GITNUX MARKETDATA REPORT 2024

Wedding Dress Acquisition Time Statistics

The average time it takes for individuals to acquire a wedding dress is around 4-6 months before the wedding date.

Last Updated: June 20, 2024

How we write

In this post, we explore key statistics surrounding the acquisition of wedding dresses, offering insights into the timelines, budgets, fittings, adjustments, and decision-making processes that brides typically encounter in the lead-up to their big day. From the timing of dress orders to the prevalence of preowned purchases, these findings shed light on the journey brides embark on to find their perfect gown.

Statistic 1

"Approximately 43% of brides order their wedding dress 3 to 6 months before their big day."

Statistic 2

"As per a 2019 WeddingWire report, most brides spend about 50% of their wedding dress budget on the dress and accessories four to six months before the wedding."

Statistic 3

"It takes approximately 5-6 fittings to perfect the fit of a wedding dress."

Statistic 4

"Approximately 34% of brides begin shopping for their outfit 7 to 12 months before the wedding."

Statistic 5

"The average wait time for a bridal gown is 4 to 7 months."

Statistic 6

"40% of brides need minor adjustments made to their wedding dress."

Statistic 7

"More than 60% of brides say that they would revisit their wedding dress choices if they could."

Statistic 8

"Rush orders, which cut down the wait time of a bridal gown, cost an additional 10% to 25% of the dress price."

Statistic 9

"Alterations on wedding dresses can take 6 to 8 weeks."

Statistic 10

"29% of brides get their wedding dress on sale."

Statistic 11

"Almost 50% of brides try on between four and seven dresses before finding the one."

Statistic 12

"The average cost of a wedding dress in the U.S. as of 2020 was $1,600."

Statistic 13

"76% of brides would consider buying a preowned dress, and 34% of brides purchased a preowned dress in 2020."

Statistic 14

"42% of women search for their gown prior to engagement."

Statistic 15

"72% of brides-to-be knew the style of wedding dress they wanted before they started searching."

Statistic 16

"In 2019, 60% of brides in the United States found and selected their wedding dress within the first two months of their search."

The statistics gathered on wedding dress acquisition timelines and preferences provide valuable insights for both brides-to-be and the bridal industry. It’s clear that a significant portion of brides opt to order their dress 3 to 6 months before the wedding, with the majority allocating about 50% of their dress budget on the attire and accessories in the months leading up to the big day. The process of finding the perfect dress involves multiple fittings and potential alterations, highlighting the significance of planning ahead. While many brides are open to revisiting their choices and considering preowned options, the majority have a clear idea of their preferred dress style early on in their search. The data also indicates a trend towards efficient decision-making, with a majority of brides selecting their dress within the first two months of searching. With rush orders available at an extra cost and alterations taking up to 8 weeks, timing and budget management are key factors to consider when embarking on the wedding dress journey.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

Can You Trust Our Report?

The statistics are checked by us and then entered into the database. Our market data reports have been linked to by some of the largest publishers and companies on the Internet.

Learn more about our process here.