In 2023, the US pet industry spent $136.8 billion total, a 7% jump from 2022, with pet food alone reaching $58.0 billion. Even more telling, 78% of industry growth is tied to humanization and premium products are projected to rise through 2030, while e-commerce pet sales are expected to grow 20% annually to 2028. That kind of momentum makes the breakdown behind the totals worth a closer look, especially when household spending averages differ so sharply between dog and cat owners.
Key Takeaways
- Average annual spending per U.S. dog-owning household $1,381 in 2023.
- Average spending per cat-owning U.S. household $788 in 2023.
- U.S. pet owners spent $58 billion on pet food in 2023.
- 78% of U.S. pet industry growth driven by humanization trend 2023.
- Premium pet food segment to grow at 7.5% CAGR to 2030 U.S.
- E-commerce pet sales projected 20% annual growth to 2028.
- The U.S. pet industry reached total expenditures of $136.8 billion in 2023, marking a 7% increase from 2022.
- U.S. pet industry sales grew by 8.1% in 2021 to reach $123.6 billion.
- The pet food segment alone generated $58.0 billion in U.S. sales in 2023.
- 66.5 million U.S. households owned dogs in 2023-2024.
- 46.5 million U.S. households owned cats in 2023-2024.
- 86.9 million U.S. households have at least one pet in 2023.
- Dog food sales accounted for 52% of total pet food spending in 2023.
- Wet cat food sales reached $7.8 billion in U.S. 2023.
- Pet treats and chews generated $12.7 billion in 2023 U.S.
In 2023, U.S. pet spending hit $136.8 billion, driven by growing humanization and food demand.
Related reading
01 · Category
Consumer Spending Patterns30 stats
01
Average annual spending per U.S. dog-owning household $1,381in 2023.
02
Average spending per cat-owning U.S. household $788in 2023.
03
U.S. pet owners spent $58 billion on pet food in 2023.
04
40% of U.S. pet spending on food and treats in 2023.
05
Vet care spending by U.S. pet owners $36.3 billion in 2023.
06
Supplies and OTC meds cost U.S. owners $30.8 billion yearly 2023.
07
67% of U.S. dog owners bought premium food in 2023.
08
25% increase in U.S. pet grooming service spending 2020-2023.
09
U.S. pet parents spent $1.3 billion on insurance premiums 2023.
10
Average vet bill spending per U.S. pet $500annually 2023.
11
55% of U.S. pet owners splurge on holiday gifts for pets 2023.
12
Online pet purchases average $250per U.S. shopper yearly 2023.
13
32% of spending on pet supplies from big-box retailers 2023.
14
U.S. Gen Z pet spenders allocate 15% more than average 2023.
15
Pet treat spending per capita $45in U.S. 2023.
16
48% of U.S. owners increased pet health spending post-COVID 2023.
17
Average toy spending $112per dog household U.S. 2023.
18
Boarding and daycare costs averaged $1,200per pet yearly 2023.
19
Premium pet food spending up 12% among millennials 2023.
20
U.S. pet apparel spending totaled $2.1 billion in 2023.
21
61% of dog owners buy health supplements annually 2023.
22
Average OTC med spend $89per cat household U.S. 2023.
23
Training service spending $800 million in U.S. 2023.
24
73% of U.S. pet owners shop sales for supplies 2023.
25
Pet food wet vs dry spending 35% wet in U.S. 2023.
26
U.S. pet owners under 30 spend 20% more on tech gadgets 2023.
27
Holiday pet spending peaks at $1 billion Black Friday 2023.
28
42% of spending on natural/organic pet products 2023.
29
Average annual food spend per fish-owning household $2502023.
30
U.S. dog food segment spending $32 billion in 2023.
Interpretation
Consumer Spending Patterns Interpretation
In 2023, U.S. pet owners directed $58 billion to pet food and spent 40% of their total pet budget on food and treats, showing that consumer spending patterns are heavily centered on daily nutrition.
02 · Category
Industry Trends And Projections28 stats
01
78% of U.S. pet industry growth driven by humanization trend 2023.
02
Premium pet food segment to grow at 7.5% CAGR to 2030 U.S.
03
E-commerce pet sales projected 20% annual growth to 2028.
04
Pet humanization leading to 15% rise in service spending by 2025.
05
Sustainable pet products market to hit $5 billion by 2027 U.S.
06
Telemedicine vet visits up 50% post-2020, 30% of consults 2023.
07
Plant-based pet food growing 25% yearly to 2030.
08
Pet tech adoption rate 35% among owners by 2025 projection.
09
Senior pet care products CAGR 8.2% to 2030 U.S.
10
Direct-to-consumer pet brands up 40% since 2020.
11
CBD pet products sales to reach $1.7 billion by 2025.
12
Subscription boxes for pets 12 million users by 2024 U.S.
13
Obesity management pet foods growing 10% CAGR.
14
Multi-pet household trend up 18% since 2019.
15
Female pet ownership driving wellness trends 2023-2030.
16
Gen Z to account for 30% of pet spending by 2030.
17
Indoor pet entertainment products surge 22% post-pandemic.
18
Personalized pet nutrition via DNA tests rising 35% yearly.
19
Zero-waste pet products projected $2 billion by 2028.
20
Robotic pet sitters market CAGR 15% to 2030.
21
Allergy-friendly pet foods up 28% in sales 2023-2025.
22
Virtual pet adoption platforms growing 40% yearly.
23
Pet mental health products $800 million by 2027 projection.
24
Home delivery pet food 45% of sales by 2025 forecast.
25
Exotic pet ownership rising 12% among urban millennials.
26
AI-driven pet health monitoring devices CAGR 18% to 2030.
27
Vegan pet treats market to $500 million by 2026 U.S.
28
Pet-inclusive travel services up 25% by 2025.
Interpretation
Industry Trends And Projections Interpretation
The U.S. pet industry is being shaped by consumer humanization with 78% of growth in 2023 tied to this trend, and the momentum is projected to keep lifting demand across premium food, services, and digital channels such as e commerce growing 20% annually through 2028.
03 · Category
Market Size And Revenue30 stats
01
The U.S. pet industry reached total expenditures of $136.8 billion in 2023, marking a 7% increase from 2022.
02
U.S. pet industry sales grew by 8.1% in 2021 to reach $123.6 billion.
03
The pet food segment alone generated $58.0 billion in U.S. sales in 2023.
04
Overall U.S. pet supplies and over-the-counter (OTC) medicine sales hit $30.8 billion in 2023.
05
Vet care and product sales in the U.S. totaled $36.3 billion in 2023.
06
U.S. pet industry market value projected to reach $147 billion by 2024.
07
Pet services and supplies market in U.S. valued at $25.7 billion in 2022.
08
Total U.S. pet industry expenditures increased 6.5% from 2021 to 2022.
09
U.S. pet accessories market size was $9.2 billion in 2023.
10
The U.S. pet grooming products market reached $2.8 billion in 2023.
11
U.S. pet industry e-commerce sales accounted for $12.5 billion in 2023.
12
Total U.S. pet food and treat sales were $61.2 billion in 2022.
13
U.S. veterinary services market size estimated at $40.1 billion in 2023.
14
Pet insurance premiums in U.S. totaled $1.8 billion in 2023.
15
U.S. pet boarding and daycare services generated $2.5 billion in 2023.
16
The U.S. pet treats market was valued at $12.7 billion in 2023.
17
U.S. raw pet food market size reached $1.6 billion in 2023.
18
Total U.S. pet industry growth rate CAGR projected at 6.2% from 2023-2030.
19
U.S. pet apparel market valued at $1.9 billion in 2023.
20
Pet technology market in U.S. hit $2.1 billion in 2023.
21
U.S. pet waste management products market size $1.2 billion in 2023.
22
Total U.S. pet industry retail sales through specialty channels $45.3 billion in 2023.
23
U.S. online pet product sales grew 15% to $10.2 billion in 2022.
24
Pet furniture market in U.S. valued at $2.4 billion in 2023.
25
U.S. reptile pet products market size $1.1 billion in 2023.
26
Bird pet supplies market in U.S. reached $1.5 billion in 2023.
27
U.S. small animal pet products market $900 million in 2023.
28
Aquatic pet products sales in U.S. totaled $1.3 billion in 2023.
29
U.S. pet health insurance market projected to $4.5 billion by 2028.
30
Live animal sales in U.S. pet channels $2.6 billion in 2023.
Interpretation
Market Size And Revenue Interpretation
In the U.S. pet market, total spending climbed to $136.8 billion in 2023, a 7% jump from 2022, while the industry is projected to reach about $147 billion by 2024, underscoring sustained market growth and expanding revenue across pet categories.
More related reading
04 · Category
Pet Ownership Demographics29 stats
01
66.5 million U.S. households owned dogs in 2023-2024.
02
46.5 million U.S. households owned cats in 2023-2024.
03
86.9 million U.S. households have at least one pet in 2023.
04
Dog ownership rate among U.S. households is 44% in 2023.
05
Cat ownership stands at 29% of U.S. households in 2023.
06
24% of U.S. households own freshwater fish in 2023.
07
Bird ownership in 10% of U.S. households in 2023-2024.
08
Reptile ownership reached 6% of U.S. households in 2023.
09
70% of U.S. millennials own pets, highest among generations.
10
62% of Gen Z Americans own pets in 2023.
11
51% of baby boomers in U.S. own pets as of 2023.
12
38 million U.S. households own multiple pets in 2023.
13
Rural U.S. households pet ownership rate 69% vs 59% urban in 2023.
14
82% of U.S. pet owners consider pets family members in 2023.
15
Single-person U.S. households pet ownership at 49% in 2023.
16
Hispanic U.S. households pet ownership rate 57% in 2023.
17
African American households pet ownership 42% in 2023.
18
Asian American pet ownership rate 51% in U.S. 2023.
19
15.9 million U.S. households own saltwater fish in 2023.
20
Small animal ownership (rabbits, etc.) 5% of U.S. households 2023.
21
Horse ownership in 1.6% of U.S. households in 2023.
22
28 million pet dogs owned by Americans aged 18-34 in 2023.
23
Elderly (65+) U.S. pet ownership rate 37% in 2023.
24
Renters in U.S. pet ownership at 53% vs 62% homeowners 2023.
25
65% of U.S. pet-owning households have dogs only in 2023.
26
Female-headed U.S. households pet ownership 58% in 2023.
27
11 million U.S. households own birds in 2023-2024.
28
6 million U.S. households own reptiles in 2023.
29
4.5 million U.S. households own horses in 2023.
Interpretation
Pet Ownership Demographics Interpretation
In U.S. pet ownership demographics, 86.9 million households reported having at least one pet in 2023 to 2024, with dog ownership leading at 44% of households and cat ownership close behind at 29%.
05 · Category
Product And Service Categories29 stats
01
Dog food sales accounted for 52% of total pet food spending in 2023.
02
Wet cat food sales reached $7.8 billion in U.S. 2023.
03
Pet treats and chews generated $12.7 billion in 2023 U.S.
04
Raw/fresh pet food sales $1.6 billion in U.S. 2023.
05
U.S. pet collars and leashes market $1.4 billion 2023.
06
Beds and accessories for pets $4.2 billion U.S. sales 2023.
07
Grooming tools and products $2.8 billion in U.S. 2023.
08
Pet apparel and costumes $1.9 billion U.S. market 2023.
09
Toys for dogs generated $3.5 billion in U.S. 2023.
10
Cat toys sales $1.2 billion in U.S. 2023.
11
Aquatics supplies (tanks, filters) $1.3 billion U.S. 2023.
12
Bird cages and accessories $800 million U.S. 2023.
13
Reptile habitats and heating $900 million U.S. 2023.
14
Small animal bedding and habitats $600 million 2023.
15
Pet carriers and travel gear $1.1 billion U.S. 2023.
16
Health supplements for pets $2.4 billion sales 2023.
17
Flea/tick control products $3.1 billion U.S. 2023.
18
Prescription pet meds $10.5 billion in U.S. 2023.
19
Cat litter total sales $3.2 billion U.S. 2023.
20
Dry dog kibble dominant at $18.4 billion U.S. 2023.
21
Frozen raw pet food $450 million U.S. market 2023.
22
Smart feeders and bowls $500 million U.S. 2023.
23
GPS trackers for pets $300 million sales 2023.
24
Automatic litter boxes $250 million U.S. 2023.
25
Pet cameras market $400 million in U.S. 2023.
26
Dental chews for dogs $1.8 billion U.S. 2023.
27
Joint health supplements $900 million sales 2023.
28
Waste bags and disposal $700 million U.S. 2023.
29
Training pads and pee pads $500 million 2023.
Interpretation
Product And Service Categories Interpretation
In U.S. product and service categories, dog food led total pet food spending in 2023 at 52%, while strong demand for add on items showed in $12.7 billion for pet treats and chews and $7.8 billion for wet cat food.
report visual · Breakdown
Where pet spending goes (2023)
Food/treats are the biggest share, with vet care a major spend category.
55%
55% of U.S. pet owners splurge on holiday gifts for pets 2023.
45%
Home delivery pet food 45% of sales by 2025 forecast.
Reference
Cite This Report
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APA
Leah Kessler. (2026, February 13). Us Pet Industry Statistics. Gitnux. https://gitnux.org/us-pet-industry-statistics
MLA
Leah Kessler. "Us Pet Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/us-pet-industry-statistics.
Chicago
Leah Kessler. 2026. "Us Pet Industry Statistics." Gitnux. https://gitnux.org/us-pet-industry-statistics.
Sources & references
29 datasets cited across this report · attribution is report-level