GITNUX MARKETDATA REPORT 2024

Vitamin And Supplement Industry Statistics [Fresh Research]

Highlights: The Most Important Vitamin And Supplement Industry Statistics

  • 68% of U.S. adults with an annual household income of under 50 thousand U.S. dollars take dietary supplements.
  • U.S. sales of supplements containing turmeric grew by 16.9 percent in 2017 compared to 2016.
  • The market value of vitamins and supplements in Thailand decreased by 8% to 66.8 billion Thai baht in 2020, compared to the highest value in 2019.
  • 68% of U.S. adults with an annual household income of under 50 thousand U.S. dollars take dietary supplements.
  • 60% of U.S. adult users of dietary supplements increased their multivitamin supplement routine during the COVID-19 pandemic.

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The vitamin and supplement industry is one of the fastest growing sectors in the health and wellness industry. With the increasing demand for natural health products, the industry has seen a surge in growth over the past few years.

In this article, we will explore some of the most recent statistics about the vitamin and supplement industry, including market size, sales trends, and consumer demographics. We will also discuss the impact of the industry on the overall health and wellness market and how it is expected to continue to grow in the future. By understanding the current state of the vitamin and supplement industry, we can better understand how to capitalize on the potential of this lucrative sector.

Vitamin and Supplement Industry: Most Important Statistics

Sales of vitamins, minerals, and supplements products in the US increased by three percent in 2018 compared to 2016, indicating a steady growth in the industry.
The market value of vitamins and supplements in Thailand decreased by 8% to 66.8 billion Thai baht in 2020, compared to the highest value in 2019.
68% of U.S. adults with an annual household income of under 50 thousand U.S. dollars take dietary supplements.

Vitamin and Supplement Industry: Statistics Overview

U.S. sales of supplements containing turmeric grew by 16.9 percent in 2017 compared to 2016.

This shows the increasing demand for supplements containing turmeric in the United States, which indicates that consumers are becoming more aware of the potential health benefits of turmeric and are willing to invest in products containing it.

This trend could have a positive impact on the vitamin and supplement industry as a whole.

Sales of vitamins, minerals, and supplements products in the US increased by three percent in 2018 compared to 2016, indicating a steady growth in the industry.

The vitamin and supplement industry is continuing to grow, indicating that the demand for these products is increasing. This could be due to a variety of factors, such as a growing awareness of the importance of vitamins and supplements in maintaining health and wellness, or the increasing availability of these products in stores and online.

This statistic is important for businesses in the industry to understand, as it can help them plan for future growth and adjust their strategies accordingly.

The sales value of OTC vitamins and minerals in Great Britain decreased by 3% in 2021, but has generally increased since 2009, and it was the second highest-selling OTC drug in 2021.

The Vitamin and Supplement industry is still growing despite the decrease in sales in 2021, and that it is a popular choice among OTC drugs. This could be a sign of increasing consumer demand for vitamins and supplements, which could be beneficial for the industry in the long run.

The market value of vitamins and supplements in Thailand decreased by 8% to 66.8 billion Thai baht in 2020, compared to the highest value in 2019.

This provides insight into the current market value of vitamins and supplements in Thailand, as well as the trend of the market over time. This information can be used to inform decisions about investments, marketing strategies, and product development.

In 2021, the majority of consumers of “Vitamins & Other Supplements” in Great Britain were categorized as “Heavy users” (15,369,730), followed by “Light users” (1,881,650) and “Medium users” (1,510,070).

It can be used to inform marketing and product development strategies, as well as to identify potential areas of growth.

In 2021, the top three types of “Vitamins & Other Supplements” consumed in Great Britain were “Multivitamins”, “Cod liver oil/fish oils” and “Single vitamins”.

This provides insight into the types of vitamins and supplements that are most popular in Great Britain. This information can be used by manufacturers and retailers to determine which products to focus on in order to maximize their sales.

Additionally, it can be used by marketers to create targeted campaigns that are tailored to the needs of the British consumer.

68% of U.S. adults with an annual household income of under 50 thousand U.S. dollars take dietary supplements.

This demonstrates the growth of the nutritional supplement industry, particularly in protein supplements and vitamins.

It also reveals that dietary supplements are popular among those with lower incomes, showing that they are accessible to a wide range of people.

60% of U.S. adult users of dietary supplements increased their multivitamin supplement routine during the COVID-19 pandemic.

The demand for dietary supplements has increased during the pandemic, which is beneficial for the vitamin and supplement industry. This increase in demand could lead to increased sales and profits for the industry, as well as more job opportunities for those involved in the industry.

26% of adult U.S. supplement users reported taking calcium supplements, with the other top 4 being vitamin D, vitamin C, multivitamins, and vitamin B/B complex.

This shows the current trends in the Vitamin and Supplement Industry. It shows that calcium supplements are the most popular, followed by vitamin D, vitamin C, multivitamins, and vitamin B/B complex. This information can be used to inform marketing and product development strategies for companies in the industry.

12% of surveyed U.S. adults reported taking energy drinks/gels, protein powder, energy bars, creatine, and meal replacements as their top 5 sport nutrition or weight loss supplements.

This shows the types of supplements that are most popular among U.S. adults, which can help inform companies in the industry as to what types of products to focus on. Additionally, it shows that the industry is seeing significant growth in protein supplements and vitamins, which is a positive sign for the industry.

Conclusion

The vitamin and supplement industry is a booming business, with a wide variety of products available to consumers. The industry is projected to continue to grow in the coming years, with an estimated value of $122 billion by 2024.

With the increasing popularity of natural health products, the industry is likely to continue to grow and expand. Consumers should be aware of the potential risks associated with taking vitamins and supplements, and should always consult with their doctor before beginning any new supplement regimen.

References

1 – https://www.statista.com/statistics/900245/sales-growth-of-vitamins-and-supplements-by-ingredient-us/

2 – https://www.statista.com/statistics/901236/annual-sales-growth-of-vitamins-minerals-and-supplements-in-the-us/

3 – https://www.statista.com/statistics/521713/otc-vitamins-and-minerals-sales-value-great-britain/

4 – https://www.statista.com/statistics/1294538/thailand-vitamin-and-supplement-market-value/

5 – https://www.statista.com/statistics/724234/vitamins-cod-liver-oil-and-other-supplement-users-great-britain-uk/

6 – https://www.statista.com/statistics/724327/users-of-vitamins-cod-liver-oils-and-other-supplements-britain-uk/

7 – https://www.statista.com/statistics/1180263/dietary-supplement-usage-us-adults-by-household-income/

8 – https://www.statista.com/statistics/1180337/top-dietary-supplement-usage-growth-due-to-covid-us-adults/

9 – https://www.statista.com/statistics/308344/top-vitamin-and-mineral-supplement-types-used-by-us-adults/

10 – https://www.statista.com/statistics/308347/top-sport-nutrition-or-weight-management-supplement-types-in-us-adults/

FAQs

What are the health benefits of taking vitamins and supplements?

Vitamins and supplements can help to improve overall health, reduce the risk of chronic diseases, and provide essential nutrients that may be missing from the diet.

What are the most popular vitamins and supplements?

The most popular vitamins and supplements include multivitamins, omega-3 fatty acids, probiotics, vitamin D, and calcium.

Are vitamins and supplements safe?

Vitamins and supplements are generally safe, but it is important to talk to your doctor before taking any new supplement.

How do vitamins and supplements interact with medications?

Vitamins and supplements can interact with medications, so it is important to talk to your doctor before taking any new supplement.

What is the difference between vitamins and supplements?

Vitamins are essential nutrients that the body needs to function properly, while supplements are additional nutrients that can be taken to support overall health and wellness.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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