GITNUX MARKETDATA REPORT 2024

Watch Brands Popularity Statistics

The statistics on watch brands popularity indicate the relative market share and consumer preference across different brands.

Last Updated: June 20, 2024

Written & Summarized by: Jannik Lindner

How we write

In this post, we explore the current landscape of watch brand popularity based on various statistical insights gathered from surveys, market shares, consumer perceptions, and sales figures. From the most reputable brands to market leaders in different regions, these statistics offer valuable insights into the dynamic world of watch preferences and trends. Dive in to discover which brands are making waves in the global watch market.

Statistic 1

"Rolex ranks as the most reputable watch brand in the world, according to 19.2 percent of respondents of a 2020 survey held in the U.S."

Statistic 2

"Following Rolex in the same survey was Omega, as the second most reputable watch brand, with a score of 12.8 percent."

Statistic 3

"Timex is the most known watch brand amongst Americans, with 84 percent of respondents aware of the brand."

Statistic 4

"Rolex dominates UK's market with a 27.6 percent market share."

Statistic 5

"Seiko is the most popular foreign watch brand in China, according to a 2019 survey, outranking both Rolex and Omega."

Statistic 6

"Switzerland is the world’s leading exporter of watches with brands like Rolex, TAG Heuer, and Patek Philippe hailing from the country."

Statistic 7

"The Apple Watch is the best-selling watch worldwide, selling almost twice as many units as the number two on the list, Rolex."

Statistic 8

"In 2020, 5 percent of U.S. respondents owned a TAG Heuer."

Statistic 9

"16% of young adults aged 18 to 34 perceive brands such as Rolex to be outdated and uncool."

Statistic 10

"Casio’s G-Shock was the most-searched digital watch brand in the U.S. in 2020."

Statistic 11

"Hublot recorded an increase in brand searches of 39% in 2020, showing a significant uptick in the brand's popularity."

Statistic 12

"The most sought-after pre-owned watch brands on eBay in 2020 were Rolex, Omega, and Breitling."

Statistic 13

"In Japan, Seiko continues to enjoy the highest brand awareness, at 99.9%."

Statistic 14

"One in three watches sold in the UK in 2019 was made by the brand Fossil."

Statistic 15

"In 2020, Citizen confirmed it was the number one watch company in the UK by volume with more than 1.1 million timepieces sold."

Statistic 16

"Tommy Hilfiger saw an 11% increase in watch sales in 2020, despite the global economic downturn."

Statistic 17

"Among new luxury personal goods consumers, around 30% had bought a luxury watch in 2020."

In conclusion, the watch industry is a dynamic and diverse market with various brands vying for the top positions in terms of reputation, market share, and popularity across different regions. Rolex emerges as a dominant force, being highly reputed in the U.S. and UK markets, while Seiko captures the attention of consumers in China and Japan. The Apple Watch stands out as the best-selling worldwide, highlighting the increasing relevance of smartwatches in the industry. The shifting preferences of consumers, with young adults perceiving traditional luxury brands as outdated and the rise in popularity of brands like G-Shock and Tommy Hilfiger, indicate a changing landscape that brands need to adapt to stay competitive. Overall, the data reflects the evolving trends and preferences in the watch market, emphasizing the need for brands to remain agile and innovative to meet consumer demands.

Jannik Lindner

Jannik is the Co-Founder of Gitnux and has been working in the digital space since 2016. He is specialized in content and tech.

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