Underwear Sales Revenue Statistics

In this post, we will explore a multitude of statistics related to the global underwear market, encompassing key figures from different regions, market segments, and consumer trends. From the substantial revenue generated by women’s lingerie to the projected growth of men’s underwear market, these statistics shed light on the dynamic nature of the intimate apparel industry. Read on to uncover intriguing insights into the lucrative world of underwear sales.

Statistic 1

"US lingerie market was $13.1 billion in 2019."

Statistic 2

"Men's underwear market size reached $11 billion in 2020."

Statistic 3

"Women's lingerie market accounted for over 60% of global lingerie market in 2020."

Statistic 4

"Online sales accounted for nearly 60% of underwear sales in 2020."

Statistic 5

"Asian underwear market is expected to grow at CAGR of 8.5% from 2020-2027."

Statistic 6

"The average amount each UK woman spends on lingerie per year is £100."

Statistic 7

"The German underwear market revenue reached $3 billion in 2019."

Statistic 8

"In 2019, Brazil's lingerie market was worth approximately $3.4 billion."

Statistic 9

"Athleisure trend boosted underwear industry with sales growth of 12.3% in 2019."

Statistic 10

"Men's underwear market is expected to surpass $16.7 billion by 2026."

Statistic 11

"20% of US lingerie market share was owned by Victoria's Secret in 2020."

Statistic 12

"Plus-size women's underwear market expected to reach $27.4 billion by 2025."

Statistic 13

"Luxury lingerie market is predicted to have CAGR of 7.1% from 2020 to 2025."

Statistic 14

"Briefs contributed the highest revenue, exceeding $18 billion in 2019, in men's underwear market."

Statistic 15

"Sports underwear market was valued at $8.4 billion in 2019."

Statistic 16

"Shapewear market is expected to reach $3.8 billion by 2025."

Statistic 17

"Kid's underwear market is expected to grow at a CAGR of 4.2% between 2021 and 2027."

Statistic 18

"Women's underwear market in the UK had an average growth rate of 0.5% p.a. between 2015 and 2019."

Statistic 19

"The market volume of men’s underwear in Europe was worth about 8.7 billion USD in 2020."

The statistics highlight the dynamic and diverse landscape of the global underwear market, with significant variations in market sizes, growth rates, and trends across different regions and segments. Key insights include the strong presence of women’s lingerie and online sales, the booming men’s underwear market, and the emergence of niche markets such as luxury lingerie and sports underwear. The projections for future growth, driven by factors like the athleisure trend and expanding market segments like plus-size and kids’ underwear, indicate a promising outlook for the industry. The data underscores the importance of understanding the nuances within the underwear market to capitalize on evolving consumer preferences and emerging opportunities.