GITNUX MARKETDATA REPORT 2024

Wedding Cake Flavor Popularity Statistics

Vanilla is the most popular wedding cake flavor, followed by chocolate and red velvet.

In this post, we explore the fascinating realm of wedding cake flavor popularity, backed by compelling statistics. From the top choices among millennials to the unexpected varieties making their mark, these figures provide a unique insight into the sweet preferences of couples tying the knot.

Statistic 1

"23% of millennials chose funfetti as their wedding cake flavor,"

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Statistic 2

"In a 2019 survey, 8% of couples chose the lemon wedding cake flavor,"

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Statistic 3

"Marble flavored cakes made up only 4% of total wedding cakes in 2020,"

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Statistic 4

"Coconut flavor made up 2% of wedding cakes in 2020,"

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Statistic 5

"Buttercream is the most popular type of frosting for wedding cakes, chosen by 67% of couples,"

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Statistic 6

"Banana flavor is a choice of only 1% of couples according to surveys by WeddingWire in 2020,"

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Statistic 7

"Spice wedding cakes are rarer and were chosen by only 2% of the couples in 2020,"

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Statistic 8

"According to HuffPost's survey, cream cheese frosting follows buttercream closely with 59% popularity rate,"

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Statistic 9

"Traditional British fruitcake accounted for 3% of wedding cake flavors according to the 2020 WeddingWire survey,"

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Statistic 10

"According to HuffPost's survey, pistachio flavor accounted for 2% of wedding cake flavors in 2019,"

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Statistic 11

"WeddingWire reported that a surprising 1% of couples chose a cake with champagne or Prosecco flavor in 2020,"

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In analyzing the statistics on wedding cake flavor popularity, it is evident that funfetti is the top choice among millennials, with 23% selecting this playful option. Buttercream emerges as the favored frosting type, preferred by 67% of couples surveyed. Lemon and marble flavors hold moderate appeal at 8% and 4% respectively, while coconut, banana, and spice flavors are less common choices, each capturing only a small percentage of couples’ preferences. Cream cheese frosting closely follows buttercream in popularity, indicating a strong preference for rich and creamy frosting options. Traditional British fruitcake, pistachio, and champagne or Prosecco flavors represent niche choices for adventurous couples seeking unique flavors for their wedding cake.

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