GITNUX MARKETDATA REPORT 2024

Super Bowl Viewership Statistics

The Super Bowl typically draws over 100 million viewers in the United States, making it one of the most-watched television events of the year.

In this post, we explore the viewership trends of the Super Bowl throughout the years, from the historic highs of certain games to the unexpected dips in audience numbers. Analyzing the statistics ranging from the inaugural Super Bowl in 1967 to the latest figures in 2022, we gain insights into how the viewership of this iconic sporting event has evolved over time.

Statistic 1

"The most watched Super Bowl game in history was Super Bowl XLIX in 2015, which boasted an average television audience of about 114.4 million viewers."

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Statistic 2

"In 2021, Super Bowl LV had the smallest viewership since 2007 with about 96.4 million viewers."

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Statistic 3

"Super Bowl LIII in 2019 had a viewership of 98.2 million people, the lowest viewership since 2008."

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Statistic 4

"Super Bowl LIV in 2020 saw a viewership uptick with an estimated 102 million total viewers."

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Statistic 5

"The viewership of the first Super Bowl in 1967 was about 51.18 million viewers."

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Statistic 6

"Super Bowl 50 in 2016 had an estimated audience of 111.9 million viewers."

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Statistic 7

"The Super Bowl in 2010 attracted 106.5 million viewers, surpassing the record previously held by the series finale of M.A.S.H."

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Statistic 8

"Super Bowl XX in 1986 holds the record for the highest rating with a 48.3 Nielsen rating."

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Statistic 9

"Super Bowl XII in 1978 was the first to attract more than 100 million viewers."

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Statistic 10

"The Super Bowl viewership grew from 94.08 million in 2006 to 111.9 million in 2016."

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Statistic 11

"Super Bowl LII in 2018 garnered an estimated 103.4 million viewers."

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Statistic 12

"The average number of viewers for the Super Bowl in the U.S. from 1990 to 2021 was 88.29 million."

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Statistic 13

"The 1982 Super Bowl XVI had viewership of over 85 million, setting a new record at the time."

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Statistic 14

"Super Bowl LVI in 2022 had an average viewership of around 112.3 million, the highest figures since 2017."

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Statistic 15

"Super Bowl XXX in 1996 recorded an average of approximately 94.08 million viewers."

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Statistic 16

"Super Bowl XLV in 2011 recorded the third highest viewership in history, with an estimated 111 million viewers."

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Statistic 17

"The Super Bowl XLVII in 2013 had a viewership of 108.7 million, lower than the previous year's 111.3 million."

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Statistic 18

"Super Bowl viewership went over 110 million again in 2017 with Super Bowl LI averaging 111.3 million viewers."

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Statistic 19

"In 2022, Super Bowl LVI reached 167 million total unique viewers, including Television and digital."

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The Super Bowl viewership trend over the years has seen fluctuations, with some years experiencing record-high numbers while others had lower viewership figures. Super Bowl XLIX in 2015 remains the most watched game in history with approximately 114.4 million viewers, while in 2021, Super Bowl LV saw a dip in viewership with around 96.4 million viewers. This trend highlights the impact of various factors such as game competitiveness, halftime performances, and shifting viewing habits on Super Bowl viewership numbers. Additionally, the recent surge in digital and streaming platforms has contributed to the overall reach of the event, as seen in the 2022 Super Bowl LVI reaching 167 million total unique viewers.

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