GITNUX MARKETDATA REPORT 2024

Must-Know Snap Statistics [Recent Analysis]

Statistic 1

"Snap Inc. reached a peak of 265 million daily active users on Snapchat in Q4 2020."

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Statistic 2

"In 2020, 48% of US teen internet users identified Snapchat as their most used social media platform."

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Statistic 3

"Snapchat reached an audience of 107.9 million users in the USA alone in 2020."

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Statistic 4

"In Q3 2020, the revenue generated by Snap Inc. was $678.7 million."

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Statistic 5

"Snap Ads in 2021 have an average CTR of 0.42%."

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Statistic 6

"Snapchat users open the app over 30 times a day."

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Statistic 7

"In 2020, Snapchat had a 46.1% engagement rate for shopping lens augmented reality experiences."

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Statistic 8

"In Q3 2019, it was reported that 83% of Snapchat’s DAUs interacted with a sponsored lens."

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Statistic 9

"Snapchat users share more than 2.1 million snaps per minute."

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Statistic 10

"Snap Maps, a feature on Snapchat, has seen daily user engagement of 200 million users."

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Statistic 11

"Snap Inc. had an annual revenue of $2.5 billion in 2020."

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Statistic 12

"60% of Snapchat users create content on the platform daily."

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Statistic 13

"In 2017, 70% of Snapchat users were female."

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Statistic 14

"Snapchat ads have a 29% higher swipe-up rate than average ad click-through rates on platforms like Instagram, Twitter, and Facebook."

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Statistic 15

"80% of Snapchat users have made a purchase through the app."

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Statistic 16

"In 2019, half of Snap Originals viewers were watching at least three shows a month."

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