In today’s digital age, the stock images industry plays a vital role in providing businesses and individuals with high-quality visuals for various creative projects. Understanding key statistics and trends within this industry can offer valuable insights into the ever-evolving landscape of visual content consumption and production. In this blog post, we will explore some of the latest stock images industry statistics to shed light on its growth, impact, and future prospects.
The Latest Stock Images Industry Statistics Explained
The global market for stock images is projected to grow at a compound annual growth rate (CAGR) of 5% from 2021 to 2026.
This statistic indicates that the global market for stock images is expected to experience steady growth over the period from 2021 to 2026, with a compound annual growth rate (CAGR) of 5%. This means that on average, the market size for stock images is forecasted to increase by 5% annually during this time frame. The CAGR provides a more accurate representation of the overall growth trend compared to simple annual growth rates, as it takes into account compounding effects over the entire period. This projection suggests that there is a growing demand for stock images across various industries and regions, potentially driven by factors such as increasing digital content creation, e-commerce growth, and the need for visual assets in marketing and communication strategies.
In 2020, the stock images market value was around $4 billion.
The statistic that the stock images market value was around $4 billion in 2020 indicates the estimated total worth of the industry, which comprises the buying and selling of licensed images for various commercial purposes. This figure suggests the financial significance and scale of the market in terms of revenue generated by businesses that provide stock images and those that purchase them. The valuation also reflects the growing demand for visual content across industries such as advertising, marketing, publishing, and design, as well as the impact of digitization and online communication trends on the usage of images for diverse online platforms and projects. Overall, the $4 billion market value underscores the economic value and relevance of stock images in the modern digital landscape.
Approximately 65% of marketers and creatives use stock images for their projects.
The statistic “Approximately 65% of marketers and creatives use stock images for their projects” suggests that a majority of professionals in the marketing and creative industries rely on stock images to enhance their projects. Stock images are pre-existing visuals that can be licensed for use in various types of media, including advertisements, websites, social media posts, and more. By using stock images, marketers and creatives can access a wide range of high-quality visuals without the need to create them from scratch, saving time and resources while still effectively communicating their intended message to their audience. This statistic highlights the prevalent use and importance of stock images in the modern professional landscape.
North America holds the highest market share (40%) in the stock images industry.
The statistic indicates that North America holds a substantial market share of 40% within the stock images industry. This means that out of the total market for stock images, North America accounts for the largest portion. This high market share suggests that North America is a significant player in the stock images industry, potentially due to factors such as the presence of major stock image agencies, a large demand for visual content, or strong adoption of digital and creative technologies. As a result, companies operating in this industry may find North America to be a critical market to target for growth and opportunities.
Shutterstock adds approximately 200,000 images to their stock library every day.
This statistic indicates that Shutterstock, a well-known stock image provider, consistently updates its library with a substantial number of images on a daily basis. With approximately 200,000 new images added each day, Shutterstock’s stock library continues to grow at a rapid pace, offering users access to a diverse and ever-expanding collection of visuals. This high volume of new additions showcases the platform’s commitment to providing a wide range of content for its users, ensuring that there is a wide selection of images to meet various needs and preferences. Additionally, it highlights the dynamic nature of the stock image industry, where constant updates and expansions are necessary to keep up with the demands of users and evolving trends in visual content.
In the U.S., more than 50% of marketers regularly use Getty Images for their creatives.
The statistic “In the U.S., more than 50% of marketers regularly use Getty Images for their creatives” indicates that a majority of marketers in the U.S. rely on Getty Images as a source for visual content in their marketing efforts. This suggests that Getty Images is a popular and commonly used resource among marketing professionals for obtaining high-quality images, illustrations, videos, and other visual assets to enhance their creative projects. By surpassing the 50% mark, it implies that Getty Images holds a significant market share in the creative content industry within the U.S., showcasing its widespread adoption and influence among marketers.
Shutterstock has over 350 million images in its collection.
The statistic that Shutterstock has over 350 million images in its collection provides a quantitative measure of the vast and diverse assortment of images available on the platform. This figure indicates that Shutterstock offers a wide range of visual content, including photographs, illustrations, and graphics, catering to various purposes and needs of its users. The large number of images suggests that customers have a plethora of options to choose from when looking for visual content for their projects, making Shutterstock a valuable resource for individuals and businesses seeking high-quality images for creative endeavors, marketing campaigns, or other visual content needs. The scale of the collection also highlights Shutterstock’s extensive reach and influence in the stock photography industry, solidifying its position as a leading provider of visual assets.
About 40% of the stock images market comprises of editorial images.
The statistic, “About 40% of the stock images market comprises of editorial images,” indicates that approximately two-fifths of the stock images available for commercial use are categorized as editorial images. Editorial images typically consist of photographs that are newsworthy, informative, or related to specific events, and are often used in publications or news articles. This statistic suggests that a significant portion of the stock image market caters to industries such as journalism, publishing, and advertising that require high-quality visual content with a focus on authenticity and storytelling. Understanding this breakdown of stock images can help businesses and content creators make informed decisions when selecting images for their projects.
Over 75% of stock images sold are used in digital medium.
The statistic indicates that a majority of stock images, specifically over 75%, are purchased for use in digital mediums rather than for physical products or publications. This suggests a growing trend and demand for digital content across various industries such as marketing, design, and online media. The significance of this statistic lies in understanding the shifting landscape of visual content consumption towards digital platforms, highlighting the importance of creating and distributing digital-friendly images in today’s digital age.
Shutterstock’s annual revenue was $666.7 million in 2020.
The statistic presented indicates that Shutterstock, a stock photography and footage website, generated annual revenue of $666.7 million in the year 2020. This revenue figure demonstrates the financial performance of the company for that year and serves as a key measure of its business activity and success in the market. Analyzing this revenue figure in the context of previous years’ performances, industry benchmarks, and market trends can provide valuable insights into Shutterstock’s growth, profitability, and overall financial health. Further examination of factors influencing revenue generation, such as customer demand, pricing strategies, and competitive landscape, can offer a comprehensive understanding of the company’s position within the stock photography industry.
Getty Images has over 200 million assets in its collection.
The statistic that Getty Images has over 200 million assets in its collection indicates the enormity and diversity of the media content available through the platform. This vast collection likely includes a wide range of photographs, illustrations, videos, and other visual content that can be licensed for various purposes such as marketing, advertising, editorial use, and more. The sheer quantity of assets suggests that Getty Images is a comprehensive resource for individuals and businesses seeking high-quality visual content to enhance their projects and campaigns. The extensive library of assets allows users to find suitable media that aligns with their specific needs and preferences, making Getty Images a valuable resource in the visual content industry.
The stock images market in Asia Pacific is estimated to witness a high CAGR over 7% during the forecast period 2021-2026.
This statistic indicates that the stock images market in the Asia Pacific region is projected to experience a substantial Compound Annual Growth Rate (CAGR) of over 7% between the years 2021 and 2026. This suggests a strong and steady growth trajectory for the market, indicating increasing demand for stock images in various industries such as marketing, advertising, publishing, and design. Factors driving this growth could include the rising adoption of digital marketing strategies, the expansion of e-commerce platforms, and the increasing use of visual content in online communication. The high CAGR forecast reflects a positive outlook for the stock images market in the Asia Pacific region, pointing towards potential opportunities for businesses operating in this sector.
The editorial segment of the stock images market is expected to reach a market size worth USD 1.04 billion by 2027.
The statistic suggests that the editorial segment within the stock images market is forecasted to grow significantly, with a projected market size of USD 1.04 billion by the year 2027. This indicates a substantial increase in demand for editorial images, such as news and current events-related photos, within the stock images industry. This growth could be driven by factors such as the rising importance of visual content in media and marketing, increased online publishing, and the need for authentic and high-quality images to support storytelling and communication initiatives. Overall, this statistic highlights a lucrative opportunity for businesses operating within the editorial stock images sector to capitalize on this expanding market and meet the growing needs of customers seeking relevant and engaging visual content.
The global stock images and videos market is estimated to be valued at USD 4.15 Billion in 2028.
The statistic indicates that the global stock images and videos market is projected to reach a value of USD 4.15 billion in the year 2028. This figure represents the estimated total revenue generated by sales of stock images and videos worldwide. This market valuation suggests a significant and growing demand for digital media content for commercial and creative purposes, driven by factors such as the increasing adoption of digital platforms, the rise of content marketing, and the expansion of e-commerce. Businesses operating in the stock images and videos industry are likely to benefit from this favorable market outlook, with opportunities for growth and innovation in the years ahead.
By 2028, SMEs would contribute around 30% in the global stock images and videos market, to be valued at around $1.24 Billion.
Based on the provided statistic, it is projected that by the year 2028, small and medium-sized enterprises (SMEs) will play a significant role in the global stock images and videos market by contributing approximately 30% of the market share. This contribution is estimated to have a value of around $1.24 billion. This indicates a growing presence and impact of SMEs in the stock media industry, highlighting their important role in shaping and expanding the market. As SMEs continue to innovate and provide diverse and high-quality content, their influence and contribution to the market are expected to increase significantly by 2028, showcasing the potential for continued growth and competitiveness within the industry.
Shutterstock’s average price per paid download is about $3.40 as of Q4 2020.
The statistic indicates that the average price paid for downloading content from Shutterstock, a popular stock image and video platform, was approximately $3.40 per download in the fourth quarter of 2020. This metric provides insights into the pricing strategy employed by Shutterstock and the value customers place on the content available on the platform. It also serves as a performance indicator for the company, reflecting the average revenue generated per download. Analyzing changes in this average price over time can help assess trends in customer demand, content quality, and overall market conditions within the stock image industry.
Conclusion
The stock images industry continues to see significant growth and demand, driven by the increasing reliance on digital media in today’s world. The statistics highlight the potential opportunities for creators and businesses alike to capitalize on this thriving market. Understanding these trends and data can help individuals make informed decisions to maximize their success in this dynamic industry.
References
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