to a 2024 survey.[35]
  • Across U.S. food and beverage businesses, 26% let employees choose to work in-person or remotely in 2025, while 73% require in-person work.[36]
  • In U.S. accommodation and food services, 1.7% of employees were able to work fully remotely in 2024.[37]
  • U.S. accommodation and food-services firms averaged 0.1 work-from-home days per week from November 2024 through January 2025.[38]

Hybrid Work in the food and beverage sector (sector benchmark)

  • Among food-sector career starters globally, 27% worked in a hybrid arrangement during their first two years, according to a 2024 survey.[35]
  • In U.S. restaurant and bar businesses, 12% offered employees a choice between in-person and remote work in 2025.[36]
  • Across U.S. food and beverage businesses, 26% offered employees the option to work in-person or remotely in 2025.[36]
  • In 2025, 80% of hospitality and food-services employers said they were still struggling to get the balance right with hybrid working.[39]

Upskilling in the winery industry

  • Approximately 590 Australian students completed wine-industry operations, wine technology or viticulture programs from 2019 to 2023.[40]
  • 40% of Australian wine-industry vocational-program completions from 2019 to 2023 were by women.[40]
  • 500 Australian students completed Certificate II or III wine-industry-operations programs from 2019 to 2023.[40]
  • 60% of Australian wine-industry vocational-program completions from 2019 to 2023 were by men.[40]
  • 91 Australian university graduations occurred in undergraduate wine-science or viticulture courses between 2018 and 2023.[40]

Employee Engagement in the food and beverage sector (sector benchmark)

  • Food-service employees recorded 72.6% engagement in 2026, up 9.1 percentage points from the prior measurement.[41]
  • Food-and-beverage organizations scored 7.91 out of 10 for employee engagement in the latest 2026 benchmark dataset.[42]
  • Among U.S. and Canadian frontline employees surveyed in 2024, 52% worked in foodservice, in a sample of 46,250 employees used to assess workplace engagement.[43]
  • Globally, 21% of employees were engaged in 2025, providing an economy-wide benchmark relevant where food-and-beverage-specific engagement data are limited.[44]

DEI in the winery industry

  • Male employment in Australian wine manufacturing decreased 1% from 9,395 people in 2011 to 9,304 in 2021.[40]
  • Women represented 38% of Australian wine-manufacturing employees in 2021, up from 35% in 2011.[40]
  • Women represented 40% of Australian wine-industry vocational completions from 2019 to 2023.[40]
  • 38% of Australian wine-and-other-alcoholic-beverage-manufacturing employees identified as female in 2021.[40]

08 Statistics

Customer & Sales

Direct customer data capture is a measurable lever, with 75% email-capture reported by the best-performing winery in a WineDirect tasting-room case study.

Customer experience in the winery industry

  • 93.1% of North Carolina visitors said good customer service was very important when recommending a winery.[45]
  • 70% of winery visitors who considered website appeal very important were likely to share their experience on social media.[45]
  • 8% was the decline in median U.S. winery tasting-room visitors from 2021 to 2022.[3]
  • 94.7% of North Carolina visitors prioritizing customer service and winery proximity said they would likely revisit.[45]
  • 91.2% of North Carolina winery visitors who considered customer service very important said they would likely return.[45]

Customer retention in the winery industry

  • 80% was the reported retention rate for Gloria Ferrer's customized wine club.[46]
  • 53.7% of winery direct-to-consumer buyers were first-time buyers in 2019.[47]
  • 63.5% of winery direct-to-consumer buyers were first-time buyers in 2020.[47]
  • 20% was Gloria Ferrer's custom-club attrition rate, compared with 30% for its regular club.[46]
  • 39% was the average wine-club share of U.S. winery direct-to-consumer sales in the 2022 tasting-room survey.[3]

Customer acquisition in the winery industry

  • 75% was the email-capture rate achieved by the best-performing winery in the WineDirect tasting-room case study.[48]
  • 6.4% was the email-capture rate of the lowest-performing winery in a WineDirect tasting-room case study.[48]
  • 20% was the increase in Gloria Ferrer's wine-club sign-up rate after implementing customized clubs.[46]
  • 63.5% of winery direct-to-consumer buyers were new entrants in 2020, up from 53.7% in 2019.[47]
  • 75% of U.S. wineries reportedly pivoted to online tastings during the pandemic period.[23]

Customer loyalty in the winery industry

  • 84.5% of North Carolina winery visitors said they were likely to visit a North Carolina winery again.[45]
  • 88% of North Carolina and Delaware visitors valuing club-member prices and events said they were likely to attend a wine festival.[45]
  • 93.0% of North Carolina visitors who considered wine variety very important said they planned to buy North Carolina wine.[45]
  • 41 months was the average tenure reported for Gloria Ferrer's customized wine-club members.[46]
  • 83.3% of first-time North Carolina winery visitors valuing wine variety said they planned to purchase North Carolina wines.[45]

Lead generation in the winery industry

  • 20% of mystery-shopping visits to wineries included a request for customer data such as an email address.[49]
  • 40% of mystery-shopping winery visits included an invitation to join the wine club.[49]
  • 65% was the average email-capture rate among the top-performing wineries in the WineDirect tasting-room case study.[48]
  • 7.5% was the conversion rate for a winery follow-up email prompting a purchase within 48 hours of a tasting-room visit.[49]
  • 49.3% was the average email-capture rate for 20 small and medium wineries with more than 1,000 monthly tasting-room transactions.[48]

09 Statistics

Marketing & Brand

Marketing in the winery industry

  • 37% of wine trade experts ranked influencers and celebrities with large online followings as relevant for marketing new wine products in 2025.[12]
  • 50% of wine trade experts ranked using young winemakers and professionals as relevant for marketing new wine products in 2025.[12]
  • 77% of wine producers ranked making new wine products easy to understand as a relevant marketing factor in 2025.[12]
  • 41% of wine trade experts ranked seasonal and limited-edition releases as relevant for generating attention in 2025.[12]
  • 69% of wine trade experts ranked digital marketing and social media as relevant for increasing brand awareness in 2025.[12]

Digital marketing in the winery industry

  • 61% of wine businesses considered targeting and personalising marketing communications and wine offers very important for the future.[12]
  • 47% of Australian wineries used social-media direct messaging to communicate with database contacts in 2020–21.[40]
  • Around 10% of wine businesses used messaging apps for wine sales in 2024.[12]
  • 60% of Australian wineries used an email marketing service such as MailChimp or similar to communicate with database contacts at least bi-monthly in 2020–21.[40]
  • Approximately two-thirds of wine businesses operated their own online shop in 2024.[12]

Branding in the winery industry

  • 37% of wine trade experts considered influencers and celebrities with large online followings relevant for marketing new wine products in 2025.[12]
  • 77% of wine producers considered making new wine products easy to understand relevant for marketing in 2025.[12]
  • 41% of wine trade experts considered seasonal and limited-edition releases relevant for generating attention in 2025.[12]
  • 45% of wine producers considered influencers and celebrities with large online followings relevant for marketing new wine products in 2025.[12]
  • 77% of trade experts and producers expected social-media and livestream shopping experiences to be the fastest-growing wine sales channels by 2027.[12]

Social media in the winery industry

  • 75% of U.S. wine respondents aged 21–29 regularly browsed or posted on Facebook in 2025.[50]
  • 76% of U.S. wine respondents regularly browsed or posted on Instagram in 2025.[50]
  • 73% of U.S. wine respondents aged 21–29 regularly browsed or posted on TikTok in 2025.[50]
  • 79% of U.S. wine respondents regularly browsed or posted on Facebook in 2025.[50]
  • 81% of U.S. wine respondents aged 21–29 regularly browsed or posted on Instagram in 2025.[50]

Influencer Marketing in the food and beverage sector (sector benchmark)

  • 63% of U.S. food and beverage shoppers said they purchased a prepackaged product based on an online influencer’s recommendation in the previous year, according to a June 2025 survey.[51]
  • 69.3% of TikTok videos featuring branded food or beverage products had no brand-relationship disclosure, based on an analysis of 648 videos published in 2025.[52]
  • 49% of U.S. millennial food and beverage shoppers said they purchased from an influencer-founded or influencer-led brand in the previous year, according to a 2025 survey.[51]
  • 33% of U.S. food and beverage shoppers said they purchased a product from an influencer-founded or influencer-led brand such as Prime or Feastables in the previous year, in 2025.[51]
  • 47.6% of TikTok videos featuring food products from top influencers included a branded product, based on an analysis of 1,360 videos published in 2025.[52]

10 Statistics

Operations & Execution

Process-control adoption is quantified, including 84% of wineries filtering wine before bottling in a 2026 equipment survey.

Process optimization in the winery industry

  • 22% of respondents to a 2024 U.S. wine-industry AI survey operated wineries without vineyards.[3]
  • 75% lower sodium hypochlorite dosing was achieved in an Italian winery by optimizing iron and manganese oxidation in its water-treatment process, according to a 2021 case study.[53]
  • 84% of wineries surveyed in the United States filtered wine before bottling in a 2026 equipment survey, emphasizing filtration as a process-control practice.[3]
  • 30% lower grid electricity demand was achieved in winery cold pre-fermentation by combining process improvements with wind and photovoltaic energy in a study published in 2016.[53]
  • 100,000 m³ of water was used annually for cleaning and sanitation at the Italian winery examined in a 2021 water-treatment optimization study.[53]

Operational efficiency in the winery industry

  • 44% higher than necessary was Southern Oregon wine-grape water use estimated by AgriMet, according to research conducted at two Jackson County vineyards from 2017 to 2019.[54]
  • $50 million was the reported value of Southern Oregon’s 2023 wine-grape crop from 10,072 planted acres.[54]
  • 68% of sales were direct-to-consumer among respondents to a 2024 U.S. winery and vineyard AI-use survey, with direct-to-trade at 14% and three-tier sales at 18%.[3]
  • 10,072 acres of wine grapes were planted in Southern Oregon in 2023, producing 22,957 tons valued at $50 million.[54]
  • 22,957 tons of wine grapes were produced in Southern Oregon in 2023 from 10,072 planted acres.[54]

Quality management in the winery industry

  • 46.2% of winery owners were involved in HACCP-system verification in the winery food-safety study.[55]
  • 93.8% of wineries in a food-safety study had documented hazard analysis and preventive measures.[55]
  • 55% of wineries in a food-safety study had a document-management and registration procedure.[55]
  • Approximately 60% of Australian wines tested in an AWRI survey had nondetectable 4-ethylphenol levels, and no viable Brettanomyces yeasts were isolated from bottled wines.[56]
  • 81.3% of wineries in a food-safety study maintained ongoing HACCP records.[55]

Supply chain in the winery industry

  • Nearly 90% of surveyed wineries in the Rest of California and East of the Rockies had simplified packaging to save money in 2025.[3]
  • 71% of wineries surveyed sourced glass from the United States in 2025, compared with 55% in 2023.[3]
  • 26% of wine producers reported higher-than-planned stocks of unsold goods because of supply-chain disruption in 2022.[12]
  • More than 25% of wineries surveyed in the 2022 U.S. packaging survey reported difficulty sourcing shippers and boxes.[3]
  • 24% of wine producers reported cancelling orders or being unable to close deals as planned because of delivery delays and higher transport costs in 2022.[12]

Outsourcing / Offshoring in the food and beverage sector (sector benchmark)

  • Among United States and European food-services and facility-management buyers, 91% expected outsourcing budgets to increase over the five years following 2024.[57]
  • Among food and beverage CPG companies globally, 36% used co-manufacturers for finished-product manufacturing in 2023.[29]
  • Among food and beverage CPG companies globally, 47% worked with up to 10 co-manufacturers in 2023.[29]
  • Across food and beverage CPG companies globally, 55% outsourced more manufacturing in 2023 than three years earlier, according to a survey of 287 industry leaders.[29]
  • Across food and beverage CPG companies globally, 75% used at least some co-manufacturing resources in 2023.[29]

11 Statistics

Finance & Pricing

Pricing expectations cluster around stability: about 50% of U.S. wineries planned to hold prices steady in 2026.

Pricing strategy in the winery industry

  • About 50% of U.S. wineries planned to hold prices steady in 2026, according to the Silicon Valley Bank industry survey.[58]
  • About 25% of U.S. wineries planned small price increases on selected items in 2026.[58]
  • 10% of surveyed wineries were not confident that their wines were priced appropriately in 2025.[59]
  • Only a small portion of U.S. wineries anticipated broad price reductions in 2026.[58]
  • 73.7% of surveyed wineries were confident that their wines were priced appropriately in 2025.[59]

Cost reduction in the winery industry

  • 17.5% of average production costs represented regulatory compliance for the modeled Napa County winery including direct-to-consumer requirements.[60]
  • 60% of U.S. wineries producing more than 100,000 cases recaptured some higher costs through pricing or expense management in 2026.[58]
  • 28% of U.S. wineries producing 1–2,500 cases could not recapture higher costs through pricing or expense management in 2026.[58]
  • 67% of U.S. wineries producing 5,001–10,000 cases recaptured some higher costs through pricing or expense management in 2026.[58]
  • 61% of U.S. wineries producing 1–2,500 cases recaptured some higher costs through pricing or expense management in 2026.[58]

12 Statistics

Product & Service

Category mix is shifting toward sparkling and no/low-alcohol, with sparkling holding 13% of global consumption in 2025 and non-alcoholic up 23.4% in the U.S. to September 2025.

Product development in the winery industry

  • 13% of global wine consumption was sparkling wine in 2025, up from approximately 8% in 2012.[40]
  • 31% of surveyed US wineries had switched to lighter glass bottles in the previous few years.[40]
  • 23.4% growth was reported for non-alcoholic wine sales in the United States over the year to September 2025.[3]
  • 91% was the UK volume share held by standard 750-millilitre wine bottles in the year ended March 2023.[40]
  • 10% or less alcohol defined Wine Australia’s lighter-in-alcohol category, which was growing at double-digit rates among younger generations.[40]

Product lifecycle in the winery industry

  • 1% annual growth was recorded for wine consumption in Portugal between 2020 and 2025.[40]
  • 73 million fewer 9-litre cases were consumed in the United States in 2025 than in 2020.[40]
  • 5% annual growth was recorded for wine consumption in South Africa between 2020 and 2025.[40]
  • 329 million cases was the estimated US wine volume for 2025, down from 335.9 million cases in 2024.[61]
  • 58% smaller was China’s wine market in 2025 than in 2020.[40]

After-sales in the winery industry

  • 27.4% of US winery direct-to-consumer sales came through tasting rooms in 2025.[62]
  • 450 family wineries supplied the survey data for the 2026 US direct-to-consumer wine report.[63]
  • 3.9% of US winery direct-to-consumer sales came through allocation or subscription programs in 2025.[62]
  • 1.2% of US winery direct-to-consumer sales came through telesales in 2025.[62]
  • 6.1% of US winery direct-to-consumer sales came through internet and web channels in 2025.[62]

Value proposition in the winery industry

  • 13%–18% was the 95% confidence interval for consumers’ average willingness-to-pay premium for sustainable wine.[53]
  • 14 million additional regular wine drinkers were recorded in the United States between 2021 and 2022.[64]
  • 17% of US wine consumers had low category involvement in 2022, down from 23% in 2019.[64]
  • 15% was the average consumer willingness-to-pay premium for wines with sustainability attributes in a 2025 meta-analysis.[53]
  • 32% of US wine consumers were highly involved in the category in 2022, up from 24% in 2019.[64]

13 Statistics

Sustainability & Ethics

Sustainability reporting ties to footprint metrics, including 16.0 kilotonnes of combined Scope 1 and Scope 2 emissions reported by Treasury Wine Estates in fiscal 2024.

Sustainability in the winery industry

  • 109,424 hectares of Italian vineyards were dedicated to organic vine production in 2020.[65]
  • 62% of California wine production and 68% of California wine-grape acreage were represented in the 2025 sustainability assessment data.[66]
  • 20.9 gigalitres of water were consumed by Treasury Wine Estates in fiscal 2024.[67]
  • 388.9 terajoules of energy were consumed by Treasury Wine Estates in fiscal 2024.[67]
  • 138 certified organic wine-grape growers operated in Napa Valley in 2024.[22]

ESG in the winery industry

  • 16.0 kilotonnes of combined Scope 1 and Scope 2 emissions were reported by Treasury Wine Estates in fiscal 2024.[67]
  • 4.6 kilotonnes of Scope 2 greenhouse-gas emissions were reported by Treasury Wine Estates in fiscal 2024.[67]
  • 40.7 kilotonnes of combined Scope 1 and Scope 2 emissions were reported by Treasury Wine Estates in fiscal 2022.[67]
  • 30.0 kilotonnes of combined Scope 1 and Scope 2 emissions were reported by Treasury Wine Estates in fiscal 2023.[67]
  • 11.4 kilotonnes of Scope 1 greenhouse-gas emissions were reported by Treasury Wine Estates in fiscal 2024.[67]

Ethics in the winery industry

  • 13-hour work shifts were reported in the 2023 Champagne migrant-worker exploitation case.[68]
  • 50 or more migrant workers were reported as exploited in the Champagne vineyard case described by French prosecutors.[68]
  • 57 workers were identified in the 2023 Champagne grape-harvest exploitation case in France.[26]
  • 21% of California wine growers reported enforcement-induced labor loss in 2025.[69]
  • 3 people faced charges connected with human trafficking during the 2023 Champagne harvest case.[26]

CSR in the winery industry

  • 150 wineries formed the initial population from which 24 Tuscan organic and biodynamic producers were selected for study.[70]
  • 24 organic and biodynamic wineries were included in a Tuscany sustainable-business-model study.[70]
  • 68% of California wine-grape acreage was covered by 2025 sustainable-winegrowing assessment data.[66]
  • 138 Napa Valley wine-grape growers held certified-organic status in 2024, reflecting local investment in responsible farming practices.[22]
  • 62% of California wine production was covered by 2025 sustainable-winegrowing assessment data, linking corporate responsibility reporting to a majority of state output.[66]

Circular economy in the winery industry

  • 4% of processed grape weight is typically generated as grape stems in the wine industry.[71]
  • 1.70–3.05 tonnes of pruning waste are generated per hectare of vineyard in established wine-industry estimates.[71]
  • 20,000 kilograms of pomace were recorded from 80,000 kilograms of processed grapes at one winery in the 2025 FoodWasTop dataset.[72]
  • 0.3–0.5 kilograms of by-products are generated per litre of wine produced, including pomace, seeds and stems.[55]
  • More than 35 million tonnes of wine-industry by-products were estimated to be generated annually worldwide.[71]

Carbon footprint in the winery industry

  • 57% of cradle-to-gate German wine emissions came from packaging materials in a study of five wineries, one wine cellar and nine grape producers.[53]
  • 14% of Italian wine life-cycle emissions came from winery electricity in a study covering 16 wineries.[73]
  • 131,765 tonnes of CO2e were attributed to New Zealand wine-industry emissions for the 2022 vintage.[74]
  • 144 grams of CO2e per bottle were attributed to New Zealand wine production in 2022 when packaging emissions were excluded.[74]
  • 248 kilograms of CO2e per tonne of grapes were emitted by New Zealand wine production in the 2022 vintage.[74]

15 Statistics

Globalization & Expansion

Export value and volume are stressed, with €33.8 billion in 2025 global wine exports and export volume down 4.7% to 94.8 million hectolitres.

Globalization in the winery industry

  • 50.8% of global wine export volume in 2024 was bottled still wine, equal to 50.8 million hectolitres.[84]
  • The United States, United Kingdom and Germany together accounted for 38% of global wine imports in 2024.[84]
  • Australian wine exports to mainland China reached A$893 million in the year ended June 2025, up 123%.[40]
  • Australian wine exports reached A$2.48 billion in the year ended June 2025, up 13%.[40]
  • €35.9 billion was the value of international wine trade in 2024.[84]

Cultural adaptation in the winery industry

  • China’s wine consumption fell 13.0% to 4.8 million hectolitres in 2025.[84]
  • United States wine consumption declined by 73 million 9-litre cases between 2020 and 2025.[40]
  • China’s wine market was 58% smaller in 2025 than in 2020, according to Wine Australia’s analysis of IWSR data.[40]
  • Grape variety ranked among the two most important wine-choice cues in seven of ten key markets surveyed in 2023.[40]
  • Argentina’s wine consumption fell 2.6% to 7.5 million hectolitres in 2025.[84]

Supplier management in the winery industry

  • California produced 508.2 million gallons of wine in 2024.[85]
  • Crimson Wine Group purchased $7.1 million of grapes and bulk wine in 2025.[86]
  • VCR offered more than 4,000 variety-rootstock combinations to vineyard customers in 2026.[22]
  • California represented 81% of total United States wine production in 2024.[85]
  • Crimson Wine Group used long-term grape contracts to supplement future grape requirements in 2025.[86]

Stakeholder management in the winery industry

  • California wine was connected to 147 American Viticultural Areas in 2022.[85]
  • The Napa Valley wine industry generated nearly $34 billion in annual nationwide economic impact.[87]
  • California wine generated $54.8 billion in retail value from 248 million cases shipped in 2022.[85]
  • Wine Institute represented more than 1,000 California wineries and affiliated businesses in its policy work.[85]
  • The Napa Valley wine industry created approximately 50,000 jobs in Napa County and nearly 200,000 nationwide.[87]

Distribution channels in the winery industry

  • Willamette Valley Vineyards generated 53.4% of total revenue from direct sales in 2024.[86]
  • Wine clubs generated approximately 57% of Crimson Wine Group’s direct-to-consumer net sales in 2025.[86]
  • Export sales represented 1.9% of United States winery sales channels in fiscal year 2025.[62]
  • Willamette Valley Vineyards generated 54.4% of total revenue from direct sales in 2025.[86]
  • Online wine sales accounted for 53% of North American online alcohol sales in 2024.[88]

Key questions about the winery industry

What was the global wine market value in 2025?
The global wine market was valued at $549.6 billion in 2025, according to Grand View Research.
How fast is the market expected to grow through 2033?
Grand View Research forecasts the global wine market to reach $1.082 trillion by 2033, implying a 9.1% CAGR from 2026 to 2033.
Which companies lead the winery industry?
Gallo leads Gitnux's 2026 winery ranking with an Overall score of 9.2, with 90 million cases annually, it supplies the U.S. market by volume. Castel Group is the runner-up at 9.1, with 13 vineyards and 11 blending and packaging sites in France, it covers production steps.
What technology shifts show up most in winery operations and vineyards?
In the global winery study, 11.40% of surveyed wineries employed enterprise AI solutions, while 72.4% selected none of the listed automation options in 2026. In vineyard automation, 18.4% identified harvesting as automated in 2026.
How fragmented is the U.S. winery producer base?
In the United States, WineBusiness Analytics counted 11,450 wineries in 2024, indicating a fragmented producer base despite large multinational leaders.
What export and pricing pressures are reported for 2025?
Global wine exports were worth €33.8 billion in 2025, down 6.7% year over year, while export volume fell 4.7% to 94.8 million hectolitres.
Reference

Cite This Report

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APA
Samuel Norberg. (2026, November 10). Winery Industry Statistics. Gitnux. https://gitnux.org/winery-industry-statistics
MLA
Samuel Norberg. "Winery Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/winery-industry-statistics.
Chicago
Samuel Norberg. 2026. "Winery Industry Statistics." Gitnux. https://gitnux.org/winery-industry-statistics.

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