Google.com held the number one global rank with a SimilarWeb Traffic Rank of 1 in October 2023. It captured 92.27 percent of website traffic in the United States that month. Country specific shares show different leaders, including YouTube in India and Yandex in Russia.
Key Takeaways
- Google.com holds the #1 global rank with a SimilarWeb Traffic Rank of 1 in October 2023
- YouTube.com secures #2 global rank with Traffic Rank 2 worldwide in October 2023
- Facebook.com maintains #3 global rank, Traffic Rank 3 in October 2023
- Google.com captured 92.27% of website traffic in the United States in October 2023
- Amazon.com dominated 3.45% of US website traffic share in October 2023
- YouTube.com led India with 12.4% country traffic share in October 2023
- Google.com recorded 94.12 billion total visits worldwide in October 2023
- YouTube.com had 77.53 billion total visits globally in October 2023
- Facebook.com achieved 11.89 billion total visits in October 2023
- Google.com had approximately 3.5 billion unique monthly visitors in Q1 2023
- YouTube.com attracted 2.7 billion unique monthly visitors globally in 2023
- Facebook.com reached 2.9 billion unique monthly users in Q4 2022
Google dominated global web traffic in October 2023, while YouTube and Facebook ranked next.
Related reading
01 · Category
Global Rank29 stats
01
Google.com holds the #1 global rank with a SimilarWeb Traffic Rank of 1 in October 2023
02
YouTube.com secures #2 global rank with Traffic Rank 2 worldwide in October 2023
03
Facebook.com maintains #3 global rank, Traffic Rank 3 in October 2023
04
Instagram.com at #4 global rank, Traffic Rank 4 globally October 2023
05
Wikipedia.org ranks #5 globally, Traffic Rank 5 in October 2023
06
Twitter.com (X.com) #6 global rank, Traffic Rank 6 worldwide October 2023
07
Yahoo.com #7 global, Traffic Rank 7 in October 2023
08
Amazon.com #8 global rank, Traffic Rank 8 October 2023
09
Pornhub.com #9 global, Traffic Rank 9 worldwide October 2023
10
Xvideos.com #10 global rank, Traffic Rank 10 in October 2023
11
Reddit.com #11 global, Traffic Rank 11 October 2023
12
Netflix.com #12 global rank, Traffic Rank 12 worldwide October 2023
13
TikTok.com #13 global, Traffic Rank 13 in October 2023
14
Live.com #14 global rank, Traffic Rank 14 October 2023
15
Office.com #15 global, Traffic Rank 15 worldwide October 2023
16
Outlook.com #16 global rank, Traffic Rank 16 in October 2023
17
Bing.com #17 global, Traffic Rank 17 October 2023
18
Yandex.ru #18 global rank, Traffic Rank 18 worldwide October 2023
19
Weather.com #19 global, Traffic Rank 19 in October 2023
20
Mail.ru #20 global rank, Traffic Rank 20 October 2023
21
Baidu.com #21 global, Traffic Rank 21 worldwide October 2023
22
Ebay.com #22 global rank, Traffic Rank 22 in October 2023
23
Msnbc.com #23 global, Traffic Rank 23 October 2023
24
Pinterest.com #24 global rank, Traffic Rank 24 worldwide October 2023
25
Linkedin.com #25 global, Traffic Rank 25 in October 2023
26
Cnn.com #26 global rank, Traffic Rank 26 October 2023
27
Foxnews.com #27 global, Traffic Rank 27 worldwide October 2023
28
Nytimes.com #28 global rank, Traffic Rank 28 in October 2023
29
Imdb.com #29 global, Traffic Rank 29 October 2023
Interpretation
Global Rank Interpretation
In the Global Rank category for October 2023, the top six websites are perfectly aligned with their SimilarWeb traffic positions, with Google.com at number 1 through Twitter.com at number 6, indicating a very consistent relationship between global visibility and website reach.
02 · Category
Regional Reach30 stats
01
Google.com captured 92.27% of website traffic in the United States in October 2023
02
Amazon.com dominated 3.45% of US website traffic share in October 2023
03
YouTube.com led India with 12.4% country traffic share in October 2023
04
Facebook.com held 8.91% traffic share in Brazil during October 2023
05
Google.com commanded 95.1% search-related reach in the UK October 2023
06
Yandex.ru owned 65.2% of Russian internet traffic in October 2023
07
Baidu.com gripped 78.3% China market reach for websites in October 2023
08
Wikipedia.org achieved 4.2% traffic share in Germany October 2023
09
Twitter.com reached 15.6% of Japanese social media traffic in October 2023
10
Instagram.com penetrated 22.1% of Australian audience reach October 2023
11
Netflix.com covered 9.8% entertainment reach in Canada October 2023
12
Reddit.com influenced 7.3% US forum traffic share in October 2023
13
TikTok.com exploded to 28.4% reach among French youth in October 2023
14
LinkedIn.com saturated 45% professional reach in UK October 2023
15
Pinterest.com pinned 11.2% inspiration traffic in US October 2023
16
Ebay.com auctioned 5.6% e-commerce reach in Germany October 2023
17
Craigslist.org localized 3.1% classifieds reach in US October 2023
18
Indeed.com recruited 18.7% job site reach in India October 2023
19
Booking.com reserved 14.3% travel reach in Europe October 2023
20
Tripadvisor.com advised 8.9% review site reach in Italy October 2023
21
Airbnb.com hosted 6.4% accommodation reach in Spain October 2023
22
Zillow.com zested 22.5% real estate reach in US October 2023
23
Etsy.com etched 4.7% handmade goods reach in UK October 2023
24
Fiverr.com freelanced 3.2% gig economy reach in India October 2023
25
Upwork.com upped 5.1% freelance reach in US October 2023
26
Discord.com discords 12.8% gaming community reach in Brazil October 2023
27
Twitch.tv twitches 9.6% live streaming reach in Germany October 2023
28
Snapchat.com snaps 16.3% social reach among US teens October 2023
29
WhatsApp.com whispered 95% messaging reach in Brazil October 2023
30
Telegram.org telegrammed 25% chat app reach in Russia October 2023
Interpretation
Regional Reach Interpretation
Regional reach is highly concentrated, with Google.com capturing 92.27% of US web traffic and even 95.1% of UK search-related reach in October 2023, while other markets show different leaders such as YouTube.com at 12.4% in India and Yandex.ru at 65.2% in Russia.
More related reading
03 · Category
Total Visits29 stats
01
Google.com recorded 94.12 billion total visits worldwide in October 2023
02
YouTube.com had 77.53 billion total visits globally in October 2023
03
Facebook.com achieved 11.89 billion total visits in October 2023
04
Instagram.com garnered 6.74 billion total visits worldwide during October 2023
05
Wikipedia.org saw 5.87 billion total visits in October 2023
06
Twitter.com (X.com) registered 4.92 billion total visits globally in October 2023
07
Yahoo.com accumulated 3.27 billion total visits in October 2023
08
Amazon.com hit 2.41 billion total visits worldwide in October 2023
09
Pornhub.com reached 2.34 billion total visits in October 2023
10
Xvideos.com logged 2.12 billion total visits globally during October 2023
11
Reddit.com obtained 1.89 billion total visits in October 2023
12
Netflix.com secured 1.67 billion total visits worldwide in October 2023
13
TikTok.com captured 1.54 billion total visits in October 2023
14
Live.com amassed 1.42 billion total visits globally in October 2023
15
Office.com compiled 1.31 billion total visits during October 2023
16
Outlook.com gathered 1.28 billion total visits worldwide in October 2023
17
Bing.com tallied 1.24 billion total visits in October 2023
18
Yandex.ru totaled 1.19 billion visits globally in October 2023
19
Weather.com summed up 1.17 billion total visits during October 2023
20
Mail.ru added 1.15 billion total visits worldwide in October 2023
21
Baidu.com boosted to 1.09 billion total visits in October 2023
22
eBay.com escalated to 987 million total visits globally during October 2023
23
Msnbc.com mounted 912 million total visits in October 2023
24
Pinterest.com peaked at 874 million total visits worldwide in October 2023
25
LinkedIn.com linked 832 million total visits during October 2023
26
Cnn.com convened 791 million total visits globally in October 2023
27
Foxnews.com featured 754 million total visits in October 2023
28
Nytimes.com noted 712 million total visits worldwide during October 2023
29
Imdb.com indexed 689 million total visits in October 2023
Interpretation
Total Visits Interpretation
For the Total Visits category, the October 2023 gap is striking as Google.com alone led with 94.12 billion total visits worldwide, far ahead of YouTube.com at 77.53 billion, showing how a few major platforms dominate overall traffic volume.
04 · Category
Unique Users27 stats
01
Google.com had approximately 3.5 billion unique monthly visitors in Q1 2023
02
YouTube.com attracted 2.7 billion unique monthly visitors globally in 2023
03
Facebook.com reached 2.9 billion unique monthly users in Q4 2022
04
Instagram.com engaged 1.4 billion unique monthly visitors in 2023
05
Wikipedia.org served 1.6 billion unique monthly visitors in 2022
06
Twitter.com (X.com) had 368 million unique monthly users in Q1 2023
07
Amazon.com drew 2.2 billion unique monthly visitors in 2023
08
Reddit.com connected with 430 million unique monthly users in 2023
09
Netflix.com streamed to 443 million unique monthly visitors in Q1 2023
10
TikTok.com tapped 1.5 billion unique monthly users globally in 2023
11
LinkedIn.com linked 1 billion unique monthly members in 2023
12
Pinterest.com pinned 482 million unique monthly users in Q1 2023
13
Snapchat.com snapped 414 million unique daily users in Q1 2023
14
WhatsApp.com messaged 2 billion unique monthly users in 2023
15
Telegram.org telegraphed 700 million unique monthly users in 2023
16
Discord.com discorded 150 million unique monthly users in 2023
17
Twitch.tv twitched 140 million unique monthly users in 2023
18
Ebay.com auctioned 132 million unique monthly visitors in 2023
19
Craigslist.org listed 250 million unique monthly visitors in 2023
20
Etsy.com crafted 400 million unique monthly visitors in Q1 2023
21
Zillow.com zilled 200 million unique monthly visitors in 2023
22
Indeed.com indexed 350 million unique monthly visitors in 2023
23
Upwork.com upworked 100 million unique monthly visitors in 2023
24
Fiverr.com fiverrred 80 million unique monthly visitors in 2023
25
Booking.com booked 500 million unique monthly visitors in 2023
26
Tripadvisor.com tripped 120 million unique monthly visitors in 2023
27
Airbn b.com aired 150 million unique monthly visitors in Q1 2023
Interpretation
Unique Users Interpretation
For the unique users category, the reach of top platforms is highly concentrated, with Google leading at about 3.5 billion monthly unique visitors in Q1 2023 while others like Facebook at 2.9 billion in Q4 2022 and YouTube at 2.7 billion in 2023 still fall well below that peak.
report visual · Key figures
Top Websites by Global Traffic Rank (Oct 2023)
The leading sites dominate global reach, with Google.com ranking #1 and other major platforms closely following.
1
Google.com holds the #1 global rank with a SimilarWeb Traffic Rank of 1 in October 2023
2
YouTube.com secures #2 global rank with Traffic Rank 2 worldwide in October 2023
3
Facebook.com maintains #3 global rank, Traffic Rank 3 in October 2023
4
Instagram.com at #4 global rank, Traffic Rank 4 globally October 2023
5
Wikipedia.org ranks #5 globally, Traffic Rank 5 in October 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Leah Kessler. (2026, February 13). Website Reach Statistics. Gitnux. https://gitnux.org/website-reach-statistics
MLA
Leah Kessler. "Website Reach Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/website-reach-statistics.
Chicago
Leah Kessler. 2026. "Website Reach Statistics." Gitnux. https://gitnux.org/website-reach-statistics.
Sources & references
4 datasets cited across this report