GITNUXREPORT 2025

Video Attention Span Statistics

Videos under two minutes boost engagement and retain audience efficiently.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

50% of mobile users watch videos in portrait mode

Statistic 2

The growth of live videos on social media saw a 99% increase from 2020 to 2022

Statistic 3

80% of marketers note an increase in engagement when using live videos

Statistic 4

88% of marketers reported that video gives them a positive ROI

Statistic 5

41% of marketers say video is the type of content with the best ROI

Statistic 6

66% of marketers say video has the highest ROI of all content types

Statistic 7

89% of marketers believe that video provides a good ROI

Statistic 8

70% of viewers watch videos on mobile devices

Statistic 9

60% of people prefer to watch videos from brands they support

Statistic 10

90% of users watch videos on YouTube, making it the most popular platform for video consumption

Statistic 11

55% of people watch videos on social media daily

Statistic 12

85% of Facebook videos are watched without sound

Statistic 13

About 72% of consumers prefer watching short-form videos on mobile

Statistic 14

True or false: 85% of Facebook videos are watched without sound

Statistic 15

66% of people prefer watching videos over reading articles

Statistic 16

58% of videos are watched on mobile devices

Statistic 17

The average in-stream ad viewability rate is approximately 65%

Statistic 18

51% of consumers say they’ve become more interested in a brand after watching a video from them

Statistic 19

80% of consumers say that "brand storytelling" in videos influences their purchasing decisions

Statistic 20

64% of consumers said they’ve bought a product after watching a branded video on social media

Statistic 21

54% of consumers want to see more video content from brands they support

Statistic 22

81% of businesses use video marketing as a primary marketing tool

Statistic 23

70% of consumers prefer to learn about a product via video rather than text

Statistic 24

91% of consumers want to see more videos from brands they support

Statistic 25

52% of consumers say watching videos increased their confidence in making purchase decisions

Statistic 26

86% of businesses use video as a marketing tool, up from 61% in 2016

Statistic 27

Video content is 50 times more likely to drive organic search rankings than plain text

Statistic 28

84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video

Statistic 29

Around 54% of consumers want to see videos from brands more often

Statistic 30

63% of consumers said they’ve been convinced to purchase after watching a product video

Statistic 31

74% of viewers say they are more likely to watch a video if it contains humor

Statistic 32

61% of consumers make a purchase after watching branded videos on social media

Statistic 33

78% of viewers claim that watching a video makes them more confident in making a purchase decision

Statistic 34

73% of consumers say that seeing a product in a video makes them more likely to buy it

Statistic 35

64% of viewers are more likely to buy a product after watching a product video

Statistic 36

The average attention span for watching online videos is approximately 8.25 seconds

Statistic 37

20% of viewers drop off within the first 10 seconds of a video

Statistic 38

Videos under 2 minutes long account for 59% of consumers' most preferred video length

Statistic 39

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text

Statistic 40

92% of mobile video consumers share videos with others

Statistic 41

75% of users watch videos on social media at least once a day

Statistic 42

The ideal length for a video to maximize engagement is approximately 2 minutes

Statistic 43

Viewers spend 88% more time on websites that contain videos

Statistic 44

50% of viewers will watch a video to completion if it lasts less than 2 minutes

Statistic 45

74% of users sit through an entire online video if it is interesting and engaging

Statistic 46

65% of viewers watch at least three-quarters of a video

Statistic 47

68% of consumers say that poor video quality negatively impacts their perception of the brand

Statistic 48

74% of viewers are more likely to watch a video if it has captions

Statistic 49

Videos that are personalized see a 20% higher engagement rate

Statistic 50

Engagement rates for videos on social media are 48% higher than for static posts

Statistic 51

57% of viewers will watch a complete video if it’s under 60 seconds

Statistic 52

The click-through rate for videos embedded in emails is 2x higher than static images

Statistic 53

55% of influencers use videos to increase engagement

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Key Highlights

  • The average attention span for watching online videos is approximately 8.25 seconds
  • 20% of viewers drop off within the first 10 seconds of a video
  • 70% of viewers watch videos on mobile devices
  • Videos under 2 minutes long account for 59% of consumers' most preferred video length
  • The average in-stream ad viewability rate is approximately 65%
  • 51% of consumers say they’ve become more interested in a brand after watching a video from them
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
  • 60% of people prefer to watch videos from brands they support
  • 92% of mobile video consumers share videos with others
  • 75% of users watch videos on social media at least once a day
  • The ideal length for a video to maximize engagement is approximately 2 minutes
  • 80% of consumers say that "brand storytelling" in videos influences their purchasing decisions
  • 64% of consumers said they’ve bought a product after watching a branded video on social media

Did you know that despite only holding our attention for about 8 seconds, online videos have become a powerful tool—especially when kept under two minutes—that can boost brand awareness, drive sales, and influence purchasing decisions across digital platforms?

Device Preferences

  • 50% of mobile users watch videos in portrait mode

Device Preferences Interpretation

With half of mobile viewers consuming videos in portrait mode, content creators must adapt to this vertical landscape—it's no longer just a preference, but a digital posture of the modern viewer.

Live and Social Media Video Trends

  • The growth of live videos on social media saw a 99% increase from 2020 to 2022
  • 80% of marketers note an increase in engagement when using live videos

Live and Social Media Video Trends Interpretation

With live videos surging by 99% from 2020 to 2022 and 80% of marketers confirming heightened engagement, it's clear that social media audiences prefer their content live, loud, and in real-time—making it a digital age must-watch.

Marketing Impact and ROI of Video

  • 88% of marketers reported that video gives them a positive ROI
  • 41% of marketers say video is the type of content with the best ROI
  • 66% of marketers say video has the highest ROI of all content types
  • 89% of marketers believe that video provides a good ROI

Marketing Impact and ROI of Video Interpretation

With nearly 9 out of 10 marketers lauding video as the ultimate ROI champion, it's clear that in the digital marketing arena, if you’re not investing in video, you're betting on the losing side of the ROI race.

Video Consumption and Device Preferences

  • 70% of viewers watch videos on mobile devices
  • 60% of people prefer to watch videos from brands they support
  • 90% of users watch videos on YouTube, making it the most popular platform for video consumption
  • 55% of people watch videos on social media daily
  • 85% of Facebook videos are watched without sound
  • About 72% of consumers prefer watching short-form videos on mobile
  • True or false: 85% of Facebook videos are watched without sound
  • 66% of people prefer watching videos over reading articles
  • 58% of videos are watched on mobile devices

Video Consumption and Device Preferences Interpretation

With the majority of viewers glued to their phones, consuming video content silently and swiftly, brands must craft concise, mobile-friendly videos that captivate support-driven audiences on platforms like YouTube and Facebook, where silence is golden and attention spans are fleeting.

Video Content Strategies and Effectiveness

  • The average in-stream ad viewability rate is approximately 65%
  • 51% of consumers say they’ve become more interested in a brand after watching a video from them
  • 80% of consumers say that "brand storytelling" in videos influences their purchasing decisions
  • 64% of consumers said they’ve bought a product after watching a branded video on social media
  • 54% of consumers want to see more video content from brands they support
  • 81% of businesses use video marketing as a primary marketing tool
  • 70% of consumers prefer to learn about a product via video rather than text
  • 91% of consumers want to see more videos from brands they support
  • 52% of consumers say watching videos increased their confidence in making purchase decisions
  • 86% of businesses use video as a marketing tool, up from 61% in 2016
  • Video content is 50 times more likely to drive organic search rankings than plain text
  • 84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video
  • Around 54% of consumers want to see videos from brands more often
  • 63% of consumers said they’ve been convinced to purchase after watching a product video
  • 74% of viewers say they are more likely to watch a video if it contains humor
  • 61% of consumers make a purchase after watching branded videos on social media
  • 78% of viewers claim that watching a video makes them more confident in making a purchase decision
  • 73% of consumers say that seeing a product in a video makes them more likely to buy it
  • 64% of viewers are more likely to buy a product after watching a product video

Video Content Strategies and Effectiveness Interpretation

With over 80% of consumers craving more brand storytelling through videos, it's clear that while capturing 65% of viewers' attention is a feat, truly engaging and convincing them—often with humor—transforms passive watchers into confident buyers, making video marketing not just effective but essential in today's digital economy.

Viewer Engagement and Retention

  • The average attention span for watching online videos is approximately 8.25 seconds
  • 20% of viewers drop off within the first 10 seconds of a video
  • Videos under 2 minutes long account for 59% of consumers' most preferred video length
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
  • 92% of mobile video consumers share videos with others
  • 75% of users watch videos on social media at least once a day
  • The ideal length for a video to maximize engagement is approximately 2 minutes
  • Viewers spend 88% more time on websites that contain videos
  • 50% of viewers will watch a video to completion if it lasts less than 2 minutes
  • 74% of users sit through an entire online video if it is interesting and engaging
  • 65% of viewers watch at least three-quarters of a video
  • 68% of consumers say that poor video quality negatively impacts their perception of the brand
  • 74% of viewers are more likely to watch a video if it has captions
  • Videos that are personalized see a 20% higher engagement rate
  • Engagement rates for videos on social media are 48% higher than for static posts
  • 57% of viewers will watch a complete video if it’s under 60 seconds
  • The click-through rate for videos embedded in emails is 2x higher than static images
  • 55% of influencers use videos to increase engagement

Viewer Engagement and Retention Interpretation

With viewers dropping off after just 8.25 seconds and 59% preferring videos under two minutes, brands better keep it short, snappy, and engaging—because in the world of online videos, every second counts and quality, captioned, personalized content is king.

Sources & References