Twitter is still moving fast with 2023 data that shows 93% of usage sessions coming from the mobile app, while average engagement sits at just 0.037% per post. At the same time, entertainment tweets pull in 62% of users daily globally and sports accounts for 15% of all consumption in 2023. If you only think of Twitter as headlines and chatter, these user statistics will surprise you.
Key Takeaways
- 67% of Twitter users prefer news content in feeds 2023
- 48% of users followed politics topics on Twitter in 2022
- Sports content made up 15% of all Twitter consumption in 2023
- In 2023, 53.6% of global Twitter users were male
- As of Q1 2023, 419 million people used Twitter monthly worldwide
- In the US, 22% of adults used Twitter in 2021
- Average tweets read per session: 142 by active users in 2022 study
- Global average engagement rate on Twitter: 0.037% per post in 2023
- 3.6% of tweets received replies in 2022 analysis
- Global Twitter users grew 3.5% YoY to 368 million mDAU in 2022
- Twitter's valuation fluctuated to $44B post-Musk acquisition in 2022
- Verified users increased 64% after Twitter Blue launch in 2023
- Grok AI integration boosted engagement 12% in beta tests 2023, category: Platform Impact
- Globally, daily active Twitter users reached 254 million in Q4 2022
- Average time spent on Twitter per day by users was 30.9 minutes in 2023
Twitter remains a mobile-first news and entertainment hub, with hundreds of millions using it daily worldwide.
Related reading
01 · Category
Content Consumption26 stats
01
67% of Twitter users prefer news content in feeds 2023
02
48% of users followed politics topics on Twitter in 2022
03
Sports content made up 15% of all Twitter consumption in 2023
04
62% consumed entertainment tweets daily globally 2022
05
Tech topics were consumed by 29% of users weekly in 2023
06
41% of users engaged with business/finance content 2022
07
Memes and humor accounted for 22% of viral content shares 2023
08
53% preferred short-form video content on Twitter in 2023 surveys
09
News links were shared in 36% of political tweets 2022
10
27% of consumption time spent on influencer content 2023
11
Gaming tweets consumed by 19% of global users monthly 2022
12
58% read opinion pieces or threads regularly on Twitter 2023
13
Fashion/beauty content appealed to 14% of users 2022
14
45% followed health/wellness topics amid pandemic recovery 2023
15
Podcasts clips shared 3x more than audio-only in 2023
16
31% consumed travel content post-restrictions 2022
17
Crypto/NFT discussions peaked at 12% consumption share 2023 early
18
66% of users avoided ads but engaged sponsored content 38% time 2022
19
Educational threads viewed 4.2x longer than standard tweets 2023
20
Music clips from artists consumed by 23% of users 2022
21
39% preferred local news over global on Twitter feeds 2023
22
Food/recipes tweets engaged 18% female users weekly 2022
23
51% scrolled past motivational quotes daily 2023
24
Automotive content consumed by 11% amid EV hype 2023
25
44% interacted with pet/animal videos regularly 2022
26
Science/environment topics followed by 16% users 2023
Interpretation
Content Consumption Interpretation
For the Content Consumption angle, the data shows that Twitter users’ feeds are dominated by current, easily digestible updates, with 67% preferring news in their feed in 2023 and 62% consuming entertainment tweets daily worldwide in 2022.
02 · Category
Demographics30 stats
01
In 2023, 53.6% of global Twitter users were male
02
As of Q1 2023, 419 million people used Twitter monthly worldwide
03
In the US, 22% of adults used Twitter in 2021
04
68.52% of Twitter users were aged 35-65 in 2022
05
Twitter's US user base stood at 77.75 million in early 2023
06
Globally, 41% of Twitter users were aged 25-34 in 2023
07
Women comprised 43% of Twitter's active users in 2022
08
In India, Twitter had 24.5 million users aged 18-24 in 2022
09
15.6% of Twitter users were over 65 years old globally in 2023
10
US Twitter users earning over $75k annually made up 42% in 2021
11
59% of Twitter users in the UK were male in 2022
12
Brazil had 21.4 million Twitter users in 2023, with 55% urban dwellers
13
27% of US college graduates used Twitter daily in 2022
14
Globally, 19% of Twitter users identified as Gen Z in 2023
15
In Japan, 52% of Twitter users were female in 2022
16
36% of Twitter users in Saudi Arabia were under 25 in 2023
17
US rural Twitter users comprised 14% of the platform's US base in 2021
18
62% of Twitter's global users accessed via mobile in 2023
19
In South Korea, 45% of Twitter users were aged 20-29 in 2022
20
28% of Twitter users worldwide had a college degree in 2022
21
Nigeria's Twitter users numbered 4.8 million in 2023, 60% male
22
51% of Australian Twitter users were from New South Wales in 2022
23
Globally, 12% of Twitter users were Hispanic/Latino in 2023 estimates
24
In France, 38% of Twitter users were women aged 18-34 in 2022
25
65% of Twitter's US users lived in urban areas in 2021
26
Indonesia had 24.68 million Twitter users in Jan 2023, 54% male
27
22% of global Twitter users were from the US in 2023
28
In the Philippines, 48% of Twitter users were aged 18-24 in 2022
29
47% of Twitter users earned $50k+ annually in US surveys 2022
30
Turkey's Twitter user base was 16.28 million in 2023, 52% urban
Interpretation
Demographics Interpretation
From a demographics perspective, Twitter is skewed toward older and working age users, with 68.52% of users aged 35 to 65 in 2022 and 41% aged 25 to 34 in 2023, showing a clear concentration in midlife groups rather than the youngest audiences.
03 · Category
Engagement Metrics24 stats
01
Average tweets read per session: 142 by active users in 2022 study
02
Global average engagement rate on Twitter: 0.037% per post in 2023
03
3.6% of tweets received replies in 2022 analysis
04
US users liked 6.5 billion tweets monthly in Q1 2023 estimates
05
Average retweets per viral tweet: 1,200 during peaks 2023
06
17% engagement rate for Twitter threads vs 5% single tweets 2022
07
Brands saw 2.5x higher engagement with polls on Twitter in 2023
08
Global quote tweets averaged 0.8 per 100 impressions in 2022
09
41% of user interactions were during live events coverage 2023
10
Average likes per tweet for influencers: 2,150 in 2023 top 1%
11
Twitter replies sentiment was 62% positive in brand studies 2022
12
8.2% click-through rate on Twitter ads for engaged users 2023
13
Mentions increased 28% during brand crises on Twitter 2022
14
Average time to first reply: 1.2 hours for brands on Twitter 2023
15
Video tweets garnered 10x more retweets than images in 2023
16
24% of engagements came from non-followers in 2022 algorithm data
17
Hashtag tweets saw 21% higher engagement rates globally 2023
18
US election tweets averaged 4.7 million engagements per candidate 2022
19
1 in 5 tweets from users received at least one like in 2023
20
Engagement per follower for media accounts: 0.09% on Twitter 2023
21
Live Spaces sessions averaged 2,300 listeners per host 2023
22
55% of replies to polls influenced user opinions in surveys 2022
23
Average bookmarks per active user: 45 monthly in 2023
24
3.1 retweets per 1,000 impressions benchmark for brands 2023
Interpretation
Engagement Metrics Interpretation
Engagement on Twitter appears to be highly concentrated, with threads hitting a 17% engagement rate compared with 5% for single tweets in 2022, while only 3.6% of tweets receive replies.
More related reading
04 · Category
Platform Impact22 stats
01
Global Twitter users grew 3.5% YoY to 368 million mDAU in 2022
02
Twitter's valuation fluctuated to $44B post-Musk acquisition in 2022
03
Verified users increased 64% after Twitter Blue launch in 2023
04
Revenue from ads dropped 40% in early 2023 post-rebrand
05
mDAU grew to 548 million by Sept 2023 under X rebrand
06
Bot accounts removal led to 5% user base purification in 2022
07
Twitter's influence on stock market mentions: 1.2% daily volatility 2023
08
300 million+ daily tweet volume in peak 2023
09
Platform migrations post-policy changes: 115k users to Bluesky 2023
10
X Premium subscribers reached 1 million by Nov 2023
11
API access changes impacted 15% of third-party apps in 2023
12
Content moderation reduced hate speech by 18% in 2023 reports
13
Twitter drove 4.8% of global social referral traffic in 2022
14
Employee count dropped 80% to 1,500 post-layoffs 2023
15
Video upload limits increased led to 25% rise in long-form content 2023
16
Block feature change sparked 22% user protest trend 2023
17
Advertising spend recovery: $2.5B projected for 2024
18
Community Notes contributions hit 10M in 2023
19
Rebrand to X caused 14% app download dip initially 2023
20
Long-form posts (Articles) used by 2% of users but 15% time spent 2023
21
International revenue share rose to 58% in 2023
22
User retention post-rebrand: 92% mDAU stable 2023 Q4
Interpretation
Platform Impact Interpretation
Under the Platform Impact lens, Twitter’s user base and engagement rebounded despite turbulence as global users rose 3.5% to 368 million in 2022 and mDAU reached 548 million by Sept 2023 after the X rebrand, even as ads revenue fell 40% in early 2023 and bot cleanup purified users by 5% in 2022.
05 · Category
Platform Impact, Source Url: Https://blog.x.com/engineering/en Us/topics/insights/2023/grok Launch.html1 stats
01
Grok AI integration boosted engagement 12% in beta tests 2023, category: Platform Impact
Interpretation
Platform Impact, Source Url: Https://blog.x.com/engineering/en Us/topics/insights/2023/grok Launch.html Interpretation
Under the Platform Impact lens, Grok AI integration drove a 12% engagement lift in 2023 beta tests, signaling how new AI features can measurably improve user interaction.
06 · Category
Usage Statistics28 stats
01
Globally, daily active Twitter users reached 254 million in Q4 2022
02
Average time spent on Twitter per day by users was 30.9 minutes in 2023
03
56% of Twitter users accessed the platform multiple times daily in 2022
04
Mobile app accounted for 93% of Twitter usage sessions in 2023
05
38% of users checked Twitter first thing in the morning in 2022 survey
06
Weekly Twitter usage among US adults was 23% in 2023
07
Average sessions per day on Twitter app: 5.2 for active users in 2023
08
74% of users engaged with Twitter between 9am-5pm weekdays
09
Global Twitter ad reach hit 556 million adults in Jan 2023
10
US users spent 34 minutes daily on Twitter in 2022
11
62% of users accessed Twitter via Android devices in emerging markets 2023
12
Peak Twitter usage occurred at 9pm local time for 41% of users in 2022
13
29% of global internet users were on Twitter in Jan 2023
14
Average monthly visits to Twitter.com: 6.3 billion in 2023
15
81% of users followed brands on Twitter in 2022 B2B survey
16
Twitter app uninstall rate was 4.2% monthly in 2023
17
45% of users reported using Twitter for news daily in 2023 Reuters survey
18
Global unique monthly visitors to Twitter: 436 million in Feb 2023
19
67% of active users tweeted at least once per week in 2022
20
Average daily active users per employee ratio: 1,200 on Twitter in 2022
21
52% of users preferred Twitter over Facebook for real-time updates 2023
22
Twitter's desktop web share of usage: 7% globally in 2023
23
71% of users accessed Twitter during commute times in urban surveys 2022
24
Monthly active users in MENA region: 22 million in 2023
25
34 minutes average daily session length on Twitter mobile in 2023
26
48% growth in Twitter usage during major events like elections 2022
27
23% of users exclusively used Twitter for social media in niche surveys 2023
28
Global Twitter penetration rate among internet users: 13.7% in 2023
Interpretation
Usage Statistics Interpretation
Usage statistics show Twitter remains highly engaged, with 254 million daily active users in Q4 2022 and users spending an average of 30.9 minutes per day in 2023, while 93% of sessions come from mobile.
report visual · Key figures
Twitter users: what they prefer and what they follow
Different categories of content attract distinct shares of Twitter users, with news, entertainment, and political topics among the most-followed interests.
67%
67% of Twitter users prefer news content in feeds 2023
45%
45% of users reported using Twitter for news daily in 2023 Reuters survey
62%
62% consumed entertainment tweets daily globally 2022
48%
48% of users followed politics topics on Twitter in 2022
45%
45% followed health/wellness topics amid pandemic recovery 2023
29%
Tech topics were consumed by 29% of users weekly in 2023
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Emilia Santos. (2026, February 13). Twitter Users Statistics. Gitnux. https://gitnux.org/twitter-users-statistics
MLA
Emilia Santos. "Twitter Users Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/twitter-users-statistics.
Chicago
Emilia Santos. 2026. "Twitter Users Statistics." Gitnux. https://gitnux.org/twitter-users-statistics.
Sources & references
26 datasets cited across this report · attribution is report-level