GITNUX MARKETDATA REPORT 2024

U.S.Television Industry Statistics

The U.S. television industry generated over $70 billion in revenue in 2020, with an average of 285 minutes of TV watched per day per person.

Statistic 1

"The revenue of the U.S. television industry in 2020 totaled around $156.6 billion."

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Statistic 2

"As of 2021, Netflix spent about $17 billion USD on content production and licensing worldwide."

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Statistic 3

"In 2019, the average American TV viewer spent 2 hours and 37 minutes per day watching TV."

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Statistic 4

"As of 2017, there were 1,761 television stations in the U.S."

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Statistic 5

"In 2019, CBS was the most watched network in the United States."

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Statistic 6

"In 2019, the leading ad supported network in the U.S, among adults aged between 18-49, was NBC."

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Statistic 7

"In the U.S, there were approximately 120.6 million TV households in the 2019–2020 TV season."

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Statistic 8

"Over 50% of U.S. TV households have access to an SVOD service, DVR and pay TV."

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Statistic 9

"As of February 2021, ESPN is the most expensive channel for Pay TV providers per month at $9.06."

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Statistic 10

"There are over 500 scripted TV shows released in the U.S. per year as of 2019."

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Statistic 11

"As of 2020, the average daily time spent on watching TV by U.S. adults was 210 minutes."

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Statistic 12

"In 2020, the television industry's advertising revenue was projected to decrease by 13.8%."

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Statistic 13

"The number of paid TV households in the United States was expected to drop to 72.7 million by 2023."

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Statistic 14

"As of 2019, 60% of U.S. households had at least one smart TV."

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Statistic 15

"In 2020, the Super Bowl was the most-watched single-network telecast in the U.S. with 99.9 million viewers."

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Statistic 16

"Around 58% of Americans are predicted to use OTT platforms for video content viewing in 2021."

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Statistic 17

"As of 2020, NBCUniversal's revenue was approximately $28 billion USD."

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Statistic 18

"In 2020, approximately 6.6 million U.S. households used only antenna reception for TV watching."

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Statistic 19

"The fifth season of The Crown saw an increase of 85% in average viewership time by its users in the week after it premiered on Netflix in 2020."

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Statistic 20

"The most expensive TV show produced as of 2021, The Morning Show, produced by Apple TV+, cost about $15 million per episode."

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