Successful Etsy Shop Statistics

In this post, we will explore the remarkable success of Etsy shops through a collection of compelling statistics. From the sheer number of active sellers to the total value of merchandise sales, these figures shed light on the thriving world of online handmade crafts marketplaces.

Statistic 1

"More than 2.8 million active Etsy sellers in 2019,"

Statistic 2

"Etsy had over 60 million products listed on its website in 2018,"

Statistic 3

"The top Etsy sellers make six figures annually by selling handmade crafts online,"

Statistic 4

"The total value of Etsy merchandise sales amounted to US$4.97 billion in 2019,"

Statistic 5

"Average gross merchandise sales per active Etsy seller was around $1,348 in 2020,"

Statistic 6

"Jewelry was the most popular category on Etsy, accounting for 15.5% of total sales in 2017,"

Statistic 7

"Etsy had approximately 39.4 million buyers in 2018,"

Statistic 8

"97% of Etsy sellers run their shop from their homes,"

Statistic 9

"Most Etsy shop owners (65%) use their Etsy income to pay for household expenses like groceries,"

Statistic 10

"In the United States, Etsy is the most popular online marketplace according to online sellers with a 16.7% usage reach,"

Statistic 11

"88% of the items sold on Etsy in 2018 were new, not vintage,"

Statistic 12

"The average price per item on Etsy is $20.02,"

Statistic 13

"Over 1,000 Etsy sellers made at least $10,000 in sales during holiday season 2017,"

Statistic 14

"Over 50 percent of Etsy shop owners run their shops as a side hustle, not their primary source of income,"

Statistic 15

"The average Etsy shopper spends $30 per purchase,"

Statistic 16

"Most successful Etsy shops are those with high quality photos – 90% of top sellers highlight the importance of high quality pictures,"

The statistics show that Etsy has become a thriving online marketplace with millions of active sellers and a wide variety of products on offer. The platform’s top sellers are able to generate significant revenue, with an average gross merchandise sale per seller reaching over $1,300. Jewelry emerges as the most popular category, driving a considerable portion of total sales. The fact that a high percentage of Etsy sellers operate from their homes underscores the accessibility and flexibility of the platform as a source of income for many individuals. Overall, the data highlights the strong presence and economic impact of Etsy in the e-commerce landscape.