GITNUX REPORT 2024

Global Tablet Sales Statistics: Key Figures and Market Trends Revealed

2022 Tablet Sales: Insights on Market Leaders, Trends, and Projections Revealed in Comprehensive Analysis.

Author: Jannik Lindner

First published: 7/17/2024

Statistic 1

Cellular-enabled tablets accounted for 30% of all tablet sales in 2022

Statistic 2

The average tablet replacement cycle is 3.2 years

Statistic 3

Tablet sales for gaming purposes increased by 12% in 2022

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Tablet sales for children's education grew by 37% in 2022

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Tablet sales for digital art and design increased by 15% in 2022

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2-in-1 detachable tablets accounted for 22% of all tablet sales in 2022

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Education sector accounted for 15% of tablet sales in 2022

Statistic 8

Enterprise tablet adoption increased by 17% in 2022

Statistic 9

The healthcare sector saw a 25% increase in tablet adoption in 2022

Statistic 10

Tablet sales for remote patient monitoring increased by 30% in 2022

Statistic 11

Tablet sales for in-flight entertainment systems grew by 22% in 2022

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Tablet sales for point-of-sale systems in retail increased by 18% in 2022

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Tablet sales for digital menu boards in restaurants increased by 25% in 2022

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Tablet sales for warehouse management systems increased by 20% in 2022

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Tablet sales for digital signage in transportation hubs grew by 28% in 2022

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Tablet sales for interactive kiosks in museums and galleries grew by 23% in 2022

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Tablet sales for digital textbooks in higher education increased by 19% in 2022

Statistic 18

Tablet sales for mobile point-of-care in healthcare grew by 32% in 2022

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Tablet sales are projected to reach 122.1 million units by 2025

Statistic 20

Apple led the tablet market with a 38% share in Q4 2022

Statistic 21

Samsung held a 21.5% market share in the global tablet market in Q4 2022

Statistic 22

Lenovo captured 9.5% of the global tablet market share in 2022

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Amazon Fire tablets held an 8.7% market share in 2022

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Huawei's tablet market share dropped to 2.7% in 2022

Statistic 25

Microsoft Surface tablets held a 3.2% market share in 2022

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TCL entered the top 5 tablet vendors list with a 3.8% market share in 2022

Statistic 27

Xiaomi's tablet market share reached 2.5% globally in 2022

Statistic 28

Realme entered the tablet market with a 1.2% global market share in 2022

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Oppo's tablet market share reached 1.8% globally in 2022

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Vivo entered the tablet market with a 0.8% global market share in 2022

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Nokia re-entered the tablet market with a 0.5% global market share in 2022

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Motorola's tablet market share reached 1.3% globally in 2022

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OnePlus entered the tablet market with a 0.7% global market share in 2022

Statistic 34

Honor's tablet market share reached 1.5% globally in 2022

Statistic 35

Global tablet shipments reached 150.1 million units in 2022

Statistic 36

Tablet sales grew by 13.6% year-over-year in 2020 due to remote work and learning

Statistic 37

Android tablets accounted for 51% of global tablet shipments in 2022

Statistic 38

iPad Pro 12.9-inch was the best-selling premium tablet in 2022

Statistic 39

The average selling price of tablets was $404 in 2022

Statistic 40

The average screen size of tablets sold in 2022 was 10.5 inches

Statistic 41

The average storage capacity of tablets sold in 2022 was 128GB

Statistic 42

The average battery life of tablets sold in 2022 was 10 hours

Statistic 43

The average processor speed of tablets sold in 2022 was 2.3 GHz

Statistic 44

The average RAM capacity of tablets sold in 2022 was 4GB

Statistic 45

The average camera resolution of tablets sold in 2022 was 8 megapixels

Statistic 46

The average weight of tablets sold in 2022 was 490 grams

Statistic 47

The average display resolution of tablets sold in 2022 was 2048x1536 pixels

Statistic 48

The average number of CPU cores in tablets sold in 2022 was 8

Statistic 49

The average graphics processor (GPU) performance of tablets sold in 2022 increased by 15%

Statistic 50

The average battery capacity of tablets sold in 2022 was 7500 mAh

Statistic 51

The average screen refresh rate of tablets sold in 2022 was 90 Hz

Statistic 52

The average fast charging power of tablets sold in 2022 was 30W

Statistic 53

China was the largest tablet market in 2022, with 36 million units sold

Statistic 54

Tablet sales in North America reached 45.2 million units in 2022

Statistic 55

Tablet sales in India grew by 22% year-over-year in 2022

Statistic 56

Tablet sales in Western Europe declined by 10.1% in 2022

Statistic 57

Tablet sales in Japan decreased by 5.8% year-over-year in 2022

Statistic 58

Tablet sales in Latin America grew by 7.3% in 2022

Statistic 59

Tablet sales in the Middle East and Africa region increased by 5.2% in 2022

Statistic 60

Tablet sales in Australia increased by 3.7% year-over-year in 2022

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Tablet sales in Southeast Asia grew by 12.5% in 2022

Statistic 62

Tablet sales in Canada grew by 2.3% year-over-year in 2022

Statistic 63

Tablet sales in Russia declined by 15.2% in 2022

Statistic 64

Tablet sales in Turkey increased by 8.7% year-over-year in 2022

Statistic 65

Tablet sales in South Africa grew by 6.2% in 2022

Statistic 66

Tablet sales in Mexico grew by 4.8% year-over-year in 2022

Statistic 67

Tablet sales in the United Arab Emirates increased by 7.5% in 2022

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Summary

  • Global tablet shipments reached 150.1 million units in 2022
  • Apple led the tablet market with a 38% share in Q4 2022
  • Android tablets accounted for 51% of global tablet shipments in 2022
  • The average selling price of tablets was $404 in 2022
  • Tablet sales are projected to reach 122.1 million units by 2025
  • Education sector accounted for 15% of tablet sales in 2022
  • China was the largest tablet market in 2022, with 36 million units sold
  • iPad Pro 12.9-inch was the best-selling premium tablet in 2022
  • Tablet sales grew by 13.6% year-over-year in 2020 due to remote work and learning
  • Samsung held a 21.5% market share in the global tablet market in Q4 2022
  • 2-in-1 detachable tablets accounted for 22% of all tablet sales in 2022
  • The average tablet replacement cycle is 3.2 years
  • Tablet sales in North America reached 45.2 million units in 2022
  • Enterprise tablet adoption increased by 17% in 2022
  • Lenovo captured 9.5% of the global tablet market share in 2022

Move over, paper and pen – its time for the digital age to shine! With global tablet shipments hitting a whopping 150.1 million units in 2022, it seems like everyone is getting their hands on these sleek gadgets. From Apples dominance with a 38% market share to the rise of Android tablets accounting for 51% of the market, the tablet world is buzzing with activity. And with tablet sales projected to reach 122.1 million units by 2025, its clear that the world is embracing this tech revolution faster than you can say iPad Pro 12.9-inch!

Connectivity

  • Cellular-enabled tablets accounted for 30% of all tablet sales in 2022

Interpretation

In a world where staying connected is just as important as staying caffeinated, it seems that cellular-enabled tablets have found their niche amongst tech-savvy consumers. Accounting for a solid 30% of all tablet sales in 2022, these portable powerhouses have proven that in the battle of convenience versus connectivity, the latter may just be the reigning champ. So, whether you're binge-watching your favorite show on-the-go or firing off emails from the palm of your hand, it appears that cellular-enabled tablets have firmly cemented their status as the must-have gadget du jour.

Consumer Behavior

  • The average tablet replacement cycle is 3.2 years
  • Tablet sales for gaming purposes increased by 12% in 2022
  • Tablet sales for children's education grew by 37% in 2022
  • Tablet sales for digital art and design increased by 15% in 2022

Interpretation

In a world where tablets have become the Swiss Army knife of modern technology, the statistics paint a vivid picture of our evolving needs and desires. From gaming gurus to budding Picassos in the making, it seems everyone has found their niche in the tablet world. With an average replacement cycle of 3.2 years, it appears that users are holding on to their trusty companions longer, perhaps waiting for that perfect moment to upgrade to the next shiny innovation. As tablet sales for gaming, children's education, and digital art and design skyrocket, one thing is clear: whether in the virtual battlefield, the colorful classroom, or the digital canvas, tablets have firmly established themselves as indispensable tools for creativity, learning, and play.

Form Factors

  • 2-in-1 detachable tablets accounted for 22% of all tablet sales in 2022

Interpretation

In a world where gadgets seem to multiply faster than bunnies on caffeine, the rise of 2-in-1 detachable tablets commanding a 22% share of all tablet sales in 2022 is a testament to our insatiable hunger for multi-functional devices. Like a modern-day Swiss Army knife, these versatile devices offer the convenience of a tablet with the productivity of a laptop, appealing to the tech-savvy crowd who demand more bang for their buck in the digital age. It seems the era of being torn between choosing between a tablet and a laptop is as outdated as a flip phone in a smartphone world.

Industry Verticals

  • Education sector accounted for 15% of tablet sales in 2022
  • Enterprise tablet adoption increased by 17% in 2022
  • The healthcare sector saw a 25% increase in tablet adoption in 2022
  • Tablet sales for remote patient monitoring increased by 30% in 2022
  • Tablet sales for in-flight entertainment systems grew by 22% in 2022
  • Tablet sales for point-of-sale systems in retail increased by 18% in 2022
  • Tablet sales for digital menu boards in restaurants increased by 25% in 2022
  • Tablet sales for warehouse management systems increased by 20% in 2022
  • Tablet sales for digital signage in transportation hubs grew by 28% in 2022
  • Tablet sales for interactive kiosks in museums and galleries grew by 23% in 2022
  • Tablet sales for digital textbooks in higher education increased by 19% in 2022
  • Tablet sales for mobile point-of-care in healthcare grew by 32% in 2022

Interpretation

In 2022, the world of tablets experienced a remarkable renaissance across various sectors, becoming ubiquitous tools in the ever-evolving landscape of modern industries. From classrooms to boardrooms, hospitals to airports, and retail to hospitality, tablets have truly emerged as versatile workhorses, adapting to the diverse needs of different sectors with finesse. The data paints a vivid picture of tablets seamlessly integrating into critical operations, whether it's enhancing patient care through remote monitoring, boosting retail transactions with point-of-sale systems, or even transporting travelers to new heights with in-flight entertainment. As these sleek devices continue to carve out their niche in the digital realm, it's evident that the era of tablets is far from over; in fact, it's just getting started!

Market Projections

  • Tablet sales are projected to reach 122.1 million units by 2025

Interpretation

In a world where screens seem to multiply faster than rabbits on caffeine, the humble tablet stands tall, defying the naysayers who predicted its demise with projections of 122.1 million units sold by 2025. Call it a comeback or simply call it convenience in a sleek little package, but one thing is clear: this rectangular beast isn't ready to be relegated to the tech graveyard just yet. So, to all the skeptics out there - looks like the tablet still has some tricks up its sleeve, and it's here to stay.

Market Share

  • Apple led the tablet market with a 38% share in Q4 2022
  • Samsung held a 21.5% market share in the global tablet market in Q4 2022
  • Lenovo captured 9.5% of the global tablet market share in 2022
  • Amazon Fire tablets held an 8.7% market share in 2022
  • Huawei's tablet market share dropped to 2.7% in 2022
  • Microsoft Surface tablets held a 3.2% market share in 2022
  • TCL entered the top 5 tablet vendors list with a 3.8% market share in 2022
  • Xiaomi's tablet market share reached 2.5% globally in 2022
  • Realme entered the tablet market with a 1.2% global market share in 2022
  • Oppo's tablet market share reached 1.8% globally in 2022
  • Vivo entered the tablet market with a 0.8% global market share in 2022
  • Nokia re-entered the tablet market with a 0.5% global market share in 2022
  • Motorola's tablet market share reached 1.3% globally in 2022
  • OnePlus entered the tablet market with a 0.7% global market share in 2022
  • Honor's tablet market share reached 1.5% globally in 2022

Interpretation

In a tech landscape resembling a crowded digital bazaar, Apple continues to reign supreme, wielding its sleek iPad scepter to maintain a commanding 38% share of the tablet market in Q4 of 2022. Samsung, Lenovo, and the eclectic mix of contenders such as Amazon, Microsoft, and TCL jostle for their own slice of the pie, each brand showcasing its unique flair in a modern-day tablet showdown. While some giants stumble - Huawei's once lofty position taking a tumble - newcomers like Realme and OnePlus bravely enter the arena with ambitious market shares, signaling a dynamic dance of innovation and competition in the ever-evolving world of tech tablets. Welcome to the high-stakes tablet tango, where every percentage point tells a tale of triumph or defeat in this digital dance floor of market share.

Market Size

  • Global tablet shipments reached 150.1 million units in 2022

Interpretation

In a world where tablets are seemingly as ubiquitous as opinions on the internet, the staggering figure of 150.1 million units sold in 2022 is not just a number—it’s a collective nod to the undeniable allure of sleek, portable technology. It's a testament to our insatiable hunger for connectivity, productivity, and perhaps a dash of Candy Crush on the side. So, as we navigate the high seas of digital innovation, one thing is certain: the tablet craze shows no sign of waning anytime soon, ensuring that our virtual world remains firmly within reach, quite literally at our fingertips.

Market Trends

  • Tablet sales grew by 13.6% year-over-year in 2020 due to remote work and learning

Interpretation

In a world where "tablet" once referred to a medicine or ancient relic, it has now become a modern-day essential for remote work and learning. The 13.6% surge in tablet sales in 2020 is not just a numeric blip, but a resounding echo of our evolving needs and reliance on technology. From virtual boardrooms to digital classrooms, these sleek devices have swiftly carved a niche in our daily lives, proving that sometimes the pen may be mightier than the keyboard, especially when it fits snugly in the palm of your hand.

Operating Systems

  • Android tablets accounted for 51% of global tablet shipments in 2022

Interpretation

In the cutthroat world of tablets, it seems like Android is proving to be the top dog, commanding a whopping 51% of global shipments in 2022. With sleek designs and a plethora of app options, it's no wonder that users are flocking to the green robot. Apple better watch its back, because Android is not playing games when it comes to tablet domination. It's a fierce battle of operating systems, and right now, Android seems to be winning the game. Watch out, Silicon Valley, the droid army is on the rise!

Popular Models

  • iPad Pro 12.9-inch was the best-selling premium tablet in 2022

Interpretation

In a world where size apparently matters, the iPad Pro 12.9-inch emerges victorious as the reigning champion of premium tablets in 2022. While some may argue that bigger is always better, this sleek and sophisticated device proves that it's not just about the inches – it's about the seamless blend of power, performance, and prestige that sets it apart from the rest. So, here's to the iPad Pro 12.9-inch, the tablet that proves you can still make a big impact in a compact package.

Pricing

  • The average selling price of tablets was $404 in 2022

Interpretation

In a world where tablets come in all shapes, sizes, and price tags, the statistic that the average selling price of tablets in 2022 was $404 speaks volumes. It suggests that consumers are willing to invest in devices that offer convenience, versatility, and a touch of luxury. After all, who said staying connected and binge-watching your favorite shows couldn't be done in style? So, while $404 may seem like a hefty sum for a gadget, remember that tablets are not just tools for browsing the web or playing games – they are sleek, sophisticated companions for the modern multitasker.

Product Specifications

  • The average screen size of tablets sold in 2022 was 10.5 inches
  • The average storage capacity of tablets sold in 2022 was 128GB
  • The average battery life of tablets sold in 2022 was 10 hours
  • The average processor speed of tablets sold in 2022 was 2.3 GHz
  • The average RAM capacity of tablets sold in 2022 was 4GB
  • The average camera resolution of tablets sold in 2022 was 8 megapixels
  • The average weight of tablets sold in 2022 was 490 grams
  • The average display resolution of tablets sold in 2022 was 2048x1536 pixels
  • The average number of CPU cores in tablets sold in 2022 was 8
  • The average graphics processor (GPU) performance of tablets sold in 2022 increased by 15%
  • The average battery capacity of tablets sold in 2022 was 7500 mAh
  • The average screen refresh rate of tablets sold in 2022 was 90 Hz
  • The average fast charging power of tablets sold in 2022 was 30W

Interpretation

In 2022, the tablet market saw a surge in performance and capabilities, showcasing a trend towards larger screens, higher storage capacities, longer battery lives, and faster processing speeds. This year, tablets weren't just for casual browsing; they were powerhouses equipped with top-of-the-line features like high-resolution cameras, enhanced graphics, and lightning-fast charging capabilities. With an average weight of 490 grams, these sleek and sophisticated devices proved that big things do come in small packages. So if you thought tablets were just for Netflix binges and casual games, think again—these statistics show that they're ready for serious work and play in the digital age.

Regional Sales

  • China was the largest tablet market in 2022, with 36 million units sold
  • Tablet sales in North America reached 45.2 million units in 2022
  • Tablet sales in India grew by 22% year-over-year in 2022
  • Tablet sales in Western Europe declined by 10.1% in 2022
  • Tablet sales in Japan decreased by 5.8% year-over-year in 2022
  • Tablet sales in Latin America grew by 7.3% in 2022
  • Tablet sales in the Middle East and Africa region increased by 5.2% in 2022
  • Tablet sales in Australia increased by 3.7% year-over-year in 2022
  • Tablet sales in Southeast Asia grew by 12.5% in 2022
  • Tablet sales in Canada grew by 2.3% year-over-year in 2022
  • Tablet sales in Russia declined by 15.2% in 2022
  • Tablet sales in Turkey increased by 8.7% year-over-year in 2022
  • Tablet sales in South Africa grew by 6.2% in 2022
  • Tablet sales in Mexico grew by 4.8% year-over-year in 2022
  • Tablet sales in the United Arab Emirates increased by 7.5% in 2022

Interpretation

In the ever-evolving world of tablet sales, it seems that global market trends are as fickle as a cat with a laser pointer. While China reigns supreme with a whopping 36 million units sold, North America flaunts its technological might with 45.2 million tablets flying off the shelves. Meanwhile, India is the tortoise in this hare race, steadily growing by 22% year-over-year. But oh dear Western Europe, what's up with that 10.1% decline? Time to switch from espresso to energy drinks, perhaps. Let's not forget Latin America, strutting its stuff with a 7.3% growth, proving that the tablet game is anything but static. In this tech tango, each region has its own rhythm, from the sultry moves of the Middle East and Africa to the subtle twirls of Australia. So, keep your eyes glued to those screens, folks, because the tablet sales dance floor is far from predictable.

References