GITNUX MARKETDATA REPORT 2024
Sustainable Brand Longevity Trend Statistics
Brands that prioritize sustainability are more likely to achieve long-term success and customer loyalty, with a growing trend towards conscious consumerism driving demand for eco-friendly products and services.
In this post, we explore a comprehensive collection of statistics revealing the profound impact of sustainability on brand longevity. From consumer preferences to financial performance, these statistics underscore the growing importance of environmental and social responsibility in today’s marketplace. Let’s dive into the data that highlights the significant role sustainability plays in shaping consumer behavior and business success.
Statistic 1
"Brands committed to sustainability grew 69% faster than previous years in 2018, according to NYU Stern's Center for Sustainable Business."
Statistic 2
"A 2021 study by Capgemini shows that 79% of consumers are changing their purchase preferences based upon brands' social responsibility and environmental values."
Statistic 3
"70% of millennials are willing to pay more for eco-friendly products, according to a 2020 Nielsen Report."
Statistic 4
"Brands with a high Environmental, Social, and Governance (ESG) rating outperformed the stock market by 4.8% in 2020 according to a 2021 Morningstar study."
Statistic 5
"According to a 2021 FMCG Gurus report, 72% of consumers would pay more for sustainable packaging."
Statistic 6
"Sustainable product sales are predicted to represent 54% of the total CPG market by 2027, as per NYU Stern’s Center for Sustainable Business."
Statistic 7
"A 2020 Euromonitor study shows 66% of respondents prefer to buy brands that contribute to the local community."
Statistic 8
"88% of consumers expect brands to help them make a difference according to a 2018 Futerra survey."
Statistic 9
"65% of consumers are influenced by the sustainability goals of a brand, as per a 2021 McKinsey survey."
Statistic 10
"In 2020, BCG found that companies which over-perform on sustainability also over-perform financially, by an average of 5% return on equity."
Statistic 11
"A 2021 study by IBM revealed that 73% of consumers would be willing to change their consumption habits to reduce their impact on the environment."
Statistic 12
"According to Edelman's 2020 Trust Barometer, 71% of consumers believe it's crucial for brands to respond to societal changes."
Statistic 13
"A 2020 YouGov survey highlights that 72% of the public believe businesses have a responsibility to take actions that reduce their environmental impact."
Statistic 14
"As per a 2020 report by Kantar, 51% of consumers are more likely to buy a product if it is produced by a company that is acting to reduce its carbon footprint."
Statistic 15
"58% of consumers are more likely to purchase products from companies that provide detailed information about their environmental impact, according to a 2019 IBM study."
Statistic 16
"A 2021 report by the Harvard Business Review showed 82% of business leaders think the company's financial performance is tied to environment, social, and governance efforts."
Statistic 17
"A 2021 global consumer survey by Accenture indicates sustainability-related concerns drive 47% of consumers to switch to brands that are more eco-friendly or sustainable."
Statistic 18
"In the food and beverage industry, brands with a demonstrated commitment to sustainability have grown 5.6 times faster than those who don't, according to a 2019 NYU Stern's Center for Sustainable Business study."
Statistic 19
"An MIT Sloan study in 2020 found that investors rate sustainability disclosure just as important as financial disclosure, and 60% of investors believe companies are not adequately disclosing sustainability risks."
Jannik Lindner
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