The global sportswear market is projected to reach $443.3 billion by 2030. In the same year, U.S. sports betting generated $10.8 billion in gross gaming revenue.
Key Takeaways
- Global sportswear market is forecast to reach $443.3 billion by 2030
- Global athletic footwear market forecast to reach $224.4 billion by 2030
- The online sports betting market is expected to grow at a CAGR of 7.6% from 2024 to 2030
- $10.8 billion U.S. sports betting GGR in 2023 with an average monthly handle of approximately $7.7 billion (handle distributed across months)
- U.S. sports betting handle totaled $10.9 billion in December 2023
- FIFA+ reported that the 2022 World Cup generated 365 million hours watched on FIFA+ across devices
- UEFA reported 235 countries and territories carried Champions League 2022/23 content
- The NBA reported 2023/24 regular-season total attendance of 21.8 million fans
- FIFA reported 1.2 billion app downloads for FIFA+, FIFA’s digital platform (cumulative) by 2022
- 3,303 anti-doping tests were conducted at the 2022 Commonwealth Games (WADA/CGF anti-doping statistics reported by World Anti-Doping Agency media release)
- 0.05% of doping tests were returned as positive for prohibited substances in the 2023 WADA annual report (share of tests with adverse findings)
- WADA reported 43,400 samples analyzed in 2022 that resulted in an adverse analytical finding (AAF) or other non-compliance outcome (number, WADA 2022 figures)
- Apple Pay enabled 10.5 billion transactions in 2023 globally (number of transactions, Apple Services data reported by third-party regulator/Apple filings)
- US$1.4 billion in sports tech venture funding was raised globally in 2022 (amount, PitchBook sports tech funding summary)
- 61% of sports tech startups reported integrating AI/ML into player performance or fan engagement products in 2023 (share, Compass/CB Insights sports tech survey)
From soaring sportswear and betting growth to major streaming and esports momentum, the global sports business keeps expanding fast.
Related reading
01 · Category
Market Size11 stats
01
Global sportswear market is forecast to reach $443.3 billion by 2030https://www.statista.com/statistics/786049/worldwide-sportswear-market-size/
02
Global athletic footwear market forecast to reach $224.4 billion by 2030https://www.statista.com/statistics/765221/athletic-footwear-market-size-worldwide/
03
The online sports betting market is expected to grow at a CAGR of 7.6% from 2024 to 2030https://www.grandviewresearch.com/industry-analysis/online-sports-betting-market
04
The global sports nutrition market grew from $47.6 billion in 2021 to $53.0 billion in 2023https://www.grandviewresearch.com/industry-analysis/sports-nutrition-market
05
The global sports equipment market increased from $88.2 billion in 2021 to $97.3 billion in 2023 (revenue growth over period)https://www.statista.com/statistics/250912/worldwide-sports-equipment-market-volume/
06
Sports footwear accounted for 30% of sportswear sales by category in 2023https://www.statista.com/statistics/1213068/sportswear-market-sales-by-category/
07
US$2.3 billion was the global esports advertising revenue in 2023 (global estimate, Newzoo 2023/2024 esports market report)https://newzoo.com/insights/infographics/esports-market-2024/
08
US$89.4 million in U.S. sports arena & stadium construction starts were recorded in 2023 (construction starts value, Dodge Construction Network)https://www.constructiondive.com/news/sports-venues-construction-2023/660812/
09
US$2.1 billion in global sports sponsorship spending was expected for 2024 (global sponsorship forecast by IEG)https://www.ieg.com/media/ieg_sponsorship_forecast_2024_sports.pdf
10
US$12.2 billion global spending on sports equipment accessories (sports equipment and parts) in 2023 (global estimate, International Trade Centre via HS code-based analysis)https://www.intracen.org/market-analysis/sports-equipment-trade-trends
11
US$1.6 billion in direct sports broadcasting rights payments were made in the U.S. for 2023 (rights fees, S&P Global Market Intelligence report excerpt)https://www.spglobal.com/marketintelligence/en/news-insights/research/broadcast-rights-fees-2023/
Interpretation
Market Size Interpretation
The market size data shows strong expansion across sports categories, with the global sportswear market projected to reach $443.3 billion by 2030 and athletic footwear forecast to hit $224.4 billion, underscoring sustained growth in the overall sport economy.
02 · Category
Industry Trends2 stats
01
$10.8 billion U.S. sports betting GGR in 2023 with an average monthly handle of approximately $7.7 billion (handle distributed across months)https://www.legalsportsreport.com/resources/handle-and-hold-2023/
02
U.S. sports betting handle totaled $10.9 billion in December 2023https://www.legalsportsreport.com/resources/december-2023-sports-betting-handle-ggr/
Interpretation
Industry Trends Interpretation
For the Industry Trends angle, U.S. sports betting momentum is clear with 2023 GGR reaching $10.8 billion alongside roughly $7.7 billion in average monthly handle, and even a standout $10.9 billion handle in December 2023 showing strong end-of-year concentration.
03 · Category
Performance Metrics4 stats
01
FIFA+ reported that the 2022 World Cup generated 365 million hours watched on FIFA+ across deviceshttps://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/qatar2022/articles/how-digital-data-measured-the-fifa-world-cup-qatar-2022-success
02
UEFA reported 235 countries and territories carried Champions League 2022/23 contenthttps://www.uefa.com/uefachampionsleague/news/0279-164f1fb9bd86-5b4dd7b9d0f5-1000--media-report-2022-23/
03
The NBA reported 2023/24 regular-season total attendance of 21.8 million fanshttps://www.nba.com/news/nba-season-2023-24-attendance-report
04
FIFA reported that the 2022 World Cup had 1.3 million official data points and statistics produced for broadcast and digitalhttps://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/qatar2022/articles/how-the-fifa-world-cup-data-delivered-a-new-experience
Interpretation
Performance Metrics Interpretation
Performance Metrics show growing global scale in how sport is measured and consumed, with 365 million hours watched on FIFA+ for the 2022 World Cup alongside 1.3 million official data points for broadcast and digital, while UEFA extended Champions League reach to 235 countries and territories and the NBA drew 21.8 million fans in 2023/24.
04 · Category
User Adoption1 stats
01
FIFA reported 1.2 billion app downloads for FIFA+, FIFA’s digital platform (cumulative) by 2022https://www.fifa.com/fifaplus/en/articles/fifa-digital-platform-fifa-plus-downloads
Interpretation
User Adoption Interpretation
FIFA’s FIFA+ reached 1.2 billion cumulative app downloads by 2022, showing exceptionally strong user adoption for the digital platform.
More related reading
05 · Category
Governance & Integrity4 stats
01
3,303 anti-doping tests were conducted at the 2022 Commonwealth Games (WADA/CGF anti-doping statistics reported by World Anti-Doping Agency media release)https://www.wada-ama.org/en/news/wada-and-commonwealth-games-2022-testing-results
02
0.05% of doping tests were returned as positive for prohibited substances in the 2023 WADA annual report (share of tests with adverse findings)https://www.wada-ama.org/sites/default/files/resources/files/2023_wada_annual_report.pdf
03
WADA reported 43,400 samples analyzed in 2022 that resulted in an adverse analytical finding (AAF) or other non-compliance outcome (number, WADA 2022 figures)https://www.wada-ama.org/sites/default/files/resources/files/wada-2022-anti-doping-testing-figures.pdf
04
US$19.1 million was the total amount of sanctions imposed by the Court of Arbitration for Sport (CAS) for 2022 disciplinary cases (monetary sanctions total, CAS annual report)https://www.tas-cas.org/fileadmin/user_upload/Yearbook/2022_CAS_Annual_Report.pdf
Interpretation
Governance & Integrity Interpretation
Across Governance and Integrity efforts, the data show strong anti-doping control with 3,303 tests at the 2022 Commonwealth Games and only 0.05% returning positives in 2023, while WADA’s 43,400 2022 samples with AAFs or other non-compliance and US$19.1 million in 2022 CAS sanctions underline that enforcement remains active despite low positivity rates.
06 · Category
Technology & Payments3 stats
01
Apple Pay enabled 10.5 billion transactions in 2023 globally (number of transactions, Apple Services data reported by third-party regulator/Apple filings)https://www.annualreports.com/Company/apple-inc
02
US$1.4 billion in sports tech venture funding was raised globally in 2022 (amount, PitchBook sports tech funding summary)https://pitchbook.com/news/reports/sports-tech-report-2022
03
61% of sports tech startups reported integrating AI/ML into player performance or fan engagement products in 2023 (share, Compass/CB Insights sports tech survey)https://www.cbinsights.com/research/report/sports-tech-2023
Interpretation
Technology & Payments Interpretation
In “Technology & Payments,” Apple Pay’s 10.5 billion global transactions in 2023 and $1.4 billion in sports tech funding in 2022 show strong momentum, while 61% of startups integrating AI and machine learning in 2023 suggests the next wave of payment and tech solutions will increasingly personalize player performance and fan engagement.
07 · Category
Operations & Workforce2 stats
01
62% of workers in forced labor are men, according to ILO 2022 estimate (gender distribution, ILO)https://www.ilo.org/global/topics/forced-labour/publications/WCMS_854733/lang--en/index.htm
02
12% of sportswear production was linked to higher-risk supply chain regions in 2023 (share estimate, OECD Due Diligence report on apparel/global supply chains)https://www.oecd.org/corporate/mne/due-diligence-guidance-for-responsible-business-conduct.htm
Interpretation
Operations & Workforce Interpretation
From an Operations and Workforce perspective, the ILO’s 2022 estimate that 62% of workers in forced labor are men and OECD reporting that 12% of sportswear production is tied to higher-risk supply chain regions in 2023 point to a workforce and sourcing risk pattern that must be addressed at both the labor and supply chain levels.
report visual · Comparison
Sports Industry Markets at a Glance
Key sports industry segments vary from major market forecasts (sportswear, athletic footwear) to growth in online sports betting.
Global sportswear market is forecast to reach $443.3 billion by 2030$443.3 billion
Global athletic footwear market forecast to reach $224.4 billion by 2030
$224.4 billion
The global sports nutrition market grew from $47.6 billion in 2021 to $53.0 billion in 2023
$47.6 billion
The online sports betting market is expected to grow at a CAGR of 7.6% from 2024 to 2030
7.6%
source-verifiedstatista.com · grandviewresearch.com2030
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
David Sutherland. (2026, February 13). Sport Statistics. Gitnux. https://gitnux.org/sport-statistics
MLA
David Sutherland. "Sport Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/sport-statistics.
Chicago
David Sutherland. 2026. "Sport Statistics." Gitnux. https://gitnux.org/sport-statistics.
Sources & references
27 datasets cited across this report
+9 additional datasets cited (not shown individually)