GITNUXREPORT 2025

Unboxing Videos Statistics

Unboxing videos attract billions, influence purchases, and boost brand awareness significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The unboxing genre has a 70% male viewership demographic

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Young adults aged 18-24 make up 45% of unboxing video viewers

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65% of viewers watch unboxing videos on mobile devices

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Unboxing videos influence 40% of millennials' tech purchasing decisions

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The USA accounts for approximately 45% of all global unboxing video views, making it the leading market

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The most unboxed product category by age group is electronics for ages 18-34, while toys lead among children

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30% of viewers have shared an unboxing video with friends or on their social media platforms

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Unboxing videos generate over 11 billion views on YouTube annually

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The average duration of an unboxing video on YouTube is approximately 8 minutes

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60% of viewers watch unboxing videos to get a first look at the product and its packaging

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Unboxing videos account for roughly 4% of the total YouTube content in the "How-to & Style" category

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Eco-friendly packaging unboxing videos have increased by 30% over the past two years

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75% of viewers say they watch unboxing videos to see the product in real-life context before purchase

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Unboxing videos on TikTok have seen a 150% year-over-year growth

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The top unboxing videos on YouTube have over 50 million views each

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Tech gadgets dominate as the most unboxed product category, accounting for 35% of all videos

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80% of unboxing videos feature products from companies that sponsor the videos

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On average, unboxing videos receive 20% more likes than non-unboxing product videos

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The most common unboxing video length is between 5 and 10 minutes

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Unboxing videos with influencer collaborations see 2x higher engagement rates

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The rise of unboxing videos has contributed to a 15% increase in packaging innovation among brands

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DIY and eco-packaging unboxing videos are trending upward, with a growth rate of 18% annually

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The first unboxing video dates back to 2008, marking its existence for over 15 years

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The use of AR technology in unboxing videos has increased by 10% in the last year, enhancing viewer engagement

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The number of brands creating dedicated unboxing content has increased by 40% in the past three years

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85% of viewers prefer unboxing videos that include honest and detailed product reviews

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The most popular unboxing day on YouTube is Black Friday, with a 60% increase in unboxing content compared to regular days

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In 2023, unboxing videos accounted for about 12% of all influencer marketing content on social platforms

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The average unboxing video earns about 3,000 to 5,000 views per posting, depending on the creator's subscriber base

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Over 65% of unboxing videos feature products from either novelty or luxury brands, highlighting consumer interest in premium items

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The popularity of unboxing videos has led to the rise of "unboxing rooms" or dedicated filming spaces for content creators, increasing studio setups by 20%

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90% of top unboxing videos incorporate high-quality visuals and sound to enhance viewer experience

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The newsletter and blog mentions about unboxing videos have increased by 50% since 2020, indicating growing media coverage

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Unboxing videos related to subscription boxes have seen a 25% increase in popularity in recent years

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The average number of hashtags used in unboxing videos' descriptions is 7, helping in discoverability

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Unboxing videos with multiple camera angles tend to engage viewers 35% more than single-camera videos

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In 2022, unboxing content on Instagram reels increased by 60%, signifying cross-platform growth

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55% of viewers recall product details better from unboxing videos than from traditional advertisements

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Unboxing videos with humorous or entertaining narratives see 1.5x higher viewer retention rates

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Around 20% of viewers actively comment or ask questions on unboxing videos, demonstrating high engagement

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Only 15% of unboxing videos on YouTube feature explicit disclaimers about sponsored content or paid promotion

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The average viewer spends 45 seconds watching unboxing videos before deciding to continue or stop, indicating short attention spans

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The most common unboxing content adaptation is "ASMR" style videos, which account for 25% of the niche

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Post-unboxing review videos see a 20% boost in views when uploaded within 48 hours of the original unboxing video

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Over 50% of consumers say they are more likely to buy a product after watching an unboxing video

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40% of consumers have bought a product after viewing an unboxing video on social media

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Unboxing videos contribute to a 22% increase in brand awareness within targeted demographics

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The average cost per viewer for unboxing video advertising campaigns is estimated at $0.02

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70% of consumers who watch unboxing videos say they are more likely to subscribe to the content creator's channel

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82% of consumers trust influencer reviews over traditional ads, particularly in unboxing content

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The gaming industry unboxing content grew by 25% in 2023

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The unboxing niche on YouTube has seen a subscriber growth rate of 35% annually

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The global unboxing video market is projected to reach $1 billion by 2025, driven by rising consumer interest and content creator growth

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The highest earning unboxing YouTubers make over $1 million annually from ad revenue, sponsorships, and merchandise

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Key Highlights

Unboxing videos generate over 11 billion views on YouTube annually
Over 50% of consumers say they are more likely to buy a product after watching an unboxing video
The average duration of an unboxing video on YouTube is approximately 8 minutes
60% of viewers watch unboxing videos to get a first look at the product and its packaging
Unboxing videos account for roughly 4% of the total YouTube content in the "How-to & Style" category
Eco-friendly packaging unboxing videos have increased by 30% over the past two years
The unboxing genre has a 70% male viewership demographic
75% of viewers say they watch unboxing videos to see the product in real-life context before purchase
Unboxing videos on TikTok have seen a 150% year-over-year growth
40% of consumers have bought a product after viewing an unboxing video on social media
The top unboxing videos on YouTube have over 50 million views each
Tech gadgets dominate as the most unboxed product category, accounting for 35% of all videos
The gaming industry unboxing content grew by 25% in 2023

Unboxing videos have taken the digital world by storm, generating over 11 billion yearly views on YouTube and significantly influencing consumer purchasing decisions across demographics and platforms.

Audience Demographics and Behavior

The unboxing genre has a 70% male viewership demographic
Young adults aged 18-24 make up 45% of unboxing video viewers
65% of viewers watch unboxing videos on mobile devices
Unboxing videos influence 40% of millennials' tech purchasing decisions
The USA accounts for approximately 45% of all global unboxing video views, making it the leading market
The most unboxed product category by age group is electronics for ages 18-34, while toys lead among children

Audience Demographics and Behavior Interpretation

With a predominantly young and male audience streaming on mobiles and wielding unboxing videos as nearly half of millennial tech shopping influence, the genre's global stage, led by the USA, underscores the digital consumer's thrill of discovery—whether revealing the latest gadget or a toy—highlighting their power as both viewers and decision-makers.

Behavior

30% of viewers have shared an unboxing video with friends or on their social media platforms

Behavior Interpretation

With nearly a third of viewers spreading unboxing fever online, it's clear that watching products open up is now as contagious as the items themselves.

Content Trends and Engagement

Unboxing videos generate over 11 billion views on YouTube annually
The average duration of an unboxing video on YouTube is approximately 8 minutes
60% of viewers watch unboxing videos to get a first look at the product and its packaging
Unboxing videos account for roughly 4% of the total YouTube content in the "How-to & Style" category
Eco-friendly packaging unboxing videos have increased by 30% over the past two years
75% of viewers say they watch unboxing videos to see the product in real-life context before purchase
Unboxing videos on TikTok have seen a 150% year-over-year growth
The top unboxing videos on YouTube have over 50 million views each
Tech gadgets dominate as the most unboxed product category, accounting for 35% of all videos
80% of unboxing videos feature products from companies that sponsor the videos
On average, unboxing videos receive 20% more likes than non-unboxing product videos
The most common unboxing video length is between 5 and 10 minutes
Unboxing videos with influencer collaborations see 2x higher engagement rates
The rise of unboxing videos has contributed to a 15% increase in packaging innovation among brands
DIY and eco-packaging unboxing videos are trending upward, with a growth rate of 18% annually
The first unboxing video dates back to 2008, marking its existence for over 15 years
The use of AR technology in unboxing videos has increased by 10% in the last year, enhancing viewer engagement
The number of brands creating dedicated unboxing content has increased by 40% in the past three years
85% of viewers prefer unboxing videos that include honest and detailed product reviews
The most popular unboxing day on YouTube is Black Friday, with a 60% increase in unboxing content compared to regular days
In 2023, unboxing videos accounted for about 12% of all influencer marketing content on social platforms
The average unboxing video earns about 3,000 to 5,000 views per posting, depending on the creator's subscriber base
Over 65% of unboxing videos feature products from either novelty or luxury brands, highlighting consumer interest in premium items
The popularity of unboxing videos has led to the rise of "unboxing rooms" or dedicated filming spaces for content creators, increasing studio setups by 20%
90% of top unboxing videos incorporate high-quality visuals and sound to enhance viewer experience
The newsletter and blog mentions about unboxing videos have increased by 50% since 2020, indicating growing media coverage
Unboxing videos related to subscription boxes have seen a 25% increase in popularity in recent years
The average number of hashtags used in unboxing videos' descriptions is 7, helping in discoverability
Unboxing videos with multiple camera angles tend to engage viewers 35% more than single-camera videos
In 2022, unboxing content on Instagram reels increased by 60%, signifying cross-platform growth
55% of viewers recall product details better from unboxing videos than from traditional advertisements
Unboxing videos with humorous or entertaining narratives see 1.5x higher viewer retention rates
Around 20% of viewers actively comment or ask questions on unboxing videos, demonstrating high engagement
Only 15% of unboxing videos on YouTube feature explicit disclaimers about sponsored content or paid promotion
The average viewer spends 45 seconds watching unboxing videos before deciding to continue or stop, indicating short attention spans
The most common unboxing content adaptation is "ASMR" style videos, which account for 25% of the niche
Post-unboxing review videos see a 20% boost in views when uploaded within 48 hours of the original unboxing video

Content Trends and Engagement Interpretation

Unboxing videos, now a powerhouse capturing over 11 billion views annually with dynamic, high-quality, and often eco-conscious content that combines rapid viewer engagement and brand innovation—minus the disclaimers—highlight both consumer curiosity and the savvy marketing strategies shaping modern influencer culture.

Influence and Conversion Metrics

Over 50% of consumers say they are more likely to buy a product after watching an unboxing video
40% of consumers have bought a product after viewing an unboxing video on social media
Unboxing videos contribute to a 22% increase in brand awareness within targeted demographics
The average cost per viewer for unboxing video advertising campaigns is estimated at $0.02
70% of consumers who watch unboxing videos say they are more likely to subscribe to the content creator's channel
82% of consumers trust influencer reviews over traditional ads, particularly in unboxing content

Influence and Conversion Metrics Interpretation

Unboxing videos have become a virtually cost-effective marketing powerhouse—boosting brand awareness and consumer trust, and turning viewers into subscribers—proving that in the digital age, a simple box can open doors to millions.

Market Size and Growth

The gaming industry unboxing content grew by 25% in 2023
The unboxing niche on YouTube has seen a subscriber growth rate of 35% annually
The global unboxing video market is projected to reach $1 billion by 2025, driven by rising consumer interest and content creator growth
The highest earning unboxing YouTubers make over $1 million annually from ad revenue, sponsorships, and merchandise

Market Size and Growth Interpretation

With a 25% growth in 2023 and a booming market projected to hit $1 billion by 2025, the unboxing niche proves that sometimes, opening boxes is not just a reveal but a lucrative rally in the entertainment economy.