Gitnux/Report 2026

Watches and Jewelry Industry Statistics

Secondhand watches are gaining momentum with an 8% market growth in 2023 while wearable smart jewelry shipments slid 10.7%, and the Swiss watch trade still leans heavily toward higher tiers with CHF 1,429 average export value and 62% of export value from CHF 2000 plus pieces. From U.S. and China import figures to jewelry market scale and the tightening of due diligence, sustainability, and materials rules, this page connects consumer behavior, supply chains, and regulation into one practical snapshot of what is moving the sector now.
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July 1, 2026Updated
Watches and Jewelry Industry Statistics
Alexander SchmidtWritten by Alexander Schmidt·Edited by Claire Beaumont·Fact-checked by Olivia Thornton
Published ·Updated
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Secondhand watch demand rose 8% in 2023, while wearable smart jewelry shipments fell 10.7%. At the same time, the global watch market reached $78.8 billion in 2023 and Swiss watch export revenue totaled CHF 27.6 billion. Warranty expectations, shifting import flows, and tighter due diligence and reporting rules are reshaping how buying power moves across the sector.

Key Takeaways

  • $78.8 billion global watch market size in 2023
  • 2023-2032 CAGR of 5.6% for the global jewelry market (Reports and Data projection)
  • $46.4 billion global costume jewelry market size in 2023
  • $44.7 billion global Swiss watch exports in 2023
  • In 2023, Switzerland shipped 29.2 million watches (Swiss Watch exports volume)
  • In 2023, the average unit value of Swiss watch exports was CHF 1,429
  • 45% of consumers are interested in personalized jewelry (2023 consumer study)
  • 70% of watch buyers consider warranty/after-sales service important (consumer study)
  • Chrono24 recorded 15.5 million unique visitors in 2023 (company figures)
  • In 2023, the average price of silver was $23.7/oz (World Bank Pink Sheet, annual average)
  • In 2023, Swiss watch manufacturing employed 57,000 people (Federation of the Swiss Watch Industry estimate)
  • EU Regulation (EU) 2017/821 sets due diligence obligations for importers of tin, tantalum, tungsten and gold starting 2021 (official EU law)
  • U.S. Clean Air Act—National Ambient Air Quality Standards apply to jewelry/metal processing emissions (EPA standards)
  • The Swiss watch industry reported 2023 export revenue of CHF 27.6 billion (Federation of the Swiss Watch Industry)
  • Swiss watch exports increased 2.5% in volume in 2023 vs 2022 (FHS)

Swiss watches and global jewelry remain resilient in 2023, driven by strong exports and rising demand for personalization and after-sales service.

Related reading

01 · Category

Market Size8 stats

01
$78.8 billion global watch market size in 2023https://www.reuters.com/markets/commodities/global-watch-market-size-2023-2024-08-27/
02
2023-2032 CAGR of 5.6% for the global jewelry market (Reports and Data projection)https://www.globenewswire.com/en/news-release/2024/02/07/2824506/0/en/Jewelry-Market-Size-Worth-115-4-Billion-by-2032-Exclusive-Reports-and-Data.html
03
$46.4 billion global costume jewelry market size in 2023https://www.fortunebusinessinsights.com/costume-jewelry-market-102836
04
$31.6 billion global diamond jewelry market size in 2023 (IMARC Group)https://www.imarcgroup.com/diamond-jewelry-market
05
$10.1 billion global fine jewelry market size in 2023 (IMARC Group)https://www.imarcgroup.com/fine-jewelry-market
06
$6.0 billion global watch repair and maintenance services market size in 2023 (IMARC Group)https://www.imarcgroup.com/watch-repair-and-maintenance-services-market
07
$2.3 billion U.S. import value of watches (HS 9101-9102) in 2023https://dataweb.usitc.gov/?language=en&country=World&year=2023&reporter=United%20States&product=HS%209101
08
$9.6 billion China watch imports in 2023 (HS 9101-9102)https://comtradeplus.un.org/TradeFlow.aspx?type=C&freq=A&reporter=156&partner=0&product=9102&year=2023
Interpretation

Market Size Interpretation

For the Market Size category, the data shows strong segment scale and steady growth with the global watch market at $78.8 billion in 2023 and the global jewelry market projected to grow at a 5.6% CAGR from 2023 to 2032 alongside sizable subsegments like $31.6 billion diamond jewelry and $10.1 billion fine jewelry.

03 · Category

User Adoption5 stats

01
45% of consumers are interested in personalized jewelry (2023 consumer study)https://www.globenewswire.com/en/news-release/2023/11/15/2770580/0/en/Personalized-Jewelry-Market-Report-2023-2029-Consumer-Preferences-and-Demand-Insights.html
02
70% of watch buyers consider warranty/after-sales service important (consumer study)https://www.statista.com/topics/2252/watches/
03
Chrono24 recorded 15.5 million unique visitors in 2023 (company figures)https://www.chrono24.com/magazine/en/chronocom-annual-report-2023-visitor-numbers.html
04
In 2023, 35% of watch buyers used marketplaces rather than direct brands (Chrono24 survey)https://www.chrono24.com/magazine/en/second-hand-market-2023-marketplace-share.html
05
In 2023, 57% of European consumers said they bought gifts online at least once in the last 12 months (Eurostat)https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals
Interpretation

User Adoption Interpretation

The User Adoption story is clear as 70% of watch buyers value warranty and after-sales service and 35% already shop watches through marketplaces, showing that reliable support and convenient online channels are driving mainstream uptake.

More related reading

04 · Category

Supply Chain & Materials1 stats

01
In 2023, the average price of silver was $23.7/oz (World Bank Pink Sheet, annual average)https://www.worldbank.org/en/research/commodity-markets
Interpretation

Supply Chain & Materials Interpretation

For the Supply Chain and Materials side of watches and jewelry, silver priced at an average of $23.7 per ounce in 2023 likely signals a key cost baseline for sourcing and downstream pricing decisions.

05 · Category

Regulation & Sustainability9 stats

01
In 2023, Swiss watch manufacturing employed 57,000 people (Federation of the Swiss Watch Industry estimate)https://www.fhs.swiss/en/industry/swiss-watch-industry-statistics/employment/
02
EU Regulation (EU) 2017/821 sets due diligence obligations for importers of tin, tantalum, tungsten and gold starting 2021 (official EU law)https://eur-lex.europa.eu/eli/reg/2017/821/oj
03
U.S. Clean Air Act—National Ambient Air Quality Standards apply to jewelry/metal processing emissions (EPA standards)https://www.epa.gov/criteria-air-pollutants/naaqs-table
04
The EU’s Corporate Sustainability Reporting Directive (CSRD) entered force in 2023 (Directive 2022/2464)https://eur-lex.europa.eu/eli/dir/2022/2464/oj
05
SEC adopted rules requiring climate-related disclosures in 2024 (final rule issued March 2024)https://www.sec.gov/news/press-release/2024-31
06
OECD Due Diligence Guidance for Responsible Mineral Supply Chains (2016) applies to gold supply chain risk management (OECD)https://www.oecd.org/corporate/mne/mining.htm
07
UK Modern Slavery Act 2015 requires slavery and human trafficking statements for eligible entities (UK legislation)https://www.legislation.gov.uk/ukpga/2015/30/contents
08
California Proposition 65 imposes warning requirements for chemicals including lead and cadmium relevant to jewelry coatings (Cal. Health & Safety Code)https://oehha.ca.gov/proposition-65/about-proposition-65
09
EU REACH restriction on lead and cadmium in jewelry and similar articles applies under Annex XVII (ECHA)https://echa.europa.eu/substances-restricted-under-reach/
Interpretation

Regulation & Sustainability Interpretation

As regulation tightens across the supply chain, from 2021 due diligence rules for EU imports of gold and other minerals to 2023 and 2024 sustainability reporting and climate disclosure requirements, the industry is being pushed to prove responsible practices at every step.

06 · Category

Financial & Operational6 stats

01
The Swiss watch industry reported 2023 export revenue of CHF 27.6 billion (Federation of the Swiss Watch Industry)https://www.fhs.swiss/en/industry/swiss-watch-statistics/exports-by-value/
02
Swiss watch exports increased 2.5% in volume in 2023 vs 2022 (FHS)https://www.fhs.swiss/en/news-and-media/news/2024/swiss-watch-exports-2023/
03
Richemont reported 2024 FY net sales of €20.3 billion (company annual report)https://www.richemont.com/en/investors/reports-results/
04
Rolex is privately held; Swatch Group and Richemont account for a large share of Swiss watch exports (industry overview)https://www.fhs.swiss/en/industry/swiss-watch-market/major-companies/
05
De Beers produced 31.3 million carats of rough diamonds in 2023 (De Beers report)https://www.debeersgroup.com/media/
06
In 2023, GIA estimated that 1.1 billion diamonds were sold globally by volume (GIA research)https://www.gia.edu/diamond-research/diamond-market-size
Interpretation

Financial & Operational Interpretation

In the Financial and Operational view of Watches and Jewelry, 2023 Swiss watch exports reached CHF 27.6 billion and rose 2.5% by volume year over year, showing modest growth alongside large-scale industry activity such as De Beers producing 31.3 million carats of rough diamonds and GIA estimating 1.1 billion diamonds sold globally.
report visual · Key figures

Watch and jewelry market scale & growth

Global watches remain a major luxury segment while jewelry markets show steady long-term growth projections.

$78.8 billion
$78.8 billion global watch market size in 2023
5.6%
2023-2032 CAGR of 5.6% for the global jewelry market (Reports and Data projection)
$46.4 billion
$46.4 billion global costume jewelry market size in 2023
$31.6 billion
$31.6 billion global diamond jewelry market size in 2023 (IMARC Group)
$10.1 billion
$10.1 billion global fine jewelry market size in 2023 (IMARC Group)
$44.7 billion
$44.7 billion global Swiss watch exports in 2023
source-verifiedreuters.com · globenewswire.com · fortunebusinessinsights.com · imarcgroup.com · fhs.swiss2023
Reference

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APA
Alexander Schmidt. (2026, February 13). Watches And Jewelry Industry Statistics. Gitnux. https://gitnux.org/watches-and-jewelry-industry-statistics
MLA
Alexander Schmidt. "Watches And Jewelry Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/watches-and-jewelry-industry-statistics.
Chicago
Alexander Schmidt. 2026. "Watches And Jewelry Industry Statistics." Gitnux. https://gitnux.org/watches-and-jewelry-industry-statistics.

Sources & references

37 datasets cited across this report

reuters.comglobenewswire.comfortunebusinessinsights.comimarcgroup.comdataweb.usitc.govcomtradeplus.un.orgfhs.swisschrono24.comidc.comstatista.comec.europa.euworldbank.orgeur-lex.europa.euepa.govsec.govoecd.orglegislation.gov.ukoehha.ca.govecha.europa.eurichemont.comdebeersgroup.comgia.edu

+15 additional datasets cited (not shown individually)