GITNUX MARKETDATA REPORT 2024
U.S.Television Industry Statistics
The U.S. television industry generated over $70 billion in revenue in 2020, with an average of 285 minutes of TV watched per day per person.
Statistic 1
"The revenue of the U.S. television industry in 2020 totaled around $156.6 billion."
Statistic 2
"As of 2021, Netflix spent about $17 billion USD on content production and licensing worldwide."
Statistic 3
"In 2019, the average American TV viewer spent 2 hours and 37 minutes per day watching TV."
Statistic 4
"As of 2017, there were 1,761 television stations in the U.S."
Statistic 5
"In 2019, CBS was the most watched network in the United States."
Statistic 6
"In 2019, the leading ad supported network in the U.S, among adults aged between 18-49, was NBC."
Statistic 7
"In the U.S, there were approximately 120.6 million TV households in the 2019–2020 TV season."
Statistic 8
"Over 50% of U.S. TV households have access to an SVOD service, DVR and pay TV."
Statistic 9
"As of February 2021, ESPN is the most expensive channel for Pay TV providers per month at $9.06."
Statistic 10
"There are over 500 scripted TV shows released in the U.S. per year as of 2019."
Statistic 11
"As of 2020, the average daily time spent on watching TV by U.S. adults was 210 minutes."
Statistic 12
"In 2020, the television industry's advertising revenue was projected to decrease by 13.8%."
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"The number of paid TV households in the United States was expected to drop to 72.7 million by 2023."
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"As of 2019, 60% of U.S. households had at least one smart TV."
Statistic 15
"In 2020, the Super Bowl was the most-watched single-network telecast in the U.S. with 99.9 million viewers."
Statistic 16
"Around 58% of Americans are predicted to use OTT platforms for video content viewing in 2021."
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"As of 2020, NBCUniversal's revenue was approximately $28 billion USD."
Statistic 18
"In 2020, approximately 6.6 million U.S. households used only antenna reception for TV watching."
Statistic 19
"The fifth season of The Crown saw an increase of 85% in average viewership time by its users in the week after it premiered on Netflix in 2020."
Statistic 20
"The most expensive TV show produced as of 2021, The Morning Show, produced by Apple TV+, cost about $15 million per episode."
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