GITNUX MARKETDATA REPORT 2024
Watch Brand Prestige Statistics
Watch brand prestige statistics provide a quantitative measure of the reputation and perceived value of different watch brands in the market.
In this post, we explore the world of luxury watch brands, uncovering key statistics that shed light on the prestige, value, and market dominance of renowned Swiss and international watchmakers. From the iconic status of Rolex to the impressive revenue figures of Chopard and the market share dynamics within the watch industry, these statistics offer a comprehensive glimpse into the high-end timepiece market landscape.
Statistic 1
"Rolex is considered the most valuable Swiss watch brand, estimated to be worth $7.9 billion."
Statistic 2
"TAG Heuer's brand value is estimated to be around $914 million in 2020."
Statistic 3
"23.7% of the search interest in Swiss watches is about Rolex, the highest amongst all brands."
Statistic 4
"Patek Philippe is the most expensive watch brand, with its products regularly fetching millions at auction."
Statistic 5
"The Omega Speedmaster is one of the most well-known wristwatches, part of every one of NASA’s piloted missions since 1965."
Statistic 6
"Hublot's Classic Fusion line is their top-selling line with growth at 48%."
Statistic 7
"Breitling, another iconic watch manufacturer, has more than 5,000 retailers worldwide."
Statistic 8
"About 18% of all timepiece units sold by Cartier in 2020 were watches."
Statistic 9
"Chopard generated approximately 562.2 million Swiss Francs revenue in 2021."
Statistic 10
"Tissot sold close to 1 million timepieces in the United States in 2019."
Statistic 11
"The market share of Swiss watch exports by price range is dominated by watches that cost over 3000 CHF."
Statistic 12
"The Fossil brand owned approximately 8% of the U.S. watch market as of 2020."
Statistic 13
"In 2020, Japan was the third-largest market for Swiss watch exports, importing a value of around 1.3 billion Swiss francs."
Statistic 14
"More than 13,000 people worldwide are employed by Swatch Group."
Statistic 15
"Rolex produces about 800,000 timepieces annually."
Statistic 16
"Income from sales of Casio's watch business amounted to approximately 155 billion yen in the fiscal year 2021."
Statistic 17
"Citizen Watch Co., a Japanese company, had a revenue of approximately 172.5 billion Japanese yen in 2020."
Statistic 18
"92% of the luxury watch market in the US in 2020 was made up of Swiss watches."
Jannik Lindner
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