GITNUXREPORT 2025

Webinar Statistics

Webinars generate high-quality leads, boost engagement, nurture relationships, and drive sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

55% of marketers say webinars are the most effective content type for lead generation

Statistic 2

60% of webinar attendees watch on a mobile device

Statistic 3

70% of webinar registrants attend the event

Statistic 4

80% of attendees prefer live webinars over recorded ones

Statistic 5

57% of B2B marketers say webinars are effective for nurturing leads

Statistic 6

Webinars boost brand awareness for 83% of B2B marketers

Statistic 7

65% of marketers say webinars help demonstrate products or services effectively

Statistic 8

75% of viewers say they have attended a webinar to learn something new

Statistic 9

40% of B2B marketers consider webinars their primary content marketing tactic

Statistic 10

On average, webinars last about 60 minutes

Statistic 11

44% of webinar participants say they have purchased a product or service as a result of attending a webinar

Statistic 12

50% of webinar attendees drop off in the last 10 minutes

Statistic 13

88% of marketers agree that real-time engagement during webinars enhances its value

Statistic 14

Webinar content engagement rates are 19% higher than other forms of content

Statistic 15

61% of companies say webinars help improve customer relationships

Statistic 16

52% of webinar attendees say they attend webinars to see specific products or features

Statistic 17

70% of webinar viewers say they find webinars useful for professional development

Statistic 18

58% of marketers say they plan to invest more in webinar platforms in 2024

Statistic 19

83% of business professionals say webinars help them stay informed about industry trends

Statistic 20

47% of respondents prefer webinars over in-person events for learning

Statistic 21

Webinars with Q&A sessions have 33% higher engagement rates

Statistic 22

72% of B2B marketers rank webinars among their top three content marketing tactics

Statistic 23

67% of webinar attendees are more likely to purchase from a company they’ve seen webinars from

Statistic 24

55% of webinar marketers say interactive content increases engagement

Statistic 25

45% of non-attendees state they missed a webinar due to scheduling conflicts

Statistic 26

80% of users find webinars more engaging when there is a live speaker

Statistic 27

69% of webinar participants say they prefer sessions that are between 30 and 60 minutes long

Statistic 28

53% of marketers say webinars help shorten the sales cycle

Statistic 29

77% of companies report higher customer satisfaction after hosting webinars

Statistic 30

56% of attendees express interest in receiving follow-up content after webinars

Statistic 31

80% of marketers say webinars are effective for thought leadership

Statistic 32

The majority of webinar traffic occurs during mid-week days, with Wednesday seeing the highest hold at 33%

Statistic 33

83% of survey respondents believe webinars are an essential part of integrated marketing strategies

Statistic 34

79% of attendees find value in interactive polls during webinars

Statistic 35

72% of webinar hosts reported increased website traffic after hosting webinars

Statistic 36

83% of webinar viewers use the replay option to revisit content

Statistic 37

50% of webinar hosts incorporate social media sharing options to boost attendance

Statistic 38

65% of marketers say that hosting webinars helps establish industry authority

Statistic 39

45% of webinar attendees say visual content significantly enhances their understanding

Statistic 40

61% of marketers repurpose webinar content into blogs, videos, or social posts

Statistic 41

40% of marketers host webinars at least once a month

Statistic 42

The global webinar market is expected to reach $800 million by 2025

Statistic 43

The number of webinar hosts increased by 45% from 2020 to 2023

Statistic 44

62% of B2B professionals hold webinars quarterly or more frequently

Statistic 45

The average number of scheduled webinars per organization increased to 8 in 2023 from 5 in 2020

Statistic 46

73% of B2B marketers believe webinars are one of the best ways to generate high-quality leads

Statistic 47

89% of marketers report webinars as a top lead generation tactic

Statistic 48

78% of registrants say they are willing to register for webinars if they receive an invite via email

Statistic 49

41% of marketing professionals say they plan to increase their webinar budget in 2024

Statistic 50

64% of marketers use webinars as part of their email marketing strategy

Statistic 51

65% of webinar organizers see an increase in sales after holding webinars

Statistic 52

The average registration rate for webinars is about 40%

Statistic 53

The average cost per lead from webinars is approximately $12, lower than many other marketing channels

Statistic 54

73% of marketers allocate a budget specifically for webinar marketing

Statistic 55

49% of webinar attendees have signed up after seeing social media promotions

Statistic 56

54% of webinar marketers plan to increase their investment in virtual events in 2024

Statistic 57

37% of webinar registrations come from email invites alone

Statistic 58

58% of marketers cite measuring webinar ROI as a challenge

Statistic 59

77% of webinar registrants come from targeted email campaigns

Statistic 60

26% of webinar marketers cite technical difficulties as a major challenge

Statistic 61

42% of webinars include multiple presenters, leading to higher engagement

Slide 1 of 61

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

73% of B2B marketers believe webinars are one of the best ways to generate high-quality leads
55% of marketers say webinars are the most effective content type for lead generation
40% of marketers host webinars at least once a month
60% of webinar attendees watch on a mobile device
70% of webinar registrants attend the event
80% of attendees prefer live webinars over recorded ones
89% of marketers report webinars as a top lead generation tactic
57% of B2B marketers say webinars are effective for nurturing leads
Webinars boost brand awareness for 83% of B2B marketers
65% of marketers say webinars help demonstrate products or services effectively
The global webinar market is expected to reach $800 million by 2025
75% of viewers say they have attended a webinar to learn something new
40% of B2B marketers consider webinars their primary content marketing tactic

Did you know that a staggering 89% of marketers rank webinars as their top lead generation tactic, making them an essential tool for B2B success in 2024?

Attendee Engagement and Preferences

55% of marketers say webinars are the most effective content type for lead generation
60% of webinar attendees watch on a mobile device
70% of webinar registrants attend the event
80% of attendees prefer live webinars over recorded ones
57% of B2B marketers say webinars are effective for nurturing leads
Webinars boost brand awareness for 83% of B2B marketers
65% of marketers say webinars help demonstrate products or services effectively
75% of viewers say they have attended a webinar to learn something new
40% of B2B marketers consider webinars their primary content marketing tactic
On average, webinars last about 60 minutes
44% of webinar participants say they have purchased a product or service as a result of attending a webinar
50% of webinar attendees drop off in the last 10 minutes
88% of marketers agree that real-time engagement during webinars enhances its value
Webinar content engagement rates are 19% higher than other forms of content
61% of companies say webinars help improve customer relationships
52% of webinar attendees say they attend webinars to see specific products or features
70% of webinar viewers say they find webinars useful for professional development
58% of marketers say they plan to invest more in webinar platforms in 2024
83% of business professionals say webinars help them stay informed about industry trends
47% of respondents prefer webinars over in-person events for learning
Webinars with Q&A sessions have 33% higher engagement rates
72% of B2B marketers rank webinars among their top three content marketing tactics
67% of webinar attendees are more likely to purchase from a company they’ve seen webinars from
55% of webinar marketers say interactive content increases engagement
45% of non-attendees state they missed a webinar due to scheduling conflicts
80% of users find webinars more engaging when there is a live speaker
69% of webinar participants say they prefer sessions that are between 30 and 60 minutes long
53% of marketers say webinars help shorten the sales cycle
77% of companies report higher customer satisfaction after hosting webinars
56% of attendees express interest in receiving follow-up content after webinars
80% of marketers say webinars are effective for thought leadership
The majority of webinar traffic occurs during mid-week days, with Wednesday seeing the highest hold at 33%
83% of survey respondents believe webinars are an essential part of integrated marketing strategies
79% of attendees find value in interactive polls during webinars
72% of webinar hosts reported increased website traffic after hosting webinars
83% of webinar viewers use the replay option to revisit content
50% of webinar hosts incorporate social media sharing options to boost attendance
65% of marketers say that hosting webinars helps establish industry authority
45% of webinar attendees say visual content significantly enhances their understanding

Attendee Engagement and Preferences Interpretation

In an era where nearly nine out of ten marketers champion webinars as their go-to tool for lead nurturing, brand visibility, and thought leadership—with engagement peaking during mid-week and live speakers stealing the show—it's clear that despite challenges like scheduling conflicts and drop-offs, webinars remain not just a preferred content format but a proven catalyst for driving actions from brand awareness to purchasing, especially when interactive and visual elements keep viewers hooked.

Content Strategies and Visuals

61% of marketers repurpose webinar content into blogs, videos, or social posts

Content Strategies and Visuals Interpretation

With 61% of marketers transforming webinar content into blogs, videos, or social posts, it's clear that webinars are not just fleeting engagements but strategic goldmines for ongoing brand storytelling.

Hosting and Frequency Practices

40% of marketers host webinars at least once a month
The global webinar market is expected to reach $800 million by 2025
The number of webinar hosts increased by 45% from 2020 to 2023
62% of B2B professionals hold webinars quarterly or more frequently
The average number of scheduled webinars per organization increased to 8 in 2023 from 5 in 2020

Hosting and Frequency Practices Interpretation

With nearly half of marketers hosting monthly webinars and the number of hosts soaring by 45% since 2020, it's clear that webinars have become the digital boardrooms of the modern B2B world—an $800 million industry that keeps growing more engaging and indispensable by the year.

Marketing and Audience Targeting

73% of B2B marketers believe webinars are one of the best ways to generate high-quality leads
89% of marketers report webinars as a top lead generation tactic
78% of registrants say they are willing to register for webinars if they receive an invite via email
41% of marketing professionals say they plan to increase their webinar budget in 2024
64% of marketers use webinars as part of their email marketing strategy
65% of webinar organizers see an increase in sales after holding webinars
The average registration rate for webinars is about 40%
The average cost per lead from webinars is approximately $12, lower than many other marketing channels
73% of marketers allocate a budget specifically for webinar marketing
49% of webinar attendees have signed up after seeing social media promotions
54% of webinar marketers plan to increase their investment in virtual events in 2024
37% of webinar registrations come from email invites alone
58% of marketers cite measuring webinar ROI as a challenge
77% of webinar registrants come from targeted email campaigns

Marketing and Audience Targeting Interpretation

With nearly three-quarters of B2B marketers viewing webinars as top-tier lead generators and over half leveraging targeted email invites to boost attendance, it's clear that webinars are both a cost-effective, high-impact strategy—and a digital marketing dance floor—though measuring their true ROI remains a tricky step in the choreography.

Technical Aspects and Multi-presenter Dynamics

26% of webinar marketers cite technical difficulties as a major challenge
42% of webinars include multiple presenters, leading to higher engagement

Technical Aspects and Multi-presenter Dynamics Interpretation

While over a quarter of webinar marketers wrestle with tech troubles, nearly half harness the power of multiple presenters to boost engagement—proving that collaboration can turn glitches into growth.